Future Messeging Hype - Episode #56 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places; unidentified voices are shown as "Speaker N". Timestamps shown every few minutes.

00:10 Jason Atwood: This is the 56th episode of CloudFocus Weekly for the second week of August in the countdown to Dreamforce August 2011. This episode is titled Future Messaging Hype. CloudFocus Weekly is sponsored by Arkus, your cloud community experts, and I'm your host, Jason Atwood. Joining me from the Batcave of Hypeness, who again looks at me like I have three heads because I come up with these things as we do it, is Justin, the co-host, of said podcast. Justin, how are you today? That was a remarkable intro, thank you for that. You're extremely welcome. So we got some agendas, some stuff to talk about. We always have an agenda. So we're gonna talk about Netflix is coming Chromebooks, talking about five most overhyped cloud technologies, I love that, that's a good talking point. We have the future of messaging and then of course at the end We have Dreamforce 11 news, including a recap of the contest and some other news that we want to talk about.

Jason Atwood: And we'll talk about that at the end. And then we'll get to our CloudFolks at Pick of the Week, where I always don't like putting it because I'm convinced you go look at it and play with it immediately.

Justin Edelstein: Where, what?

Jason Atwood: You don't like to put it on the wave? Yeah. Well this morning we had a conflict. We had a CodFolks app pick of the week conflict and I could have pulled rank because I had installed it hours earlier than you.

Justin Edelstein: Yea, but you don't like it.

Jason Atwood: So we're going to talk about it anyway. It's not going to be an app pick of the week but it's going to talk about it anyway. So that's what happens when we both pick an app of the week it becomes a topic. So things that are not topics or I guess semi-topics. Netflix is coming to our favorite, the Chromebook. Netflix streaming. I'll sneak another piece in. They had an outage. Amazon had an outage in their Irish, their Ireland data center and it took down Netflix.

Justin Edelstein: A little too many Guinnesses.

Jason Atwood: I guess someone was, so, you know, it happens and I guess it happens so infrequently now that it kind of makes news that like there's an outage in one of these things. I did not notice. Yeah.

Justin Edelstein: And I use Netflix quite often on my iPad as well as my Apple TV to watch Netflix. television shows and various movies and I did not notice. I don't have a Chromebook. If I did have a Chromebook, I would hope that Netflix would work on it. So this is good news for Chromebook users. Yeah, it is good.

Jason Atwood: I mean, it certainly allows it to do one more thing.

Justin Edelstein: Well, I mean, I don't generally use Netflix on my laptop.

Jason Atwood: There you go.

Justin Edelstein: But if I had a Chromebook, I probably wouldn't have an iPad. I wonder, like I don't have a Chromebook because I have a laptop and an iPad. I wonder if people who buy Chromebooks buy Chromebooks because they don't have iPads and they just don't want a tablet. So they want a little, you know, an easy, breezy, small, lightweight type of machine. So if I didn't have an iPad and I did have a Chromebook, I would watch Netflix on my Chromebook.

03:26 Jason Atwood: Yeah, I used to watch it on, I used to watch it on the laptop, you know, all the time. But now it seems like I don't, yeah, you're right. I don't need it. There's no gap there.

Justin Edelstein: But if I'm laying in bed and I want to watch something on Netflix, well, A, I can put it on my TV. Or B, I can use my, I'd much rather lay in bed with an iPad than with a 15-inch laptop.

Jason Atwood: And I guess the other Netflix, we're talking about our entertainment streaming cloud stuff news. We talked a little bit the other day about how Apple is getting into it and how the rumors are starting to circulate about Apple getting into the full Netflix competitor and how they're now allowing you to download TV shows, which has done well on the Apple TV. It's not done as well on the iPad. You can still do it, but it actually has to download the whole thing as opposed to on Apple TV. It actually just starts to stream, which in my apartment with good internet works really well.

Justin Edelstein: I complained about it a little bit over Twitter. I had a little conversation about it.

Jason Atwood: And your internet in your apartment, it didn't work.

Justin Edelstein: Haven't tried it since. What was interesting was that what we talked about last week was I went to your apartment and said, oh, I want to see, because you said it was so fast, so we plugged it, or we turned it on and started watching one of your seasons, or Sons of Attica, I think you had started playing. I was like, wow, it started immediately for me. That did not happen. That wasn't my experience. Right. Let's try what we talked about. So we logged you out of the Apple TV and logged me in to the Apple TV using my Apple ID, and there was all my stuff. All my stuff travelled with me. I was able to start up an episode of It's Always Sunny in Philadelphia, season six, getting ready for season seven. And it started up immediately. Interestingly enough, I got an email from Apple immediately to my email that's associated with my Apple ID saying, hey Justin, just wanted to let you know that we noticed that you were...one of your purchases was played on a piece of hardware that's not registered or has not been registered before or something like that. Because I don't know how they would know that like your Apple TV is not my Apple TV.

