Live at Dreamforce 13 - Episode #159 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:23 Jason Atwood: This is the 159th episode of us, Arkus! But before we get started, I want to let you know that we are broadcasting this podcast live from the Community Live Studio at Dreamforce, and that is brought to you by ReadyTalk, where you talk to whoever's audio and web conference services that empower customers to successfully conduct audio and web conferences of all sizes. Is that what they do? That sounds Successfully. Successfully. Excellent. I am your host and joining me all without even his cue because he's so ramped up about Dreamforce. I'm so fired up right now. It's co-.host. Justin, Justin, how you doing? I'm so good.

Justin Edelstein: I am doing better than Mark Benioff's sneakers. Mark Benioff's sneakers are the steel of the show. I want them right now. I want to wear those at my wedding.

Jason Atwood: Speaking of which, so you get married next year. Yeah. You're engaged.

Justin Edelstein: Thank you. I want to wear it. I wasn't going to bring it up in the podcast, but here you are. I want to wear those sneakers. Here you are making it personal. I don't know if they're sneakers or shoes. What are they? You are making it personal. Pat and leather stuff. Now you're trying to get off the factor. All right. No, no. I'm very happy about it. So first of all, we have an agenda today. We always do.

Jason Atwood: And I want to say that... In advance, today's CloudFocus Weekly will not have it at pick because this is just sort of the instant reaction to the keynote. Tomorrow, we will have more time to walk the floors and pick something.

Justin Edelstein: I'm something from the floor. So I may not have used it at all. I've already said the rules.

Jason Atwood: I want to pick a cool app off the floor. I'm taking them on the mic so you can't argue with me. Alright, good.

Justin Edelstein: The rules are you can't argue with me. The rules are you can't argue with me. The rules are you can't argue with me. The rules are you can I won't. How about Salesforce Pound?

Jason Atwood: And Oh no, it can't come out yet, you haven't used it. So let's talk first things first. We always start with a blog post and this blog post written by yours truly on a plane flying out here. Called Dreamforce 13 predictions. I find this rather appropriate because we can talk about whether my predictions came true. So I'm just going to go ahead and say the four things that I predicted. And then we're going to talk about the keynote and we can. indicate whether I was right. Okay.

Justin Edelstein: I predicted that there would be a mobile overload. You were correct. I was dead on. It's over everything.

Jason Atwood: Well, actually one of these predictions is tonight. Okay. I said that the Green Day is ahead, so it will be a, that they're going to love doing this so much at...

Justin Edelstein: That the AT&T park that they're going to continue to do it like next year. Well, we won't know till next year if that's true. And then my next one was called Exactly Integrated. Not sure about this one. Not sure. We'll talk about it in a second.

Jason Atwood: And then the last one I got dead on accurate because I call it CloudFocus Lives.

Justin Edelstein: Which means... I read that as CloudFocus Lives. Yeah, but it's lives. Okay. It's like we're lives multiple times. Oh, OK. Live-iest. Live-iest. Live-ier. We're here live in front of a studio audience for the first time. It is.

Jason Atwood: So we had had the idea that we were going to be checked out. So no one actually can hear us. People are walking by, and it looks like we're just talking. And they don't know what we're doing.

03:25 Justin Edelstein: If you hear loud noises in the background. This is a professional podcast. This is made out of a podcast. live in front of this is what Leo Laporte sounds like after an Apple announcement that's correct and we don't really know how we sound well no later well no way down the you know better as you listen to this than we do I actually listen to my podcast so here's the thing

Jason Atwood: Let's get into it let's talk a little bit about preamble Sure. We have some Dreamforce facts. Okay,

Justin Edelstein: Registered attendees.

Jason Atwood: I He sometimes kicks off on the first day with his keynote.

Justin Edelstein: Yeah, usually the first day is considered the keynote day with the night before being like the expo floor opens at like 4 p.m. and then there's a cocktail hour kind of thing going on, but that's it for the quote-unquote first day. And the first day is really usually the day of the keynote. Right. This year the keynote was on Tuesday and there was a full day on Monday of sessions. You spoke at a session. I spoke at two sessions on Monday. So if you're listening to this, you've already missed our sessions. You've already missed us. Sorry. You've already missed it unless we're in the audience, which is cool.

