Pats for Google - Episode #57 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:10 Jason Atwood: This is the 56th episode of CloudFocus Weekly for the third week of August, 2011. This episode is titled, Pats for Google. CloudFocus Weekly is sponsored by Arkus, you're Cloud Convening experts. And I'm your host. Jason Atwood joining me today the most excited man for Dreamforce 2011 co-host and speaker Justin Edelstein, how are you doing?

Justin Edelstein: I'm so excited. I started a new hashtag on Twitter yesterday. Which was Salesforce dorks I started that no you spelled it wrong. I felt you did sales Force door I was so I was so fast to tweet that I spelled it wrong Well, you were only doing it because I was on the phone training. one of our clients. And they were like, you know, they were like, oh, this, that, and the other. I was like, about chatter and how to use it. And I was like, well, you got to sort of just start using it. You'll figure out how to use it. We at Arkus, we didn't really figure out the right air quote right way to use it for a couple of months. And we're Salesforce dorks. And you just ran with it.

Jason Atwood: Did someone have the Twitter account Salesforce dorks? I don't know. Maybe they do now. If not, if not, if not, preclude So we should get that immediately. Put that in your army focus. All right, we got an agenda today. We have some Google News, big news.

Justin Edelstein: Lots of Google on our agenda on the Google Wave. That's true. It's too early. Too early.

Jason Atwood: Too early. It's news about Androids,

Justin Edelstein: Seismic, and Salesforce all coming together.

Jason Atwood: And then, of course, at the end, we have lots of Dreamforce news. This is I will start off the Dreamforce news by saying not next week, but maybe the week after, can't tell which week, but one of the two weeks we're going to do an entire Dream that will be coming up, but let's kick it off with... Oh, you also stay tuned.

Justin Edelstein: Don't tune out now. Don't tune out now. Because the secret word is a common. The secret word's gonna be in this episode, next, next episode, and if there is a third episode. It's a common.

Jason Atwood: Are we gonna do one right before Dreamforce on that Monday? No, I say there's... no. Two words.

Justin Edelstein: Oh, are we gonna do a pod? Yes. I don't know. Should we do one Monday or should we do one when we get there? On Tuesday. We'll be very busy. We are gonna have no time to do that on Tuesday. I wanna do one from the booth.

Jason Atwood: Yeah, that will not be Tuesday.

Justin Edelstein: As we're setting up the booth, we're just setting up the mic and just... You'll hear what we That's what I'll say to that.

Jason Atwood: Okay, so let's talk about Google. Google made big splash in the world, big splash. They did. This isn't really cloud news except for the entire company, sort of a cloud computing company. But Google acquired Motorola's cell,

Justin Edelstein: Well, their mobility unit. Yeah, the one. their hardware. Motorola Mobility. For 12.5 billion So I can just read the captivate a little more.

03:14 Jason Atwood: You don't have enough information flowing into your life that you need to have that.

Justin Edelstein: Is Google Reader not enough? Anyway, so Google announced on Monday of this week that they're acquiring Motorola Mobility for $12.5 billion. Motorola is one of the main manufacturers of the Google Android operating system. system phones, devices. I think there's 39 manufacturers of handsets that run Android on it. Motorola is probably in the top three,

Jason Atwood: I would say. So there are different, now I will say as someone who doesn't pay a lot of attention to the Droid market or the Android market, I know that they have different names. like is the extreme, is the weather, is the storm, there's outdoors. Well there's two things. But then there's like, they call them droids. Now, droids mean, does droids mean everything that's in them? No, that's the thing.

Justin Edelstein: Droid is actually what Motorola phones on the Verizon network are. They call them the droid. Yeah, that's like, because it's an open source operating system. So they took it and said we're gonna. just called this version of tragedroid. others call them Android phones, others call them Google phones, others just call them phones. They're phones, they're smartphones, and they come with stuff that you, you can, right. And if you're savvy enough, you know it's Android. If not, and you don't care, you know that it's got stuff on it, right? And you don't care. What I find interesting about this, and what I can't figure out, is... That's quite a sense. It's what you find interesting, but you can't figure out. Well, it's an interesting question to ponder. Maybe you've read more about this than I have and know the information.

