Cinco de Podo - Episode #262 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:17 Jason Atwood: This is the 262 This episode is titled, Sinko Dipado. GodFook's, this week is brought to you by Clone This User. Duplicates you'll love. Clone an existing Salesforce user with a clickable button by the desktop or in Salesforce One mobile. Available for free, free, free on the AppExchange. Or go to www.clonethesuser.com. All one word, all lowercase. Please.

Justin Edelstein: That's where you'll Certified professional salesforce mug. I know. Look at that mug.

Jason Atwood: Look at that mug. I'm pretty salesforce out today. You're so first out right now. What's under that sweats. shirt.

Justin Edelstein: I don't want to see a bear. Oh, really? Some, some. You're like the server bear.

Jason Atwood: There's a server bear under that sweatshirt. Pretty much. Yeah. I love this. I guess it's the. That was summer 16 back. Oh, that was too much. But this Studio C, can't wait for Studio D. A? B. A is, A is at work, B is my place, C is your place. D would might be... Studio 6H. Right, maybe. I don't know what that is. Anyway, we are looking at Manhattan, or what we can see in Manhattan from our studio. It's smoky and cloudy out there. And it is pouring down outside. It's like this whole storm today. I'm glad it's over 30 because otherwise this would be a foot of snow. So that's what's going on with us, but we've had the big week, so let's get started at talking about stuff. We got a couple blog posts to talk about, you got the world tour, and then we got a little shout out to something that you went to yesterday.

Jason Atwood: I did. Right? Last night? Last night. So I know nothing about, I may know something, but... It's been like a big crazy week. Yeah and then we'll make our picks and get out of here on the Friday. TGIF baby. Oh it is also not today but yesterday it's Cinco de Mayo. And yesterday was Cinco de Quatro. Was made before us.

03:22 Justin Edelstein: Star Wars Day. I'm gonna going to go with Cinco de Quatro. I love Star Wars Day. Really? What did you do for Star Wars Day? That you loved it so much. I said it to many people.

Jason Atwood: I was at a place last night where the waitress wore a Star Wars t-shirt and she carried around a lightsaber and she bought us a drink. That's her job. No. Bringing you drinks. Read my lips. No new taxes. No. She bought us a drink. For like yeah, I said again. I thought he said brought I've been are no are soft are The z in there somewhere and Niner in there somewhere definitely What she bring you?

Justin Edelstein: I'm like well gin and I wanted it's a lost art

Jason Atwood: But there are still bars in this world. Actually, you know where we were. Where were you? Reed Street.

Justin Edelstein: The Reed Street Pub. Oh, wow. Why'd you go there? Oh, I, I know why you went there. Like there with somebody who you're reminiscing about going there with. Right. So we went back to the place to reminisce about the place. The buyback is, I think that's where you were going. Yes. The buyback. The buyback.

Jason Atwood: And usually it's not waitresses. That's a, because they don't do that. Because they can't just like... Make a new drink I can bartender bartender usually doesn't buy a bag for those who don't know what we're talking about I buy backs when you go to a bar or whatever and you buy a couple drinks and then the with the bartender buys you one back and some bars have it as their part of their culture and it's It's a number. Yeah, buy three drinks. You get a fourth and they'll even when you buy your third drink. They'll then take a shot glass and they'll put it upside down next to you and be like that's that's for me. Or like a bottle cap or something. Something to say indicate that you have a drink coming to you.

Jason Atwood: Really, I mean, it's just it's a marketing ploy because all it's saying is, hey, I know if I can get you to stay for the fourth, then you're probably in for a fifth. Because fours. And my tip's gonna be nice. And my tips gonna be nice. Right. So I'm basically making you stay longer. And it works. Because you're like, ah, now, we've had four. So how many did you go for? How many buybacks did you get? Oh, I think so. I want buybacks. I don't remember what number it was. but she was definitely keeping track because I was being lapped by the person I was with.. yeah. Well, I was having like a cocktail and he was having like just beer. So he was definitely going faster than I was and he got his buyback first.

Jason Atwood: And then I'm like, what about my buyback? And then she had the whole lightsaber thing. So. It's all relative.

Justin Edelstein: All right, do you wanna talk about stuff that's not you? No.

