Who Stole My Honeypot? - Episode #30 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places; unidentified voices are shown as "Speaker N". Timestamps shown every few minutes.

00:10 Jason Atwood: This is the 30th episode of CloudFocus Weekly for the first week of February 2011. This episode is titled, Who Stole My Honeypot? CloudFocus Weekly sponsored by Arkus, your cloud computing experts. I'm your host, Jason Atwood, and joining me is co-host, Justin Edelstein. Welcome to February. I love February. It is miserable weather for the last couple weeks. I love me some February. It's just closer to March. Super Bowl. Good one. You know. That's it. All right, well, we've got a big agenda that hopefully will outshine the Super Bowl, which is in just a few days. So we have some news, some cloud news. New York City is hopping on the cloud with some help from IBM, talk a little bit about that. And then we have basically two categories of news. We have Google News and Salesforce News. We'll talk about those random things.

Justin Edelstein: Well, we'll try and segment them. Or vague. So that they, we talk about Salesforce, then we talk about Google.

Jason Atwood: And then we'll wrap it up with the Cloud Focus app pick of the week.

Justin Edelstein: Sure.

Jason Atwood: I'm actually going to add a first piece to this that's not on the agenda. Go for it. Because it's just the one that's like. You're so agile. Well, because it should have been on the agenda, which is the launch of the daily. That is probably a big, big news. So for those of you who don't know and who have been sleeping in a hole for the last 24 hours.

Justin Edelstein: You know, you should have thrown this on the Google Wave. Nice. Brought it in there. Good job.

Jason Atwood: So there's been a lot of publishing companies moving to publishing digital content. This has been happening for a long, long time. First it was the internet, and people were publishing things under sort of behind walls, like Wall Street Journal, where you had to pay for subscriptions. Then most everybody went free. Bloggers came in with a lot of their content, which is considered OK, but not consistent. And a few have taken, like Wired, Popular Science, have I've taken the idea of Sports Illustrated, the ESPN, I've taken the idea of creating digital magazines, but basically repurposing stuff they already published to print. So, News Corp, run by Murdoch, Rupert Murdoch, and Apple have teamed together to create a new type of digital magazine, which is digital only, and not just a repurposing, but a actual writers, photographers, editors.

Justin Edelstein: You mean real professional writers?

Jason Atwood: Taken from other places, meaning they pulled them from other sources and said, now we're going to write for this thing called The Daily. It's available on the iPad only to start. And it will be a subscription-based news source. It will be original content. It will update every day with new content. They said 100 pieces of new content a day, roughly. It's $39 a year for the subscription, or rough for $0.99 a week. And it will have.

Justin Edelstein: A two-week free trial.

Jason Atwood: provided by Verizon.

Justin Edelstein: Which I actually did yesterday so that I could play with it. We both did. So talk about it.

03:10 Jason Atwood: Because this isn't cloud news, but kind of. It's just a different kind of repurposing of news media. And someone was saying, we're going to focus directly on this market, all these iPad users, and maybe Android and whatever later. But what your experience? I mean, I know you downloaded it. I downloaded it. We both tweeted about it. I did. I downloaded it.

Justin Edelstein: I played with it. great idea in future releases of it, I think it'll get even better. Because right now it's a little clunky, a little slow. They have some ads that just sort of start playing. It was weird. I didn't realize I tapped the screen and all of a sudden there's the Rango movie ad and I can't figure out how to stop it from playing and it's just playing. The video embedded within it is pretty cool, it works pretty well. I think it was a little light and fluffy. There wasn't much like, you know, there wasn't like a full page article in a newspaper. That didn't necessarily exist. It sort of had a lot of pictures and images and videos but not a whole lot of reading to do. I liked the sports section where you can pick your favorite teams and then it automatically brings in news. It was kind of cool. Like yesterday I was sitting there on the couch and I was setting it up and I knew the Knicks were playing so I added the Knicks as my favorite team as soon as I did. It brought up like the score of the game as it was going on. It was pretty good. So I was pretty impressed with that. And it has the potential to do things like that. Like it brought in Twitter feeds about certain things when you were on articles, so it knew enough to bring things into the fray, which a newspaper can't really do. You're reading a newspaper, it's already old, it's written the night before, the day before, and in this day and age everything's sort of just happening in real time. This thing has the ability to keep up with that and bring in feeds and comments and it It allows you to comment on things that you're reading through it to Twitter or Facebook, I think even Tumblr perhaps. So an interesting concept. I hope it gets a little bit more solid from both a functionality like speed it up a little bit as well as just the content itself seemed a little light and fluffy to me.

