Dreamforce Predictions - Episode #21 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places; unidentified voices are shown as "Speaker N". Timestamps shown every few minutes.

00:10 Jason Atwood: This is the 21st episode of CloudFocus Weekly for the first Sunday of December 2010. This episode is titled Dreamforce Predictions. CloudFocus Weekly is sponsored by Arkus, Cloud's computing experts. I'm your host, Jason Atwood, and joining me today live here, or I guess recorded here in San Francisco, is my co-founder and buddy, Justin. Justin, how are you doing? It's kind of like one of those old sitcoms where they say, recorded live, or recorded in front of a live studio. If there were an audience here and they were a studio in the studio it would be...

Justin Edelstein: This is our podcasting studio. It is.

Jason Atwood: Today is in the lovely downtown Omni Hotel in San Francisco. We flew in yesterday. Feeling good? Yeah. You excited for Dreamforce?

Justin Edelstein: Yeah, I'm not even jet lagged at all. I was able to stay up pretty late last night. It was good. Nice.

Jason Atwood: For those who don't know, we're East Coasters, so the three hour difference sometimes gets us at the nighttime, but I think we all managed to survive and stay up a little late last night and ready to go today. So we've got a little agenda. We're going to talk about chatter for iPad, which came out. We're going to talk about Chatter Bingo, which is live in the production org, the Dreamforce app org, Dreamforce portal, and then make our Dreamforce predictions and maybe review the t-shirt contest and give the secret word once again sometime during the podcast, maybe but not now. So last night at around I think it was like 10 o'clock at night or something or about 7 o'clock at night, Chatter for iPad came out. They're really cutting it down to the wire there that was the last thing so I downloaded it and started to play with it. Have you had a chance to play with it yet?

Justin Edelstein: I tried. I installed it if that's what you're asking but I couldn't get it to

Jason Atwood: work. Yeah I had the similar problem. I downloaded it and I was kind of, I was really geeking out last night sitting in the bar having a beer and basically playing on multiple chatter apps. But so I downloaded it, I installed it, I tried to log into an org and it just failed and it failed and crashed and crashed and crashed. Again I've had many iPhones and so I know that sometimes you just reboot. So it crashed about 10 times. I went into the Chain Force portal on my iPhone and I posted like oh look it's crashing and it might be a great app but I can't get so I said might be me rebooted and then it worked fine it's it's a nice little app it's you know everything everything you want in the chatter app in that you can get in you can see groups you can see files I posted a file picked it right up from my iPad and threw it into into the org so it works great I'm sure it's just a you know sometimes apps I guess take some

Justin Edelstein: of weird namespace on the iOS. I had a different experience. So when I went to put in my username and password it looked like an iPad app. It was full screen iPad and then when I put in my username and password and hit you know go, activate, it flipped over into the Salesforce app on the iPad which was like an iPhone app. Right. It was small. Did you have that experience? No. Yeah it It forgot that it was the Chatter app. It thought it was the Salesforce mobile app at that point.

03:27 Jason Atwood: Are you sure you downloaded the Chatter app for iPad, not the Chatter app for iPhone? Absolutely. Okay. Thank you for asking though.

Justin Edelstein: I absolutely downloaded the right app because it said, hey, welcome to Chatter for iPad. It was full screen. And then it flipped over to the little mini iPhone app screen and it was like, if you activate this device, it will delete all your other devices. I was like, what is this? This is not right. This is wrong. So I didn't move forward from there. I quit.

Jason Atwood: Oh, that's interesting. Oh yeah, bad experience. Again, once I got it working, it's great. It's very much like the iPhone version, but bigger, native. We were actually talking on the way, I guess yesterday on the way here, that we were surprised that the Dreamforce app was built by an outside company. You're not surprised, but we noticed that it was built by an outside company. pretty full featured, has lots of stuff. I think it's great for what it is for this conference. But I think, and having a little bit of inside knowledge, I don't think there's a lot of developers on the mobile platform for Salesforce. They're in the org right now and there might be us in the podcast. But I don't feel like there's a ton of them because the Salesforce app, which is the mobile light app, has never gone universal for the iPad. In my understanding, and I have some experience in this, in developing for the iPhone platform is that it's not that big of a deal to go from a regular iPhone app and then to convert it into a universal app.

