Tick Tock Timeline - Episode #63 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:10 Jason Atwood: This is the third episode of Cloud Books Weekly for the last week of September 2011. This episode is the top timeline. Cloud Books Weekly is sponsored by Arkus, you're cloud-convenience experts. I'm your host Jason Atwood and joining me... co-host 63 times in a row has not called in. in sick once. Although, it, the eve of a special holiday. He's here in the podcasting studio in the heart of Welcome Justin Edelstein.

Justin Edelstein: Justin, how are you doing? I'm doing great. I know other less formidable podcasters are taking the day off. They are. But this podcaster is in the house. a a a a...

Jason Atwood: We have a new blog post by Moi up on there. We'll talk about that. We have a person writing for us named Moi. Yes. We're gonna talk about touch.salesforce.com and maybe a theory we're throwing out there. Facebook Timeline. It's out. We talked a little bit about it last week. We actually, it's out in terms of it's a beta and I actually will talk about it. Because I have not. I have not. I've got some, I can't wait to hear your in-depth analysis. I can't give it to you.

Justin Edelstein: I've seen it. I haven't seen it like my Facebook. It doesn't have a timeline. All right. Kindle Fire. Yeah.

Jason Atwood: And what is doo.com. So that's our thing. We'll finish off with our CloudFocus app. Pick up the Hweek rolls right off the tongue. I see you have one that doesn't make any sense to me. So I can't wait to hear about it. This was, again, I, I, I, I, I,

Justin Edelstein: I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, I, Do you do any work at this point? I don't do any work. Alright, I actually do real work. I don't scour. for pics. I don't either. They just come to me. I have a list. That's right. I come to me to ask for R I'll do stuff on customer service. You're kind of like our Swiss Army Knife of bloggers.

Jason Atwood: Yeah! I like to throw stuff that I'm interested in. I actually like, you know, I don't want to just do Salesforce release notes, you know, redux. Like, what's that? What's that the fourteenth time? I'm the one who writes our release notes blog posts. Top ten things I didn't think about last week for my blog posts. Hold on.

Justin Edelstein: It's very important for us to stay on top of the industry in which... we work and I'm the one who writes the rapid reviews of the release notes because I'm the one who reads them when they come out. It's a go-to thing, it's easy. But I do them every time, just saying it's easy.

Jason Atwood: I wrote in-depth really three times a year I have a blog post for myself so woohoo! So my blog post this time was actually something that came up at work which we were... That's true. We are a big getting things done shop meaning we all practice it in one level or another We are the ninja summer ninjas some are white belts Well, I I looked it up the part of my blog post. I was gonna talk about it. I looked up when I started 2004 Wow, I ordered getting things done November 11 2004 Wow, that's weird.

03:36 Justin Edelstein: I was right around when we met each Yeah,

Jason Atwood: That was see you started my worst level productivity and had to buy a book just to get out of it So anyway, you brought the question of you know, the weekly review is something that you know, it's part of GTD I actually then was on Cora Cora. Yeah Cora Which I like actually like Cora a lot because I know there's the answers community for Salesforce. Cora is a For those of you out there who've talked about it before. I like it because it's kind of a, it's like answers, but it's answers for everything. And when you answer a question, you can give kind of, not just your answer, but you, in the category you're answering, you can tell them why you're answering. Yeah, why you're answering. Anywho, someone asked about why do people not do, why do you not stick with GTD?

Jason Atwood: What is it that sort of keeps them out of it? And then my wife and I were talking about something, like scheduling or something in events. And she knows I do weekly or good. And she said to me, you know, something about countering. Because I caught something, two events that she had on the next week that weren't. Or I said, are you going to go to that or is that going to happen, whatever. And she said, no. And I said, you know, and I made a little dig because that's just the kind of guy I am. actually look to your calendar one week ahead of time every week, you notice these things out there, which is part of the weekly review. To the point, these all culminated together in me writing blog posts that kind of totally exposes my weekly review, even including the- It exposed it to the public.