Jason Atwood: And thank you very much for being in the audience. And, and. Thank you. I had a listener too come up after a session and say something that was nice. Did you have any let's just come say something do you nobody said anything to me? That's terrible. I was that engaging Oh no, I think that's mean that you don't you don't have fans who come talk to you. Yeah, I guess not Alright, and so yes, so that yesterday was a full-on session and there are relenting notes and keynotes lots of them But not the main keynote. No, which was this morning this morning and last night was sort of the partner Like everybody goes out to dinner and has cocktails Yes. That's what happened last night. So that's what you missed if you missed Monday.

Jason Atwood: Today we kick off with the big keynote which we're going to talk about for the next 37 minutes, maybe 27 minutes. And then this is when, and again Dreamforce has shifted over the years. The keynote in the beginning. Dream They would demo a lot of stuff. As I remember, they would demo for hours. And I used to like that. Me too.

06:28 Justin Edelstein: They did the biggest announcement ever. They did do it. They did. But they're not very good at keeping their own secrets.

Jason Atwood: Well, I think their press machine has gotten to the point where they want to get the message out for the analysts and for the press releases.. They don't want to come out after the keynote. out. So they don't really care. If you remember, Chatter was quite the surprise. Well, Chatter was.

Justin Edelstein: But everything else over the last few years. Salesforce 1 was not much of a surprise. Everyone who was paying any attention realized that that's what was going to be the big announcement.

Jason Atwood: Well, they released the app in advance. It was out. You woke up on, if you were out here, I had it already. Yeah, I had it. I had played with it before I even saw it. So let's get into it. I want to say something because this has never happened to me. Wait, you want to say something?

Justin Edelstein: What do you want to say? I want it to be recorded. Say something. I want this thing that I want to say to be recorded. The next thing that comes out of your mouth. I literally teared up twice during the opener.

Jason Atwood: I swear to you. That's so cute. So this Dreamforce, I'm already rating as one of my favorite Dreamforces. Already? It's barely started. You know why? Because I was moved. I was moved by the. first 45 minutes of that hospital stuff?

Justin Edelstein: Well they started with a video. The Haiti stuff? The video.

Jason Atwood: Yeah. The video of, they started with the video and it was about the hospital but it was a you know it's one of those just tear-jerking whatever was showing kids who are obviously recovering in stages of recovery and there's this one where the kid they're all throwing something or moving in slow motion and And you know, you can get it, you get that they're sick, but they're kind of recovering and it's better. And there's one where this kid throws a ball and you're like, oh, that's kind of weird. And then you see the dog, the like the helper dog going, get the ball and bring it back.

Justin Edelstein: And I literally just started to tear up like, I wish I would have noticed and snapped a picture. The dog plus the, the dog plus the kid. That's the thing. All the kids being sick was emotional. But you add in the dog and then it was... Well, the dog just pulls it over, but you know what I liked about that? The first 40, 45 minutes of the keynote was... Kinda took over for what was traditionally the third keynote. So years and years past you had the keynote the first morning, the keynote the second morning. in the future. And then the keynote the second afternoon was really the foundation keynote. That doesn't exist anymore. It kind of has its own keynote. But that first 45 minutes was all about philanthropy, all about giving back, all about all the philanthropic endeavors that the foundation is doing at the moment.

Justin Edelstein: Including the Benioff Children's Hospital, the big project in Haiti that do this too.

Jason Atwood: I was moved at that and then he I thought was you know again it's his hospital and how much they braised and all that and then they moved right into the Haiti thing and they brought up and I've already forgotten her name. The supermodel? Whose story? I I mean here's like there's something like And I'm gonna do a terrible thing about it by trying to retell it in a second or two, but she was a swimsuit supermodel on the top of Sports Illustrated, top in her game, was in the Philippines during the tsunami Right in 2004. 2004 With her fiance or husband. who then passed. They got swept away in the tsunami. She literally had to hold on for a dear wife for 12 hours. She broke her pelvis and in that moment while listening to kids drown and die around her, she said if she could make it out, she would dedicate her life.