Jason Atwood: Next week on CloudFocus Weekly. Thank you for downloading, see you next week. Stuff that's not about me. I've also been back to back all week long and that's why my voice has kinda gone. I've been just talking, talking, talking. So speaking of talking, let's talk about a blog post. on blog.orgsync.com. Sam Mantha, we're gonna call her Sam, Sam Saffin, SS, around the town, wrote, getting started with speaking at events. So not necessarily a Salesforce event, but of course that's really where it goes because we're a Salesforce consulting firm and... really neat like i you know we i guess maybe a little kimono opening or maybe i'll unzip the no don't do that oh put it back on but we allow people to basically blog about what they want they get to pick their topic they get to sort of put when they're gonna blog so sometimes people buy stuff and i'm like what like really and then sometimes

06:54 Justin Edelstein: Sometimes they just pick their top 10 from the year before and just publish it as a list. Sometimes they punch.

Jason Atwood: Sometimes they do that. Well, we got some feedback at, we'll talk about the world tour in a second, but there was some fun gamesmanship as one of our loyal listeners and readers of the blog was like giving out huge compliments. It's like, oh, you're the best blogger. But then I think he's turned to the next person. He said, no, you're the best blogger. I am certainly, first of all, the most volume other than you. I think you and I have the same volume. And I have a little, one or two more.

Justin Edelstein: One or two, like over the last seven years. Like, you think it's that close? Yeah, I think it's that close. Might be. Yeah. Because I've also thrown in...

Jason Atwood: Every other... Every other... Every other two weeks. Every two weeks. It's an honor. I hope you have a wonderful day. Thank you. I just wrote one today. Good for you. I took over yours because you weren't gonna do it. I was like, well, if you're not gonna do the one, we need to do it. Gotta happen. Gotta happen. All right, so Sam talked about- Get to this already. Speaking, I'm here, I'm talking. You go ahead, you talk. Well, you're talking.

Justin Edelstein: Just do your thing. Talk about her. Alright, getting started with speaking at events. I wonder where this came from. Samantha, Sam. So, she just throws some tidbits out there why you might do it from a professional development perspective, meeting new people. Always good to speak. Whenever you speak in front of people, someone's gonna come talk to you afterwards. You never know who that person might be. It's kind of cool.

Jason Atwood: I was actually thinking, it's been a while since I spoke at Dreamforce. And I know now it's like a whatever. It's crazy now.

Justin Edelstein: I don't even know how you speak. That's right. I don't know. You end up at one of those little theaters somewhere.

Jason Atwood: Well, that's why I like doing the, yeah, it's been years. And I was kind of thinking, maybe it's time that I do it again, like that I speak at Dreamforce. But the booth thing is fine. We'll talk about the world tour. I find that just as good.

Justin Edelstein: Yeah, that's three hours. Well, she talks about starting small. So if you're involved in local user group Volunteer. I want to speak. Yes, I'm gonna present on this. I'm an expert at this. Let me present right Go to a community event So, you know Midwest Dreamin or a Philly force or whatever dreamin out there And there's so many of them I can't keep track. I see one like in force Like there's a billion of them, right? So I can't keep track of them, but they exist they're there and they need speakers cuz you know That's the way to attract people like hey, we actually have Breakout sessions right people will be speaking so come attend and watch them speak You know plan ahead. She gives all the tips plan ahead, you know ask for feedback things of that.

Justin Edelstein: That's yours. What's your?

Jason Atwood: You're speaking public speaking?

Justin Edelstein: I'm always big on I'm preparing like if I if I know that I've gone through what I'm going to say over and over again I feel very confident standing in front of the people saying it and I might not say exactly what I plan to say but as long as I've gone through in my head the top points that I want to hit. I'm going to make sure that I hit them and also like reading the room. So if you throw like a dry humor joke out there and it just doesn't land at all, even though in your mind that was funny, maybe try something different the next time.

10:16 Jason Atwood: Like don't go with the dry stuff, maybe like something a little different. It's the opposite of a dry joke, a wet joke, and really, is that a thing?

Justin Edelstein: More of like a real like to the punch joke as opposed to a you know a queen podcast. Please keep it clean. I haven't said anything that wasn't clean. Keep it clean. I'm done with you. All right.

