Summer of Us - Episode #310 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:11 Jason Atwood: This is the 310th episode of CloudFocus Weekly for the first week of September 2019. This episode is titled Summer of Us. CloudFocus Weekly is brought to you by Arkus, specializing in Salesforce implementations, consulting, custom development, and unicorns. Sprinkles? Aliens? Sure. Search for Arkus on the AppExchange and read what our clients have to say about us. That is Arkus, A-R-K-U-S. Otherwise... That's it. I'm your host, Justin Edelstein, for 310 times in a row. I mean, we did just podcast literally last week when we finished up our GTD summer series,

Justin Edelstein: But it does somehow... I am hurting from winking so fast. It seems...

Jason Atwood: It seems like it's been a while since the podcast. I don't know. Oh really?

Justin Edelstein: You want some candy? I brought some candy in the room. I just saw you brought a lot of candy.

Jason Atwood: And that's the noise. The candy is on a table.

Justin Edelstein: You know, when you shake it. Or like touch it.

Jason Atwood: I actually went and listened to, I listened to all of our episodes, our summer series.

Justin Edelstein: Just after recording it just now, you went back and listened like right away. No, last week I listened to all of them. I was on the road for a while and so I listened to all of them.

Jason Atwood: Because they had all been published because the summer, summer started three months ago and is almost over. I guess Labor Day sound. They sounded good. It is a little... But you just turn it up a little and they sounded fine.

Justin Edelstein: Does my genius come through the mic?

Jason Atwood: I did hear from some loyal listeners, both new and old, that while they really liked the content,

Justin Edelstein: There just wasn't enough banter. Not enough banter? Not enough banter. So can we just do the This is the Banter episode? We should. No, like this one? Oh, we should just banter the entire time.

Jason Atwood: So they apparently really enjoyed the banter. And that one was so- Come see us more often. It was so informational that we didn't get a lot of banter in there. But it was good. They all sounded really, they sounded good. They were cohesive.

Justin Edelstein: What? They make sense and everything? They make sense, yeah. That was fun. I actually have a list.

Jason Atwood: Like, stop putting to them? I already have a list for next year. Of course you do. Of course I do. But since we were just so specifically talking about GTD Let's take a break.

Justin Edelstein: All summer long. Let's take a break from getting all the things done. Let's not get anything done.

Jason Atwood: But what was getting done all summer. was the Arkus blog, by the way, which celebrated its ninth anniversary, or sorry, birthday, I don't know, anniversary, birthday, which way is that? Is it birthday?

03:12 Justin Edelstein: Birthday. Blogs have birthdays. Blogs have birthdays. Okay. Blog days.

Jason Atwood: Companies have our anniversaries. Yeah.

Justin Edelstein: Okay. Birthdays. I like to think of them as birthdays. is.

Jason Atwood: Okay, they're they're they're organisms so while we were gone we did celebrate the Nine year old blog and not only that. That is a crap ton of blog, but what was the first?

Justin Edelstein: Blog post published. Oh, there's that air.

Jason Atwood: Using Google Wave for GTD scrums and project management.

Justin Edelstein: Google Wave scrums project management all the way into the first blog post. It's kind of true. What was the second one?

Jason Atwood: Geez, you aint had me go all the way back. I will say thank you Plone for being a really good system because I just clicked on it and boom.

Justin Edelstein: What was the second one?

Jason Atwood: This is fun. Some blog posts don't stand the test of time.

Justin Edelstein: From pool to pool. Cloud 2 changes everything. Cloud 2. What is cloud 2? Cloud 2? Well, that must have been a thing Salesforce called the cloud like nine years ago. Cloud 2! Are we in cloud 3 now? Where are we? Which cloud are we in? Fifth generation cloud. Cloud 7? Which industrial revolution are we a which cloud does that align to? So that was published 8-2 2010. Who wrote that one? That was you. Well, how do I find these? Just go to the bottom.