Jason Atwood: Well, in theory, it was only one day of newspaper, right? Just like you picked up the USA Today today and went, well, these aren't really great articles, but if you picked up tomorrow, you might find better stuff.

Justin Edelstein: Yeah, it just seemed like the stuff in it was a little short. Like there was no in-depth, and we'll see, maybe the Sunday Daily has big columns from columnists and more featured article, things like that. I wonder if the Sunday Daily will be $2 or, you know.

06:17 Jason Atwood: Whoa, no, no, no, no. You can't break that model. I mean, you can't say it's $0.99 a week.

Justin Edelstein: Oh, $0.99 a week, right. But I mean, I wonder if you could just buy the Times. You can buy the Sunday Times, right? And it's more expensive because it's three times as big and has a bunch more sections. I wonder if they can do that on the fly, like create the Sunday Daily, which has more sections and more things. They certainly could.

Jason Atwood: I think the future of this is great. So a couple items. First of all, this is the release of the first time that you can have in-app subscriptions through iTunes. So they actually released this. This is not just an app for iTunes, but it's also a release of Apple's new technology that allows you to have in-app subscriptions. That's a big deal. So I played with it. I looked around. I liked the concept of it. I basically just liked that someone's pushing the envelope. And so I will support it, even though News Corp isn't the type of news I am sort of, you know, it's a little bit biased in terms of News Corp stuff.

Justin Edelstein: Didn't, what's his face, Richard Branson, is he the Virgin Records guy? Didn't he come out with a similar type of thing on the iPad? Like I can't remember what it was called. But it's a magazine, more of a lifestyle magazine, whereas this is more of a newspaper feel to But this is the future, and it's coming. Because the iPad's out, there's going to be new iPads, there's going to be tons of new tablets hitting the market with Android and the webOS. And who wants paper? Yeah, paper's not good for the environment.

Jason Atwood: Couple things. I didn't try it offline. So I woke up this morning, I wake up early, I went to it about 6, and I thought, ooh, let me get the new version. Didn't come down until around 720. So like the new version, the new day wasn't available until like 7 o'clock in the morning. That's weird. Weird? And the first thing is fix that because when people wake up in the morning, the first thing they want is their newspaper. And I was weird. The paper is out early.

Justin Edelstein: Like the newspaper you can get earlier than 7 o'clock. You can get it after midnight, right? Right. I mean generally they'll drop it. So that was one thing.

Jason Atwood: Yeah, the interface is a little slow. Navigation is a little strange. I like that they have tons of stuff. Like there is opinion. What I'd like is people talk to me, oh, I read the Times, I read the, you know, I'd like to have an electronic newspaper that I actually read that is the thing that I read. Maybe every day or every other day that I kind of sit back and go, oh, great, you know, this is my newspaper. And I think that's where they have a real good chance is they can create – it's not just about a bunch of articles. It's about a paper that you like. And that's what Wall Street Journal, New York Times, the New Yorker, the Daily News, post, you like your paper, the paper, right? And that's the one you like. Some people are people. New York Times people, some people are post people. So I think if they can create sort of personalities and opinion articles and sort of a point of view that we like, it's going to be good. So I'm excited. Just a quick question. Will you subscribe in two weeks? Right now, based on what you've seen.

09:25 Justin Edelstein: I've only opened it once. I'm going to judge how many times do I open it in the next two weeks. And if I never open it again, no, I won't. But if I decide, oh, I want to read the daily, and I find myself, oh, over the course of these free two weeks, I opened it six times, and I liked it, and I kept opening it, then yeah, maybe I will. I mean, now I've opened it once. If I never open it again, it's likely, then no, I won't.