Justin Edelstein: You saw, and again we follow Scrum as well, and we capture our scrums in the Google Wave. Yes, we do. Good job. And you saw that.... Thank you. You noticed that I did not have weekly review written on my scrum. That's, right. For a Friday or even for the week. Then for the week painstakingly. At all for the week. Can you help me? And show me the way. And you went on this kick. Not really a tangent at all. It was very helpful and useful advice as to a little glimpse into your weekly review. I also talked to now you wrote this you literally just wrote this and gave it to the other partner who shall remain nameless about his weakly review and just got a few insights from him. But your weakly review is more in depth.

Justin Edelstein: It's more detail is like I look out at the sun. No, no, no the sun. His is very good too- for for his own purposes. It's how he does it. So and I think that's the fifth review is that it while you as a GTD person who reads the book over and over again every year or it sticks to it for the most part. I think the There's a lot of

06:52 Jason Atwood: Things that are in mind are based in GTD methodology,

Justin Edelstein: But they're clearly they're based in what I do Even the first thing empty wallet. Yeah, and that is not like You know well it is it's in the collective

Jason Atwood: Of GCD and the first thing of your weekly reviews will collect all things Yeah, I just happen to put all my receipts in my wallet And I just know that if I get my wallet stuff out as part of my first week I also like and I said this in the post in the blog post Maybe I didn't but I said you know I like a win I like the first thing to be something this is I found with tasks like if the first thing in the task is solve world hunger You know it's usually a bummer if the first thing in the task is Talk to dog you know like walk dog and think about solving world hunger He's like yeah, let me do that first right so I like to give myself something simple just to kick it off And then I can roll with it so anyway.

Jason Atwood: It's on blog that are cuz Inc. It's a very in-depth I like told the kind of time I take. I changed a few things that didn't mean anything to anybody but I really basically put my entire weekly review right there. You certainly did. And again, as someone who's done it for, I think I did math and I've done over 300 weekly reviews. Again, you can read up about what it is and what it means and why it's useful on blog.arkusinc.com. But I have never seen anybody do that. So for me, it was help. I felt like I'm giving back a little bit because I've never seen anybody actually post a, hey look, this is my exact thing with annotations and tell them. It's always like, oh, I do these three things, but it's not like an exact thing.

Justin Edelstein: So anyway, there it is. Well, I did a weekly review last week. Yeah. It felt good. It doesn't it? It felt very, it was painful to put the thing together. Like saying, all right, create my weekly review. because what is it that I need to do and put the tasks together. But then once I got that all down and out of my head and into OmniFocus, the tool that we use to manage the tasks is once I got it all down It felt very good. So once you get it done,

Jason Atwood: Then it just took me a while to get to it. Your big jump was, oh, I have to create that project. Which, by the way, is very easy to create in OmniFocus. But your big thing was creating the project to do it. But most people start from just reading about it and trying to do the steps. Because he actually outlines the steps in his books that you have or have. not read. But anyway, so I think it's an amazing thing. Again, a lot about GT. GTD, you don't have to fall 100%. This is one of the things that if you were to pick anything out of GTD, there's probably three I would pick, you know R, you're capturing everything, putting it in a trusted system, and then reviewing it weekly. If you just did those three things out out of GTD, I think anybody's life.

Jason Atwood: I don't care if you're a state-owned mom, if you're of you know world leader those things taking things in putting them in a place you trust and then reviewing everything that's sort of in your Existence every week, which sounds like a lot but in a lot of ways it's not You'll feel good. Anyway, so that's, it that was my blog post go read it. I hope people like it I forgot there's actually a couple places I should go post it like the Omni group folk Forums you should go post it please.

10:08 Justin Edelstein: I'm gonna go place. I'm gonna post it Go Post-It Places and Fish for Hits.

Jason Atwood: I like that. We do have a competition whose blog posts get the most hits throughout the year. The winner getting very competitive.