Jason Atwood: Go to the bottom of what? But then look. Fuck. The third part the third blog post was Google shows no vision by killing the way

Justin Edelstein: So quick That one it'll be then what's the next one? Oh my god. Oh, he's gonna do this for the next

Jason Atwood: And it was you Secure communication and collaboration in the cloud with email. Where's the partner that shall not be named? When did he write something? He didn't write one for a while Literally, we took over until, let's see, when did the actually, wait, wait, wait. Come on, partner. No, he got in there in September, so after a couple of months. So, we're going to go to like archive 2010. Oh, there we go. Yeah, just go, no, just down the bottom, there's a whole, there's a numbers. You just go all the way at the end. Oh, I see. Yeah, you go. You go right at the end, you can see the first one. Oh, here we are. Website launched. Oh Because I'm just in like the archive. Yeah, you're in the archive That's not what if you Blog that arca's inc.com And then you just on the bottom there's a numbers and hit on 48 and it's the last one anyway We weren't doing this.

06:24 Jason Atwood: This wasn't going to be the podcast. But now it is When is it now soon?

Justin Edelstein: So what did I do? Go to the bottom.

Jason Atwood: 48. Is banter including showing you how to use a upheater? Is that banter? Yeah, shush. All right.

Justin Edelstein: No vision. Oh, secure communication collaboration in the cloud without email. Must have been talking about chatter today. Chatter versus Yammer. Oh, then I wrote another one. Google strives to include everything productivity in Gmail. That's kind of coming true still. Nine years later, it's still coming true. Connecting clouds to open source, Plone and Salesforce integration. There we 13 features I'm excited about in Salesforce Winter 11 release. Let's just click into that one to see what I was excited about. So excited about things. Super excited about chatter. It's finally beginning to feel like a close to finish product and it's dated and now it's dead chatter central Don't know what that is This is fun email and Outlook activities Attachments you could attach things to your activity records so cool subject lines By the way, can be 255 characters as of one to 11, not just 80.

Justin Edelstein: Wow. There's a new report builder with a drag and drop interface. We got to stop. No, this is so much innovation. This is not good podcasting. So much innovation.

Jason Atwood: So as we were going to say, and we did it with our, the last, the first 10. 10 blog posts. We were just going to kind of do a little recap of what's on the blog. Yes,

Justin Edelstein: You did. Okay, that's fine. Yeah,

Jason Atwood: It's pretty much par for the course. 310 times in a row, you've, ruined the podcast. Yeah, I don't mind. Here's your banter kids. There it is. Bringing it for you. Don't really mind ruining this. So what I thought we would do as a new policy for cloud focus whenever is that We would then, instead of digging into each blog post, because there are just too many of them, and honestly then we wouldn't be able to talk about anything else, news, or if there'd be no time for banter, we would just read off what they are, and then tell you where they to go get them. And if they spark your interest, then you go and you type into the Google, or you type in arkusinc.com, and you go find them, and you can go look at them, because they're big headlines, no ads, We are an ad-free.

Jason Atwood: Other than you know for Arkus itself, but we're an ad free blog post or blog so That's what I was gonna do What do you think? Do it. We're gonna do we're gonna go back and forth. Oh, I was gonna read one. You're gonna read the next one See, there's two people on this podcast and that's how it works. See, there's two people talk, not one just gets grumpy and leaves. Oh wait, no, that's you.

09:26 Justin Edelstein: Yeah, I thought that's how it works. Yeah.

Jason Atwood: Okay, so I'm going to read off, because I know we covered Trailhead DX. I know we covered what's hot in summer of 19. So I was going to go with the next one that we didn't cover because it came out just as we were at the summit. All right, do it. So Cassidy writes about... what actors know that will help Salesforce admins. So kind of a cool take on bringing in actors, her acting, she was an actress, actor, and how she uses that in sort of her daily project management here at Arkus. It's a good one. Okay. That's it. That's all we're gonna doorstep. I can say good ones are not cuz they're all good. They're all they're all good They're like our children bad. We love them all. Let me read this next one.

Justin Edelstein: It's terrible. Okay Actually, this is turning into quite a series oof. Yeah, so Sam safe in is Writing a lot about marketing automation and part not in particular So this was one of the posts. I think she wrote two in what we'll be talking about sending and suppressing your message with target marketing automation.

