Back 2 Business - Episode 101 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:10 Jason Atwood: This is the 101st episode of CloudFocus Weekly for the second week of August 2012. This episode is titled Back to Business. CloudFocus Weekly is sponsored by Arkus, CloudFocus Weekly experts. I'm your host Jason Atwood. And joining me is my well prepared co-host Justin Edelstein, 101 times.

Justin Edelstein: When you say well paired, what do you actually mean by that?

Jason Atwood: I want to, let's reenact you and your cloud folks after you get the link before this podcast started. Hey Justin, you got your pick of the week? Pick? I don't... wait what? And he starts looking around the room like he's gonna find one next to the water or next to his computer Or on the whiteboard somewhere in the studio. He's like, there's a pick around here. Where's the pick? Oh, there's a pick on the wall So anyway, whatever wonderful pick he comes up with know that he came up with it between the time you- You started listening to this podcast and the time that we made the picks. So, since we have enough other stuff to go over, we have an agenda for today. We actually have two,

Justin Edelstein: Because we were off last week. We took the week off didn't we we did we had to we were both on vacation Oh, I was not gonna say that

Jason Atwood: I was gonna say we took the hundredth episode like break I was a hundred episodes in a row all that we had weeks off, but We took a break. So now we're back to business. So we have actually a lot of stuff that's happened, although, so we're going to talk about them. We have a few, actually, things from our kits. We have a couple of blog posts, cool things like a review of LinkedIn for Salesforce. We have a sophomore dreamforce, sophomore dreamforce blog post. And we actually posted a new case study and then we'll figure out if there's any other news I actually some feedback from the hundredth episode which we will share and then that's it. So we'll let's get into it. First up is a blog post from now two weeks ago, which was my review.

Justin Edelstein: Yeah, we got to open this one up. It's so old. I got to read it again.

Jason Atwood: It was from of the Salesforce, LinkedIn for Salesforce. That's right. A quick review. A quick review. I could've made it longer, although I felt kind of, I felt kind of mean.

Justin Edelstein: Yeah, so you can go to blog.argasink.com There was some nice discussion happening in the discuss.

Jason Atwood: Oh yeah. Well, that's actually a good point. That could be the side piece to this blog post because it brings about another sort of. discussion point that we can bring up on the podcast. So anyway, I reviewed LinkedIn for Salesforce. We actually had a client who wanted to use it. I had not, I had seen it sort of in demo, but I'd never seen, used it. So I thought, well, I'll, you know, can't get demos of LinkedIn stuff. Sorry, so pay the, pay the piper and install it. And my overall opinion is that unless you spend all of your time in LinkedIn and that's like your business and LinkedIn is your gold. It's where you do your mining. It's where, you know, Seth Bullock gives you the mining tools to go to. It's not worth it.

03:18 Jason Atwood: It's a very, very light integration and it doesn't really do anything more than what the version that was free did from Red Kite, you know, many months ago. If you saw it in action, you've seen it, you've never seen it work for you. Well, I never saw it in mine because unfortunately,

Justin Edelstein: What I didn't understand was that LinkedIn for Salesforce wasn't going to be the ability to take that little social contact and make it better. It was just gonna be embedded visual force pages that I then had to see as blank error things Because you because I didn't have a license to it. So I'm looking at blank Sorry, you don't have access to this thing In a collapsible section. I mean that collapsed itself every time I refresh the page really really cuz I never purposely uncollapsed it, but they would always uncollapse. There's a bug for you. And meanwhile I was like, oh, well here's these enormous new sections on my page layouts that I can't use. Hopefully he's getting something out of it. And meanwhile I come to learn that you didn't even get the Salesforce for Social Contacts doesn't change.

Justin Edelstein: No, it doesn't. That's the worst part about the whole thing.