10:27 Jason Atwood: It's just a position between someone who has been given so much beauty and wealth and and then have it all taken away. and then uses everything that she gets back, her life, to give back. And I was, I'm literally getting choked up now. Like, literally that- Do you need to stop talking? I might. It really affected me. I thought that was an amazing story. And it wasn't,

Justin Edelstein: She started getting choked up. Like, telling her story. This is too- I kind of felt wet for her. Nine years later. Well, her husband died. So, put yourself in that. position and you know Mark's telling this very like tear jerky story and then he's like so tell us more and she's like she's doing a little bit of a Oprah moment or a Dr. Phil. I'm gonna cry yeah I'm gonna help children the rest of my life.

Jason Atwood: 80 something schools she's opened. So she so that so now she's she started a foundation called is Help Helping Hands Helping Homes. Ugh, terrible. Gotta take better notes. Bad memory. If only the internet worked during the keynote, I'd go take a note. Yeah.

Justin Edelstein: But.. You could've used your hands. You know a what?

Jason Atwood: I'm making the executive decision. That's my pick of the week. Her charity. Her charity, done. That's my pick of the week. Mine too. Alright, well now you pick... Go donate something. Alright, yeah. So I'm gonna put it in the show notes. You can click on it and go, click on that. Anyway, so the first 45 minutes was this first 45 minutes was this really just... amazing thing that was not normal for Sales I mean Mark did his thing, he looked good, he was on fire He was on fire.

Justin Edelstein: He was good today. Parker was on fire. I would say That was the best I have ever seen Parker speak.

Jason Atwood: So let's get into Parker came out Parker did a bit

Justin Edelstein: Well first off, Yui Lewis, and I kicked it off with Back in Time. And I think that was very appropriate. Now, I'll- I'll talk a little bit more about why as we go on. And I looked at you and I was like, Back to T-T-T-T-T-T-T-T-T-T-T-T-T-. And, and then, and then they did Power of Love. Yep. And out comes Parker, looking like Dr. Emmett Brown. Yep. He's all like the doc and you know they had a little back and forth. Bennett Mark said oh my my Marty McFly. Yeah fantastic. Love that movie And they used the theme throughout to show how All the things that you've been doing over the last 13 14 years. Yeah on the platform They've worked so hard to retrofit and make this new platform Salesforce one I think that's the first time we've been saying it.

Jason Atwood: Yes on the pod the new platform, work Everything you saw was... Tell me what Salesforce One is from a very, very layman's point of view.

13:54 Justin Edelstein: So from an extremely layman's point of view, Salesforce One, as I understand it, because again, all we've seen is one small keynote, but then there was this big slide of all the things that are included in it. Right. I'm going to take it from the mobile app perspective, not the platform perspective. Salesforce 1 mobile app takes every bit of customization that you've done inside of Salesforce and allows you to use it seamlessly on your mobile device. and then as a platform allows you to extend even further and install other third-party applications from the AppExchange that will work seamlessly right within the framework. I mean for me if I... I use the word like framework which an eight-year-old may not understand. No. But I think that that gets the point across. For me my light went on.

Jason Atwood: When I went on with one feature, so they came up and they put it into five, because you've got to make it easier for everyone to understand. It's about developers. It's about customers. It's about, what was it? Partners.

Justin Edelstein: It's about, I don't know. Well, I don't think that,

Jason Atwood: I actually thought, I went in thinking this is an app. It's a mobile app. It's their new mobile app. It's a combination of touch plus chatter plus basically mobilizing everything they've ever done and making it easy and seamless to mobilize everything. So all the stuff we've kind, kind of been waiting for to happen in chatter, the chatter app, just like we've slowly been seeing it. To be able to edit things. Originally you could just view and you could only view not custom objects. And now it's like. It is literally mobile redone. What I think caught me by surprise in two things. One, One, they did it with the Chatter app. to like, I was very confused because my Chatter app turned into Salesforce one and so I kind of was thinking at it as as the Chatter app.