Jason Atwood: Well, they would know because they have different IDs. There's definitely hardware IDs on them.

Justin Edelstein: I guess because I'm signed in somewhere else.

Jason Atwood: Yeah. It's clearly, it was a good thing. I'm glad they didn't stop us. They didn't stop us.

Justin Edelstein: Maybe they will, because they'll see people doing it. Although it's my stuff. Yeah, it's my stuff.

Jason Atwood: As long as my username and password, I love the concept of being able to walk over to someone's house. A, the Apple TV is so tiny, you literally could just take it with you. So if that was the device that you wanted to get the stuff. It's just, well, it's a power cord and an HDMI, which everybody has.

Justin Edelstein: I don't generally walk around with those things. I've traveled with it.

06:28 Jason Atwood: I've literally put the Apple TV and travel with it because it's a nice way when you're in a hotel and you're like, well, what are we going to watch? Oh, wait. I have something I can, I have tons of stuff to watch. I don't have to watch like regular TV because you don't have your DVR. And we've gotten so used to just watching what we want to watch when we want to watch it that like watching regular TV, I don't watch regular TV anymore unless it's sports.

Justin Edelstein: I just wonder like maybe it was like we don't want you logged in in two different places at one time. Because in theory, if I'm logged in at my apartment, I go to your apartment, I log in, and I leave myself logged in. Here you go. Enjoy all my stuff.

Jason Atwood: You have purchased a lot of Apple TV.

Justin Edelstein: Enjoy all my TV shows. Well, that's not what Apple wants. I guess not.

Jason Atwood: But it's you accessing it. You gave me permission. Is it any worse than you walking in with a laptop full of stuff that you had logged in as your iTunes account and just left the laptop at my house? No, it's the same difference. Same thing.

Justin Edelstein: But I'd be out of laptop.

Jason Atwood: Well, yeah, well now you're out of password. Anyway, so but again, I think it's interesting because there's rumors of them doing a full on Netflix competitor, rumors of them allowing movies to be downloaded like that again. I want this stuff. Which will really push me to, again, doing lots more. So that's Netflix.

Justin Edelstein: Where do we start with this? Netflix on Chromebooks.

Jason Atwood: And there it is.

Justin Edelstein: You always get us to Apple, don't you?

Jason Atwood: Yeah, this sort of does. Let's talk about non-Apple things because they don't actually make this, they don't make this list. But let's talk about the five most overhyped, this is according to the readers of ReadWriteCloud, the five most overhyped cloud technologies. By the way

Justin Edelstein: before we get into this, when I was having my issue with with the streaming of TV shows on my Apple TV, earlier in the day I had purchased season six of It's Always Sunny in Philadelphia on the Apple TV and my girlfriend who was over was like wow that's really great you don't even have to download it like it's just there right I was like yeah it's awesome we'll watch them later whatever and she's like that's so cool and then we watched the first one and the first one played immediately wow this is really great then the second one took like 15 minutes to start and she was like this cloud thing stinks. Like it took literally no time for and it was like this cloud thing it's it's terrible. This cloud thing

Jason Atwood: stinks Wow. That's where it went. Wow. That's too bad. This headline the five

Justin Edelstein: most overhyped cloud technologies sort of reminded me of that. You could probably

Jason Atwood: put number one cloud because it's become such a it's such become such a bad or such a word that means everything that it's like it means internet, it means iCloud, it means everything. So number one, NoSQL. You know NoSQL, you know they say here is that they're not surprised that it's the number one most overhyped thing. Again this is according to users. They did a poll. I think I actually voted in this poll at one point. So it was on ReadWriteCloud. You know NoSQL is an open source open source database system that's supposed to keep you away from the actual things of SQL, right, of traditional relational databases. You know, from the cloud standpoint, it's never really run, I've never run across it. I mean, I deal with databases and databases in the cloud and I deal with hardcore databases. I never really run across NoSQL. I don't really have much to say on the, it being an overhyped cloud technology because I don't really run across it very much in my cloud path. Number two I think is more interesting is

10:13 Justin Edelstein: software as a service. There's no reason for this to be on the list. I don't agree with this being on the list. All right we'll talk about it. If there's anything that should be hyped about cloud computing it is software as a service. I agree with things further on down the list that are more hype machines than real concrete examples of very successful cloud technologies, but software as a service is, even the examples they give, success like Salesforce, WebEx, Google Apps. I agree with the writer of this post that I'm extremely surprised that this is like an overhyped thing, software as a service. Totally appropriately hyped.