Jason Atwood: That the biggest strategy of the whole thing is that that Salesforce, that where you click on the LinkedIn, which I like the feature. I mean, again, I think I love seeing the picture. The picture is great. You click on it, you get the little title and whatever, and then it has this upgrade to Salesforce Premium, which by the way, for most people you click on that link and it breaks. Somehow, I don't know why. Anywho, it doesn't change that. So it is a bunch of Visualforce plug-ins that basically pull data from LinkedIn and make it inline view. They don't sync any data. But yeah, it doesn't change that. So even when you're paying $55 a month, you still see the upgrade for LinkedIn. And it doesn't extend the feature. It doesn't allow you to do anything else from that piece.

Jason Atwood: Sort of, it's a... you Yeah, it's a fail in so many ways. I just, it's almost hard to talk about. So actually that brings up a good point, which is that they're on the blog post. In the blog post we had a little discussion, which was cool. People were using discuss. Yeah, we like discuss too. Which has actually been upgraded. So if you haven't checked out discuss, it's now a new version of discuss that's embedded inside.

Justin Edelstein: It looks so much better now. Yeah, it does. It doesn't like. get on top of each other. You know, it would always like your picture would sort of get swallowed. And the replies didn't really look in line. Well, now it looks a lot better. So now it actually has plus ones, but you can plus you can resharing and stuff like that.

Jason Atwood: Yeah, it's well done. So it's actually and it still fits within. So fits within the looks good on the page. Well, anyway, Judy, a long term, long fan of podcast. Actually, are you frustrated with Salesforce and then rolling out these features in the social enterprise and then doesn't really follow up with them? Which I really just looped you into the conversation because I'm like, that's Justin's biggest gripe. So maybe that's a side topic.

06:32 Justin Edelstein: My griping yeah my gri you're pick of the week. It's not my big week You mean my gripe. In this when things what did I write. Write? I wrote something I thought it was rather eloquent for I'm definitely with products that seem to promise one thing on the big stage But deliver something completely different on the small screen I get very frustrated when I see grandiose visionary tales on the large keynote stage and 12 months later it's still just grandiose visionary stuff on a big screen and you don't actually see the promise. You don't see the welcome, you know, it's not... When you're done with the keynote, it's welcome to the social enterprise. It's not like, here's your ticket to the social enterprise. We'll see you when, you know, when there's a table available. It's welcome.

Justin Edelstein: We're here. We're all here. We're all friends. Everyone's having a good time at the social enterprise. And these are the tools. Here they are.

Jason Atwood: And they're still not up to snuff. No, they're not. They're at best bad tool. I mean, some of them are good again. I guess what's disheartening is that we are almost on a year from Dreamforce,

Justin Edelstein: Last year's Dreamforce. We're a year from being welcomed to the social enterprise. Do you feel more in the social enterprise than you were a year ago? I don't. I don't. I don't feel any difference.

Jason Atwood: I think, again, I think if I'm going to play the devil's advocate to you, it's not about tools. It's about creating a space that people talk about.

Justin Edelstein: It's about creating... It's creating an acronym out of the word social.

Jason Atwood: No, it's about creating something that people then talk about and then the tools follow the space. Anyway, go to blog.arkusinc.com. read the article and try out the new discuss features which actually look cool. The next blog post that you missed while we were away, if you don't go to the blog anyway, is by our other blogger called Sophomore at Dreamforce Preparation Changes and Expectations. The mouthful. And it is a blog post about a person going to his second Dreamforce. But you were marked actually saying that the second dream force was your favorite.

Justin Edelstein: My second dream force was my favorite. The reason being is because the first one is so overwhelming that it just happens too fast and then it's over. And you're like, ooh, I just missed this thing. And like there were so many things that I really feel like I missed and I wanted to do that I It was a great experience and... I'll know better next time. And then I did. I knew better next time. I knew what not to really spend a whole lot of time doing. I knew what I should spend more time doing. And I got more out of it because I knew I was able to prepare and plan better for it the second time. And from that point on, I guess at that point I'm Never really reached Dreamforce fatigue, but you sort of get to like a alright been there done that kind of situation I'm trying to figure out He's looking behind him

09:58 Jason Atwood: For all you don't he's looking behind you at the Marketo Dreamforce 11

Justin Edelstein: Infographics, I guess she hangs proudly beside his desk. This is my fifth. Okay coming up. So It's your sixth I think 7th.

