Pardon Me - Episode #110 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:11 Jason Atwood: This is the 110th episode of Cockroach Weekly for the second week of October 2012. This episode is titled, pardon me, Cockroach Weekly is sponsored by Ar, your Cockroach Weekly experts. I'm your host, Jason Atwood, joining me. We're on our 10th time, the co-host of CloudFocus Weekly, Justin Els and Justin, how are you doing today? Awesome.

Justin Edelstein: Feels like we haven't done a podcast in a long time, but I feel it's probably been a week, right? It's only been a week, but this is Friday. Sometimes we just have to kick it to a Friday. Sometimes it's a Friday afternoon... Snackdown. You know, things happen during the week... worked our clients are like do work don't do podcasts okay stop bad casting fix my stuff

Jason Atwood: Almost and not stuff no no no fixing make better break unbreak winter 13 for me all

Justin Edelstein: See I we're gonna we're gonna cover winter 13 next week okay I will we do have speaking of Agenda we have one today.

Jason Atwood: We have the blog post of the week which we will talk about And then we have two pieces of news purchase Sort of conglomerate purchase which is interesting an exact target And then we have a letter a letter from from got a letter from the government No letter from Oracle sent to a Ford employee now that about Salesforce is kind of interesting and then we'll do Pick of the week But first I want to say that if you are a winner of the cloud focus dreamforce Giveaway, you should be getting the one the dream force CloudFocus Weekly dream force. It's a lot of words. Yeah, it is you should be getting your iPod nano and we know they're getting them because we're getting the We're getting tweets. We're getting thank yous from Daryl Devoe We'll just throw them out.

Justin Edelstein: These are public. They're dating at us, right and and Ronald Reed both received theirs So they've at least they've at least gotten theirs great. So thanks for listening. Thanks for joining the contest Hope you enjoy your your nano. Yes Absolutely.

Jason Atwood: All right, so let's get to the blog post of the week

Justin Edelstein: Which was titled Keeping the momentum post Dreamforce Wow

Jason Atwood: Good keep it keep it going and that's enough. No. Yeah, so this week It was up to the partner who shall not be named. We have a lot of things that shall not be named We don't like naming them. Okay.

Justin Edelstein: We're not secretive or anything. And if you were at Dreamforce, came to the booth, you know who we're talking about. Yeah.

Jason Atwood: That's true. But anyway, he wrote a blog post. He is a big fan of T-Rob, is what we call him in the Arxophysis, Tony Robbins. And so we thought well what better than sort of make a Tony Robbins slash Dream sort of wrap up blog post and his really sort of encapsulates both bringing in the Tony Robbins piece of it and also sort of like well how do you keep, how do you bring conference momentum going? How do you keep that stuff going without letting it fall by the wayside? That's the blog post.

03:32 Justin Edelstein: Did you go to the Tony Robbins session? I was on a plane.

Jason Atwood: You were a land dinner. Actually I was asleep in Fort Lauderdale. I took the red eye out of San Francisco to Fort Lauderdale. I checked in my hotel at 8.30 in the morning. And I went to sleep because I hadn't had sleep all night. So I went to sleep and slept for like three hours. So while you were Tea-robbing I was there you yes

Justin Edelstein: Nice of them to let you check in that early it was Big shout out to the West and diplomat hotel and for a lot of nail down might be listening Florida I went to the Tony Robbins

Jason Atwood: Session yeah, what was your since we're talking about the T Rob? What was your mom?

Justin Edelstein: I don't want to offend anybody? Tony Robbins follower or Enjoys Tony Robbins. Let me say this I I enjoyed So I was only there for a little over an hour and I understand the session went for about three Okay, so right there. You kind of know where I stand. I only be there for a little over an hour. And because you had other things to do? No. Because you just left? I just left. Oh, okay. And it wasn't for anything that he was saying. I was actually quite enjoying the words that were coming out of Tony Robbins' mouth. It was the way that he was saying them was really, really just not... It wasn't... getting me. Like, it wasn't getting me. It was evangelical. I felt like I was sitting in church. Right. And I didn't want to feel that way.