Jason Atwood: Yeah, so just as a hint for you who are on the blog, our tags, and we do tag every blog post with three tags, but you'll see them at the top, and they're clickable. So you just click on the part dot, you can then go and get all the part dot stuff, and we have written a ton over the years. Part of that is obviously a big deal. We've written a lot about that. So like if you see summer 19 you can click on that or if you click on idea exchange. Next up actually writes summer 19 ideas delivered. So again it's a little bit since we're already in winter. Maybe you don't want to go back to this. I like to go back once in a while and reread a release note. Especially when it's already out because then you can go actually touch things.

Jason Atwood: Like right now we're going to go read winter 20 soon.

Justin Edelstein: But you know, they already wrote my rapid reaction. It's not out yet.

Jason Atwood: So you can't pitch it Pre-release if you want I don't do pre-releases I like it once in the org pre-medana. I've been waking up on a Saturday morning just enabling features pissing you off so much

Justin Edelstein: You really really Know how to grind my gears

Jason Atwood: I don't touch the org features Gears that came to do all the org work until it's like time for me to turn on features I'm like feature feature feature turn it on So good break stuff

Justin Edelstein: All right, I've broken anything probably no, I've not probably all right next up. Oh Cassidy wrote another one Cassie in this time period So Cassidy recapped the 2019 Texas Dreaming event. Awesome. Cassidy attended and recap the Texas sized event of the year. If you want to read that go to blog.org. I think.com right on. Then Nandy wrote,

Jason Atwood: And again, tons of stuff. We do a lot in the nonprofit side. So choosing the best fundraising platform for Salesforce for nonprofit. This is the number one question that comes up. all the time. Yeah, let's keep on,

12:31 Justin Edelstein: Sorry, I was gonna keep on that theme with the next post.

Jason Atwood: Oh, okay, but I was just saying like this is a good, it's, we've written about this, we've written about it, we've written about it. You can't have enough of this because people are always clamoring for this information, so go read that one.

Justin Edelstein: So then, and following that up, Amy wrote... What an online donation platform is doing for you. There you go. So different than, you know, Salesforce itself as a, as the management of the constituent. It's more like, what is the online portion? What does that do for me? Right. check that out as well.

Jason Atwood: Then Haley wrote, which is actually, is it her birthday today? It was yesterday. It was a national holiday. It was a good thing. Happy birthday. Haley writes, and this is a fun one, because this is one of those things that you don't know about until you do it. And I always warn people about moving off of orgs because of some. Some of the things, my thing was when they're going to migrate from an org, I always say, you're going to lose something. You're not going to know what it is until it's gone. KATHRYN This is one of the

Justin Edelstein: And in comes Mario with another one of his admin tools versus coding series. In this case, we're talking about Salesforce Automation and the mystery of the unread email.

Jason Atwood: It was the old grampy man down by the river. He did it.

Justin Edelstein: That's a mystery Mystery almost sometimes there issues that defy the rules. So I listen to a podcast that's a

Jason Atwood: It's about it's an NFL podcast and they're both writers and their podcasters and when he announces it he goes Oh and he'll say Chris Westling wrote a banger and that usually means like a big one. This is Mario writes the bangers. Yeah, cuz they are these large large you have to dig in dig in when you're gonna be in doing lots of stuff. Yeah, really good stuff. They really dig down on Tiz. All right, next up, Berkeley, who's getting ready for the Bears season. I don. Don't know why that's not going to stack a scale.

Justin Edelstein: Well, is it? No. We don't care about Berkeley and his bears. Oh wow. I mean we care about Berkeley. Maybe not the bears. All right.

Jason Atwood: Quick tips for managing memberships with NPSP using quick actions and workflows. So the power of quick actions never can be untold or retooled. Use them a lot. Quick actions. and scene.

15:31 Justin Edelstein: Okay, good. Hey, here's Sam again. Hey, Sam. Executing a marketing strategy with Pardot. So straight up. First we talked about sending and suppressing your message. Now we're talking about executing an entire strategy. Yeah.