Jason Atwood: Maybe it's my second. It doesn't matter. I agree that the sophomore year is the best year I think. Because you get that kind of I, okay I know which sessions sound good on paper but I'm not gonna go to. Right. But I'm still excited enough to go to a couple of the and like it's a big gathering.

Justin Edelstein: For me I think my second dream was very much a tipping point in the realm of dream. Like where it went from like. you know, 4,000 people to 8,000 people to 15,000 people and my second, you know, like it was really ramping up and now it's just mega, but I feel like my second Dreamforce was that Tipping Point where it went from okay, decent sized tech conference to All right, this is the real deals on the map taking over the whole Moscone We're here for a week and this year it's it's even going further by

Jason Atwood: Taking over the streets and everything Yeah, I mean it is now It is now people talk about going much earlier because there's so much to do and so many sessions and even though I'm flying out Thursday night because I have another appointment on Friday But I mean I'm missing some of the best stuff and Tony Robbins on Friday Friday And even the keynotes now, the keynotes, there's the big one keynote, but then the smaller keynotes are all broken out throughout the day, so it's like, you now, and I know there'll be a blog post coming up about this, but you now need to sort of plan to say, I will or will not go to this. Back in the day, you guys can go to everything. And now it's like, you gotta make choices. There are so many events, so many parties, so many, you cannot do everything.

Jason Atwood: You have to make choices.

Justin Edelstein: Hard. Alright, we'll be right back. choices. I need to go to this or this. I know a lot of people are actually going out either Monday or Sunday and then staying through the next weekend. People now make it just a whole week and they fly their spouses out for the weekend. It's like a whole big thing. I don't do that. Me neither. This is my time. He doesn't deserve to go.

Jason Atwood: We always talk about it. I'm always like, I don't think you want. First of all, after four days of Dreamforce, I'm not a happy person. No, I'm like, leave me alone. I'm actually flying to Florida and I'm meeting my spouse in Fort Lauderdale, so we will in the cab ride back from Dreamforce 11. Literally in the cab ride back we started saying, what are we doing next year? We're gonna do this. And 10 too, when we were coming back from 10, we discussed what we were, doing for 11. So just, he lays out some of that. But if you're interested, let, let us know. That's like, if you're interested in hearing more about what we do as a preparation, as a sponsor, as, about some work we did for a client and it has a really good story, a good salesforce story about some heavy dev work and it's for a pretty well known client called SunGuard so I don't really want to get too in depth on it, but it's a really nice case study.

14:29 Jason Atwood: It talks about ROI, and ROI is a hard thing to measure, but there's certain industries that you can really measure ROI, and service and support is really one of them. We've talked about this for knowledge. Like, knowledge is something they still charge for because you can really measure the cost of a thing. so, so anyway, there is a, a a a a a a a a a a a a a of- the a object.

Justin Edelstein: I.

Jason Atwood: Or the person from Songard will be talking to you. I'll be talking about other things Bone yeah, I picked one out pick one out. It looks cool. I don't know Purchase Up there.

Justin Edelstein: I found it tweeted it at me. I guess it doesn't take much to find these things These days me be a little bit old I'm not sure exactly when this happened. It might have just been made official, but it was end of July. End of July, so Go Instant is confirmed, acquired by Salesforce. And I was reading a little bit about Go Instant and it's yet another of these social... interactions, the ability to interact with your customers in a social setting, very much like a Radian 6, kinda. They're also from Canada, like Radian 6.

Jason Atwood: It's another interesting tie-in there. There's been a lot of salesforce, there's a whole article about salesforce purchasing nothing but like Canadian companies. Yeah, a little weird.