Jason Atwood: But this isn't really I don't think this is about those companies. I think this is about a terminology

Justin Edelstein: No, I didn't I didn't mean it to say like those particular companies. I mean The the terminology software as a service is is not something that's hype It's real like that's how I take it Yeah Like there's ones further on down the list like platform as a service infrastructure as a service that are more new and though real Could be more hype machines then then Software as a Service which is something that's been delivered successfully for years. And I don't think it should be number two on the most over-hyped list.

Jason Atwood: Right, well I guess if you're not thinking hype is something that doesn't deliver, then if you're saying hype means something that a lot of people are putting a lot of marketing dollars behind, then I think it should be on the list. If you're talking about something that's hyped and not delivered, kind of like Microsoft hyped things in the past, then I Microsoft hypes things and then delivers them, this is not a, not delivered, this is a, this is I think something that people are just maybe, the readers are not really loving that it's just constantly talked about. It's SaaS, it's SaaS, it's software as a service. It, again it's one of those terms I think 99, 95 people out of 100 wouldn't know what that means. Um. I would think 99 out of 100. 99, well maybe if you get five. You walk out, in Times Square, you walk outside. That's not a good sample. Why not? Tourists in Times

Justin Edelstein: Square? It's a general cross sample of America right there. If I go down to Wall Street,

Jason Atwood: it's a different example. If I talk about stocks and bonds, I go out saying, what's a butterfly spread in Times Square? And I go down to Wall Street and ask, what's a butterfly spread? I think I'll get a better percentage. Yeah, well, that's more of a general... I'm I'm a dream force and I say, well, that's not the audience.

Justin Edelstein: I think you want just a general group of people. And I think that's what Times Square is.

Jason Atwood: Let's go to Bubblegum. You walk right in there. You say, what software is this service? They won't know.

Justin Edelstein: They'll say, give me some shrimp.

Jason Atwood: That's true. Number three, I thought you skipped four and five. We'll skip four and five in the same list, because they're kind of together. And we'll come back to three, which I think is the more interesting one to talk about. Four and five are infrastructure as a service and platform as a service. and they're tied. You know, again, I think there are things that are harder to find, and so, but people use them.

13:25 Justin Edelstein: Please fall more in my hype list. Yeah. Because, I mean, they're real, right? Amazon Web Services, real. Google, you know, as far as infrastructure, Google Platform as a Service, people have written apps on the Google App Engine, force.com, certainly. Heroku, but I don't know, I mean, These are more like still inching their way towards being a more mainstream thing, whereas Software as a Service is a real mainstream solution for people.

Jason Atwood: Well, I think that's a good point, is that Software as a Service is for any size company, right? Because it is something that even any size organization can use Software as a Service. So like WebEx, you can have a WebEx account and that's it. You can have a Google account, you can have a Salesforce account. can sort of start small. Infrastructure as a service and platform as a service aren't really small starting points. They're more meant for bigger organizations that have the IT staff who are doing infrastructure type things and using these other ways of doing it. So they're not like, I just, I don't think of a small organization saying, you know, we have five people, we're using infrastructure as a service. No, they're probably using software as a service because they don't have even the IT to take on something like that. So they're overhyped because we're not in the space where most of these people are playing with this stuff. They're more playing in the software service because it's much easier to get in and out of software service than it is these other two. That leads us to the last one, or the middle, which is number three, which I perfectly think is, you know, this probably goes back to one of our first podcasts, but it's clearly the most overhyped. This is overhyped just sort of, it's just one of those terms that, you know, is it real? it really mean what it means, you know, which is private clouds. You know, again, private clouds, it depends where you go with cloud computing, depends how you define it. You know, if you define it in a way of saying it's just a bunch of virtualization, fine, you can put virtualization anywhere. If you say that it's more meant for different disparate groups of people all using one virtualized system, software that is hosted, that is sort of external, publicly available, and then private cloud doesn't really fall into that. And then it's hard to distinguish between private cloud and what we would just call, I don't know, servers in someone's database, in someone's system. But yeah, I'm actually interested, the more interesting thing about private cloud is it's just not number one, right?

Justin Edelstein: Yeah, I would have thought private cloud would be number one.

Jason Atwood: I'm also interested that not a, I guess maybe it's because the way they made up their poll, I don't remember where the, what was it like if they were a bunch of them. But like, you know, was there a type in because I think a lot of, this doesn't seem like consumers, general consumers, I don't think would know most of these. And why would they type in things like iCloud or something? So that's over hyped because I don't know what it is.