Jason Atwood: Again, if you were to go string together all of the ones that Sam, Amy, who else has written some Pardot ones? Just those two? I think so. Not your eye. I may have written one. Don't read that one. That one won't help you. There's some awesome amount of information I know about Pardot in three sentences. Again, great. There's a whole bunch of them. You just want to see them all together. I've thought about doing this, maybe building pages that you could kind of kind of, but I guess it just works. The search works. The search is very good on the site. Not for nothing. then. clone FTW. So and then last but certainly not least because yours hasn't. been published yet is Crystal who joined us out for actually all Arkeys came out. A couple weeks ago for our pro bono day which we do now on multiple coasts so this was the 2019...

Jason Atwood: Arkus East Coast Pro Bonne Day. So if you would like to learn what that is and how the event went, you certainly can by reading this blog post. We do one every time we do one. I think she wrote the West Coast one too. She did. So there you go. She was there. She was at both. She was at both. She's flying across the country, giving back. So a great event. We had it here in New York. We've done it, I don't know how many times.

Justin Edelstein: Five years, I think, in New York. Yeah. It's been a lot in New York. Yep, we should probably keep track of how many we do. Yeah, I think we do.

Jason Atwood: I wish I had somebody in who worked in marketing. I think there's a campaign for all the all of them.

Justin Edelstein: I'm pretty sure there is a campaign for all of them. Good. I wonder why wouldn't there be? There should be. Maybe it works with a member. Run a report. I mean, what do you want? All right. What What else do you want? I just did. What do you want someone to do for you? Yes! Dude, do all the things for you. I'm going to delegate it, not defer it. OK,

Jason Atwood: So that catches us up on the blog. a. and just randomly go to one blog post that we haven't read in like seven. No, come back here. Salesforce launches the nonprofit cloud. No, no, it's just you could just go back. Anyway, we have a lot of we have a lot of writers. I wanna do that. a a a a Oh wait, here, Ryan O or Ryan 1.0. I'm talking about lightning,

18:56 Justin Edelstein: Which is his thing. Cloud force, Apple announcements and Charlie Sheen. That's definitely not me.

Jason Atwood: Oh man. Some of these things just don't, they don't, they don't sit. Charlie Sheen. Why was he written about? Oh my goodness. All right. Let's give up on the blog. Bye bye. iPhone 4S worth the upgrade? No, we didn't write that. Did we? Someone did. Jeez, maybe, maybe I do some pruning. Well the good news is that all nine years of blog posts are up there. All hundreds,

Justin Edelstein: Right? It should be hundreds and hundreds. Someone was very anti-Netflix. Netflix quickly drops the ball. That's not me. No, same. The partner again? The same partner was very anti-Netflix in 2011. Never mind he's been a subscriber the entire time and has paid them hundreds and hundreds and hundreds of dollars. All right. What else we got? Any time. Dude. Hey Dreamforce is coming. Is it? Is it? Which one? Dreamforce 19. It's coming. It's sold out. Dude, they sold it relent which means they totally just stopped selling tickets.

Jason Atwood: Like five what do you think the strategy is for a dream for us at this point? Do you think so we have we have DX right which is definitely bigger bigger and bigger definitely We have all the dream ins we have we have the World tours which are all out there like, and they keep raising the price of, of trellis is up there. Like it's, it 2,100 bucks.

Justin Edelstein: Was it 2,200 bucks? Was it 2,200 after the early bird, which sold out, like they just sold it out. They t sold out. So think. I think what do you think that the,

Jason Atwood: What do I think what I just had this feeling that there's like there's an end to the the growth of dream for us. You just we're at the end of the day. Yeah,

Justin Edelstein: It's just going to be like the same size, if not smaller, in my opinion.

Jason Atwood: And it'll just be more expensive, more and more expensive. Yeah, that'll be that. Do you think they'll ever do what they said? They said they would just split it off.