Justin Edelstein: And he was making me get up, then the call and response, and yell at your person standing next to you and jump around and dance. And that's just not me. Right. So it wasn't for me. I wish I could have just talked to him one-on-one for like 20 minutes. You can. Do you have 10 million dollars? 20 grand? Yeah, it's more than 20 grand. For 10 minutes of his time? One-on-one with Tony Robbins?

Jason Atwood: 10 minutes? What I've heard is that you cannot get one-on-one Tony Robbins until you jump through many many hoops. Meaning you have to go and meet with lots of people. before you even get to the chance to talk to him. It's not like you can just be like, hey. You mean his minions? Well, it's his program and, you know, it's part of his philosophy. Again, I'm sort of, the person who showed me his name is a big fan, and so I've heard a lot of his theories. I've listed some of his tapes, CDs, tapes, whatever, digital files. You know, I... I'm a big self-help, productivity, all this stuff. But I too, if I were there, I would say that type of stuff usually turns me off. I mean, not the call and response.

Jason Atwood: Call and response, fine. You know, hey, you guys out there? Yeah, we're here. You guys have a great time? Yeah. But yeah, getting up, making me feel sort of like, oh, I'm hugging some total sweaty stranger or. for.. Like the dancing around the air, that stuff's usually... I mean, it was meant to get your shell and sort of start thinking differently, which I appreciate.

Justin Edelstein: Sometimes that can be effective, sometimes, you know, it's... Yeah, I get what he's doing. It just wasn't working for me. But anyway, the blog post is for those who, you know, got some juice, got some energy at Dreamforce. felt the momentum teetering your way, and you want to actually put some of those, keep the wheels moving, put some of those plans into action, and applying some of Tony Robbins' principles and applying some other principles, how you might go about doing that. head on over to blog.arcasync.com and read the newest post called Keeping the Momentum Post Dreamforce. Excellent. Which I think will be our last Dreamforce blog post. I think there's one more thrown in there that we will throw up. Don't throw up. I won't throw up, I promise. We will put up the all of the sessions that all the Arkus employees spoke at.

07:24 Justin Edelstein: Right. at Dreamforest on the blog. They're now up on YouTube. We've aggregated them, put them into one blog post. They'll you guys can go and check out. And listen and see the slides. Yeah. I know I sent it to someone the other day and they were like, I can't see you. I'm like, yeah. I know.

Jason Atwood: I know. It's funny because I feel like they used to be no they never did. I feel like I've seen a video a YouTube video of me speaking at Dreamforce? I have not. Really, it's always been just always.

Justin Edelstein: Oh, okay. Actually, it used to be even, I think it used to be even worse where you didn't even get the slides, where it was just like the title slide. I feel like, cause I used to shoot.

Jason Atwood: From the back. I'm shaking my head. No, I've been to more Dreamforce's you Why would they have done that before and not because they can't scale because it's shooting video of Three five hundred sessions versus 50

Justin Edelstein: Said they did a good job by the way getting them up They're all up right and it's only you know a month later, and there's like 700 videos up there.

Jason Atwood: It's pretty good Speaking of pretty good things, that's a gooey for you. Little news in the thing, actually at the wires this morning, exact target makers of marketing automation tools, purchases or buys Pardot, I wanna say Pardot. Me too. But it's not Pardot. We'll just call it Pardot. All right. Exact Torgo, Tarjot, Tarjay, Tarjay buys Pardot for 95.5 million dollars and I go digital for 21 million.

Justin Edelstein: And the reason why this caught my eye is because we've implemented Exact Target a few times. Well, we have really implemented Exact Target, we've implemented it's integration with Salesforce for a few of our clients. Exact Target we've always felt is on the higher tier. Certainly the most expensive. I don't think it's the most expensive.

Jason Atwood: Oh, I mean, from the ones that we usually deal with, like, the ones that I rattle off, and people say, what are the ones that integrate with Salesforce very well? We usually say, like, vertical response, exact target, constant contact. I'm even hearing MailChimp more and more, I think.