Justin Edelstein: of general consumers are reading ReadWriteCloud.

16:26 Jason Atwood: But are they listening to the Cloud Focus Weekly? Probably not. All righty, then we're moving on. Then let's get them back.

Justin Edelstein: Let's get them back. So now we got this. Rope them in.

Jason Atwood: So we got the future of messaging. Yeah, rope them in with the messaging. This is a little side topic because a new app came out this morning, or I think it was in the 8th, so two days ago, which we both noticed basically in the morning this morning and downloaded, which is Facebook put out new app called Facebook Messages. Facebook Messenger. Messenger, which is a little odd because it's already built into the regular Facebook iPhone app but they've taken that out and made it into, like what One of Your Picks was the other week was. WhatsApp. WhatsApp and where iPhone is going in terms of, or iOS is building out called iMessages. I think messages. But basically everybody's getting into this game of these smaller, I won't call them, there's somewhere between chat and text, but the world of messaging is changing, right? It has been changing with text. Text has taken a lot off. People don't, you know, they're definitely not using email as much. People are using text as a way to communicate. Then they find, you know, text is expensive. It's being, you get charged for it. So these companies I think are going in and saying Apple and Facebook, Google's probably getting there with Google Plus somewhere and saying listen, it's just short bursts of text going back and forth of the internet. They're just email light. Why you have to charge for it? It's no different. So they're coming up with ways to sort of circumvent what a lot of us put a lot of time into and make it look and feel like text or SMS. And so here's one that connects right into Facebook. book, and then of course that makes it very compelling, right? It does the pictures, it does the inline, it does notifications, so it feels like it. You can sit it on your dock and then it would work. I don't think it works. It's not universal, so it doesn't work on the iPad. And I think where they sort of, I think it's interesting that they kind of break it into their messaging platform. I would kind of be more interested in what Apple's going to do because Apple's sort of saying, we're going to do it so it's persistent. We're going to do is persistent. So it's going to be, if I start a conversation on this device and then go over to this other device, that conversation is waiting right there for me. Where to me that's awesome. I pick up my iPad all the time and I'm like, oh I want to text, oh I can't text from here. But I would iMessage you. I'll iMessage you all day long.

Justin Edelstein: Yeah. I get upset when I pick up my iPad and WhatsApp doesn't work on it. Like you can't even get it on to the iPad.

Jason Atwood: Oh really? That's a failure. I don't know what the deal is. Maybe Apple doesn't want it on there. There's tons of other apps that work on there's SMS

Justin Edelstein: Acts that work. I don't know it doesn't work on there, but I mean I love this idea for a couple reasons one I mean I already use whatsapp, so I like these third-party

Jason Atwood: Cross platform. Do you want a bunch of them like how?

19:28 Justin Edelstein: Let me let me go all right. Let me make my arguments. I know you don't like it. I want short little bursts Yeah, I get it You know, I like my WhatsApp. I like it because it's cross-platform and I got friends that are on Blackberries and I got friends that are on Android phones That have the app and we can all be in a group messaged together and it works really well Facebook message messenger sort of takes that to the next level because because you almost, I almost guarantee you you have more friends on Facebook than you do contacts in your contact book. Not you. Not you. Because I know you. But you, as I speak to the microphone, and who's listening at home, most likely have more contacts on Facebook than you do in your address book on your phone or on your computer. Probably. likely, not you Jason, because I know you and you have almost probably a thousand contacts in your ad book. So from right there you know you have a much wider spread of you know who can I message and most people are already on Facebook. And then again this works cross-platform to say you know this is just the short form messaging you don't have to go into the full-on app if you don't want to. You just have this one thing that has the notification that feels like SMS, and it works over the internet, so you're not burning through your SMS credits with your phone company. And the article that I was reading about it on TechCrunch that said, oh, this is the launch, and that's where I saw it and then downloaded it. It was talking about how Facebook has that unique Identifier point where your Facebook friends and that's the person right? It's just that person right? I message is gonna have a bit of an issue with Identifying and this is one of the things that you know FaceTime. I think sort of suffers from is like how to Know that I can FaceTime somebody and like where to FaceTime them should I FaceTime their email address that FaceTime their phone number? What if it's not an iPhone? So like iMessage is gonna have that kind of problem where it's like if they don't have an iOS device I can't use this thing That's where this Facebook messenger sort of picks up and becomes more compelling. It's also free

Jason Atwood: Yeah, I also but for me and I'm you know, again, I'm probably the opposite. I generally use Facebook for very For the social side of it the very specific social because they have not had the good privacy controls not in terms of what people can see but like I want to be able to have a place that if I want to post that I had pizza and you know it's the best darn pizza I ever had that that's not Twitter to me that's not linked into me that's not you know Google Plus to me that's Facebook to me because it's a it's a small group of people so I'm not going to I don't want to have more people on Facebook to put it onto Facebook messages I actually want to use a device that can go out to multiple thing. Let me just, one point that you said about iMessager.