Jason Atwood: So anyway that's on blog.org.arkusinc.com. Thanks Sam. next up James wrote a two-part series because This was a lot of work. That. But just as a throwback, well Talon's an ETL tool, so like Informatica, but it's an open source one, so it's kind of fun. And then Postgres SQL, for those who don't know, is a open source SQL tool. And so he's using them together to basically do work and migrate data. So having Talon be to and from an in and out of the side of Salesforce. service. So Talon be the one that moves the data, but being able to throw it into a relational database so I can then process things off of it and then back into Salesforce or migrate the data. Very cool. We've been working with Talon for a couple years now.

Jason Atwood: I work with a lot of ETLs. It's very good. It's open source and I think... Sometimes open source can be a little raw and I think that's what it is. Just a little raw. Once you get into it and you get to use it, it's very good. But it has a little bit of like, it's a learning, you know, it's not as it's not as just Informatica or Actian or Boomi or DataGload or IO or any of these ones. You know, they're very just quick, quick, quick, nice, nice, strike drop. Talents a little bit more like, yeah, you could have earned this and A lot of power but you better install that Salesforce module so you can work. Oh and do that anyway So thanks James again He's gonna give like very detailed the next one But this is this is honor if we should call this our developer series because this is definitely more of the developer then Then why you want to speak at Dreamforce?

Jason Atwood: All right, that's our blogs. Next week, actually, so I guess it'll be two blogs next week because I'm gonna do my release notes rapid reaction for summer 17, 541 pages. You're just shaking your head. They can't see you shaking your head. My head is shaking.

Justin Edelstein: Nodding backwards and forwards.

Jason Atwood: A couple I found that I was like, ooh, that's fun.

Justin Edelstein: It's hard to get through all the of lightning. Whatever. It's like 200 pages of introductions to real content.

13:17 Jason Atwood: So it's not really 500 pages. No, it's not. It's like 100 pages. But we always look. And we're like, oh, look. That's how big it is. It's the preview, so it's possible to go up or down. So we'll talk about that and then there'll be the post too, so those will be fun things for next week. Let me ask you a question.

Justin Edelstein: Okay, you just did. Are you ready to become a trailblazer? Are you ready to become a trailblazer? I'm not supposed to answer that question. I don't know, I asked it, you can answer it. No, no I'm not. Alright, well you're gonna be left behind.

Jason Atwood: Okay, are you spinning this into actually talking about something? Yes, the No First One Tour happened in New York City this week. Yes, Tuesday. That was a main theme. Trailblazing.

Justin Edelstein: Trailblazing. Blazing your own trail. Getting a job. job. talking about like, you know, the the Salesforce economy, big thing. They're pushing out the door, like building up this this economy that they had stats and I didn't write them down, but they were big numbers. By 2020, big, big numbers, big economy of.

Jason Atwood: Basically people in the ecosystem sales for us, developers, consultants, consultants,

Justin Edelstein: Sales people, whatever, resellers, ISVs, Si's, the whole nonsense, the whole nonsense. It's all there and they were talking about it like we have the numbers, we've calculated it, this is a big deal people. So go learn stuff. and use Trailhead to do it. And they actually talked about the whole branding and why they went. Oh, they did? They did. And it was a cycle.

Jason Atwood: Did they acknowledge that it was kind of like strange?

Justin Edelstein: No. Well, in a weird way. They acknowledged they were like, you'll notice around. You know, everything is now branded like Trailhead. Because Trailhead's a big forest. And in the forest, we have all sorts of different... people not people but different animals and different species all living together in server bears server bears So when you think about it, it's it makes sense I mean another quality

Jason Atwood: Thing that that is someone taking something and spinning it well It's happening is spun what I think happened is they built trailhead. They started it. You know, they took the words and went trails and went forests and went okay and we'll do a little branding and people caught into it and then trailblazing came up and then people went oh that's kind of fun too and then most things like Salesforce does they got a little caught up in it like they got caught up in lightning they got caught up in chatter and so they kind of like it became everything.