Justin Edelstein: Yes, we are. All right. Let's move on. So let's do that. You and I had an interesting conversation two or three days ago in the office talking about touch.salesforce.com and how not. that it isn't available or anything like that. Let's skip over those things. It wasn't a widget 12. It wasn't a widget 12 bash session like last, like last week's podcast. I love how we sked over it. I love how we started the, like, this is the greatest big release. I still believe it was, it was, it's the best release in a year and a half, but we still ended up bashing it. That's how much we love it. We care so much. But anyway, moving beyond. We had this conversation. He loved him so much. We had this conversation about touch and I posed the question.

Justin Edelstein: The question started with me saying to you, Hey Jason, when touch comes out, why would I buy the unlimited edition of Salesforce.com? Isn't mobile kinda like... Like the big thing with unlimited, I mean there, there's a couple other things you get with unlimited you get premier support, and admin, and I'm not gonna say that that's not amazing because it is especially if you get one premier one particular premier support, we should know very well. Fantastic Fantastic. So if I mean that that is Great right?

Jason Atwood: Premier supports awesome. Awesome. You get real value. dedicated people on call on call

Justin Edelstein: So the difference between Premier supported Salesforce and basic supported Salesforce is night and day Ferrari and a VW. It's not even close. So so Premier support not going to say it's not valuable but so for unlimited you're getting Premier support.

Jason Atwood: More objects Okay, more tabs. Everybody wants a few more tabs More fields on an object.

Justin Edelstein: Yeah, 800 fields versus 500. And I argue if you're using 500 That's all you're doing something wrong. Yeah, and there's probably a couple other little

Jason Atwood: Things here like data So I can take the price of mobile at $35 a month. a Premier Sport also has a price. Okay, so those is the two things you can take and you can say A plus B plus the price of the license, you know, on retail, which I don't know if anybody plays retail for unlimited. But you can go from, you know, I think it's 250. 250, I think it the. 125 is the two things. So it's double the price of enterprise. Double. So, 125 plus 35 plus Premier Support, which I don't know how how they price that. It definitely has some value, but anyway, you said mobile. I'm not sure I agree that that's the thing you've been doing. The full mobile experience is, you know, you can configure,

13:17 Justin Edelstein: You can configure it to different, you can edit, add, delete. It's a full mobile configuration.

Jason Atwood: So the point was that touch.salesforce.com. being free, we think. whatever I know anyway it's just another one in there and you know I kind of agree except for here's what up here's the argument against that is that the mobile story that we started when we started talking to Sales

Justin Edelstein: I'm not even in iPhone at the time. iPhone didn't. It didn't exist.

Jason Atwood: You know that story was so powerful because mobile was something very difficult. Their mobile story hasn the story hasn't changed since then. It's changed a little. That app is relatively the same. For the Blackberry. I mean they've created a whole new one for the iPhone. Sure. There's mobile chatter.

Justin Edelstein: Different app. That's what I mean. There's a different mobile story.

Jason Atwood: But what I'm saying is the mobile story, it's so much not a value add anymore, it's unexpected. And I think Salesforce, to give them a lot of credit on this one, it's expected. You can't say mobile is something that you get. It's like, if you don't get it, you're not in this market. Right, well everyone, everyone gets Mobile Light. Mobile Light did not exist, right?

Justin Edelstein: But what I'd the advantage of having unlimited with the full mobile is every user gets it, right? Every user gets full mobile and you can configure it to say a number of different things. You can say, I want these different data sets. You can have different mobile profiles.

Jason Atwood: So different people get different things. You can set the data limits for how much data actually resides on the device itself. All the stuff you can still do with unlimited. You can't do a touch.

Justin Edelstein: Well, yeah, touch is going to be touch. Touch, right? It's just a different interface to the web.

Jason Atwood: And apparently, from what we hear from people inside who have been using it, it's unbelievable. It's great.

Justin Edelstein: I can't wait either. But I thought it was an interesting discussion point of a will unlimited. cease to, like, will that go away? Will that app go away? Will that be part of the story? Like, you get mobile. I mean, isn't touch just gonna sort of take care of? I don't think so, because I need- Not every, not every phone is a touch interface, but I think they're getting there for the most part.