Justin Edelstein: What is unlikely? Remember back in the day when we worked at that very large financial services institution that shall never be named? Not even named in your blog post. And it wasn't. And we were working on some mobile projects and we were rolling out support for palm phones. Yes folks, palms. Yes. Treos. The Treos. And part of rolling out a trail was to roll it out Treo was to roll out the secure infrastructure to handle the email and the communication and that was good. And good was purchased by Motorola. I know what you're saying because you're saying good. Sorry, that was good. The service, the product itself was called good. It was like good technologies or something. Yeah. Whether it was good or not, up for debate. But it was called good.

Jason Atwood: Listen, if you name your company good, you can't be bad. Can't be bad. You can't be great either. It's like you can't be great, and we're never going to be great because we're always good. It's a joke I make about what we make about a certain, we're not even going to mention it, but there's a scripting language written for integrator product that we've learned, and it had a very tough name, like a four-letter acronym, and then they're renaming it now, EasyScript. And so it went from this four-letter acronym,

06:41 Justin Edelstein: To EZScript. I you It sort of gave him a little backbone. It was like, hey, look, we're Motorola now. Oh, that's kind of a good thing for good. It's kind of getting funny. And I just wonder if part of this, and I can't find it anywhere, someone who's listening, tweet me or let me know, if good is part of this purchase. And if so, I think that that's an interesting strategic move for Google. not only to go more towards the Apple model of owning the whole experience, meaning the hardware and the software that's running on the phone, which is why we love our iPhones and our iPads, great experience. Right. Because they control everything. In some cases, people don't like that. But also with this good software, being able to penetrate... the always coveted enterprise market and say hey Android is a valid option for the enterprise and you can roll out these Android phones to people and have that good messaging Just a very interesting thing to ponder, wonder, research, which I haven't been able to find.

Jason Atwood: Maybe you're looking for it now. I see you staring at your computer. I'm not. I am paying extreme attention to you and also paying attention to the article. No, I wasn't looking for that. What I was looking for was the other side of the story, which is that weeks ago, Apple, Microsoft, and recent in motion bought 6,000 Nortel patents. So they bought patents from from Nortel for 6, 4.5 billion and they're splitting them up. I don't know, can you imagine, we've worked in big companies, bigger than those three. And can you imagine what it would take in legal ease to write a document to say out of 6,000 documents, 6,000 patents, which ones each company got? Especially when you're talking about Apple, Microsoft, and Research Emotions. Basically, three companies that are the most competitive.

Jason Atwood: Apple, Microsoft, hugely competitive. Yeah. Research Emotions, hugely competitive. I mean, anyway. you know, makers of the Blackberry. So what I think is interesting about this and then we'll move on is that a lot of people saying this is this is Google's like oh Oh Crud, this is not an explicit podcast. So Oh Crud We need, need to get into this patent game. So they bought it for the patents. They spent 12.5 versus 4.5 The funniest quote I think was from some apple high exec saying you know That's a lot, or that's a lot of money, or that was a lot. Meaning, we think they overspent. Google has a lot of money.

Justin Edelstein: Fine, they want to buy $12.5 billion. Google prints money off the internet. They do print money.

Jason Atwood: If it's patented, you just look at these and go, OK, that's kind of interesting. It's not going away with more the role of the whole company, it's just their mobility. I feel like there's a big story, it's a bigger story, sort of not going away. cloud news, but about the US economy, and a lot of companies are just holding back and not spending money. They're just putting into cash reserves. And so as we get out of this recession or the double dip or the triple dip or whatever, you know, this slow, slow weaver. Sounds like a dessert.

10:05 Justin Edelstein: It does. It's not very tasty.

Jason Atwood: Sounds yummy. You know, I think there's gonna be a lot of this stuff happen because these companies have just kept all the cash for very very long so Anyway, that's the Google, that's the Google, again a lot, what does it mean immediately? Don't know, I think for Google it gives them a play, it gives them patents, and it gives them a maker of these units that they can then brand and control themselves. Yeah, I don't think the ones that they've rolled out under the Google phone, they did.

Justin Edelstein: One and then they did like a times two, like a second one, that's version two, they didn't do very well. They didn't do very well.