Justin Edelstein: You had the admin meadow and you had the developer forest and everything was branded that way. But in the keynote room, they had it all lit up. Right. All the beams and poles were like lit up like trees. They did that dream for us. Yeah. So they did the whole thing. It just, it,

Jason Atwood: I get it from a marketing and branding perspective. I think, again, sometimes Salesforce does things that I kind of like, I kind of question. This one I kind of question because it's a little... I don't wanna say childish. I wanna say. Don't say it then. You just said it. Why'd you say something you didn't wanna say? Is it childish or is it like immature? Not immature either. I know what you're going for. This is a company that is, I know it's selling enterprise software. It's selling to massive corporations, small corporations and non-profits, but it's software and. And I think it's kind of losing sight of the software side of things. So almost the brand of Salesforce is now Trailhead, whereas, and it's based on a product that isn't a product, it's based on a thing that doesn't have any revenue associated to it.

17:09 Jason Atwood: It's a huge loss leader for them. They're putting tons of time and money into it. Eventually they might turn it into some sort of product. But right now, you can't buy Trailhead.

Justin Edelstein: Yeah, but this is where the whole economy comes into play. It's like you can't have a mega software corporation that sells this and all these products where people don't know how to use them or like instead of use them configure them or develop on them or what whatever.

Jason Atwood: So it's a it's a good loss leader for it's it's a way to increase adoption. It's a way to increase participation and get people to learn it right and become interested in it for free. I get that.

Justin Edelstein: For freezies like how do you learn I don't know how do you learn other things for first?

Jason Atwood: Most companies that put out development platforms leave a very low bar to get into them because That's how you get developers, right? You don't say, oh, you have to spend millions of dollars to get to start to develop. Most give you a free, right? So they give you something like the development tools for Apple, I think it's $99 to be for the developer. At Microsoft, they made them free. Like, this is a very common thing. Java, you can just go download Java and start pounding away at Java. We went through a personal training, like I trained on reports in dashboard and I said, and here's Trailhead, right? Look at all the great, you can go and actually do these things and learn it. I've trained you, I've shown you stuff, I've given you the tips and tricks and things that Trailhead won't teach you because it's not about kind of like years of experience, I just, I'm very fascinated about how they're branding,

Justin Edelstein: The Salesforce Tower, NYC. Okay. Oh yeah, the one in Bryant Park. Yep, so they really like, they put a whole video up about it, like, you know, this market, New York City, this is big time for us, this is our stake in the ground, this is our tower, and they had, I think it was Astro, go around like the city in Times Square and like make its way over to the building and then went up to the roof and flipped a S was- but in Boston in about a month or so......... A lot of people are going to buy a lot of the I'm going to in the in the in the in the campground camp the camp you that A couple of things you needed to do is go sign up for Trailhead and do a module.

22:17 Justin Edelstein: And a quick start module. you had to do one module just get points not a full badge some people stayed did the full badge and they got a new a special new york city sales force one badge that would have been really what i was doing was helping people sign up for trailhead and get them started for the first time and show them how you can spin up your playground orgs and how they're connected and then get them down the path of doing something whether it be reports and dashboards, on the really simple level of like building out a report and a dashboard, building out lightning pages. With the developer stuff it wasn't like super developer, developer stuff, it was more you know click not code developer stuff, but it was fun helping people get started down there.

Justin Edelstein: Down the trail, if you will, and then I, and then I sent them on their merry way, whether they were focusing on admin or developers, like go one way or the, the other, and go talk to someone over there,

Jason Atwood: Which was you. I was over at the mobile admin booth. That's your favorite booth. It's my favorite booth. Well, because I like it because it's very specific, because you don't get people coming up and asking about Process Builder at the mobile admin booth, which I think I actually do have someone come up and ask about Process Builder. similar. Not that I don't like Process Builder, but I don't wanna answer Process Builder. Like I have a process that won't update a record. Like this is not something I can handle at this booth. But you get to talk about sort of, I think most people don't know about Salesforce A. They just don't, they know, about Salesforce One Mobile sometimes, but then Salesforce A has admins, it's great. Like it's a nice app, it works, it does what it does.

Jason Atwood: It. does it pretty well. And so I talk about that and then of course, it's another free app, it's mobile first. So it works on the mobile, so it's one mobile. But it's a mobile story. So talk about those and then. That's really it. So I use that. It's great because Salesforce 1, or sorry, world tours now, are like mini Dreamforces. And Dreamforce, all I do is sort of see people who I haven't seen in a while. So next year for Dreamforce, we're going to do, I've already have it designed, we're going to do Salesforce Bingo, or Dreamforce Bingo, which is where we're all going to bingo cards. and at Arkus, and then there's going to be people in all the spots like in the center or probably Benioff or something. And if you meet them or see them there, right, you get to mark off your bingo spot.