Jason Atwood: But then when I went into it, it's totally not. It is literally If you just announced the product, you'd say it's just Salesforce Mobile, Apps Mobile, everything mobile. It's all there. And so everything that's easy to do in Salesforce, you can install an app, you can install an app in Salesforce, you can install an app in Salesforce One. You can get to it today. So this is your easy explanation for I mean everything, you know. And we've taken it and we've put it into Salesforce 1. And that way, when I think of it that way, I'm like, oh, that's actually pretty cool. They've taken a huge leap from, it's now this new platform, which again, is very much like their regular platform. It's just all mobile and a new interface. That looks a lot like.

17:05 Jason Atwood: What we've been seeing. I think that's the thing that's kind of...

Justin Edelstein: Complaining., We're not going to complain. Like they're not looking at anything that was not mobile except for the exact target the one with the exarget in front of it, but they were already the marketing cloud, then they rebranded it the exact target marketing cloud.

Jason Atwood: And then the interesting thing is then all the other, they purchased, 25 companies. They purchased 25 companies. You want it?

Justin Edelstein: Yeah, 25. Okay And inside it you have Radian 6 and Buddy Media. Buddy Media and social.com. Right. Like all those things are all, now, part of the exact target marketing cloud, which I'm going to have to spend some time over at their success area on the expo floor to really understand what this product is.

20:26 Jason Atwood: It looked, like, it took over a lot of stuff that I've seen.

Justin Edelstein: I'm not happy with the rules.

Jason Atwood: Whatever metric on users and I didn't hear in there all these metric from Salesforce now. They didn't say that yeah They alluded to it though.

Justin Edelstein: Yeah, there's an illusion. It's an illusion. It's an illusion What else what else was announced? Well, they had the service clove which always Always leaves me cold, very cold. I'm very cold on the Service Cloud. Well, I don't feel like it is... I just don't feel like it is... Like I said, the things that are like magic and don't feel real, oftentimes I don't like. saying that's silly.

Jason Atwood: That's not a real scenario. You mean that a technician who's wearing Google Glass, who just happens to be near a broken million dollar MRI machine, can go in, can go in, can go in, can go in, can go in, can go in, can go in, can go in, can go in, can go in, can go in, can go figure out that the plug was unplugged. Well, no, he had to send that back to somebody who then drew on it and then send it back to him. So he knew that the plug was unplugged. That did seem very realistic. No. that a,

Justin Edelstein: The and., relent, And it isn't services volume service is volume and also service is what is your problem? It is like I did not see on the screen a place where The problem that the person was having was front and center It was just a case with a feed and it's like the feed is the is the UI Well, the feed for a case is not a you I it is That's the onebraska.

Jason Atwood: I know but you have one piece. No problem is.

Justin Edelstein: If you wrote three paragraphs long, that whole screen would be undercut.

23:33 Jason Atwood: I don't know. I. I think you got too caught up in that. All the data around the case was at the top. You have like the case number? Who cares? Yeah, the the case number, the rating, when it was opened. Clearly. Yeah, I mean, I, I, what I, what's funny is that as a product, I think their service product is absolutely amazing and. They don't have, they don't have a good way of showing it.

Justin Edelstein: They do not have a good way of showing it. Because they show you the most futuristic way. Because they show you the most futuristic way. Which is great. Right. I think the sales stuff comes off really, really well. Like, in the field.