Justin Edelstein: The the- M not coming Dream No, they're admins, developers, people who want the Trailhead DX content. Not necessarily the Dreamforce content. It's different.

22:22 Jason Atwood: Totally different content. I get the I get this different content. I just think that there's a point of which there's a conference size. That feels right. And I think DX is right there. Sure. And any bigger, it won't feel right anymore.

Justin Edelstein: Fine. Then Dreamforce has been feeling wrong for like years. Yeah, very wrong for like seven or eight years. It's been just wrong.

Jason Atwood: It's been different. It is different. We go to DX, we come back and we're like, what is so small and it's one place and we can do everything and it felt different.

Justin Edelstein: Different goals at Dreamforce. Dreamforce is about something a little different. It's about like, let's get you pumped about doing something cool on this platform. I think Dreamforce is a little bigger than that. It's more about Salesforce, the company whole, the big picture. This is what we do. This is what we're about. Let us show you all of the things that we care about, all of our values. We're going to indismine a whole lot of money here at this conference. We're going to do good in this world. That's a goal of that conference is to raise a money and awareness towards things that Sales cares about they do have more sessions at this thing than any other good segue...

Jason Atwood: 2700 is not. They used to get, like, five hundred sections.

Justin Edelstein: Maybe even, like, five thousand sections. They've already announced, if you actually, you can see there's a couple hundred already. They must be all just Salesforce ones. Like, not selected from, because I haven't seen any selections go out yet. But yeah, it's an enormous conference. They have lots of They used to be called like birds of a feather. I don't they're still called that or not but those are still out there and They're still doing the certification track There I'm in they're doing all the things they still have the concert still the big speakers That's the stuff down. I don't think you're gonna get anywhere else The big speaker.

Jason Atwood: Well, the speakers at DX are much more about... They're Salesforce speakers. Right, they're Salesforce, they're more about the platform. And I like that. And Dreamforce is much more about... It's kind of showing off. It's like, look who we can get. We can get three or four different presidents. Yeah, multiple. I guess I've only gotten one. One. Bill Clinton. Yeah. They had nominees.

Justin Edelstein: Hillary. Vice President nominees. Al Gore. They had Colin Powell. Yeah. Over the years they've had like numerous really interesting speakers, and I think that they can go off in paths. like they've tried in the past like the Tony Robbins stuff like this is health and wellness day day right let's just do a day about health and wellness which is great and they should they just don't do it that well is the point I guess like if there is a day about like health and wellness Shouldn't the whole day just be about that and not like or you can go to your three hour hot on marketing cloud Messages well of course Let's do different stuff.

25:43 Jason Atwood: I guess it'll be interesting to go this year. This will be my 13th, so lucky 13.

Justin Edelstein: I guess that means it'll be my 12th. That's right. And.

Jason Atwood: But it'll be interesting because having gone to the summit that we went to that we've talked about the summer, like it was really just a changing the way I look at conferences. Here's a conference done in a way that I've never seen and I still think about. I still, you, we were. having lunch today and you were referencing it today. Like it's changed even what you're going to do this fall. So like that's crazy. It'll be interesting to go and just sort of take a different look, a different perspective on it. it does make me want more of those. Yeah, those are are good.

Justin Edelstein: Those are so much better than the source try to register. I don't even know what code means. I mean, I guess you need to talk to your account executive if you're a customer of sales. All right. If you're a prospect of Salesforce, I guarantee they'll get you there. They'll want you there. I'm sure, just tell them you're making your decision at Dreamforce. Okay. You haven't filled out this pick section by the way, so I hope you're- I know, I did do this other section. Do you wanna do this little riff, or do you wanna weigh it on this? Sure, it's just. Salesforce buying stuff over the summer. They just bought a whole bunch of stuff recently. And they, I think when we last podcasted, we did mention the Tableau purchase. I think we did.

Justin Edelstein: I think we did.

Jason Atwood: And the map anything. I have anything in the episode named like something, anything.