Jason Atwood: But it's a little bit like the gym, right? If you join the gym, and you're paying $100 a month, or whatever the crazy prices are in New York City, a party wakes up every morning like, oh, I'm paying for that gym. I better go read it. So my thing is I want to read more news, right? Because I don't generally, don't go to the news. All the New York Times articles and stuff online just stink as far as I can search. So I'm actually looking forward to an offline, take it to the gym, read it on the way to the subway kind of thing. And so I think I will purchase it for the year. It comes out to literally like $0.10 a day. And just think, OK, that's my year subscription. At the end of the year, I can decide was this of value or not, but it'll at least make me kind of go back to it more and more, like, oh, and then I'll be mentioning articles to you all the time, and you'll have to go purchase it anyway. Thank you. All right, so let's move on from the daily to the cloud. Article on, where was this on, techi.net. It was actually all over the place, big press release, kind of. But basically, New York City has said we're going to hire IBM to help us move some of our technical architecture to the cloud. A little vague in terms of what it is.

Justin Edelstein: Yeah, the article was a little vague. 50 data centers will be migrated. OK.

Jason Atwood: But the underlying statement is, we've seen this out of, I think we saw it out of LA, was moving to Google. We saw it even near, I think New York City was moving to. The state. The state was moving to Google Apps. Again, it's just another, as the government grows and decides that there are huge savings, like saving $100 million dollars over five years, they will, it just gives more and more towards cloud computing as a way of saving money, as a way of getting better architecture. I like that New York City is doing it because we live here, they're saving money, hopefully that lowers our taxes. And it won't. And it probably won't. But the initial

Justin Edelstein: project, 14 agencies hopping on, streamlining services such as help desks, hosting, storage, email virtualization, and networks. And interesting buying, or

Jason Atwood: interesting using IBM because I don't really think of IBM as a huge cloud

Justin Edelstein: provider. Yes, but huge bureaucracies would look at well who should we use? IBM. Good

Jason Atwood: choice. So let's replace, yeah. I feel like IBM just throws a big cloud up there like yeah you can use this it's cloud. Here it is. Whatever. So then we have two sort of combination, two sort of articles or two genres of articles. One about Salesforce, One about Google. Should we do Google or Salesforce first?

12:25 Justin Edelstein: Let's do Salesforce first. Alright. Then we'll go to Google.

Jason Atwood: So, two things come up with Salesforce. Actually three. Uh, Salesforce first of all has bought another, yet another app. I think these- They're on a buying spree. These are little tiny purchases. I mean these are drops in the bucket. Their stock's up very high right now. Stock's about 130 something. So I think they're using some of their capital to go out and purchase some things to sort of shore up their offerings. They have now purchased a Google Apps Marketplace favorite, which is called MiniMoon.

Justin Edelstein: A very popular app on the Google App Marketplace to do project management and collaboration. So this will likely fit into their collaboration cloud and shore up that it's not just chatter, it's chatter, but this is a very tightly integrated with Google Apps, because that's sort of what MiniMoon is. It's sort of like a sheet on steroids kind of thing, collaborative environment. And it could be an interesting offering down the road. And from what the article has said about the purchases that they're going to continue to operate standalone for the time being, but we'll see how that goes.

Jason Atwood: So if you look up in the article mentioned sort of the list in the last, I guess, six months or so, Jigsaw, Activa Live Chat, Heroku, eTax, and DimDim. Pretty, you know, a lot of stuff there. So we have data, social data, professional data syncing. We have live chat for the sales cloud. Heroku, part of the family, its own Chicklet. We've already talked about that. eTax, which I think was the, oh, what was it? I think it was sort of a spin on contact management. I forgot about it. And DimDim, which was presentation, now we have project management. Yeah, they all have these things. We all know, if you're a Salesforce person, you know as a Salesforce person, if you think this is going to show up in Salesforce next month or spring or summer, nah, forget it. You probably got 12 months before you see the first inkling of it showing up. And then you probably have another 18 months or another six months before you see it show up in any real way. But I like it.