Jason Atwood: If you're just gonna make it work, meaning you're gonna make it not pixel double and you're gonna replace some of the icons. There's a lot of icons and photo files you have to do, so I'm just surprised that, love Chatter for the iPad, surprised that Dreamforce app isn't universal, And very surprised that almost after the iPhone has been out, or the iPad has been out for, I don't know now, what, eight, nine months, and that it's been an incredible success. We're talking nine million sold, I think, and they're set to sell some crazy number this season. In fact, I've already bought a few for people for Christmas. That if they haven't taken the regular Salesforce app and made it the universal app. Just seems strange.

Justin Edelstein: Maybe they're not, maybe they're just gonna move completely away from that.

Jason Atwood: It's a lot to move away from. Because that program, unlike, I guess, unlike just web browser, but it actually syncs, which is the nice thing about the Dreamforce mobile app.

Justin Edelstein: What I mean is that maybe they're going to move away and do chatter apps, and you'll be able to do stuff within the chatter app, syncing, editing, editing records, et cetera. Like all the resources are probably being sucked into, let's get this chatter thing going. Oh, I agree. I agree.

Jason Atwood: But again, interesting that they hired another company to do the Dreamforce app. So anyway, that's Chatter for iPad, hopefully you get yours working.

Justin Edelstein: Great reviews from our kids. Another thing going on... Hopefully it works for you.

06:30 Jason Atwood: Yeah, go download it and if it doesn't work for you, come find us on the floor and we'll commiserate. We'll trade war stories. We'll trade war stories. Another thing that was launched in the org, in the Dreamforce Portal org, is Chatter Bingo. So why don't you describe a little bit what that is and how it came about.

Justin Edelstein: It's an interesting phenomenon. A few users in the Dreamforce application got together and decided that they thought it would be a good idea to put together a game of sorts where it would pull together different people that you follow and you can mark them off as you actually meet them in in person because the Dreamforce app as we've talked about is a great way to meet people pre-conference and get to talking to people and communicating with people. But then you oftentimes say, hey, let's meet at the conference and you want to meet these people. So what Chatter Bingo is a collaborative effort by a few users within the Dreamforce app itself that came together by one guy named Brad Gross designed a bingo card and said, wouldn't it be cool if you could just generate a random bingo card with you in the center and all the people that you follow or are following you around you, and then you'd have a little card to go around and meet people. So he started up a group in the Dreamforce app, which is an interesting way to go about designing and implementing product and a developer named David Shock jumped on and actually developed the thing with Brad and they actually you know got it working and they released an AppExchange private package and through some politicking got it actually implemented inside of the Dreamforce app which is a testament to the power of the collaborative tool that is Chatter and the Dreamforce app itself because these people never, you know, they didn't sit in a room and they just sort of came up with this idea, this brainchild, and developed it through a group in Chatter and got some feature requests from a couple other people in the group and now it's live and there's a bingo tab in your Dreamforce app, you click it and it generates a bingo card for you. It's pretty cool.

Jason Atwood: I think beyond the application itself, it's a funny app and I'll give a hint on how to use it because it's a way you can use it on...

Justin Edelstein: It's not super complicated. It's like a simple little visual force page that brings up.

Jason Atwood: I think it reads through your, it doesn't read through the people who follow you, or you follow?

Justin Edelstein: I think it reads through the people that you are following.

Jason Atwood: You are following, okay. So, but what I think it's even, it's just sort of mind blowing, again, having known Salesforce for a long time as a company, it's a very sort of startup kind of social, cool thing to do for Salesforce that is now growing. this conference, they're talking about it being 25, 30,000 people. I don't know what the actual numbers are, but they're talking about it being massive this year. That they would literally, days before the actual dream force, where a lot of people are eyes on them, that they would take some code written by some outside guys. Put not only, test it, validate it, but then throw it inside of their own org. And like sort of announce it. I just, I can't imagine another company. Can you imagine Microsoft deciding to take someone's, you know, VB script that they wrote some macro and, you know, a couple of days before their big conference throw it into Excel? Or can you imagine, I mean, the companies that, you know, the companies I can think of, you know, big software companies would never, ever, ever do that.