Jason Atwood: Well, let's go there because they went in and showed and not only showed the show the sales of But they showed one of our clients not that we built anything They said but they actually one of our clients ADP and people we know and have met they were up on they were on the videos So big shout out to Dan and Heather for being

Justin Edelstein: On the on the big screen Very cool to see them up there and it was very cool to see their app. Yeah, it's a very cool app And just the way that they what you were seeing was how a person is going to be working on a phone. I'm traveling. I really don't see people checking in. Like that stuff's eye candy. But that huddle thing, that was cool. I don't think the huddle app was cool. They showed up. You can use that today. They showed up some really cool, like the par dot integration into Salesforce One. Yes. Where it's like, oh, the guy got back. I made a call, the guy got back to me and said, reach back out to me in a year. So let me hop into the par.app, which is part of ExactTarget.

Justin Edelstein: Let me hop into that and be able to put him on a drip trip. Right off the bat, that's pretty cool.

Jason Atwood: Yeah, it was. By the way, we just had someone come up and wanted to ask us a question. Yeah, like we're hostesters. Yeah, like we're hostesters. Like we're helpdesk. Wait, hold on. Let me put on my Google Glass. Hold on. Let me put on my glasses.

Justin Edelstein: Glass help person. Let me push the button and say, okay, Glass, help this person. Oh, that's awesome. And there's a lot of feedback. This podcast is almost going to be unlistenable. Yeah, there's a lot of noise. I'm going to say everything that I ever wanted to say that no one... should ever listen to right now because... Oh look at that! There's gonna be a session called studying for Salesforce certifications.

Jason Atwood: That's awesome. Let's record that. We should. Well, it's going to be recorded.

Justin Edelstein: Shouldn't it be? Aren't they all? I don't know if the Success Community Theater, which is where we're sitting in front of, is actually recorded. My guess is no. So what else?

26:33 Jason Atwood: I wanted to go into that. Yeah, so I thought... And you know what, you know what they stayed away from? So two things I thought were just eye opening to me. One, I don't think, I think one person mentioned opportunities once. Right,

Justin Edelstein: Opportunities were mentioned once and the word chatter was uttered once or twice. It was two hours and 30 minutes or two hours and something into it. The chatter they mentioned, I thought, wow. You know why? Because it's so core now that they don't mention it.

Jason Atwood: It is, it is, but I mean that's crazy that they, that chatter which used to be like, they,

Justin Edelstein: It's, I almost want to, I almost want to name this podcast, The Death of Chatter. It's not The Death of Chatter. I think chatter as a product. You know what it means? It means chatter is so embedded in the core that it's not, right? It's not a product anymore. Like opportunities are not products. They're just, you know. They're parts of the platform.

Jason Atwood: But I mean, as you and I know, who are people who deal with Salesforce every single day, opportunities are the gold object. I mean, they are the object they spend the most time on, the most money on. They're the ones that have the most protection, the most licensing, or the highest licensing requirement. So I was stunned by those two things. Two things that I feel Salesforce has always been so core on. chatter which they've been pushing for years.

Justin Edelstein: They literally did not mention and did not even... It's inferred at this point that it's just all there. It's feed first. They're going with the word feed. Yeah, feed first. The word feed has taken over. What? What else? She's just going to keep asking me what else, what else? Well they brought out the Tesla, they drove a Tesla out on the stage, that was fun. They made it like a time machine.

Jason Atwood: Yeah, I thought I thought it had a good pace. I customer stories. They showed three customer stories. The video presentation ones I thought were much better than previous years. The one with the ski company one from last year I didn't think was so good. But these I thought were three good ones.

Justin Edelstein: It was It was Sony. Sony ADP and who was the other one? There was the third one. BAN! It was actually the one that I took a bathroom break on. I think it was Tesla.

Jason Atwood: No, ADP was the one you took a bathroom break on because you came back. No, I came back to the ADP. Wow,

Justin Edelstein: We're good with the note-taking. So the one last big one was the HP announcement. The Super Pod. Yeah. So... You want to end on that note? Well, we may as well. It's how they ended it. No, there's another note we're going to end on. Well, we'll talk about SuperPOD. So SuperPOD, there was no mentioning of when it was available or how you get it or how much it costs or anything, but it is basically your ability as a large enterprise. And that was something that I... That keynote was really geared towards large enterprises, I felt. Yeah, not a lot of small business stuff. No, not at all. But if you're a large enterprise, you're in a heavily regulated industry, and you don't want your sales force to be on NA14, and you want your own pod.