Justin Edelstein: Yeah, I think they just built a little integration. People love MailChimp and for a while they did not have an integration right but now I think they do but anyway exact target You know I always think of them as a pretty top tier mass email marketing tool and they and it just struck my eye because I was like, oh they bought Pardo but Pardo's the one, one that always has the really big Booth at Dreamforce right exact target has the really small booth at Dreamforce. That's a little weird Like I didn't know that exact target could by Pardo right, you know what to me on the surface Not really knowing a whole lot about each company as an individual companies. I would have thought Pardo is the bigger one Because they're the one with the bigger presence of Dreamforce, and that's really how I know them I don't know them from anywhere else right exact target actually knows we have clients who've used exact target I actually worked at a place prior to Arkus that used exact target and implemented it there So I've known them for for a little while.

10:42 Justin Edelstein: I find it interesting that you know, they that they were the ones who bought Pardot and Anyway, it's just another example of some of these big Marketing automation tools or marketing tools being purchased They rattle off. This is an article on tech crunch that were where that were Looking at or referencing you know, they include companies like radian six that has been purchased as part of Salesforce and Aprimo and Cheetah Mail part of a part of Experian Group, right? and also buddy media so, you know, they they They actually in this article and I find it interesting. They say it puts exact target into a position Into a better position against the likes of Salesforce, right? I don't necessarily understand.

Jason Atwood: I mean Because if you're talking about marketing automation, Salesforce is moving out with the purchase of Buddy Media and Radiance X and the others, I mean there's 10 others that we can't even name, but there's a ton of us out there. You know, the marketing automation is one of the things they're moving into. Human resource, capital management type of stuff is one. And then this marketing automation, you know, it's interesting because... There's always like, again, I make this comparison all the time, there's the what you see at Dreamforce and then the what I talk to my clients about. And in talking to someone I prospect the other day about marketing automation, I was like, oh, and they're like, oh, what can Salesforce do? And I said, you know, Salesforce can do this, this and this.

Jason Atwood: It kind of can do it. It can do it well. But it hasn't sort of changed, changed in the five, six, seven. I mean, you know, I don't remember back in 2001 when what it was doing, but. That hasn't really changed. In fact, I think the capabilities... I mean, the capabilities of mass email and... Campaigns.

Justin Edelstein: And campaigns has not... Campaign members. Has not really changed in a long time. campaign members got a facelift like three years ago right two years ago, but, other than that I mean it's not like the little when you go to the yeah It drag and drop flows of if they open but don't click a link then send them another email two days later if they click this Link then send them this email four days later Like really set up big time marketing right campaigns that are fully automated drip campaign stuff like that I have the data flow flow for us. I think that's their strategy these tools do this really well, we'll just integrate with them or provide them the ability to integrate with us in a really good way. So I don't really understand how this puts Pitt's exact target against Salesforce outside of just the area of maybe the social aspect.

Jason Atwood: Well that's clear is that marketing automation in terms of email is sort of one thing and I think it's sort of a... Everybody's done that. It's it's pennies on the dollar but the whole social stuff and social response and monitoring and page management on Facebook and all that stuff is sort of where the gold is now and Or the oil or whatever reference you want to have about digging into soil and grabbing back stuff that wasn't there before I feel like that's where everybody's going. So that's sort of, you know, so exact target, well very known for their email marketing stuff is now saying, oh look, we can get into this other world.

14:09 Justin Edelstein: And so. I think landing pages is also a big one. Like for Salesforce, salesforce.com, sales marketing automation, it's like. And their answer to landing pages isn't very good. Sights. Site force, or web to lead, or something. It's not a very dynamic experience.

Jason Atwood: It's funny, because it used to be better with the tracking of the Google Analytics, or the Google Analytics integration, or AdSense integration. Which you could actually go from. That was a good one. All right. directly from an ad word on a Google search, write straight through, right into your lead, and then track it all the way from the lead all the way to the opportunity in code one. You could tie that code right, which clients usually get very excited about. Very few actually did it, but they got excited about it. You could tie that code right back to the... dollar that you you know spent on the click that you spent on so it's kind of that was kind of interesting Yeah,

Justin Edelstein: There are ties with Google have have sort of fallen apart

Jason Atwood: Yeah, I feel like they're both just going in different directions and I think... They're going to be competing against each other in places. Yeah, but all companies compete each other in some places. Do you play together? My worry would be if you're looking forward... like the Gmail integration, you know, which is something people really like and it's very easy to install and very easy to get going, like literally click of a button. Would that be something? It's not really an integration so much. Well, it is. It installs a Gmail button inside your Salesforce and when you click it, it does send you over to Gmail and includes your email., email to Salesforce, Earl, and the BCC. I mean, it's not fully integrated, clearly, but it's good enough that I think people using the web feel like it's integrated.