Jason Atwood: So I was like, I was walking around. I'm like, oh, this is going to be great because I saw there's some a people I saw I haven't seen in years and this has come done before. Yeah, but we're doing our own version like we're who? Our people. Our people. Arkus people. Yeah, funny like people like our friends, like people are friends at Salesforce. That would be fun to see. Right. So I and then this is also a who do you see first? Like who's the first person you saw besides the person who came with? You. Well, no, wasn't it me, the first person you saw? I'm saying the first. I saw you. Okay. Moving on. All right Justin,

25:27 Justin Edelstein: What did you do last night? I went to a little, I'm gonna call it wine and cheese event. Okay, a little mixer for a little nonprofit that's starting out called Peppup Tech. So they're starting up here. We're actually doing it across the United States, but I think started up here in New York. And there are everyone who started it is members of the Salesforce user group community across the US. So here, Chicago, I think there's out in California and. gonna look to get started in Detroit from what I heard last night. And they exist to introduce children, young adults to computer science, not just Salesforce, but computer science. And they do with or can use them tools and resources to integrate computer science into their existing curriculum. and their focus is specifically on low-income communities and people who are underrepresented in the technology industry.

Justin Edelstein: So they have a couple different programs that they focus on. One is a Salesforce summer boot camp. So they did their first one last year at Monroe College. There are two students that graduated and they were they were both there last night. It was really cool to hear their stories. and they graduated from the program and they're now working in the salesforce ecosystem which is really cool. I've heard this ecosystem is big. It's a big booming ecosystem. It's definitely a format that can be replicated over time and expanded to other schools and it's a really good pipeline to internship programs because they're coming out with specific skills, sales force skills, that can be applied to whether it be consulting or helping out an admin, what does an admin want at a big company? They want someone to go, well, when someone wants to reset the password, please go reset the password.

Justin Edelstein: Data loading routines, like go do that stuff, right? And then there's another program called the Summer Explorers program. which is done in partnership with local summer day camp programs, so grade school aged students, and they basically get computers and computer science in their daily activities. They're piloting it this summer program with the school in the South Bronx, and that's what the fundraiser that I attended was for, for getting equipment, scholarships. Arkus was a sponsor. We, we sponsored the event and provided enough so that one student can go through the entire seven week program without that being a burden on their family. So we put a student through through this summer explorer program which is great. Awesome stuff? Yeah, it was really great. Just brought to us. Really, that's awful. Let's touch on your... Oh my god, that was really bad.

29:13 Justin Edelstein: Why don't you go first?

Jason Atwood: No, not 262 times in a row. I'm not gonna change it up. I have to find it and like what it's actually called because

Justin Edelstein: I know what I wanna pick, but I need to. Well just talk about it. It's a Salesforce Labs product for Lightning, basically. There's a lightning component that you can have that ships with Salesforce out of the box. It's a task component that goes typically on the homepage. And it really just shows today's tasks. So there's a my tasks component created by Salesforce Labs. that allows you to see more than just today's tasks because today's tasks isn't always useful you sometimes want to see today plus overdue or you want to see you know overdue and due in the next seven days because maybe you can do something today that you know is due in two days but you want to just do it So today's tasks is not always useful because if there's nothing due today, there's nothing in the component.

Jason Atwood: And there's no flipper in the component. There's no flipper. There's nothing.

Justin Edelstein: If there is something in there, then there's a link that says like more, and then you can go see other stuff. So you should have a repeating task that... It just shows up every day.

Jason Atwood: That shows up and tells you to look at your more tasks. Anyway, there's a my task component

Justin Edelstein: That allows you to view, create, and and edit your tasks inside of the Lightning app. It works really nice on the mobile. It works really nice on the desktop. Nice. the one that we generally use to sort of replace. the today's tasks, because people want to see that stuff on their homepage, they're used to seeing that stuff on their homepage, it is useful information to see on your homepage, so why not give a better component? And the overdue stuff gets lost when you have like today's tasks. Stuff you missed, it's gone,

Jason Atwood: It's not in your view. This is, you know, we talk a lot about lightning and we do firmly say that things that are wrong and bad with lightning are that need to be fixed, but. the components, the idea of components, and the concept behind them, and the technology behind them, and then hopefully the proliferation of components in the.app-exchange is going to make people's lives easier. And these things are easier to build, they're easier to deploy. You know they're there they're great so I'm loving that this is becoming more and more in our world and more changing the way we think about sales force as a platform even you and I were doing a. You know again more kimono opening we're doing a lightness readiness lightning readiness. for ArcGIS, and we were kind of going over how would we do what we do enlightening because we do specific things.