17:33 Justin Edelstein: But you know, they're now part of the salesforce. Social community, I mean they allow you to pull things together for sales and marketing and and and service at an instant What is that what that means? I don't know they're gonna they're gonna pull it all together go instant they're gonna pull they're gonna pull everything together for me and Make it social And open and social and they're gonna help me delight my customers in a whole new way. Alright, I'm gonna call you out right now.

Jason Atwood: When are we gonna do, do we have a prediction podcast for Dreamforce? We have a predictions blog post for Dreamforce which we can piggyback. Yeah, we need to do that. I think that will be fun. We gotta do our predictions.

Justin Edelstein: Well yeah, we'll do that right before. Okay, we'll do it. We always do that right before. Right. And then we always come back to them during and see if we nailed them or not. Can I pick someone says Someone puts up a...

Jason Atwood: I predict that the red hot chili peppers get played at the intro intro to the intro to the intro. You can predict that but I actually think

Justin Edelstein: They're running a like a contest to put together Spotify playlist for what the songs are going to be during During the opening opening really I believe that's the case cool. It is kind of cool going social I will bet you that somebody says delight your customers in a whole new way and I'll bet you more than one person says it And I bet you more than one person says it the more than one time. I'll bet you that Burberry flips it Definitely

Jason Atwood: Alright, the last thing on the agenda, I know it's a short one, but you know, we're coming back from a vacation, a little rusty here.

Justin Edelstein: 100 episodes is a lot. Yes. So like, it's one of those things. It's a lot. It's kinda like, you know, your Super Bowl hangover season. You know, we just went in the Super Bowl, we just did our 100th episode. A little bit of a hangover. We don't know what that means. We don't know what that sounds like or feels like, but we imagine it feels good. But we also wanted to thank everybody.

Jason Atwood: I don't know if we did this on the other podcast, it seems like years ago. But one, thank everybody who was a listener for the 100th episode, or if we're listening to 100 episodes, the feedback on the website, the feedback in the portal, now with the new Dreamforce portal. user group or group. You know, again, just thank you everybody for listening. We really, really appreciate it. We're gonna, with that portal, we're really going to make more interactive things. We're gonna put up, as soon as polls are available, chatter polls are available, we're gonna put up more and more stuff to allow you to interact with the show. Which we hope will be fun for everybody. That being said, things that are fun for everybody.... Let's get your well thought out, well prepared, CloudFocus app pick of the week, Mr.

Jason Atwood: Justin Edelstein. Fine.

Justin Edelstein: I was looking around the app exchange, the ol' app exchange. Yeah, when were you doing this? Hey, you know, here and there. And you know there's a problem. There's a problem with chatter in multiple orgs. Okay. There's a problem. you know you want to do some chatter but you got a login in multiple orgs got a login as a customer in one org got a login in your own org yeah you just want to be able to do chatter and have it show up in both places maybe okay follow things in both places or follow like mentions or topics in both places. It's built on the Heroku platform. Okay. And you can use chatter to be in one place or the other and comment and like and click hashtags and things of that nature.

21:41 Jason Atwood: Basically you can basically have one interface to multiple shatter orgs? I believe that's the way it works. I've never used it.

Justin Edelstein: I'll say who it's by. It's by a company called Make Positive. Okay, they have a nice website which I was looking at it's called make positive Slash passport, okay, that's what this is But you know they essentially say if you have multiple Okay, so all I'm telling you okay, it's all I'm saying I'm saying I'm giving Yeah, I'm gonna say here's this pic. I think is interesting. I think it solves some problems for you. Oh your pick is homework Homework. That's great. It's what you're taking home punishment Yeah, okay Well, there's a 20-second video here that you can watch and then there's a minute and 30 video that you can watch So watch them both they'll take two minutes and you'll know what you're getting into here It's it's great. Look great. Look you wouldn't have known about it.