Jason Atwood: But this is also a market that I would immediately ask, are you sure you wanna be in this market? Like, do you wanna be in making hardware? It's not easy. Making software is difficult and I think Google's good at making software, not great. This is a different market completely. And I'm not sure, you know, you have to have some really great talent. Moving on, speaking of Android, this is actually big news. It hit up on our agenda more than I saw it on the news sources, which is that,

Justin Edelstein: Why don't you lead us into it? Sure. So Seasmic, makers of Seasmic Desktop, which has been a pick of mine in the past and has integrated chatter into their social applications.

Jason Atwood: I'm gonna pick up mine because I picked the iPhone version because it actually works with mobile chatter accounts. Right, so we both picked Seasmic applications.

Justin Edelstein: And a long time friend of Salesforce. Long time friend of Salesforce for at least a year and a half or two years. Yes, they rolled out chatter. They said, hey, and there's Seasmic where you can have your Twitter and your Facebook and your chatter all in one place. Well. has taken it upon themselves to use some of the newer force.com platform APIs to build out a native Android CRM for Salesforce application. Much missing. Much missing. There is no Salesforce application for the Android. only chatter only the chatter which we've talked about many times why splinter your apps why Take chatter and put it in one place and take the rest of everything else and put it in another place and In that rest of everything else meaning leads opportunities accounts contacts the salesy stuff No chatter and in the chatter place you can see the stuff But you can't like search for a lead and find it it's got to be Chatter,

Jason Atwood: I just want us to put it in your feed. I get Splinter. I get Send I get spinning the two different apps especially if you're doing chatter free because you don't want to have you don't want to tell the people of chatter free download Salesforce mobile and It has chatter in there and everything else doesn't work. Let me rephrase But I don't

Justin Edelstein: I get I get the I get the I feel like it's just missing in there. Well, anyway, Seasmic wrote this application, native app for Android, and it's sort of the best of both worlds, because it has both. You can search for records, you can search for lead, you can enter a new lead, you can edit a lead, opportunity, whatever, and you can get to your chatter. So you can get to your accounts, your contacts, your opportunities, your leads, edit data, enter new data, log calls, etc. And you can get to your chatter, all in one app. And it's made by Seasmic, not by Salesforce. When we get to our......Shows. Next week, or is it falling? Probably next week. I will have some predictions surrounding this type of application. Right. Well, you should.

13:53 Jason Atwood: This is interesting. The side thing says, and coming to, I mean, sorry, but I don't have an Android, doesn't really interest me. I have a great app. I have a good app, actually. I have an app that has not been updated in a very long time for Sales, Salesforce Mobile, which I use and I use it when I'm out because it can do the certain things. I talk about with all my clients. I train on it and that's... what you were talking about. Sorry, is this something that Salesforce is going to kind of say, listen, you guys go do that, we're not going to get in that game.

Justin Edelstein: Yes, that's part of my predictions. Okay. So you just alluded to one of them. Right.

Jason Atwood: Okay, well then we won't make any more. We'll move on. What else is in the way? What's some Dreamforce stuff? Dreamforce. Tons and tons. We're gonna do that first thing last. But tons and tons of Dreamforce 11 news. But I'm gonna start off with the best of all Dreamforce news. Okay. Dream, Dreamforce 11 news. What's better than Dreamforce 11? Dreamforce 12. Yeah, so it came out today, because maybe I'm bringing out that Dreamforce 12 is... next September, so the September after. So it's more than, while we had December to August,

Justin Edelstein: We now have more than a year of No Dreamforce. Well technically this Dreamforce is in September.

Jason Atwood: It starts, yeah, does it start in? It starts on the 30-th. And then it goes right into September. So next year it's like the 18th to the 21st. Don't book your... don't book your tickets, don't whatever, but they're, that's when the rumors are that it'll be next year. Gotcha. It's a Tuesday to a Friday, so back to that, which I think they're doing, they're doing this year as well. Sometimes they'd mess with going like Sunday to Wednesday. I like being there on a Sunday. Well, it never starts on a Sunday, it starts on a Monday. Starts on a Monday, but I make sure they'll be there. They hit the gallop on Sunday night. I like being there for the Sunday. I don't think it was a football, but. So I like camping out and watching football.