10:21 Jason Atwood: It's risky. And I think it's great. I think it's a huge testament to Tom Wong, who's sort of the spearheading Dreamforce and to Salesforce for just kind of being, I want to call it good natured and fun. I don't think companies do that type of thing. So very, very cool. So here's a tip for you. I went, you can generate it, then you can generate as a PDF, right? And you can take that PDF on, you know, and go around and print it out. For those who are trying to save trees, couple of ways you can do it. First of all, you can generate the PDF and then it is a tip for anybody out there, but I don't know if you know, but you can take a PDF on your desktop and just drag it onto iTunes, and then it will sync, the PDF will sync to your iPhone the next time you sync. Great feature. You can also email it, and then while on your iPhone or iPad, you can actually click on a PDF and say open in iBooks. So you can, in two different ways there, because you can use PDFs on iBooks, and you can see them. So that's kind of cool, right? Okay, I can see it and I can go around.

Jason Atwood: Here's a better way. Take a screenshot of it with your iPhone or iPad when you're logged into the org via just a regular login. And then you can use a drawing program to actually mark them off. You can start with that as the background to the drawing program, and then you can mark them off. I don't know which drawing program, I'll tweet it or something, which one can do that, because I have like four or five on my iPad. But so anyway, so you can actually go around with your iPad and quick people off as you see them, put a little X or whatever until you get bingo. Very, very cool.

Justin Edelstein: So one more shout out to Brad and David who created the application, but also to Chris Shackleford who works for Salesforce who is sort of the guy behind the scenes politicking to get it into the org. Awesome. Awesome stuff. Yeah. You know, we didn't get Chatalytics? Chattylytics. Chattylytics. You know, I'm actually logged into the Dreamforce app right now and I do see a new tab called cases which is you know what you would expect it to be just it's a portal view into my cases and you can submit it looks like you can create a new case with the subject and the description you can also I imagine they'll be announcing that you can tweet some hashtag maybe df10 or help or something like that maybe a hashtag within the application that will generate a case but cases are now available within the Dreamforce application. So some new stuff there I'm sure that as the event starts the content will be pushed out to the

Jason Atwood: application as well as that's happened in years past. Yeah very cool. So one last thing we're gonna actually talk about the t-shirt contest the Arcus t-shirt contest. Forgot to put it on the agenda but it's sort of why we're doing a podcast at 8 in the morning on Sunday. Which is, for those of you who haven't heard yet, or this is the first time you've heard of this podcast, well, you got a lot of catching up to do because we're talking about Dreamforce, we're talking about Salesforce, we're talking about Chatter, we're talking about all the bunch of stuff.

13:30 Justin Edelstein: Go download the first 20. Yeah. And then come back.

Jason Atwood: We actually have a fan who has listened to all of them, went back and I hope he enjoyed them all. Good for Andy. So, we're having a contest. I'm actually wearing the t-shirt in question. There you are. Looks nice. Basically a t-shirt with Arlo Go on the front and on the back. It has a mock-up of the Safe Harbor presentation slide, kind of a lorem ipsum version of it. And if you'd like to get one of these, I would say win, but it's not really win, it's a giveaway, you have to do three things or four things. You have to follow us on, follow the company, and this is all within the portal. It's all within on blog.arkecinc.com. If you're in the portal, there's a group for it. You can actually read the rules there. basically follow us on follow Arcus Inc on Twitter, like us on Facebook, and then listen to a podcast since you listen to it and we'll tell you the secret word, which we're gonna do right now. And then join the group within the portal, which is the Arcus T-shirt giveaway group. And we will then have it available starting on Tuesday. And we will put it into the group on Tuesday morning or when we're about to meet so you can come find us. We'll have the T-shirts if you come up with the key word, with the secret word at that point, and I've done the other four, the other three things. It's getting, it sounds so simple, but maybe it isn't. We will give you a T-shirt. Supplies, while supplies last, restrictions might apply, see your local state listings for the rules. So the secret word is, arky, A-R-K-Y. It's the pet rock in the office, which is a picture up on Facebook, if you wanna see what that looks like. A-R-K-Y, archie. The secret word is archie. All right, so.

Justin Edelstein: Do you have to say it like that?