Jason Atwood: Well, it's not even touch interface, it's the way that it looks. I mean, I actually was on a call with a prospect- today, and we were talking about mobile, and they were talking about Android. And I said, well, the story for Android is Seesemic and Chatter and whatever. And I said, but, upcoming touch will kind of make that story go away. You won't have to be the also ran, you know, also ran OS. The cross platform. Which I think brings us to our next skip over one, go to the next one story. Okay. Of the Kindle Fire. Yes. Which was launched. Lots of rumors came up like two days before. For those who have been living basically nowhere near this podcast, who don't even know what podcasts are, Kindle is a Amazon.com device that they built four years ago?

16:51 Jason Atwood: Way before the iPad.

Justin Edelstein: Three, four years ago. I feel like it's at least four, maybe even five years ago.

Jason Atwood: Think it is, but whatever. It's an e-reader. Read books on it. Yes, but then it has built-in Whisper Sync that goes back and forth. You can purchase things within it, it downloads immediately. It had some ability to send in files and they would come in, you could read news on it. Yeah, you can subscribe to the newspapers, right? It had like a 3G connection. I've always looked at them and thought, neat. I love it. But ever since... I had the app, the iPhone, iPad app, the Kindle app, which does everything, but then it's also sitting on warranties, I pad that can do 500 million other things. So I was like, I can't, I don't want that one device. I personally think Kindles are gonna go free. They're gonna give you, you're gonna buy a Kindle for $49.95 and you're gonna get a $50 rebate for any books that you buy.

Jason Atwood: And it'll basically be free for the original black version. It's now down to $79, it's definitely gonna go free. So, but over the years it's been like, well, what are they gonna get into the business? They opened up their own app store, Amazon did, we talked about. The Android app store as well. The Android app store, which they got sued from Apple, whatever. So now they've released the new Kindle Fire. Right. Which is an Android based 7 inch dual core Kindle with a, I'm trying to take,

Justin Edelstein: With a And some pretty slick touch air face UI type of interaction stuff. It has sort of the swipes, the flows. It has the ability to run. It has the Android R app store on it. It has the bookstore on it. It has the movie store on it.

Jason Atwood: It has the TV. Of course I pre-ordered it. Oh, OK.

Justin Edelstein: Good. We'll be able to play with it. Oh, yeah. And as an Amazon. Quick, quick, done. So, if you're a sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub-sub, you get access to the library of streaming stuff. So, I saw it as... And games. It had games too. Yeah, games like that. They were showing like Angry Birds. Yeah, but seeing stuff.

Jason Atwood: You can play Angry Birds anywhere at this point. That, I think, is like, eh. Again, the games that I play on my iPad are so awesome, it's like, I don't know, it's like an Atari at this point. And you say, oh, we can do these three games that you can play anywhere for three years. I thought the two things that really got me in, one was the price, it's $199. It's like, that's under the kind of like, you know, I hope this doesn't offend, but that to me is kind of like, it's not really what, it's like, sure. You're offending people right now. What does that end up being, you know, the amount of money that we spend on all sorts of different things, going out to lunch. I mean, that's a dinner in New York.

Jason Atwood: A dinner to bottle wine. So it's not like... Game changing $500 on the hand like the iPad that's like two dinners. That's like but That's a dinner in a show.

Justin Edelstein: Yeah I mean I didn't buy the iPad too because I was pleased enough with my iPad original I go to sporting events, you

Jason Atwood: Know that that the tickets are $125 a ticket. So like $199 is is not a You know in my compared to other things. It's not something that makes me go like a you know I can do MacBook Air which I really wanted but I wasn't but 1500 is kind of up there So 200 bucks is kind of like a what then I just made that up then the damage on prime I'm as Amazon prime press I use Amazon to purchase so much stuff and then all this interaction and so I sort of saw it as this is sort of like It's kind of like an Apple TV. It's kind of like a media consumption device. You know, could I see reading books on it? Sure, it all syncs with Kindle and I have Kindle stuff.