22:42 Justin Edelstein: Well, it was about that and I'll let you get to iMessager in a moment, what you just said. So two things. One, it's funny you said something about the privacy thing because I started a Facebook message for the group of us at Arcus, the core four, to steal a Yankee phrase. And I was going to say something on there and then I thought twice about it and didn't. Even though I knew, you know, that's not going on my wall, it's not going on your wall, it's a private message between the four of us, I didn't put it on there just because of that privacy issue with Facebook. So I will say, I actually thought about it before I hit send and said, nope, I'm not gonna say that. I'm gonna delete it and not send it. And if I, you know, I'll send this some other way. The other point was, it is a private thing. It's not like on my wall or something. It's just a... Well, I guess I'm asked, but like I mentioned, you can have groups and soon you'll probably have video and you also have this list of friends that it's like a bigger, you know, it's using your Facebook friends as sort of your catalog or your address. So go ahead.

Jason Atwood: I said the iMessage thing, I think the way that they're going to do very well is because it does check for you. It does know. And if you're texting somebody and they have iMessage, it'll just turn the button from from send green to send blue. And then you'll be able to send it over iMessage.

Justin Edelstein: So when you and I text, it's right in the same text message app, and it's just going to, because we both have iPhones, it's going to send you an iMessage instead of a text. I think it's going to. Wow, AT&T and Verizon must really hate this.

Jason Atwood: It's exactly the way it should be done. And then it's going to have stuff that SMS doesn't have. It's going to have read receipts, and it's going to have instant notification if someone's typing back to you.

Justin Edelstein: Yeah, WhatsApp has all that stuff, which I really enjoy. Yeah, it's great.

Jason Atwood: watching, so then you know if you're having a conversation with somebody. The thing is iMessengers, iMessage is not cross-platform. It's iOS specific. That's right. But if I'm in the same app, I don't care. If they built Facebook messages into the same app, I wouldn't care. Because I don't want, I just don't want to have to be floating around different apps to see, you know, where this thing's coming from. I mean, it's already bad enough with Twitter. People use Twitter for messaging. Many examples of people telling me they're late for meetings, and they're Twitter, they're tweeting me that they're late for a meeting. Then you have mail, which has its own set of stuff on it. Then you have, um, then you have LinkedIn. People send LinkedIn messages. I get those words. We'll have iMessage, which will be built into the SMS thing. So I think that's actually, that'll be very compelling for me to stay right there. Facebook messages, great. Um, you know, I, I, I actually, you said I didn't like it. I do like it because I like that it kind of gives me a place to go as opposed to in Facebook it is kind of in the app you have to kind of go four levels in to get to that place.

Jason Atwood: I think the reason they brought it out, it reminds me of Chatter actually. It's like Salesforce building Chatter the app versus building it inside of Chatter mobile. They could have just said it's inside of Chatter mobile, everybody download Chatter mobile and use Chatter. But they decided to make it its own app because you kind of want to go in and immediately start. in and then go in and then go in. So I think that's why they did it, and I think it's very smart. I mean, I don't care. It's all in one device to me, but I just think it's interesting now the way we're communicating. I actually don't like Facebook messages because I don't like getting an email that then is something I have to go to someplace to go see, although now you can reply and you can do sort of, you can kind of have the conversation. But it doesn't include groups. So that was kind of silly. So if you're in a group, you can't see the messages on the group, you can kind of do that on, yeah, it's a little... What do you mean? Well, I mean, again, what's the difference between a conversation that's happening in a group that is Facebook group and a set of messages going out to a group of people?

26:39 Jason Atwood: Isn't that sort of the same thing?

Justin Edelstein: Sort of the same thing, except I think that this is just part of, it's really, it takes a right turn. It's saying this is really just the messenger platform. not part of Facebook wall, Facebook groups, Facebook this, Facebook that. It's literally just messaging that.