Jason Atwood: I mean, I like that they're getting into product management. I've seen a lot of product management apps. We actually started with one and then built our own, because product management is different to everybody. It's not the same. What you want to track, how you want to track it, timings, deliverables, milestones, issues, tasks. It's all very different. So it'll be interesting to see how this works and how they offer it. In other news, two other chatter-related news, one is chatter.com is open and live and free. And the second to that, which is probably very related, is that Salesforce is going to have a Super Bowl commercial about Chatter, which I actually watched the Making of video this morning, the Making of the Super Bowl commercial. Have you, well, I know you went and played with Chatter.com.

15:30 Justin Edelstein: I went, I tried to, or I did, I shouldn't say tried to, I went in advance doing my research and set up a Chatter.com environment for the two of us on a domain that shall not be named. Never. Never. And it was an easy setup. Just typed in the domain. They said, all right, what username and password would you like, and do you want to invite people? And it's a quick, easy form. Sent you an invite, and that's it. You essentially get Chatter 3, Chatter tab, Profile tab, Files tab, Groups tab. That's it. You can't go anywhere else. There's nowhere else to go. There's no like setup menu. You hit My Settings and it pops up this window and it asks you what do you want to do for email, what do you want to do for groups, what do you want to do this, that, the other. You can change your picture, add to your profile, etc. It is essentially just the very core features of Chatter with no Salesforce data objects or anything like that. Just Chatter. And it worked. It worked. It is what they say it is. It is just straight up Chatter for free.

Jason Atwood: Give me some use cases. Why I would want to use that. I mean, obviously it's hard because we own Salesforce licenses. Yeah.

Justin Edelstein: I mean, it's hard to think about using Chatter without actually using Salesforce. But for those organizations that use things like Yammer, why not use Chatter as opposed to it? It has Chatter Desktop connected to it, it has Chatter Mobile, it has all those things, but it can do the files and it can do groups and private groups, public groups, etc. It's exactly that use case.

Jason Atwood: So you think companies that are using Yammer, what about like families? I thought like families who all want to collaborate on something.

Justin Edelstein: I mean, they'd have to own their own domain, and everybody within the family would have to have an email account at that domain.

Jason Atwood: So is that the limitation? I could only have one email account at that domain? Repeat that. So I can only have one domain that I signed up for.

Justin Edelstein: Yeah, it's domain specific.

Jason Atwood: So unlike the other chat, when you have Salesforce and you have Chatter free on top of it, you can add, they tell you not to add as many as you want, but you can basically add a lot of different domains and invite people from other domains, they say don't put in things like Gmail because that would then open up, basically everybody would invite anybody from Gmail. So I wonder if someone went in and immediately put in gmail.com as the first chatter.com free. My guess is they blocked it.

Justin Edelstein: probably blocked that. You know I think you can I think you can have them them being Salesforce go ahead and and blacklist certain domains. Now I'm what I'm doing right now is I'm logging in so that I can I didn't test this theory of being able to they call it invite co-workers. Yeah you in here when you hit the invite button, it says, for security, only enter email addresses ending in the domain that you set it up in.

18:54 Jason Atwood: In theory, you could do a lot of forwards. I could create a domain called blahblahblah.com, and then using any one of these online services, say, justinatblahblahblah.com goes to something at Gmail. Joe at blahblahblah.com, I can send them off through forwards endlessly, aliases, in other words. Right. So I could get around it if I want.

Justin Edelstein: It's also, it should be noted, it's on NA9, the pod. New pod. NA9, I guess, is for Chatter.com.

Jason Atwood: So for all you Salesforce geeks out there, you know that pods are where they put their data centers and they have naming conventions. They've been moving away from it, hopefully, with the implementation of my domain, so you don't really have to know what pod you're on. But basically, you start out with NA1, it's gone up to NA9. think just years ago we watched them build NA7 so right it wasn't NA7 the one being built. NA6. NA6 was the one they were building so four years or three years they built two more so pretty cool. Now they have ones overseas as well. Yeah well Chadder so they're gonna do a Salesforce I mean Salesforce is gonna do a Super Bowl. Yeah they're gonna do Super Bowl ads I

Justin Edelstein: believe they were created by will.i.am. Yes. They're gonna go right before and after the halftime show which features the Black Eyed Peas so you're gonna have the tie in there you're gonna have the the will.i.am commercial for Salesforce Chatter and then after then you're gonna have the Black Eyed Peas and then you're gonna have the commercial afterwards which I think they're supposed to flow meaning you're gonna see like the build up to here's Here's how we did this. Here it is. And then the conclusion. We'll see how it goes.