20:16 Jason Atwood: Great, that's great. Could I see watching some TV shows and stuff on it when I'm, you know, whatever, because I got all this free content? So I kind of saw it as a way of getting a lot of free content for $200. That's sort of the way I thought. Then I thought, eh, whatever I want, I want it and I gotta test it. I'm not gonna buy it, but I will certainly play with yours. Yes. I just don't need it. Well it's like the Google Chromebook. Yeah, right? That is $500. and by the way. Totally different.

Justin Edelstein: Yeah, but then I got, in all fairness, I got to play with one and said, I don't like it. Right. I don't need this. This doesn't do it for me. A couple things of reason you're not gonna buy a Kindle.

Jason Atwood: I don't read. You don't read. I don't read. You don't read. I don't read. I'm not even sure at this point you can read. I can read. Okay. But you don't read. So the reason I... my wife reads a ton and she reads a ton on her iPad more and more and more but she does complain a little bit about the weight of it and it is for reading it is a little bit heavy. one handing that you know pad for a while and it's like starts to get you It's much prospective. It's much smaller. It's more like a book form. Also, they've got this the screen that's made out of plastic, so it doesn't. It doesn't scratch. It's like they're showing keys or whatever. It looks lighter and smaller. So, I've always wanted the Kindle.

Jason Atwood: Here's the thing. I've always wanted the Kindle. So, I now get the best Kindle that's ever been invented? No, because I always looked at the other Kindles. I'm like, I don't want to just do that. Just to show me my books. I already got that but ooh now I get access to all it's stuff. I get to access all this music I get access to all this stuff. I'm in so 200 bucks. I'm in Amazon I had a need to know how to need cloud story to it all cloud storage cloud storage

Justin Edelstein: Yes, I would app store your apps in the cloud didn't necessarily understand how that worked How am I gonna run an app that I mean, I don't know

Jason Atwood: What that means, but the dislikes already no video So I already looked at it. There's doesn't even look at this connection.

Justin Edelstein: It's like there's USB and there's that well No in the video that I was watching they talked about being able to play stuff on your Roku box

Jason Atwood: The video I saw but isn't that the same stuff you always could play in your Roku box I don't know. I think it may be like I think it maybe just picks up where you left off sitting with a, that's not the iPad story of watching a movie and then going swinging over to your Apple TV. No, but it's similar.

Justin Edelstein: I think that's it. More devices. You've seen my house on Sunday. I will play with it and I will probably decide I don't need it because I have an iPad and I don't use that nearly as much as I thought.

Jason Atwood: And I might do the same thing and I'll hand it off to my wife and she'll use it as her reader. Plenty good. All right. The other thing we I skipped over because it was a good sagué was the Facebook timeline. Okay. So... I've seen videos. Yes I actually watched the keynote.

Justin Edelstein: Yeah I watched the beginning of the keynote. Because it's funny. Because they got... Well I couldn't find the rest of it. Oh no there's a there's the whole thing it's on. I wanted to watch the whole thing but I couldn't. I mean I think about 40 minutes of it. I wanted to watch the whole thing but I just watched the Andy Samberg part. Yeah. A couple funny things about that. A couple funny things about the keynote.

23:25 Jason Atwood: The Sam Bur part is very funny. At first it looks like it's a, it looks like it's an SNL sk and I'm like is this the keynote or is this a skit? It's definitely Zuckerberg's best keynote. I've seen pieces of his keynotes, I haven't watched them. he's not as engaging as others like Marc Benioff or Steven Jobs. Like my buddy, Steven. proper Steven. Or Steve Ballmer. But he definitely has taken a lot of hints from them. I would say, you can almost do like step for step for what Steve Jobs does with the whole like, you know, just the simplicity of everything, three things he shows you, shows you a video of it, and now let's see a video of it. We,re really excited about it. It means just like. thing for thing. So he did this thing on Timeline.