Jason Atwood: And some of it were like, this is going to be better. Some of it were like, oof, that doesn't work. Some of it were to build custom components to do certain things. So it was kind of an interesting way of looking at it. And this is the thing that Salesforce isn't talking about, which I'm kind of not happy with them about it. They're not talking about, they're saying turning on and flip it over and go over there. But that's actually not the right thing to do. The right thing to do is to look at how you're using Salesforce. classic and then match and figure out can I make things different or better and really think through the process and the user experience of using Lightning in a different way. Not just turn on the product but can I make you know am I thinking now more of an app architecture versus you know we started off looking at profiles that's what we know.

32:44 Jason Atwood: Actually let's think more about an app because I- Lightning specific pages per app that makes more sense. Where should people land? How many tabs like there's a lot to think a lot about that I don't I don't think that they're putting part of the story and I wish they'd make part of the story I think because I- I don't want to scare people off Yeah But that's- And it's also not just running

Justin Edelstein: The lightning readiness tool No Like don't just run that and if it says go just flip it on Well flip it on if you want to test it Sure But, you're not ready at that point. You... it means... Technically, you're ready,

Jason Atwood: But emotionally you're not ready. Because what you should be doing, and I know we're kind of going a little wrong on this. Remove. Remove the emotion. You should be thinking about how am I making the business process better? What tools am I using that Lightning has that classic didn't? How am I making it better? How am I making it less quick? How am I making it more product, you know, more productive with the system, not just I'm flipping on the same stupid thing I had before? Because if you actually do, your productivity would go down. Because lightning, if you just flip it on, you're not getting more. You're actually kind of making things harder. So you then you want to think, well, how would I make this better? OK, now I have the tools to do that.

Jason Atwood: So anyway, I'll make my pick quick. You know, Uber, you know, Lyft, you know, get, you know, whatever. well we were with somebody the other day you know whatever whatever those are all ride sharing well now there's a new it's only here in new york i think maybe a couple places great pick every three everyone can use it they were all here for new tour called juno it's a good job it's a ride sharing app their whole thing, their mission was to give more money to the drivers, happy drivers, happy passengers, and that they had a little bit higher standards for who was a Juno driver. So obviously with all these services, drivers are both, they're all of them. So we were in an Uber the other day and he had his Juno thing sitting there.

Jason Atwood: He actually had four screens going. Yeah, he was like lift. He was everything. He was not a good driver. He was actually terrible. It actually makes us big terrible because he wasn't very good at actually getting this where we need to go. He was 20 minutes late or getting us there because he kept making bad decisions. Clearly, it was not a New York cab driver because they would never make those turns. Anyway, so Juno, so it's actually cheaper than. cheaper than Uber, it's now becoming a little bit kind of a pain because you have to think, well, all right, let me go in. We took a huge Uber the other day and I went into two apps to figure it out. I probably should have taken three apps and said, okay, which one of these three apps is going to get me there with the better experience and maybe cheaper?

Jason Atwood: Because it could be... big differences. But Juno, it's free of course. Nice sign up process. You know, the whole process literally to get in and sign up was maybe two minutes on the phone. And they supposed to have better, give back more to the drivers, a little bit cheaper and a little bit higher standard for who, what kind of car, and thing like that. So. All right, well that's it. We'll be back next week or probably not, maybe the week after. We got summer 17 is around the corner. The blog post is starting to pile up. We're getting out there. Hopefully there's more people writing about it than just me.- We're gonna start talking about summer. There's some nice stuff in there I'm already kind of excited about. But until then, it is actually a cloudy day, so you should enjoy it.

36:09 Jason Atwood: That's what we always say. Justin and Jason saying, enjoy those cloudy days. Thanks.