Jason Atwood: Will I Am mentioned Chatter in his songs. Soon. No, I mean literally in the middle of the, they go, Chatter!

Justin Edelstein: No, I can't imagine that.

Jason Atwood: So I think this is strange. I think this is like a tech startup type of thing to do. Monster did it many years ago or has done it in a couple years. Apple is I guess one of the first to sort of put all the money into one big Super Bowl It's odd. From a perspective of knowing Salesforce pretty well, and I would consider myself someone who knows that company pretty well. It doesn't seem to fit who they are. It seems like we want to become this big public company, not public in the sense of selling shares, but public in the sense of everybody needs to know our name like they know Apple's or Dell's or Microsoft's or IBM. Everybody needs to know our name. And Chatter's the way we're going to do that. And Super Bowl's the way to do it. Because again, it's a phenomenal, Super Bowl's the most widely watched television show. It just seems like you're taking a big shotgun shot and a lot of people are gonna go, huh?

Justin Edelstein: Yeah, I mean, it's like, yeah, I think they're spending four to five million dollars in one shot. Double it.

Jason Atwood: 10, production, build-out, scale. Oh, well, all that.

21:55 Justin Edelstein: I mean, just to buy the time is like four to five million dollars, because a 30-second spot for Super Bowls historically been between two and a half and three million dollars and then another 15 second spot you gotta think probably about half of that so it's that's a crazy crazy amount of money to spend for someone like Salesforce.com I mean they're really promoting chatter but something that's free yeah I mean it's it's I think it's a where are they going with this I think if you get your company that use Chatter.com and you get a couple hundred, maybe a thousand people on it, there's probably an upsell opportunity there for them to be like, hey, wouldn't you like your customer data next to all that collaboration? And that's an interesting point.

Jason Atwood: I was going to ask you that, I mean, obviously, is anywhere in the Chatter Free can I go in and say upgrade me to group professional enterprise or anything?

Justin Edelstein: I don't see it anywhere, but... Not to say that it doesn't exist. Not to say it doesn't exist. I'm in it right now, and I don't see it anywhere. It's not on my Chatter page. It's not on my Profile page. It's not in my Settings. Again, the Settings doesn't really bring you anywhere. It just overlays a page for you.

Jason Atwood: So one thing before we move on. I did see this little opening. And I don't know if this is part of the commercial or not, but it's basically had will.i.am and some product guy from Salesforce and Marc Benioff talking about how they collaborated using Chatter on this Chatter ad kind of thing. In there somewhere, maybe it was early in the morning, maybe I was just hallucinating from not enough coffee, there's some sort of character that shows up, that's sort of some cloud-based cartoon character that kind of floats around the Salesforce logo with a big smiling face. It's not chatty. It's not sassy. It's something else. And it immediately looks so cartoonish and so kind of like, really? You're going to have an animated cartoon character be your chatter thing. So we'll see. Stay tuned to the Super Bowl, which is this Sunday, and we'll move on.

Justin Edelstein: Yeah, let's move on to Google.

Jason Atwood: Google. So Google's in the news for two things. Let's talk about the fun thing first, and then we'll talk about the more interesting thing second. You can now buy up to 16 terabytes of storage from Google. Sure.

Justin Edelstein: And this coincided with an update to the Google Apps interface. logged in one day we use Google Apps here at Arcus and we write a lot of documents in Google Apps you know it's sort of a starting point for our documentation or user stories or you know if we're not writing it in Google Wave we're writing it on Google Docs and then it moves to you know either a PDF or Word once it's sort of finished so that we can deliver it to people and I noticed hey there's a new interface so it added of different views and different different drop-down actions for for files and you know it's a it's a different look I mean this is one of the things that Google does that bothers people is that they change stuff and they don't tell you that they're changing it one day you log in and it's different they don't give you any

25:11 Jason Atwood: preview now and it's something that Salesforce has figured out very well is that if you're going to really shoot for the enterprise you can change stuff on