Jason Atwood: At Dreamforce. I enjoyed that. Yeah well next year it will be a Tuesday to a Friday. Same thing. So that's first bit of news. Second bit of news is that the app the new Dreamforce app will be arriving on the 26th Can't wait. August. I think that's right. Kinda wish I had it now. And there will be both an iPad, Android made iPhone Android and iPad version so there will be a full iPhone iPad. It's not gonna be universal I'm gonna have to download two things. I don't know. I saw the screenshots of it. It looked interesting But last year's looked interesting. It didn't work. It didn't work very well this one I think they're building from ground up. I don't know if they hired the same I think last year they white labeled something because it felt like someone, I mean I knew someone else built it, but it just didn't feel like anything else they've ever built.

17:01 Jason Atwood: I feel like the reason we haven't seen iPad chatter and we haven't seen any updates to Salesforce Mobile, and we know that there's not a lot of developers working on it, hopefully there's more now, is that they've been relenting all their time into this and the other announcements that we might be predicting next week. So that's interesting. And you have a bit of news. What's the other little bit of news before we get onto the last piece, the last and best piece? I was gonna talk about my blog. Oh, that's it. There you go, talk about the blog.

Justin Edelstein: This will be my fourth straight Dreamforce. It's like a diary entry. Dear diary. This is my fourth Dreamforce. And like I said, that puts me in like semi-veteran status. Sure. You know, maybe not total veteran, but semi-veteran. I'll always have one more than you. That's true. And that's your fault. And I will never let you do that. You never let me down that I didn't get you invited to that. That's right. So I talk about how I've gone again for the last three years and this will be my fourth and this is actually the first time that I'm going to Dreamforce where I'm actually working for the same company that I worked for at the previous Dreamforce. So my first three Dreamforce experiences were all very different. My first one I was working at that large financial services institution that continues to remain.

Justin Edelstein: I remember it. And we rolled with the big boys. We got to play with big boy toys. Yes.

Jason Atwood: And taking up the dinner. Taking up the dinner,

Justin Edelstein: Meet at the office, see the road map, all that fun stuff. Road map is, and you mentioned it in your podcast. It's something I miss very dearly. Road map was really nice. Yeah, I don't even think that's giving away anything, but it's not giving away anything. If you purchase a lot of licenses like a bunch of thousands and you ask politely, or you might not even have to ask, they will show you the glimpses into the roadmap, a safe harbor attachment. to it, and, So We'd,. sort of where they are in terms of,

21:17 Jason Atwood: I don't a I was a long time ago, like, we did a booth at the Marriott and I got to run with some I remember being like very difficult. So now this is, it's funny because I know this conference very, very well, but I haven't run a booth and I haven't done that in such a long time that it will be interesting. And it's a totally different story. I had big company twice. Three times. Three times. Three times. Three times. And then I went with Arca says... as the sponsor. And I'm looking forward to this because it's really, it is gonna change the way we're kind of dealing with it. I also like just having the place to go to the booth.

Justin Edelstein: If you really wanted to and see what this large institution was. I spoke as part of a I spoke twice as well, but I've never spoke. I mean, it's great. It'll be great to see. Tell us what your what's it called? Oh, my session is iHeart Permission Sets. profiles 2.0 or look at profiles 2.0 it's on friday the time it's like 10 am i think it's i have the i have the dreamforce app open right now i'll let you find it while. i like you find it while i talk about one of the things yeah it's a deep dive into profiles 2.0 it's

Jason Atwood: And you can't even say it on the actual listing, that's a shame. I have to go into the agenda. What's funny is that people can follow in the Dreamforce portal. Yeah, you can follow this session.

Justin Edelstein: And this has 700 and I just followed it. 70 people.

24:20 Jason Atwood: Can't have 700 people in that session. 770 people? There's no even, hold 700. There. There's a big room. Interesting this year, and this, I, one of the partner, you know, talks about this stuff, is it is, this is going to be a different dream for us. So, for us who have been before, we're all going to be like, oh, this is, no. This is hugely broken out. They're gonna court off the whole street. They're gonna throw a block party in the middle of the place. They're putting up a beer garden. It's gonna master. They're taking over outdoor space. Yeah. So big. And the non-profit? province during a different building. They're in the mario. So they had taken over two hotels, the entire open space, the, other Moscone West or whatever it is. So it's going to be massive.

Jason Atwood: I would say, you know, get your walk and shoes on because you're going to be going all over the place. That's not good because my feet are no good. We're going to have a stool in our booth just for you. I hope so. Or a pocket chair.