Jason Atwood: And he got sort of excited because he was showing the Timeline of his life. Of course, he's showing off his Timeline. And a lot of it has his dog, Beast, in it. So basically Timeline, I've talked about Genie before. Genie is an online ancestral tree. You can build out a really private network, really cool. But this is sort of a take take on that sort of in taking your life your existence and Building out an automatic timeline from what you've done on Facebook photos you posted whatever and doing with an algorithm So showing you you know things that were important or not and you can always you can put things in you can sort of say This was important and pull out pictures and you can push things back and say this was not you can kind of decorate with a big picture at the top which kind of sets your timeline.

Jason Atwood: It's definitely a nice concept. Is it the biggest groundbreaking thing I've ever seen? No. It's a really nice concept. It really takes Facebook from, I think, changes a little bit from being a place where I put statuses to a place that's representing a piece of me. And I think that's... That's where Facebook's going, especially with not public, they have public statuses, which is what Google does and what basically Twitter is. So it's kind of interesting, it's kind of building, you know, is it moving towards a little bit towards Twitter? Yeah, a little bit. Is moving towards a little bit towards Google+, a little bit with the whole tags and lists, a little bit towards LinkedIn, right? It's sort of your public, like I have a timeline of my work. sitting in LinkedIn. So I think it's cool, you know, because I even start to look at Facebook like, yeah, I think I might be posting more stuff.

Jason Atwood: Like I might, that maybe my daughter, I like Jeannie because I like to think of when I post up the Jeannie and build out her, build out profiles and do all the connections, it's kind of building something that I can hand to her and say, look, here's your, here's how you came to be. Here's like seven, one of my cousins went... I think nine generations back in my family tree in Gini and like it's amazing So I think this is kind of like that. You know the, groundbreaking I think and I think Gini did it pretty well They had a timeline thing reminds me of those Google commercials which I've been seeing more and more of oh They literally get me every time you don't have a kid. Yeah, I don't but I It gets me.

26:29 Jason Atwood: I'm sad with people that like tear up. Yeah, get Sarah every time.

Justin Edelstein: I mean I'm sad with people when they come on and

Jason Atwood: Commercial where the guys like writing stuff and they built the video that looks just like that It's like that. It's on top of the guy, you know And you can go back and put stuff back in timeline because that's obviously Google hasn't I mean Facebook hasn't been there forever. So it's not like you have a status It's gonna be great for for the youngest of younger generations who just start out on Facebook They're not gonna be on Facebook the next 10 years. Come on 10 years. Are they give me a Facebook? They're gonna be on something else.

Justin Edelstein: Who knows? Who knows? Anyway, I still use Google to search the internet So I don't know. Yeah, we don't use Yahoo or Alta Vista, but I use Google share. I was alive. Alright. and. I wasn't. We'll look. a, It seems like the culmination of some of their purchases over the last couple the some chatter, some chatter, public. I feel like com is going to be this pure dot com like white label app and potentially even an example of what you you the

29:50 Jason Atwood: Yeah, hey listen No one no one no one wants to know more and wants to play with more productivity tools Maybe do that comment the Google Wave I'm just saying

Justin Edelstein: I would love that I would at some point do need to replace the Google Wave

Jason Atwood: We have no idea what do.com is all we know to my Twitter following.

Justin Edelstein: And big fan Zach, Zach Regines, got back to me and said, hey, why don't you check out this app called Soundtracking? And I said, oh, all right, I'll look at it since, you know I. and he gave it to me. It's a social network that allows you to get snippets of music that you're feeling at that given point. It's the soundtrack to your life. I went on an account. I downloaded the app on my iPhone. You can look through their entire catalog of little song snippets and start to just publish snippets of songs about how you feel at that given moment in time, right? So from your collection? No, it's their stuff. But it will look through, like if you're listening to a song on your iPhone or your iPad... I guess it would be the iPad or the iPod on your iPhone.