Justin Edelstein: So those were the two. And then more recently they bought something called click software. Very generic name. Apparently they're a big player in field service. So it led me to just think about like when was the last time that salesforce actually built something? Like built something good by themselves. Yeah, straight up straight up. Like we're launching this thing and we built it. Okay. Let's think back. What do you think? Like to me, field service and financial services cloud were the two that came to mind. But I'm sure that there were pieces of, at the very least field service that were like something purchased. I don't know about Financial Services Cloud, but then again, they're weird. They're like managed packages that are part of the release cycle, but are still managed packages. Again, that's a little strange to me.

Jason Atwood: I think what they would say, if I'm putting on my Mark Benioff hat here, is it says, listen, we're not going to spend the time and energy to try to build massive new features like big, big things. We're going to buy those because we get all the benefits of buying. We get the people. We get the software. we get the real estate. Right. And we're trying to grow an enormous rate. And honestly, one of the hardest things they're trying to do is hire as many people as they can hire. So I think that's that's part of it. I think what they'll say is, but what we're doing, if you look at what we produce in terms of features and new features and things, they would probably say our move to lightning was one of the biggest yeah developments we've ever done.

29:03 Jason Atwood: And we didn't buy it. We built it from scratch. twice. Right. Twice. Twice. Sorry. Maybe three times. Maybe actually three times. Yes. There might be three different builds, but they would say that's what we've been doing. And that's the core in the platform. And we're always going to spend our money more on the platform and building out the platform features. We can buy these things and whether they work out or not work.com Data.com, like do dot com, like nope, or they do. I mean, again, I forgot the original company, the French company they bought, that became knowledge.

Justin Edelstein: Instranet. I know. But that was years are enough. Six, seven, eight, nine, ten. Ten years? This is why this is why any client comes to me. Like, oh, the marketing cloud. It's the same thing. Yeah. Like, it still doesn't really feel like it's the same. Because has it been six, seven years?

Jason Atwood: No, it's been three. It's been three, four. No, it's been a while. Look it up. It's not as many as yours, you think. It definitely is. Look at where Pardot is. Pardot is a great example. Pardot has gone from something completely external with a third-party package to get it to work to now where it's getting much more tightly integrated and that campaigns now need to be built in Salesforce and they sell the licensing. Like it's part of that is two two steps away from just being absolutely a part of Salesforce So, yeah, I think that's the strategy. So it's not that they say, oh, we're not doing it, but that's our strategy. We're going to put our development money into the platform. We're going to buy the features on the outside. Big features, we buy platform, we build.

Jason Atwood: Because you can't build the platform. Because you can't buy the platform which I think is probably a smart move six years ago six years marketing glad june 4th

Justin Edelstein: 2013 Yeah part dots come a long way in six years, yeah, that's good. Well marketing class a good job guys It just seems weird, you know? No, it's like... Back... Where's Social Studio, by the way? Where's that little thing? Radiance 6? Like Einstein, no. Like the AI stuff, no. They bought like 12 AI companies. And it's still like maybe a thing? Maybe not? They definitely came up with the character themselves though. Sure. They branded it themselves. They made up that guy named Einstein. Sure they did... Analytics? So great they had to go buy another one for 15 billion dollars. Which was oh by the way that was also an acquisition too. Wave analytics, otherwise known as Einstein analytics. Now we got Tableau in the mix.

Jason Atwood: Well Tableau is not in the mix it's a product that they purchased for 15 billion dollars. Which won't be Just like Market Cloud isn't in the mix.

32:11 Justin Edelstein: It's in the mix, but it's not in the mix integration YuleSoft.

Jason Atwood: That's another two years away Chat messaging they killed most of it They had the screen sharing that they were gonna do killed the chat stuff They killed chatter which was supposed to be on top of that chatter is basically being Pushed down the stack. You can kill chat Chat, like live message. No, the internal chat. Remember the, oh, that thing. No, forget, forget. I'm not talking about that. I'm talking about like service. Oh no, I'm talking about the thing that they actually had internal. Yeah. That, that died. That feature that we used to build a chat with inside the sales force. Yeah. That died very, very fast. Death. Yeah.