29:40 Justin Edelstein: You can have that. So we think. No, that's what it is. And they call it the Super Pod, and it's powered by HP hardware.

Jason Atwood: Dedicated hardware. Dedicated. Which means it is what? It's its own pod. Which means it's what?

Justin Edelstein: It's not quite cloud computing. Say it again. It's not? It's not cloud computing. That's right. Sorry kids. It's basically Rackspace server. Yeah, Rackspace cluster. Running Salesforce application.

Jason Atwood: And they maintain it whatever. Listen, I get the use case. Where they were. Hey,

Justin Edelstein: Large company that shall remain named. I said we worked in a city.

Jason Atwood: Oh, you could have let me escape that one. We worked in a city at a large corporation that should all be named. and That came up eight years ago. Someone mentioned the fact that we, you know, they're like, well, maybe we'll do this. And it was, you know, he had a different name for it. So I'm surprised it's taking this long in some ways, but I'm also surprised they would announce that at Dreamport.

Justin Edelstein: It's weird because they've been announcing flavors of this for a long time. Like the data residency option, right? The DRO. Yep. I've never seen anything come of that at all. It kind of came and went. I'm sure someone's using them. A lot of things come and go, right? Like, hey, where's Chatterbox? It's kind of coming gone. Salesforce files. Coming, coming gone. It's in beta. But here's the super pod, and I guarantee you governments will be using super pods. And I guarantee you financial services institutions will want to use the super pods. They will stand up a bunch of super pods. Yes. As soon as they have issues with like, you know there was a big outage last week for like big outage for five hours. big outage, which really isn't that bad. As soon as Superpod goes down, they're gonna have trouble on their hands.

Jason Atwood: But, well, I mean, it doesn't matter because those companies are used to having their products go down. The benefit of it, I get the benefit. Listen, you want the Salesforce product cycle, you want their releases. you want there, whatever. But I wonder, if I'm a big company, I'd want two things. Yes, I want it on your, I want you to take care of it, I want it on your software, but when you're about to release winter 14, and I am still working on my, nope, hold back.

Justin Edelstein: It's my pod. It's my pod. Why would you put it on my pod? I want some options. Does that mean I could hold back winter 14 for, I don't know, a month, two months? I'm gonna go ahead and say they're not gonna let you do that. I guarantee they will. Cause they're gonna have to keep it. you and somewhat sync with the rest of their schedule. Somewhat. It could be one behind. I bet you they... Oh, that's going to be hard for them. That's going to be very, very hard. That's going to cost Salesforce, is them. That's going to cost them a lot of money. But this is the only way that they're able to do certain things. Well then, these super pods are going to be very expensive. They are going to be very expensive.

Jason Atwood: If you think you're $125 license or $250 or $300 licenses a lot... Super pod. The other thing is probably not license based, it's probably just pod based. You buy a pod. I guess you buy your pod, it's yours. And you throw your license on it and you just get it. And it's about as cloud computing as this mic is.

32:55 Justin Edelstein: So how are we going to end this on a high note?

Jason Atwood: Two products which I'm excited about that have been announced. One is sale, so everything's now Salesforce and then... some sort of character. So Salesforce 1. Salesforce 1. There's Salesforce now hash or pound. Or pound.

Justin Edelstein: Which is the two-factor. Yes. I'm very excited about two-factor. Me too. I like that. I actually love two-factor. Me too. I love two-factor myself. So I'm excited that they're going to be- So is this going to be like a Google Authenticator?

Jason Atwood: Yes. And as now that we can talk a little bit about it, because we've seen this in the future.

Justin Edelstein: Yeah. They said in that that it was going to be... It'll work with any of the authenticator apps, which really means the Google authenticator. The Google authenticator.

Jason Atwood: So that's awesome. Yes.