Jason Atwood: Oh, I click it, it does it, and then it stores back in Salesforce without any effort. Anyway, and then you can tie an effort into things like Outlook with the new Outlook views inside of which is our winter 12, winter 13. All right, speaking of... punching someone in the tenderloins. Were we speaking about that? I didn't think we were actually on that topic. This just popped up and it's just such a strange thing I had to sort of talk about it, which is it's on Business Insider and I saw this the other day, maybe yesterday, a Ford executive says, his oracle sent him a letter trashing salesforce.com. So what's interesting is Ford was a big on stage Dreamforce this year one of the customers things, you know talking and so obviously made a big splash about being part of the Salesforce ecosystem Oracle huge competitor and had their Oracle world two weeks after Dreamforce.

Jason Atwood: So Then, this is an executive here at The media's have it afford and he gets a letter addressed to him from Oracle basically with articles slamming Salesforce with articles quoting Mark Benioff and also showing Salesforce outages, but from Oracle So like... Unsigned, correct? Unsigned. No, it could have been a prank. And you know what? Pranks are pranks. And you know, in this day and age you can pretty much fake anything. It does look like a real... He posted pictures.

17:28 Justin Edelstein: And it, I mean, it looks like the Oracle... They call that. One letterhead? Yeah, I mean it's the letterhead. Stationary? It's the stationery, thank you. You're welcome. Thank you. You're welcome. I'm the businessman. Yeah, stationery.

Jason Atwood: Anyway, just kind of interesting. Now I guess PR says they're looking into it. Salesforce is not really responding about it. in a day or two ago. That's the way to handle it. Yeah, Salesforce, I've seen. This is like much to do about nothing. Who cares? So they sent a letter. Yeah, but it's not just a letter like you should buy our product and Salesforce isn't good but like with articles slamming the competitor. Big deal. Really? Yeah, that's sort- that's sort of not marketing anymore. That's sort of like These days this month.........

Justin Edelstein: ...... doesn't pay his bills. It has their stock prices. We have not responsible for any

Jason Atwood: Trades that you were to make in the stock market at all we have a safe harbor Oh, yeah, I'll again. So let's make let's let's pick some things. We want people to not stop. Mine's not by mine's free. Mine's a mine is your M stock. But take it a week like your M stock. See I'm stuck by it now. It's gonna go up by a trillion.

Justin Edelstein: Find an employee buy some of their options make money now. So what is your pick of this week? My pick of the week is it's kind of weird. I've been watching a lot of sports on TV, as always. Yes, well you are sitting here in your Yankees. I'm sitting here in my Yankees jersey, I'm going to game five this evening. Yes, you are. I was hoping to not go,

20:44 Jason Atwood: Relent they couldn't pull it out last night. Right. So I'll be there tonight. For those of you who don't know Justin, he is a proponent of a lot of sports. He's pretty much a New York based, well I guess 100% New York based. but you're a fan of almost all the sports, except for hockey, right? I don't care for hockey. Right, but you basically have a sport or two going in any season. Every season. And while I know which ones are more important than others, this is that time of year when you're kind of in the middle of quagmire sports, going to sporting events, like three or four times a week, just constantly. Yeah, so anyway.

Justin Edelstein: ALDS game five tonight. Yes. So I've been watching a lot of, you know, on. sports on TV and and you. Know with a lot of these games you don't skip the commercials so much because You're just watching a real important game and there's been this advertisement for this This app called sports yapper. Okay, okay, and it's free. I like using it on iOS Devices okay, and what it is it's it's a little social media app for sports specifically. Okay. So you pick your favorite teams. Okay. You can pick live games that are going on and then you can just start yapping during the game. Are you yapping from a social media? You're yapping from either social media or inside this app as just like a yap, inside the app......... that other pick of advice. but I was watching,

Jason Atwood: What was I watching? I was yapping away. It is available on Android. It is, okay good. I just looked that up for you. Thank you.

