Mission Control - Smarter Decisions Through Aligned Data

I recently welcomed Steve Parrott, Arkus Director of Data Services, to speak at our May Client Success Webinar,  "Mission Control - Smarter Decisions Through Aligned Data."  Steve emphasized that a successful data strategy goes beyond tools, suggesting organizations focus instead on foundational elements like data ingestion, identity resolution, segmentation, activation, and analytics. Attendees learned how connecting and consolidating data across systems can uncover actionable insights and improve decision-making across departments.

The session featured practical use cases and real-world examples, including a creative demonstration of how different interpretations of the same data can lead to varied conclusions. The presentation explored how organizations can make smarter decisions by aligning and activating data through Salesforce Data Cloud.

Artificial Intelligence, or AI agents, were also introduced as a transformative approach to data and team management, highlighting their potential to enhance efficiency and collaboration. The webinar concluded by outlining the key steps in the data strategy journey—connecting, consolidating, preparing, understanding, and acting—helping attendees evaluate whether their data is siloed or actively driving results.

Watch the webinar below.

We covered actionable insights to future-proof your org for all levels, from admin to developer, and welcomed several questions from attendees on data strategy, data cloud, and the use of AI.

Key Takeaways:

• Who benefits from Data Cloud across your organization
• What data should be connected and why it matters
• Where your key data lives—and how to bring it together
• When to act on insights using AI, automation, and reporting
• Why a strong data strategy is essential for long-term growth

Is your organization's data strategy aligned with your client experience strategy? Would you benefit from support? Arkus is here to help. Reach out using our contact form to explore how we can help build your data strategy plan.

Stay tuned for upcoming sessions packed with expert insights to help you stay ahead in Salesforce automation! Arkus posts event updates regularly on LinkedIn, and you can subscribe to our events and newsletter using the form in the sidebar to the right.