Justin Edelstein: It wasn't even slow at all. Anyway, just to like point it out. They buy a lot of things. Innovation is. But again, there's the platform innovation. It's the platform.

Jason Atwood: I changes they've ever done as a platform like this has been harder and longer than they thought it was gonna take it's Harder to get the adoption than the IPF they had their tables of when they'd get adoption. They are falling by the way

Justin Edelstein: By the way, yes Speaking of can't wait for this option this great thing going like this. Yes, well winter 20s coming people Yes, we're gonna talk about next episode. We'll talk about But the crucial update is being turned on which is what are the critical update I should say It's being turned on your users will land there once a week whether you like it or not Oh, is that the we're gonna boot them once a week for that just as a tester That was being turned on and they're being booted over there once a week whether you Care or not. Sorry. They're gonna go over here. Sorry. You have no control over what they do on the software that they're using Sorry That's a rough one.

Jason Atwood: That's a tough pill to swallow They're gonna they're gonna hear about it and and I've seen just like when they were gonna charge for analytics edition They might reverse course. I'm sure they will.

Justin Edelstein: Some big companies can be like, how dare you? I'm sure there's a workaround.

Jason Atwood: I'm sure there's a time period you can go in and click a button that says, no. And that button will be available between this period and this period. And if you're a company that owns more than 10,000 lices, we'll click the button for you. Oh, boy. That says, no. We're not going to do that. No, they're the adoption. We all just be clear. The adoption of lightning has been brutal for them. It's been brutal. It has not been where they thought it was going to be. It was brutal two years ago when they talked to us. It's still brutal.

Justin Edelstein: We also have been invited to a couple of these events that they're throwing in the towers, like these lightning now events where they invite. customers who are transitioning and they've asked us as MVPs to come and talk about it and like Help and done some one-on-one sessions with people. It's really need some help really.

35:20 Jason Atwood: Oh god I just wait I just sang like you sort of started saying I know but that would be terrible because they would get caught in some Sort of algorithm. So you're not that good a singer.

Justin Edelstein: They wouldn't know what you were saying. What that was so the Beatles

Jason Atwood: I will say, I bet you that they are having one of the hardest times with lightning and the adoption of lightning. And it is probably one of the bigger things they've ever had to go through from a user switch and from a development effort having to support all these different size. and all these different, not even sides, like UIs, fine UIs are one thing, but it's then the platform and the stuff below the UIs that they have to keep supporting, and they have to support them backwards. So this is where you get into the cloud computing, oh we don't have any backward compatibility and everybody's on the same version. Guess what kids, you're not on the same version. If you're on Lightning and you're in Classic, you're actually not on the same version. This is actually getting someone to go from SAP 9 to SAP 10.

Jason Atwood: We don't want to talk about it that way. We don't say classic is V9 and lightning is V10, but that's exactly what it is. And they want everybody off of V9. They want to support it anymore because it costs billions of dollars to do so. So get on the lightning, kids. It's pretty good. And in the next release, they're going to kill off, I think, two of the major things.... that we are, we'll talk about next episode, but there's two things that like have been, well, one I know is coming in the next release. There's two more that I talked to the product team, I got on a call with like this crazy number of Sure, okay.

Justin Edelstein: You got to write it here in the little thing. I have to It's a mobile app. Okay, it's a little marketplace for sneakers You can find sneakers you couldn't otherwise buy you can sell sneakers They've got a little calendar of like when sneakers are dropping Little spot to get some cakes. I needed to buy a pair of sneakers that Bit specific style are we gonna talk about your addiction at this point now? I needed to buy a pair of sneakers that fit a very particular style. I my name is Justin And I'm a big and I knew they existed I knew they existed I'd seen them I just knew that I wasn't gonna be able to get them anywhere else. Oh, so I Went on goat and I was able to get them

Jason Atwood: So I'm at my pick is boat it's all but where to find yachts and where to find cool yachts And when you want to get a new yacht you go to boat This is definitely the worst pick ever

38:25 Justin Edelstein: Sorry, where's pick ever has been still spring spring Spring 12, I don't know spring 12 is one thing 14 not itself