Justin Edelstein: Alright, so one other little mention. A little mention, why not? We'll mention the Road to DF crew. They're all over the place. They're just everywhere. Started by Tom Wong, the former VP of Dreamforce. Now starting up his own thing called Avently. Shout out to Avently. And Tom actually called me and asked me if I would. wanted to be a part of the road to Dreamforce. And I said- He must have lost my number. He must have. I said, you know, I would, I love that, but I'm in New York and I don't want to start in Chicago. So what is it? So I was, about to get to it. I- I don't want to start in Chicago and get in the, and start driving across the country to Dreamforce. All right. This is his way of sort of kicking off Dreamforce.

Justin Edelstein: So there's an epic journey from Chicago all the way. through picking up people, some fellow Salesforce MVPs, some community superstars. You can see, see, who's on there at the website road2, the number 2, df.com, and follow the RV. You can ask them questions, and tweet them, and I know the Twitter's been out there at road2df. Pretty neat. Good luck getting there in one piece.

Jason Atwood: They're already on the road right there there are going yet. When..

Justin Edelstein: That's hard core hard core that really is much love but Sales

Jason Atwood: All right We have one last Dreamforce thing Which is the Arkus t-shirt contest Oh yeah, let's give them the word So for those who, I'm gonna go from the top to bottom. So this is a contest we've run twice now. This is our second year. Basically came about because we thought of a funny idea for a t-shirt which was to put our logo on the front, but on the back, we put like the safe harbor. slide and and but in course we don't want to get in any trouble so we took we did Laurel mips them and then put some some eggs around it and this year we, we've even taken up a whole Dreamforce 11 thing just because we don't want anybody get mad at contest So the contest is, you have to do a little bit of a social scavenger hunt, but not too difficult.

27:46 Jason Atwood: You can probably do all of it in about three minutes. You one, need to join the group inside of the Dreamforce portal. So it's the ARK t-shirt contest, you search for Arceus or t-shirt or contest. You'll show it just join 52 members of the 52 people in there So you have to join that then you have to go on to your social networking side and either follow us on Facebook, which if you go to blog.org or sync.com, and the instructions are in there too. Or follow us on Twitter. Either or if you don't have one of those because you're not social but still lovely person you can go and follow The us in the exhibitor of the cloud expo inside the Dreamforce portal because you can follow companies and write whatever so do that and then either in chatter inside of thing or on Twitter or on Facebook or Twitter Facebook I guess is the ones where you use hashtags.

Jason Atwood: You need to use the safe Harbor t-shirt one word hashtag and if you do that, or try I trending and you come to the booth with the magic word which we're just about to say or one of the three magic words then we will give you a t-shirt. First come, first serve. Sizes might vary by first come. It might be a lot of big people, small people we don't know. So if you... come early, come often. Do we have, extras like from last year? We have some extras. So we run out of this year's run. We have some few extras from last year. So hopefully everybody will get a t-shirt. If we don't, you know, depending on the demand and everybody's very, very nice, we'll see what we can do. So that's a booth 30 in the expo.

Jason Atwood: That's where you'll have to go. You have to meet the person. Come on, what's the secret word? The secret word is. Come on. Dodge. The secret word is dodge. That's the first one. There will be three. You only need to know one. That's it. There will be three. There will be three. Yeah, you know why? Don't be tweeting that word. Yeah, you tweet the word. We will find you. We will find you. Anyway, that's the secret word. Hope to see you there. Again, stop by. Have a chit chat. We'd love to meet people who listen to the podcast.

Justin Edelstein: Long time fan. Maybe we'll have the blue snowball out.

Jason Atwood: We might have the suit. We might have the snowball there. We've got a lot of people. talked about, you know, being there. You might have to meet one of us at one time or the the unknown person or the other unknown person or the other unknown person or the other unknown person or the other unknown person or the other unknown person or the other unknown person. You can ask us about the company. We can actually tell you because it won't be a public podcast. Alright let's go. CloudFocus at Pick of the Week. I love your pick because... Wow! We are way behind schedule today, aren't we? Let's do it. Go for your CloudFocus at Pick of the Week and... Why do you love my CloudFocus at Pick of the Week? I'm going to tell you after you pick it.

Jason Atwood: Why? Tell me now. Pick it first. Skitch. Tell me. No. Go ahead. Tell me what it is.