Justin Edelstein: I was yapping away during one of the most recent Yankee games. I think after the game three I was in there, everyone was going nuts with the Raul Abanias stuff. So that sounds like fun.

Jason Atwood: But you can be, can you be yourself or can you be like Yankee fan 25?

Justin Edelstein: I don't know, I'm myself. Okay. Well you, well, heh, no you're not, because you actually have Okay.

Jason Atwood: I won't mention it. I bet you won't mention it. Because basically you don't post anything on it. It's very, very, very, very... I leave it a little dormant. It's a little dormant. All right, that's cool. Sports Yapper, available on your Google Android Play and on the App Store. Look at me being all non-partisan. Thank you for that. My pick of the week is not free, but it's not expensive. Came about because, as we've mentioned many, many times, since we talk about iOS and Apple devices, we are pretty much an Apple shop here. So when someone's sending you an access database, you have a couple of choices. And since we do a lot of data in a group. My choice is to tell them to export it to Excel. Well, that's one way to go.

24:12 Jason Atwood: That's my choice. And I was looking at it, I was sitting in this access database, Mike. I wonder if there's a way that I can actually was sitting on my desktop and I and I did something I right, on those 1995 and one of those 499. I'm like, let me try that 499 puppy, just see if it works.

Justin Edelstein: And then, because, because what I first did is I dragged it over Just put in excel sheets with keys and stuff. Yep, that's fantastic. It was good five bucks. I'll be buying now MDB Explorer I won't be buying it now.

Jason Atwood: I'll be buying it when you need it Yeah, and there's a bunch there might even been a free one But I went for the one that kind of I said this is too good to be true nice $4.99 there was a there's a 99 version a different one, but I was like Good on it for having that MDB.

Justin Edelstein: Yes.

Jason Atwood: Yeah, I mean I will double check I didn't actually check this thing as I was I was like I remember that But yeah, very good 4.99. Yeah MDB explored by Grand soft limited If you want things if you're searching for it trying to see if it has the, you know what, it's always weird when you, oh yeah it's $4.99 now, it was originally $9.99, but does you know everything you want to do? Pretty, you know, get stuff out, pull stuff out, probably do a whole bunch more since I just used it for like two seconds just to get something out of it, but pretty cool. All right, well that wraps up up our show this week. We'll be back next week with, I think we're going to talk about 13. And Cloud Force, which is coming up next week.

Jason Atwood: Until then, and as we always say, remember to go to iTunes and subscribe to the podcast. We haven't seen any reviews. For all you out there. Yeah, seriously. Come on, people. I want some new reviews. So let's get us a new review on Cloud Force. Those people who just got... A little Apple device maybe?

Justin Edelstein: We're like buying reviews?

Jason Atwood: Come on. Yes, we need at least a lot of, half of those probably should have already put reviews. But anyway, we'd love to see some more reviews on the iTunes. We'd also love to follow us on the Twitter, Justin's at justedlstein. I'm at Jason M. Atwood. There's companies at Arca Sync if you just want news of our... posts and blog and We're on Facebook, Facebook.com slash ArcaSync. The likes just keep on growing. There's a to like pay money to get more likes. So like you're asking me to pay money to get something. Tell me what it's worth. Then I have to to know what it's worth. And while I think social media is great and I think the social connection and the business is the social, you know, it's a way of connecting with people.

27:57 Jason Atwood: But I don't, you know, so far it's not like people don't walk up and say, hey, I like, like your page on Facebook. Let's, you know, let's do a massive integration project. But that being simultaneity, we actually, one of our podcast listener approached us about a project the other day and that was awesome.

Justin Edelstein: So that just happened. Shout out to him. Yeah. We're actually almost done with it. I'll be talking to him on Monday. You just got your project update. Here's your status update. Bam! On the podcast. That just happened.

Jason Atwood: We will not mention names. So, but that shows that... at least one of the channels. Anyway, we're on Facebook.com slash ArcaSync. We're also on Google, we're are on LinkedIn. I never mentioned LinkedIn, but we post all of those things. We post all of those things. You can like it, it shows up in your feed, all that kind of stuff. Alright, so until next week, we'll be back and talking about more awesome cloud-focused stuff. Enjoy those cloudy days.

Justin Edelstein: You