Justin Edelstein: And then I think... I'm very excited about this because when they turn on the SMS identity, like as a default, I mean that that isn't the greatest because you can absolutely be in a spot where you cannot get SMS.

Jason Atwood: Right. You can still check your email. Well, this is... I was on one two days ago. on an airplane. That's right. It's the it's and you know what now that Wi-Fi is ubiquitous on airplanes you can get mail you cannot you cannot get right now so Salesforce

Justin Edelstein: Pound I think they called it right that was that's your identity. No no no then the big one that I think most people listen to

Jason Atwood: This podcast are very excited about is the A. Is Salesforce A. Yes. So what so Salesforce A is their new it. mobile administration tool. It's very light right now. Very very light. Basically do one thing, manage users,

Justin Edelstein: And you can assign permission sets. So I've actually played with it. I've played with it? Yeah. I went in, I froze you. Did you launch the little thing? Yes, I launched the thing. So it's a little fun little universal.

Jason Atwood: Although it's basically iPad blown, or blown up on the iPad. Okay. But it is, works universally. You can go in you can search for users you can edit users you can freeze and freeze. You froze me?

Justin Edelstein: I froze two other people. How dare you freeze me? I didn't freeze you. I froze the partnership on that maybe name. Ah, you wouldn't even notice.

Jason Atwood: And you can do you can assign permission sets. And in fact, you can assign, it's nice you can assign, it's a little one quick button to assign multiple permission sets. So you could have, this would be big for a permission set, you could have a couple of key ones and go in and give someone like, oh I need to export a report and. And I'm like, oh I need to export a report. And you could go in, go quick, okay, okay, go do it, and then click undo it. And give it to them like for 10 minutes. And be on the road, be at a concert, be on the can, whatever. On the can. We call it was the branding.

36:01 Justin Edelstein: Oh, that was really cool. So I don't know how they did it. Spring 14.

Jason Atwood: Spring 14. Well, oh, jeez, I know.

Justin Edelstein: In the spring-ish. Spring 14. Say, Barbara. Say, Barbara. They're the one who, well, fine, but they said it, not us.

Jason Atwood: You will be able to take Salesforce One and brand it like you can brand your login.

Justin Edelstein: But you can do a couple of neat things. The icon can be your logo. The icon on, which is very easy to do. On the home screen. That's very easy to do. The colors will be your color scheme. Love that. And the publisher action can be whatever you want. Like a little, like the Dreamforce logo is on the Dreamforce app. So now. It's clear that the Dreamforce app is on Salesforce 1. Salesforce 1 platform. And actually, that actually made me very, once I saw Salesforce 1, I was like.

Jason Atwood: Good for you guys, you guys have been eating your own dog food. Because Salesforce, because the mobile app in years past has been built on... Farmed out. Has been farmed out. Yeah. And we know it's been farmed out, they've admitted to it. And not on their a platform. Right. So a so, I think overall,

Justin Edelstein: And I thought this last morning... That was really cool, I can't wait to have the Arkus mobile app with our colors and our little icon as the action. Maybe Arkey! The little publisher will be the little, our little icon. It'll be the picture of us. It should be our little class.

Jason Atwood: Our couple's weekly icon. Just like your face.

Justin Edelstein: Oh, press me to do stuff.

Jason Atwood: Oh, and before you all ask us, which I'm sure you're asking us remotely, are we going to make the permissioner and compliance locker? which you can see demos of at booth N1328. 1328 in Moscone North. How about that? It's better. That's a lot better. Moscone North booth 1328. Get a demo of the permission and compliance locker. And the question I'll ask the head of development at Arkus, are we going to see a mobilized version of permission and compliance locker? And when can you commit to that? That's me. I won't commit to anything.

Justin Edelstein: Safe Harbor. So the compliance locker you can already access all the all the objects and the data that's in compliance Locker you can't access the setting screen yet And the permission are obviously we just need to from what I understand. We just need to flip ao few switches Wow and make it available so We'll be looking to do that soon.