Justin Edelstein: For the last couple of months, you know, when we post our blog posts, we all do them individually. And you have been bugging me because sometimes the images that I put up there are not squares. They have to be squares. They have to be like, 500 by 500, or 400 by 400. It's got to be a square. So it looks right in the list view that the CMS sort of puts out. And I don't have software. I don't have Photoshop. I don't have something on my machine that allows me to very easily. like make something a square. But that's not something I know how to use. Previews. You have it. Hm. I'll never really figure it out. I don't want to crop out part of the image. Whatever. Oh crap, stop it. All right. Anyway, Skitch, very cool little inexpensive Mac app.

31:25 Justin Edelstein: For lightweight editing of images, publishing to the web, sharing with the, what are you smiling about? I'm, I'm, I'm, I'm smiling about. I'm smiling about, I'm smiling I'm smiling about, I'm smiling about, why do you love this pic?, why do you love this pic? Keep going! No, cause you're gonna hit me with something No, cause you're gonna hit me with something a minute, and I'm not gonna be happy. Talk about it. I don't wanna talk about it anymore.

Jason Atwood: Sketch, find it. No, No, who makes it? Sketch. Sketch. Who makes it? Who makes it? Sketch. And okay, great. It got bought today. No!

Justin Edelstein: By Evernote. My pick got bought by Evernote. See a great that pick is? And they're gonna I make it free. Oh, I just bought it like two, like a week ago. Great pick, baby. You know how great that is though? That means I'm picking good stuff. No, Skitch is a great product. I guess wait till it's free because Evernote's gonna buy it or has bought it. but it allows you to do some really great things with with photos and sharing and sending it up to the web and and creating albums up on the web not like Flickr albums but different types of albums for photos and images, commenting sharing out to Twitter, Facebook, connecting social private, public, etc. So pretty neat little lightweight, which is good because Evern it.

Jason Atwood: But you know it'll survive but it has been around a long time and it is one of those that this is like the two Weeks in a row you've made a Merlin pick Merlin single I yeah, not really but yes. All right, so good pick so sketch by Soon to be Evernote soon to be ever know to go to Evernote and get never know account. It's worth it I just side note. I just switched my wife over from shoes keeping all her notes, she keeps like tons of notes on the system, she has to keep them in the palm and then they ended up in some weird note app that no longer works and started to delete them by mistake or whatever and I went to look, she's like notes are being deleted and I said do they sync with your iPhone and she's like no, I said oh let's go find out where they are and they were just some really old like app that should not exist that could not exist.

Jason Atwood: Export them, I couldn't do anything. So I set her up with an Evernote account, and I said, you're going to have to do a copy paste for all your notes. There's like 60 of them.

Justin Edelstein: And so I set up with Evernote, showed it on the iPad, showed it on the iPhone, and she was like, this is great. That's funny that you said that my father recently moved to a Mac from his PC, and his big thing was he had all these things in his Outlook. And he had all these notes in his outlook and then he got an iPhone You can use free mail and I told him you shouldn't even but he doesn't care. He wants to use Outlook There's a very easy way to get your notes from Outlook into Evernote and then he was really pleased with the web The app the the Mac app and the iPhone. He was just like, oh, how did I not have yeah show images? Yeah, I showed him everything. He was like, how did I not use Evernote before this is famous Fantastic.

34:51 Justin Edelstein: That is not my pick.

Jason Atwood: Evernote's a great pick with Skitch. It could be even better. It could be even better It's it's a that's a great little piece of news That's why I kind of I laughed and I saw it and I was like I was gonna make it a news So here's a news announcement that actually it's gonna be my pick. Go on. So we've talked a lot in the past about about Kindle and iBooks and cloud reading and Recently, there's been a little bit of a hubbub because Apple's terms of services have said that you may not do any in-app purchases or links to stores that basically go around Apple's in-app purchase software. So if you own an iPhone or iPad, you know that you have to order, you can buy things inside it works It's great, right?

Jason Atwood: You want to buy coins or things for games or you want to blow up more zombies.

Justin Edelstein: Yeah, upgrades, Angry Birds, Eagle, whatever.