Justin Edelstein: them but you better tell them you're gonna do it. Better tell them in advance and perhaps give them the option and not change it. Right. Because Google doesn't believe in that. No, no they're changing it and they're not telling you and one day you're gonna log in and you're just gonna love the new interface. No training, no nothing. I mean they have little you know here's where this is, here's where that is, video type things but really who watches those and so anyway that that's part of the news. The other news is as you said you can buy up to 16 terabytes of storage as part of your Google Apps account. The 16 terabytes will run you four grand, a little over four grand, and the storage can be used with Gmail, Picasa web albums for photos, as well as Google Docs where you can store just about anything including video files etc. So some limitations. Some limitations. You know you could start at 20 gigs and go all the way up to 16 terabytes. The limit of 1 gigabyte per file still exists so you can't throw a HD movie up there if you wanted to. But it's an interesting offering and they're they're targeting people who work with you know video or audio files like editors that want to back stuff up or potentially like architects and engineers working with. They mentioned 3D modeling software. I guess there's some big files going on there. So it's an interesting way to back stuff up off site, potentially challenging people like Mozi and Carbonite. Backblaze. Whatever else that exists out there.

Jason Atwood: So interesting. It comes out at about $341 a month for 16 terabytes. I own a, well actually we both own Drobos. We do. which are, let's call them little mini rate arrays, but smart arrays. Basically, you can throw a bunch of drives in of any size, and it kind of gives you one big drive. It's self-updating. The nice thing about that is you can put big files. And mine's, I think, 4.7 terabytes worth of storage capacity, which I use about 3.9. And I always think, well, how do I back that up online? Because online, that would take, A, it would take 17 years, B, it would cost me millions of dollars. This actually, if it allowed for files bigger than one gigabyte, this actually wouldn't be a bad thing. Again, if your data is important to you, but it is not a drive. There are ways to get around that. There are ways to mount Google stuff as a drive. But again, this is sort of where I've been waiting for. I haven't gone to any of those other. We use Jungle Disk. But I'd love to have one of these drives that you just have a massive cloud drive. But G Drive is supposed to be coming for a long time, which would be Google's offering. This is sort of going there, but it's not all the way there. And then the other news from Google, which is very interesting. Actually, I was watching a clip from the Colbert Report this morning that was talking about this. I love it when Google Cloud News gets to Colbert, which is about Bing stealing Google search results. And the way they did this. So basically, Google's come out before and said that they're doing this. They're stealing our search results. And Bing said, no, they're not. So then Google set up and tested. And so what's happening is, as someone types something into Internet Explorer, so it's only with Internet Explorer, only with the Bing toolbar installed in Internet Explorer, and only with the captured data settings turned on. But basically, Bing's toolbar is watching people search stuff in Google, reporting that back to Bing, and then

29:03 Jason Atwood: using that relevancy to populate Bing search results. How do they know? Because they took fake sites that don't have anything to do with anything on them and had Google people search for fake words, not even made up, completely garbage, gibberish words, in Google, in IE, with the Bing toolbar turned on, and then had the results show these sites, which have nothing to do with these words. words don't show up in the site, it's a total fake connection. But they faked it on Google's side. And then within two months, so basically saying, there's no way naturally this would ever show up. Within two months or a month, they started to show up in Bing with those fake words, meaning they related garblalalala to apple.com when there is no connection other than Google faking it and proving that Bing is basically watching users use Google and using those results to publish their own, to put into their own search index. This might seem like a big much ado about nothing.

Jason Atwood: This is pretty big. This is one company, a massive, huge company, stealing or scraping search results and algorithms from one person and using it in their own search. And I think this is the start of a pretty big search war that maybe people weren't paying attention to because Bing wasn't really making huge headway after their millions millions of dollars worth of campaigns. Thoughts on it? I think you summed it up.