Jason Atwood: And I hope that Google comes out with something that's competitive as well. All right, so the last thing before we get to our Cloud Ghost Act pick of the week is Dreamforce 11 news. I thought I'd give you a little bit of a behind the scenes approach to what's going on here. We're actually exhibitors. We told everybody that. So we're going to be in booth 30. Come find us. But in the last couple days, we've been doing a lot of the prepping, and I've tweeted a few times that we're ordering swag and getting the stuff ready. I will say it's just a lot of work. It is a lot of work preparing for us, a lot of work getting things ready. I mean, you would think, we're not Fujitsu or whatever with these massive booths. They must have two or three people on staff that just do this. It's a lot of paperwork. But we're really excited. I mean, I think it's going to be a great Dreamforce. I was even looking at where our partners were on the map. They'd be like, oh, there's our partner there. And there's our other partner. I can't wait to go visit them. So the hype I'm sort of feeling is coming. I'm getting more and more excited about Dreamforce.

Jason Atwood: Certainly ordering more stuff, especially stuff to wear, for us is getting kind of fun. T-shirts? T-shirts. Speaking of T-shirts, yeah, T-shirt contest.

Justin Edelstein: I was just logging into the Dreamforce app to check out the Arcus t-shirt group to see how many people are in the group and it looks like there are 49 people in the group.

Jason Atwood: Wow, almost 50 people. So what are the rules, Justin, for the Arcus t-shirt contest?

Justin Edelstein: Oh, to repeat the rules for everyone who listens on a week-to-week basis so hopefully they won't go away. keep him hanging with the Cloud Focus app pick of the week tees. Mine's awesome by the way. Yours is awesome. I was using it all morning.

Jason Atwood: When I actually picked something, I just want to let you know, I actually use it. No kidding. I don't use mine. Yeah, so that makes it more interesting.

Justin Edelstein: Alright, so the rules. Go to the Dreamforce app.

Jason Atwood: Nobody talks about the contest. Nobody talks about it. Never mentioned the contest.

Justin Edelstein: the Dreamforce app and join the group called Arcus T-shirt Contest Group. That's the first step. The second step is to go to Twitter and follow Arcus Inc. or you can like Arcus Inc. on Facebook. One or the other, you can totally do both. Or? There's an or. Yep. What's the other one?

Jason Atwood: One we added in last week, which is that if you don't use Facebook or Twitter, which again, We can't imagine that you don't do either, but I can imagine of the 30,000 people coming to Dreamforce, among the people out there who are huge podcast listeners. Like 16? There's all 16 of you. You can just go over to the Cloud Expo part and follow Arcus, the project.

29:46 Justin Edelstein: Oh yeah, you can follow Arcus on the Cloud Expo.

Jason Atwood: Because we figured that's just as good. That's fair enough.

Justin Edelstein: I'm going to leave that out of the rules for now. You can just mention it every time.

Jason Atwood: Every single time.

Justin Edelstein: The third one, tweet or post hashtag safeharbor t-shirt, one word, on Twitter or the Dreamforce portal you can find that topic on the left hand side of the group. All these rules are on the left side in the description of the, of the, or in the t-shirt contest group. And the fourth and most important rule is to listen to this podcast for the secret word.

Jason Atwood: It's going to be in next week's podcast.

Justin Edelstein: Next week's podcast?

Jason Atwood: And the week after. And the week after. And there will be different ones.

Justin Edelstein: Two different words?

Jason Atwood: Well, yes.

Justin Edelstein: Oh, boy. And what we don't want to see is that word floating around Twitter. We will dock you. We will not give you a t-shirt. We will find you.

Jason Atwood: We use good tools to do that. Yeah, so great. And the t-shirt is actually the Safe Harbor t-shirt, has a picture of the safe harbor or a likeness of it and an Arcus logo and it says have you seen me it's a play on the millions of times you're gonna see it. It's pretty awesome. It is awesome I wear it almost every other day. Alright speaking of things I use a lot today you got our Cloud Focus app pick of the week. Let's do it. Rolls right off the tongue. What's your pick this week?

Justin Edelstein: My pick is a tool called Snaps Pro X. You know what I'm really excited about for

Jason Atwood: this pick? What? I'm really excited how you work this into some sort of cloud thing because this has absolutely nothing to do with the cloud other than one thing but this is gonna be a nice little way for you to be like oh wait but it does this and it's sort of what no cloudy no huh so go for it oh you're just looking at me like oh wait I forgot that I'm supposed to be picking things.

Justin Edelstein: Let me talk about Snaps Pro for a moment. Snaps with a Z. Snapz Pro X, which is a screen capture software.

Jason Atwood: I've sworn you picked this before too. No, I picked... I picked the other one.

Justin Edelstein: I picked Screen Steps, which is for training. Oh, that's right. And Snaps Pro X is a product that allows you to either do screenshots or screencasts. So you can basically, and I'm picking this because we're putting out a product soon, hopefully by Dreamforce. Oh, wow.