Jason Atwood: Something that if you don't know about kind of even living on the far side of the moon. But I'm obviously, we have the Apple announcements coming up next week. but just going to kind of talk to sort of picking it, but cause it is a zero cost thing, but I think it's interesting and where Apple's going with stuff. So one of the things that people were saying for years is Apple's going to run out of of making money because they're not going to be able to sell enough hardware, right? There's no more phones to be sold. People aren't going to buy them every year. And really the innovation around the phone is kind of wavering, which is true, right? I was talking to someone the other day, I was like, I don't know why everybody gets excited about the new phone with a better camera, but apparently some people do.

Jason Atwood: But it's not enough people because people keep their phones and it's like, hey, it works and whatever. So Apple's getting into services. And one of the things they announced,. They have Apple TV, the Apple TV Plus, they have the arcade. They've always stopped. They've landed some, we'll talk about that when it comes out in the fall. Apple TV Plus, I'm sure we'll be watching some of the shows. We could do a whole new streaming episode, which I know one listener would really love. But I thought it was stunning. They got into credit cards and they built this thing called the Apple Card. It released a couple weeks ago. and I will tell you from a user experience, I've now had it, used it, had a problem with it, had to get support on it. I think they're going to win because from a just usability standpoint, going into your phone, clicking three buttons, having this thing show up and having them just be like, here's our.

Jason Atwood: Here's our thing. There's no fees on anything. It's all transparent. We're going to show you everything you want. We're going to show you when you pay it. We're going to show you how much interest you're going to pay. We're going to allow you to do it all from your phone. It's all paperless. There's no, it's just like the, it's like if you actually went to go and vent a credit card now, you'd like, how would you do it? Well, I'd want it to be 100% private. I want to be connected to my phone. I wouldn't want to have a number on it that can be stolen in an airport, right? I want to be secure. It's like And this thing is all these things. So you can actually get a physical card. It doesn't have a number on it.

Jason Atwood: It's titanium. It's crazy. It's a little heavy, actually. It's in my complaints. It's like, oh, I don't want to take that with me. The app on the phone is really good. It gives you all sorts of information. It does geolocating. It does some really nice, just quick reporting, stuff that you would normally get in like Quickin, right? But like, it just does it easily and quickly and nicely. without a lot of like even advertising most most these banking things you open up their banking sites and they're and they start to advertise to you sign up for this sign up for that sign up for this you're like right away it's like get out of my face it's built right into the wallet so it just even it doesn't even use its own app it's just built into the wallet i would tell you Again, I'm not a millennial, but sometimes managing things like your finances.

41:43 Jason Atwood: I think it's going to be really great because it can show you your monthly activity, your daily, your sort of your daily. And those crazy things like, cash back is daily. So the day after you make a purchase, it just automatically swings your cash back into your apple car or your apple cash or apple pay. Apple cash.

Justin Edelstein: It's called apple. What then? It's a lot of apple stuff.

Jason Atwood: I don't know, I think it's really great. I could see a whole generation of people just loving this. This is kind of like the way credit cards should be, and they're gonna really enjoy that this credit card is so simple so simple, so easy, and just not hidden with a lot of stuff, like the fees and all that. It's just, it's very, very, very upfront and transparent. So I could see them being.. completely winning on this. So Apple Card, give it a shot. I mean, you know, not financial advisors, so don't go take out a credit card if you can't afford one and blah, blah, blah, blah, blah, blah. But if you can, and you're looking for a good credit card, I think the rates are reasonable. You should pay off your credit card every month if you can.

Jason Atwood: But it's interesting. It's really interesting. And in that you can do it on all these iPhones, that there's what, a billion of them out there. Like I could see them making a small mint from this. Anyway, so that's it. Look at that, a regular episode. It's been so long. So remember to follow us on Twitter, JustEttlesSeen, Jason Atwood, and The Arkus Inc. We're in all the groups. We're in the Success Trailblazer community. We're in the Power of Us hub. We have groups in there if you want to follow us in there.

Justin Edelstein: You the