Justin Edelstein: You wouldn't have known about it had I not said it

Jason Atwood: No, and for those people out there banging their heads against the wall c I've picked Mint, the now Intuit owned online management software, where it proactively goes out and scrapes all your bank accounts and then does some budgeting for you and offers. the R R R R R R R R Where you can on your iPhone you can bring up your mints and look at what you have and see graphs. It does some really neat sort of auto, again it pulls in your data and auto does something with it. I actually was running a, I ran an internal workshop here. What is it called? Personal budgeting something. I found this one's called Mint Quick View and it's available for any Mac app store. And it is a menu icon that sits, you know, like in the millions over that

Justin Edelstein: Menu icon

Jason Atwood: Getting a lot of menu icons now because it basically shows your entire financial world. You can click on that and you can bring up your finances and you can flip through things and see like you're spending and see what's in your accounts and see transactions. So it really keeps you more in line with thinking about, mint really to say, oh, I remember my stuff. So it's called mint quick view. It's free. I mean the whole thing is free. You know, I was talking about whether I would, if I were starting today to track my finances, I've been using Quicken for forever, since 95 or something. If I were going to start today, would I use Quicken? I think I'd say no, I wouldn't use Quicken to start today. I use it because I've been using it for so long.

25:02 Jason Atwood: Because mint is such a good job and it's really ubiquitous. on your iPhone, has a words, does everything you could possibly want. So Mint QuickView for OSX, if you haven't tried it, it's free. If you haven't tried Mint, you should really try it. Now, are you a Mint user?

Justin Edelstein: Are you a active Mint user? I'm a passive Mint user, whereas I have all my accounts connected to it, but I don't, and I have alerts set up like, tell me when I'm spending more than X on certain categories. so I mean I use it. I don't say I log into it every day or anything like that. So I would say I'm more of a passive user. I have this app that you're talking about. I just opened it to look at it. And I have a high spending alert in the last 30 days. I've spent a little bit more on electronics and software than I usually do. But a lot of that can actually be explained by certain scenarios. Certain various different scenarios. Various different scenarios. But it's got everything in there. I think I'm missing a few accounts in there that make it like a full picture.

Justin Edelstein: And I had some problems early on, like when I started using mint and it didn't. It didn't log in right to certain accounts. It wasn't scraping right or whatever it was doing It wasn't doing right and I got very frustrated with it. So I just said ask through this and it's It's just not working right. Yeah But all in all I I like the idea of mint I always go back to it like every three months and Sarah Has this gotten any better? Can I do something about it? I won't say I really religiously use it or if it disappeared from my life, I wouldn't be one way or the other.

Jason Atwood: I think it's a good planning tool but it's a very good what happened tool. So where am I spending my money? Where are things going? I think for people who are kind of struggling with those.. sort of big picture things. It's very good. So try it out. Mint. Other things to try out in life. You can try going to blog.arcasinc.com. You can try following us at ArcaSync or Jason M. Atwood or just Edelstein on the Twitterverse. This Twitter thing I've heard. What is this thing you speak of? You can go to Facebook.com and slash ArcaSync and you could follow us there, like us there, and we'll post all of our blog posts and our podcast there as well. We're on Google+. We are definitely in the Dreamforce Portal now, so remember that we will post everything there as well.

Jason Atwood: So you don't have to follow us in all of these places, but wherever you feel comfortable. You like Twitter? Twitter good for you? Follow us on Twitter. If you think you don't want to do that, you want to be in the Dreamforce Portal, be in there too. Google Plus, for those people in the Google Plus world, that's great. We're also, the best place to really describe the podcast though, if you want to actually get it to come down to your machine if you're not using an Instacast. or something like that. Subscribe using a iTunes, which is a great place to still subscribe. We'd love it if you'd have to review. We're still looking to get a bunch more reviews. We got one the other day, but we'd love to see more. So... Instacast got better.

28:09 Jason Atwood: Oh yeah. So did podcasts. So did Apple Podcasts, came out with... It's a little bit better. Not still as good as Instacast. Instacast got. Got a couple nice little updates. Yeah, Hinstacast is really good. So are you re-picking my pick? I'm