Jason Atwood: You're going to let that go out into the atmosphere? People know about this. We're putting out a product, you say?

Justin Edelstein: People know about this. We're putting out a product? Yeah, people know about this.

Jason Atwood: You think we're putting out a product? I hope so.

Justin Edelstein: The Salesforce lets us.

Jason Atwood: Let's just say that has not been an easy road.

Justin Edelstein: I'm going to write a blog post about the security review process one day and it's going to be awesome.

Jason Atwood: The marketing review has been harder than the security review so far.

32:48 Justin Edelstein: Both of them. Anyway, so I had to create a video of the functionality of this product and I used Snaps Pro X to do so. Basically you start up Snaps Pro and you click command key, like a quick shortcut key, and It starts recording in high definition everything that's going on on your screen in a box that you sort of say, you could say, do the whole screen, do this, do that, do this window, what have you. And that will record in high definition and then export it out to a QuickTime file. And you can email that, you can put it directly up to the web if you'd like.

Jason Atwood: Oh, so there's the cloud part? That's the cloud part. The web, it's right there. It's like the web.

Justin Edelstein: It's like the web anyway. This is from ambrosia software who makes a lot of software by the way a an

Jason Atwood: Extremely old like very old very well known

Justin Edelstein: Mac publisher they make a lot great guys. They make a lot a lot a lot of stuff. They make utilities they make games They have iPhone apps they have iPad apps. They have a lot of stuff anyway. It's 69 bucks If you're looking for a fairly inexpensive, full-featured screen cast, screen capture software, Snapse Pro X is one that I've been using and have quite enjoyed for its simplicity as well as its robust set of features.

Jason Atwood: Awesome, awesome pick. I actually, again, I've used it before. I've heard it mentioned a ton. I think it's been on every other pick show. It's a really nice, really nice app. Yeah, it's easy to use. It's pretty cool. So what are you showing me? So I'm showing you, um, uh...

Justin Edelstein: You have your iPad out. Yes, I have my iPad out.

Jason Atwood: So this is going along your pick of the week from a couple weeks ago. We've kind of made these... Which was what? Uh, where you picked, or did you pick it or did I pick it? What? The, uh, streaming, um, music. Well, you picked Pandora. I picked Pandora. Then I think I picked, uh, Spotify. Which we're both on. Which you then talked about getting. I just, I just downgraded my account the other day. I got my free one. Yep, and so I'm now in free, but I paid my $4.99 to try it for a month basically. But when I had been hearing about Spotify coming, I'd heard about this other thing. So there's, and it's called Ardeo. Sort of short for radio. And it is a...

Justin Edelstein: So it's radio without the A?

Jason Atwood: It's radio without the A. Keep the A for awesome. So what is it, you ask? What is it? It's another streaming system. streaming web service. It's actually put out by CBS Interactive, which is, yeah, kind of interesting. And it's just currently been launching in the States. It's been overseas for a while, so they test market over there. I know it's very few times that they get something better, but they had Spotify before that, and they had RDO, I think, before us. So RDO for the iPad is the reason it kind of popped in my existence. I was looking around, I saw it, and it's yet another streaming. The thing that I'm showing you now is offline. So you You can go through and as you're listening to stuff and click bring offline, bring offline, bring offline. And here it is. You can see I'm in airplane mode and I'm playing. I can play it, whatever. But I think we're going to get sued if we do this.

36:15 Justin Edelstein: Yeah, we shouldn't do that.

Jason Atwood: But anyway, that's a song that's playing offline on my iPad. So kind of creating that little iTunes like existence. Where does it store itself? Stores it on the iPad. Does it take space? Of course it does.

Justin Edelstein: So it's really down there. It's down there. It's down there down there. Yeah, it's down there. So I gotta make sure that there's space on my iPad in order to make sure it's down there. So it doesn't sync like Spotify syncs, which is like, you know, have Spotify open, mark a playlist for sync, be on the same Wi-Fi, and then it'll sync down kind of deal.

Jason Atwood: Well, it can do that. I mean, it can, it can, um, you can obviously go and do things like just play a song from stuff you see. you know, I can see songs, I can play them immediately. There's playlists, there's heavy collection playlists.

Justin Edelstein: You have to go find music though. Yeah. It's like Spotify, you have to go find it. It's like Spotify. But wait. It still takes the cake.

Jason Atwood: But no, here's the thing. All right. I went into, no I went into Recommendations? Playlists, I went to, so I found some really fun playlists. I'm trying to find it now, where was I? Where was it? I found some really cool stuff. Oh yeah, here it was. Heavy Rotation. Where was it?