Justin Edelstein: I mean it's Google's business right? I mean well their business is advertising but its backbone is search right? That's that's what they're known for and that's what drives a lot of their advertising business is their search algorithm. So it is their thing and to have their thing be stolen by someone else and be used by someone else to take a chunk of business away from them because Bing is creeping up in the in the in the actual usage rates of search across the internet I mean this is a big deal for Google so they're I mean they ran this experiment they they proved it I mean Microsoft can't really come back and say no we don't maybe I did but I mean it's sort of irrefutable I mean how how does a search engine pick up a site that has nothing to do with the search term that you're using without now Google Google fudged it right it wouldn't have picked up those sites I mean there's no algorithm that would have done that other than Google fudging it and then you grabbing that data and using it for yourself so we'll see how it shakes out I'm sure that there'll be some lawsuit stuff and some, you know, this is our proprietary stuff and here's some lawyers getting together.

Jason Atwood: It's not stealing from Bing, it's not stealing from Google directly that they didn't break into the service because what they're doing is watching users and users have agreed to those, to the terms and services, although they never read them, but I'm sure the Bing toolbar terms and services are, we will watch everything you do and we can do anything we we want with that data. So I don't think there's anything that Google can do about it, but I think it's more of a press thing to say, listen, these guys are literally stealing directly from us by watching people do stuff, and that's why they're not a good search engine, and that's why you shouldn't use it. I don't think this will go legal, because they're watching end users who have agreed to the agreement. So the end user would have to do the lawsuit. interesting news again made to the made to comedy shows which that's pretty you know when search results make when you

32:48 Justin Edelstein: make it to the fake news shows that means you're real that means you are

Jason Atwood: real real news on fake news speaking of real things that are fake not so fake with two or quad folks at the end of the week let's do it so we'll start off with mmm you

Justin Edelstein: we always start with me and i'm going back to old reliable force dot com labs I love these guys.

Jason Atwood: I would normally blame you for doing this while we're doing the podcast, but you actually wrote this yesterday, so I can't even say that you just came up with this last minute.

Justin Edelstein: Nope, because force.com Labs had their monthly or quarterly webinar update this week, this past week. I think the video's up somewhere. You could probably find it on the developer.force.com, likely, or on appexchange.com. And one of the apps that they showed was an old app that has been refreshed a little bit called lead scoring and I think lead scoring is a great great idea it's essentially the ability for a marketer or a salesperson to themselves put different weights or weightings on certain fields within a lead or a campaign member so if a lead is part of a campaign and their campaign member record has certain attributes to it, it can add points which show up on a field within the lead called lead score.

Justin Edelstein: So a good example is if on your lead the title field includes CEO, then let's give that 10 points. Or if their location is in New York City, then let's give that 5 points. And then you have sort of a bar, right? You say, alright, I'm scoring these leads now based on data attributes that are within the system already, and I'm going to focus my time on leads where the score is above 7 for today. So it's a pretty good app, easy to set up, easy for end users to use. It's like a regular Salesforce page where they choose a field, choose the equals or contains or excludes or whatever and then a value and then a point score for that value and and and it automatically sort of runs in the background and scores the lead it's pretty neat. Cool cool I was just looking at how many

Jason Atwood: times you picked force.com labs. Lots. It's actually this is the fourth time. That's it? Yeah. Really? Yeah super follow buttons, survey force, and private messages. Maybe Maybe there's others that didn't market the Labs. Good one. And price?

Justin Edelstein: This one free, as always. This one's probably, of those four, this is probably the second best one.

Jason Atwood: So the one thing I want you to talk about this a little bit, because we've had some experience with force.com Labs in that one of the issues has been that they put out these things, but they might not be fully code covered. This is true. So maybe you want to talk about that a little bit.

35:57 Justin Edelstein: Sometimes with the force.com Labs apps, there are a few things where they're old, like from 2007 or 2008, and they don't get fully updated. And you have some code coverage issues when you try and move, when you install it into a production environment and then you want to move something else into that production environment, it craps out on you and you have to fix the code. They also have been putting out apps recently, action plans, milestones, PM, as two examples that require Chatter to be turned on, because there's code in some of their triggers that writes to Chatter objects. And if you don't want Chatter on, but you want to use these great apps, you can't.

Jason Atwood: Interesting side note, we're playing around with the idea of launching an app in the App Exchange, a little functionality that's not built into Salesforce. More to come later, hopefully, if we decide to.