Jason Atwood: Because you'll know you'll be listening to a podcast like Podcast 163

Justin Edelstein: And it'll be brought to you by Mobile Permissioner. We'll be doing that very soon. So that's pretty cool. Anyway,

Jason Atwood: I don't know what it is. I don't know if it's I've had good enough. I don't know if I got here early enough. I got here on Saturday. But I have actually, this has been my favorite dream for us yet. I feel like it's I feel like their announcement is big enough and game-changing enough that it's worthy of a dream for us It's really and the more I think about the more I'm excited. It's just I the more I think oh wait that could be oh That's how they're gonna do it. Oh, that's how our customers. You know what? I forgot I forgot to come back and say why I thought

Justin Edelstein: While we have some time here It looks like we have a little time. Oh, yeah, where's our next? Oh, that's all right. We got some time I thought it was very appropriate to have You know, Ui Lewis' hair to take us back in time. And here's why. I thought that was a... Here's why I thought it was an appropriate song, an appropriate lyric. I want a new drug. Oh, sorry, what? No. So, I think in the past, if you go back in time to the 50s, the 40s, 60s... Are you going to do the hashtag back in time now? I'm going to be. That's my new Twitter name. The customer experience, the experience between a company and their customers was very much interpersonal and very one-to-one. You walk into the bank and you get a greeting like, hey Jason, how are you?

39:40 Justin Edelstein: You walk into the local hardware store and they're like, hey Jason, you need a-a- a hammer? And then over time like the 80s, the 90s, things got very like one to many. And the personal touch got lost. You couldn't scale it. You could not scale it. And now we we're going back in time. We're coming back to a time where we scale that. That's right. That ability to go one to one again. Right. using this technology and this power of this platform. So I thought it was very appropriate choice of lyric and like slogan and theme, because we are kind of going back in time to a point of consumerism that was very different.

Jason Atwood: And now it can be done. Technology is allowing that connection between the individuals and you know, Mark makes... Mark usually does the hotel example where you walk into a tower and they like oh hi He this time did it with his alma mater and he did it with USC did it with something else It's coming and it's it's it's so close I'll tell you who's gonna do it first like who's the who is the number one maker

Justin Edelstein: Of when I walk into the Apple store They're gonna be like hello Justin. Yep. I see that you have the last model of the iPad would you like to buy the new one? Well, because you know why the new one is a b- We took everything that's in that one and we just blew it away. We made the new one even better. So much greater. Like it's the best. It's the best.

Jason Atwood: Anyway, I don't know what it is, but I do have this, really nice feeling about this.

Justin Edelstein: Other than the rain, the rain's kind of not fun. It was raining today, but we made it over. We did. All right, so. Coming up, there's a lot of people in front of us. They're all facing away from us, so that's awesome. They're watching a really good session on how to become a certified advanced administrator.

Jason Atwood: That's right. Yeah, that is good. You should do that. So what do we have? So you can come. If you want to,

Justin Edelstein: We're going to do another podcast tomorrow at 5. Wednesday at 2. So today is Tuesday, tomorrow is Wednesday at 2pm. We're going to do another one.

Jason Atwood: And we promise we didn't bring many swag gifts. But A, if you go to the booth, you listen to this tonight, and you go to the booth and say, I'm a crowd-focused weekly listener, and give me my swag.

Justin Edelstein: Someone in the booth will give you some flag. Oh yeah, you'll get some stuff. You'll get some stuff. And tomorrow we'll come back and we're going to talk about the Marissa Meyer keynote, which I'm a really excited about. I cannot wait to talk about the concert. The concert, which you won't go to. I will not go to. But I will. I cannot wait to talk about how I didn't go to. And some other sessions that we're looking forward to, and some other things that we've experienced while here. It's a two a week CloudFocus biweekly. Bye week, isn't that every other week? No, it's twice a week.

Jason Atwood: Until then, we'll be back tomorrow, so not a lot of hoopwa. We'll be back. Until then, enjoy those cloudy and rainy days in San Francisco.

43:15 Justin Edelstein: You