Justin Edelstein: What does that recommendation engine do?

Jason Atwood: So it will recommend it based on what you've been listening to. I haven't been listening to it enough. But it has top.

Justin Edelstein: Is that why I'm really vanilla? Oh, here it was.

Jason Atwood: So it has top albums, top songs, and then top playlists. So I just went and found a cool, like, I was looking into a bump in one, or here's a house and dance playlist. And you just listen to the whole playlist. So basically someone else has created these cool playlists that everybody's listening to, and it has all the top songs in it, you say play.

Justin Edelstein: Yeah, Spotify has all that sharing and play list stuff.

Jason Atwood: So I mean, I think it's another one. It's in the same range, it's $4.99 a month. I guess I'm in the trial right now. I guess it's doing all the same stuff, right? It's people powered, it's play offline, it's listening to music. It's just creating yet another, like who, are people gonna buy music now if we have so many choices just go listen to music for free. Um, you know, I, I...

Justin Edelstein: It's tough, I mean... Especially when I... This one comes down offline, I mean, this is pretty great. Are there... When you pull it offline, do you get, like, commercials and such?

Jason Atwood: I haven't heard a commercial, I haven't heard anything.

Justin Edelstein: Spotify, I've been getting commercials, and they're annoying commercials. Oh, really? I have to say, like, you, you start playing a song, and then, like, you go to an album, you want to listen to the album, and, like, you start playing an album, it plays the first song and plays the second song then you have like a minute long commercial that really is like a song it's like a commercial for a song it's a weirdest thing they'll just start playing this song and it's like this is a commercial for this song the album or whatever I mean you know it's still my fave I love

Jason Atwood: Pandora but I don't like the sometimes the mixes I just they're just the same seven songs like maybe just the mixes I found but they're just a simple don't Don't you make your own? No. Oh, I make my own. No, I like going and just having say, listen, I don't know what I want to listen to. I want to listen to this genre now. That's right.

39:30 Justin Edelstein: All I do is type in an artist's name and hit go. I have one station that I created five years ago that's still getting better.

Jason Atwood: I don't, I have not experienced it that way. I've only experienced it that, but I like this because there's a lot of me sort of say, okay, someone else has created a playlist that's about this genre that I like. So I'm listening to it, I'm hearing the stuff I like, but I'm also hearing new stuff I haven't heard. I like it. So you got the Milli Vanilli and the Britney Spears and the Britney Spears. Yes. So anyway, RDO it's RDI Oh, there's an item download that I free it's free to sign up for now. You can get a trial I don't know if it's what's continuing now. I'm gonna pull my iPad out. You should do that. Here it is. Trusty. It's handy Alright, so that's it. So that's the card focus that picks of the week. It's RDO free download free trial Give it a shot. I mean again the music. I'm gonna shot right now the music scene now is is is It's almost becoming, and I know this is for artists, this is probably not what they want to hear, but it's almost becoming like music is having, it's like devaluing. People are enjoying it more, but it's devaluing the purchase of it. Because $4.99 on all you can eat, the subscription kind of just eat as much as you want.

Jason Atwood: People are, I think, less and less out to buy things, and I think that's probably gonna end up hurting the music industry a little bit.

Justin Edelstein: This will also work on my iPhone.

Jason Atwood: Yes, it will, which is nice. So that's it. If you want to read about the blog post, oh, a blog post is coming up tomorrow, Thursday or Friday, is a Dreamforce blog post about the top 10 reasons to go to Dreamforce 11, a redux.

Justin Edelstein: So that was written by a partner that shall.

Jason Atwood: Very, very popular last time, so we thought we'd redux it. So top 10 new reasons to go.

Justin Edelstein: I think some of them are repeated.

Jason Atwood: That's blog.archessync.com. Again, if you're doing the contest, you want to follow us, twitter.com slash arkisinc. Justin here is at twitter.com slash justedelstein and I'm at twitter.com slash jasonmattwood. You can always go to Facebook, facebook.com slash arkisinc. We've set up our Foursquare page, so I think we're at foursquare.com slash arkisinc. And we're also on iTunes. We're not in RDO yet and we're not in Spotify. I don't know if they really have podcasts yet. We should get in there. I just downloaded it. Very good. And it showed up on my iPhone. Boom. Love that. Love that. That's my favorite thing. My favorite thing is looking at our agenda in the Google Wave. Ooh, I already mentioned Wave today. I did? Alright. I snuck it in earlier. So that's it and we'll see you next week. We're gonna keep our countdown to Dreamforce. We'll probably have more Dreamforce stuff next week as we get closer and closer. But until then and as always, enjoy those cloudy days.