Justin Edelstein: That'll be my cloud-focused app, particularly.

Jason Atwood: But it will be both of ours. But it does talk to Chatter. So interesting, we have to take a note that, do we want to put in extra code that can avoid Chatter if not, if we don't want it to? But I think it's just an interesting point to put out when we talk about all these force.com lab things is that you won't even know it from installing it. So for the lay person or the person who's just a Salesforce person and throws things in their environment, this isn't going to stop you from installing it. What this is going to stop you from doing is you install this You have it up there for six months. You play with it. It's great. Everybody's using it. But then you go write some custom code that you want to push into that environment from development. It's basically what happens is Salesforce looks across all your code base and makes sure that your entire code base has a certain level of test coverage. So you could have figured out and written new coverage for that new code you're pushing in. But if these apps don't have enough coverage, they basically lower your overall test coverage number. This is, again, a little geeky. But it's a real pain in the tuchus, because you then have

Justin Edelstein: Tuchus, is that a technical term? Yes.

Jason Atwood: There's tuchus and tuchai. Ah. And tuchini. Tuchini, yeah. So it's one of those things I love. For all you force.com lab people, if you're in the lab with the lab coats on, could you cover your code a little bit better? How about 75%? Thanks a lot. And moving on. So mine actually came from a piece of news that we dropped from our podcast, because we were going. It was going to be a long one. dropped off a couple things. News about LinkedIn. LinkedIn is two things. They're going to go IPO, great. And actually three things. They're going to go IPO. They bought a company that does card scanning, interesting, an iPhone app company. And then they also released a new sort of saved search feature. Which you can search through all updates in Twitter and save them in your LinkedIn profile. You can go back and kind of go, what are all the people in my network talking about? Certain terminology. And then search on those. And have the saved search.

39:02 Jason Atwood: Which is nice that's better than Twitter is that since LinkedIn knows the person. So Twitter, I could be blahblah20 at twitter.com or twitter.com slash blahblah20. But since I'm linked into my LinkedIn profile, you can see that I'm Jason Atwood at Arcus. So it's kind of a nice, I think it enhances Twitter because it gives you more who they are, where they're working, you can click into that. Anyway, they linked that. They launched that, I think, a couple days as well. So my pick is no, because that's just a feature. I'm just going to put all this new stuff out for LinkedIn. My pick of the week is called Polaris Insights, which is a Google Chrome extension, free.

Justin Edelstein: You showed me this.

Jason Atwood: So it's kind of nice, because basically, it does a federated search across LinkedIn, Crunch, Crunchbase, Crunchgear. What is it? Crunchbase. Crunchbase. Let me just click on it to make sure.

Justin Edelstein: From the folks at TechCrunch.

Jason Atwood: Crunchbase, LinkedIn, and Quora, which is basically a new version of Wikipedia. So they've kind of decided they're going to do a competitor to Wikipedia.

Justin Edelstein: Like Google Null?

Jason Atwood: Yeah, but probably more popular. So what's nice about it is you click, you can be on, it's basically an extension. you're on a website like Apple.com or Argosync or I don't know where, Google.com. And you click on this extension, and it pops open a window that shows you Crunchbase information, LinkedIn information, and Quora information all in one view, so you don't have to sort of go to all three. It's nice. So it kind of gives you all the information they can find from those different, when they're founded, their home pages, their investments, their connections, and then all the products they offer, all the different things they have in Quora. So nice little app, Polaris Insights, free. We'll link it to it in the show notes. And use it in Google Chrome. I'm not available for anybody else. I'm not available for Safari or Firefox yet. So that's it for the podcast this week. As always, go to blog.arkasync.com. We actually added a new button or a new panel on the upper left-hand, right-hand corner for you to subscribe to the podcast. Right there, just click on that. You can follow us at twitter.com slash Arcus Inc. for the company, twitter.com slash Jason M.

Jason Atwood: Atwood for me, and twitter.com slash Justin Edelstein for Justin here. We're on Facebook, facebook.com slash Arcus Inc. And subscribe to the podcast on iTunes. Win a prize of nothing except for our ever respect. Respect forever from both of us. And until next time, the next podcast, which will be next week, enjoy those cloudy days.