Justin Edelstein: It will look through your collection and when you're listening to a song, it will go find that one in their little collection and post it for you. They have a lot of songs. I was really surprised to find some of the things I was finding in there. So I've been posting a song a day just of my soundtrack of my life. I did like... some Rolling Stones, get off my cloud. When I was, when I was off, I did Life as a Carnival by the band just because I was feeling good at that very moment. When I go to follow your,

Jason Atwood: Your sound check up your light. And then you would see in your stream or in your feed. All the different little snippets that I've

32:52 Justin Edelstein: It's a interesting take on a music of music centered Social social network that could probably be built on to any other social network

Jason Atwood: Rumor has it that Facebook has a music app that they're building some sort of Spotify thing that they've been well they have connections and now this one is this Was built into I'm not I wouldn't go to Facebook to listen to music. I have a go list of Yes.

Justin Edelstein: My mobile device,

Jason Atwood: We were talking about backup and I was talking about my backup strategy or something, and in like every like five devices in your house and it does attach things so those drobo owners or people have attached device most backup services don't allow you to go off drive. This does.

Justin Edelstein: .

Jason Atwood: Go for it So anyway, it's a nice, it's a nice service. Whatever crash. I've actually gone in. and then done it and pulled stuff back from Crash Plan, which is the ultimate test. So this is Crashplan for the iPhone, iPad. It's a universal app. And it's basically, you wouldn't get it unless you have a Crashplan account. But it allows you to go into any of your backups and pull back stuff onto your phone. So like if you have your desktop being backed up all the time, it's kind of like the mobile me, like iDisk or whatever. But basically anything is being backed up. You can go in, like I deleted yesterday, I'm now, I'm now away from my desktop, I can go in and go grab the file and just pull it down, right to my iPhone, and have it pull down their actual file, whatever.

36:04 Jason Atwood: So it like takes, it kind of makes your backup into a little bit of like- Makes your backup into a disk. Into a disk, everything I have. I mean there's like 200 gigabytes up there. So I can literally navigate into almost anything. Now of course it only really means things for- But it was kind of cool and then I could actually pull in stuff that you know had been backed up So to me it was like you know just a nice little app a nice little add-on to the already existing Service so I made it a pic and I was using it. I tested on both. The iPad's universal works great But I don't have a real full use for it other than I can imagine me being someplace being I know that files On my desktop.

Jason Atwood: I'm now somewhere else. How can I get to it? I have Dropbox, I have, oh, I know, it got backed up by Crash Plan last night, so let me just go grab it. Good news, I like it. Crash Plan. It's not what I thought it was gonna be. It's free. Free, free, free, free. But you need to buy the service. And it might be. The app is free, the service is now. There might be some free version of the service, but anyway, it's really inexpensive. Like, if you value your data, Yeah., $3 a month for all the data in your house is not really bad. But anyway, as we've learned in this episode, I could have different... Alright, so that's it. Go to blogarchasync.com to read up on all the stuff. Follow us on Twitter, rkasync or just...

Jason Atwood: Edelstein or Jason M Atwood. You say mine wrong because you don't want me to get your followers. You have way too many followers. I don't have way too many followers.

Justin Edelstein: We're at Facebook.com today on iTunes. And when I bought the album it said, oh do you want to ping this? I said, yeah why not?

Jason Atwood: No one's looking at it but okay. Well you can have your pings sent to your iTunes and to your Twitter and then it goes straight through. Yeah I could have done that but I didn't. Anyway, so go to iTunes, leave a nice review or subscribe, we love that. Also remember every post on the blog, every... podcast post, you can actually go in there, we use discuss now, which Salesforce uses on their blog post, and you can log in with any one of a million things and post comments. If you wanna leave comments for us, and you don't wanna do it publicly via Twitter, you can do it on the blog post. So go ahead and do it there, we'd love to see some feedback. And you can actually post it to Twitter at the same time, so you can be crossing your social network wire.

Jason Atwood: And that's it. Until next week. Enjoy those, actually it's nice, it is an actual really cloudy day. So enjoy the rest of the cloudy days and Justin's various birthday weekend.