Jason Atwood: If you wanna say it like that, that'd be fine. Okay. If you leave a, if you get a special bonus, extra secret something, which is really nothing, if you leave a iTunes, if you're in iTunes for the podcast and you leave a great review, that gets you extra special bonus and maybe a handshake. So, like the podcast today, but we wanna talk about our predictions because Dreamforce actually doesn't start until Tuesday. No, it doesn't. So we were gonna do a podcast tomorrow, but we're booked with lots of stuff and people to talk to and there's lots of sort of goings on on Monday. So we thought we'd get this out early on Sunday, give people a chance to download and listen to it. So we were gonna make some predictions. This is our Cloud Focus prediction of the week. Since we're not doing picks this week. So there's already been a couple of rumors. Well, the chat are going freemium. We talked about that in the last podcast, which just seems days ago, and it was. So give me your prediction for the big idea, the big thing that, or make a bold prediction and see what happens. See what happens.

Justin Edelstein: You know, it's kind of funny when you watch the talking head sports TV shows before big games, they're like, make a bold prediction. And it gives them, the hosts, the opportunity to literally say anything they want. So I've been thinking about this. It's kind of hard because last year chatter was the big thing and who could have really thought of chatter. So my prediction for this year and it's sort of a it's more for a large enterprise type thing but I predict that Salesforce will allow large enterprises to have their own air quoting virtual private cloud where it's not gonna be called the private cloud but they'll but they'll be allowed to do sort of their own thing in their own little private area of Salesforce and and have more control over things like chatter being

17:20 Justin Edelstein: automatically turned on and and versions and this and that I feel they're gonna

Jason Atwood: move away from their entire model I feel as if I feel as if a prediction I feel

Justin Edelstein: It knows that they will appease some large enterprises in doing something like that.

Jason Atwood: I will predict boldly that in the same vein that Mark Banff is gonna sell his house in Hawaii and move to Alaska. That doesn't sound great. And become the governor of Alaska.

Justin Edelstein: Why you have to make fun? What's your prediction?

Jason Atwood: So my prediction is not as bold. That's pretty bold. It's crazy, but pretty bold. My prediction has got to do with Jigsaw. Jigsaw's been a company they bought, what I think it was like nine months ago. For those of you who don't know, it's a social take on updating contact and company records like done in Bradstreet but done through the web and you get points for it. And there is an app, a way to sync that with Salesforce. My prediction is that there's not gonna be a sync. It's gonna be built into the platform that Jigsaw is built in the platform. So you can sit on any record and say, verify this with Jigsaw and it'll instantly pull and push from Jigsaw into Salesforce. So gone are the days of having to update people's records to say, Jason Atwood, his email, his work address, whatever, it'll be built right in. I think it'll be rebranded something, Salesforce E. So some, and it'll still-

Justin Edelstein: Data Cloud is what they're going with.

Jason Atwood: So, but it will be built right in and it'll be a Salesforce platform play, but taking all that stuff. And then I think they'll throw Chatter on top of it. So I think you'll have sort of Salesforce, Jigsaw integrated into Salesforce with Chatter and working together. So there will be no more, if you want to have a lead or a contact or an account, you can be able to seamlessly get it synced with Jigsaw. And if they do it right, it could be revolutionary because it does take away from the problem. Everybody having their own copies of the Jason Atwood record, right? I don't know how many exist, more than two I would think. But which one's right? And my phone number changes, it doesn't change. Where does it change? So it's creating kind of a global social address book that everybody can pull off of.

Justin Edelstein: I have a bit of an issue with the way Jigsaw works. Because I think the fact that I know Jason Atwood's real contact information is a bit proprietary for me. Like, kudos to me for knowing the real Jason Atwood's contact information and the hard work that I put in to get that CEO's personal email address. Why should someone else benefit from that? Like a competitor of mine, for example. So I have some issues with the way that like Jigsaw could potentially work in the way that you're talking about it.

Jason Atwood: I think you're thinking about this in much more of an old school way, meaning that my information now with LinkedIn, with Facebook, with Twitter, I mean people are now not trying to protect that information they're trying to get it out. I agree the CEO of Steve Jobs, and even Steve Jobs, there's a perfect example, one of the most protective, I mean Marc Benioff will get up on the stage and say email me at ceo at salesforce.com if you have a problem and I'll get back to you.