Jason Atwood: So it's an in-app purchase. Now, great because it uses your iTunes account, it's single-signing, it takes two seconds. It's like, very good. It's great for the developers. But Apple does take a cut. So big guys like Amazon, they don't want an app... to take 30% of the cost of one of their Kindle books. So they've never built it inside the app. They've always linked to it, and even Sony, and I think there's another one, all of the big ones, link to it outside the app. So like, go to the store and then it pops you to a web browser, and then you can buy from the web browser. So, anyway, so it's been a bit of a fight and there was like a deadline of a week ago when, every. app had to have it removed or they would shut down the app.

Jason Atwood: So for all us Kindle users, Kindle and iPad, it's great. We were worried and then the update came out and it was removed as a link because it used to be a link to go to the store. So now you no longer can do that. You have to go to the web and you can send it to the iPhone. It really works pretty well anyway, but there's no direct link. Anywho, so I think this is a little bit of Amazon saying, oh yeah. Amazon has created something called their Cloud Reader, which is an HTML5 version of their Kindle app. You can read through any browser that can support HTML5 that includes iPad, iPhone, Safari, Chrome, Firebase, and it basically says... is fine. Not only do we not need to have an app, we I'm looking at the Thank You Economy by Gary Vaynerchuk, Vaynerchuk, sorry.

Jason Atwood: Vaynerchuk will be speaking at 3.11. And you can go from page to page and it shows you where you are. And I don't know if it has all the Safari swiping and stuff, but it'll sync up. So if you start reading it on one device, it'll sync to where it is and basically to HTML version of their Kindle app. Great, because that kind of gets them away, away from having to do very very long again. It also works in the iPad. Here's why it's a good pick. For those of you who have kindles or not kindles, you have a kindle or someone else has an iPad and you want to share the book. Well before to share the book, you could you couldn't. It's very difficult. used to be like a 15 day whatever.

38:12 Jason Atwood: Well now I have my Kindle app on my iPad and I can just log in to my wife's account and read her books. Like I don't have to then go do all this sharing stuff. Now of course you have to share your username and password to Amazon which for some people could be scary. But I think it's a nice little alternative you know so I can actually go read one of the books. you're actually promoting sharing passwords?

Justin Edelstein: For a Kindle book. For wives and husbands maybe.

Jason Atwood: It is well, it is one of the things we talked about last week with Apple TV, right? It's one of those things that all this DRM-ing of content is becoming tiresome that the basic concepts of ownership are no longer captured with DRM. I own a book that I have right here. I could take that book and give it to you. and you can read it and then give it back to me. Nothing in DRM allows us to do that. And so it takes away from, I think it's the last stepping stone, once someone figures it out, will be great. So anyway, read.amazon.com is a cloud reader. I think it's cool, it's a nice little, I mean it's not really a purchase, it's free. You have to buy the books. And it works, cool.

Jason Atwood: So give it a shot. You'll even put a little icon on your thing. It'll actually kick offline too, it does. use HTML5 offline view so it's very cool. Sounds like they don't even need an app. Well there are some things you can do in the app. Funny, I went, side story, I went back to the app and started playing with it again, the Kindle app, and noticed it had these new social links in it. And so you could sign into your Twitter and sign into your Facebook and right from within Twitter, right from in Kindle, I picked a quote. hit share on Twitter, it tweets it for you. And then there's a link back to the book and puts Kindle and iPad as hashtags. And it links to something that when you click it, it opens up the exact quote online.

Jason Atwood: But it's so cool. I was I think that's fun like you see a great quote. We let me just tweet it right now So true anyway, so that's the quad folks at PiglyX, we have Skitch now, slash Evernote, and Amazon Cloud Reader. Alrighty, if you want to read the blog posts and any upcoming blog posts, or there'll be another for the other two weeks, you got blog.arcasinc.com. You can subscribe by RRS, R- RSS. We're going to do a lot of Dreamforce blogging. Yeah, pretty, Yeah, for this basically last three weeks. So we dream force Arca sync twitter.com start to sink twitter.com slash Jason amount with me twitter.com slash just Edelstein He doesn't need any more followers and I love followers Facebook Facebook.com slash Arca sync and of You want to do, you want to subscribe to the podcast, which I've been noticing the numbers going up, the subscribers, which is nice.

Jason Atwood: That is nice. In iTunes. Leave a review there. We love it. And other than that, we'll see you at Dreamforce. Until then, well, well, until next week, we'll come back and talk about Dreamforce again. Enjoy those cloudy days.

41:25 Justin Edelstein: Thanks for watching!