20:43 Justin Edelstein: Yeah but that's not his personal cell phone number.

Jason Atwood: No it's not his personal cell phone number, but that's the stuff that will be controlled by the application. So Mark Benioff will be able to own his record and say, I never have my cell phone number, and be able to basically say this cannot sync out. But I think it's the opposite. With LinkedIn, all this, my information is everywhere, and that's okay, because it's my professional persona, which we've talked a lot about, having a professional persona. I want it out there, and I don't want it if people have the wrong information. So yeah, personally, I don't need my-

Justin Edelstein: But that's because you want people contacting you. If you're a person who does this.

Jason Atwood: But if you own a company, if you're a professional person. No, no, no, no.

Justin Edelstein: If you're a decision maker, let's say you're an IT decision maker at a large firm somewhere, and a salesperson from tech company Y gets to you and decides that you're a decision maker, you like being hidden when you're one of those people at an institution. and now you're gonna get call solicitations from any salesperson that has access to this data. I personally feel like it's a bit.

Jason Atwood: I guess it's, but it's no worse than going to Dreamforce, dropping your, you know, where we all know that by registering for Dreamforce, I'm sure somewhere in the terms and conditions, I said, you can take every piece of information I've just given to you and give it to every vendor that's at this place, right? You know this, you've done conferences before, but basically if you're a sponsor of the thing, you get to have a cut of the people who went. So in essence, I'm already publishing my stuff. I don't know. Again, I think if done right, it's brilliant. You know, if done wrong, it could be a catastrophe, but the idea that there's so many records out there and so many copies of the same thing, and if I've said as Jason Atwood, here's my address book, you know, here's my address, here's my phone number, here's my email, and it is verified. I don't care if everybody wants to pull it down into their Salesforce org, fine.

Justin Edelstein: Ah, see, that's different than- Well, that's permission-based. But that's different than someone, you know, updating their thing in Salesforce and having it sync up to Jigsaw and then everybody else getting to benefit from that.

Jason Atwood: No, it's more of, does this record exist? I've put in some information and I'm now connecting it to the Jigsaw one. And again, there's gotta be some sort of, I mean, this exists today, I think it would be done much better. That's my bold prediction. I mean, what I think the conference will be about, mobile, chatter, you know, that's it. You know, they're going to go into, you know.

Justin Edelstein: I think Service Cloud will make a big showing as well.

Jason Atwood: I feel like that made a big showing last time though.

Justin Edelstein: I feel like it's been revamped quite a bit and that it hasn't gotten a whole lot of traction. So I feel like Service Cloud needs to step its game up.

Jason Atwood: I'm willing to be wowed. How's that? Me too. I'm really looking forward to it because in some ways, you know, there's been some huge changes over the last year in Salesforce world, the UI being massive one, Chatter being another massive one. What else can we handle? So we'll see. So that's gonna end up this podcast. Again, no Cloud Focus app pick of the week because we are doing lots, well, there's no week because we're doing lots of podcasts. We're gonna try to do two more this week. We're gonna do one after each keynote. Again, if you're on the contest, that'll be you stay in the group on the Dreamforce app and that will be exactly where we are. We'll post it so you can come get your T-shirt if you've done all the above. And we will do one on Tuesday and Wednesday we're talking about what actually was said after the keynotes and what the buzz is. and maybe if we're lucky have maybe an interview, it'll be an interesting way of recording it because we're gonna do it in a big open space as opposed to a small quiet room. So it might be one of those live from the Moscone, listen to the cheers of people as they eat their lunch. So, but until then, if you want to stay up in touch with us

24:31 Jason Atwood: in any other way, blog.arkasync.com is our blog where we post articles and things. If you wanna follow the company, which if you're doing for the contest, Twitter.com slash Arcus Inc. That's A-R-K-U-S-I-N-C. And I'm Jason, Twitter.com slash Jason M. Atwood. Justin here is Twitter.com slash Just Edelstein. And Facebook, Facebook.com slash Arcus Inc. Same spelling as in Twitter. And until Tuesday, remember to go in, have a good time at Dreamforce, and we'll see you there. Keep on dreaming.