Wearing Thin - Episode #189 of CloudFocus Weekly

Salesforce rebrands the Communities (we think) and goes all in on wearables as the impending Apple news hits the wires.

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Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:20 Jason Atwood: Do you want your customers? Well sign up now for the upcoming webinar entitled, Wowing the Customer with Salesforce for Service. It will be on September 9th, which is next week at Eastern Standard Time for all you international and or West Coast people. Go to brighttalk.com and just search for WOWING to register for it.

Justin Edelstein: Justin here who is Which is a very important job. And what else about it? I think that's about it. It'll be fun. It'll be a lot of fun. We're doing a dry run today in about an hour and a half. Okay. To get the tech down. It's a new tech for everybody. It also gets a new tech. Well it's the whole question and answer piece is in another console. It's like this thing you can mark things as a priority. You can mark them as already answered. It's very cool.

Jason Atwood: I'm gonna do a little, I'm gonna go off a little tiny rant. So we were just on a Salesforce, no.

Justin Edelstein: Don't rant, there's no reason.

Jason Atwood: No, that's so good. Actually it was funny. It was funny. Go ahead, do it. So we go on this Salesforce, I guess, webinar. is for Dreamforce sponsors. Yes, which we are. Yes, and I was announcing a new feature.

Justin Edelstein: Oh no, that's not our boot. That's our registration code. Oh man, I blew that. Try that again. I was seguing. Wait, wait, hold on. Wait,

Jason Atwood: Start over. Wait, let's get started. Alright, cut this out. Arkus took it out. So then just go ahead. It's already gone. Oh okay.

Justin Edelstein: So where are we in Dreamforce? Oh, booth N1032. Which is in the... It's in Moscone North. There you go. And for North, yeah, but people don't know that. And 1032. And if I want to save $100 off the $30,000 registration price, you can save $100 off $30,000 by typing in EC14-AR. ARK.

Jason Atwood: US Excellce and we, will be demoing our new product that is super duper see just spend an art we spend a half hour Or, that we're about to

Justin Edelstein: Like what it is sort of has something to do with by telling this story then?

Jason Atwood: No, I'm not going to tell that part of a little bit. Oh, but that's the best part. Oh, no, I'm going to. So anyways, this little, we're on this webinar. I was really going to make a little, you know, so we've said for years again, sales force, a little, you know, something a little sales force. I love you so much. But I think you guys are obsessed with decks. And so we get on this thing. And it's literally this it's a half an hour webinar. And it's five pictures, five deck or five slides of a deck. and they get on and they have someone intro it, who then for four seconds then hands it off to somebody else, who then kind of runs it, and at the end of it, again, they were showing something that'll be kind of new and cool inside the, at the booze and for special booze we'll get it, but I'm not going to tell you, we're going to get it.

03:39 Jason Atwood: How's that? We're getting it. It'll be something on our booth. Whatever this thing is,

Justin Edelstein: We're getting it and it's in 3D.

Jason Atwood: We were making fun of them because I said it's in 3D and we're like, do you need 3D glasses to see it? It's three dimensional.

Justin Edelstein: It's real. Because it's in real life.

Jason Atwood: It was funny. Anyway, I just thought it was funny. At the end of it, I was like, yeah. I don't know. I mean, I guess you could. I guess maybe you don't want to just send out, you know, a PDF with like, here's what it is and here's where it goes. And here's five questions.

Justin Edelstein: We know you're going to do that anyway, but I think it's nice to over communicate,

Jason Atwood: Personally. I think that's nice. It was a cool webinar. But our point was that it seems like it's like it's like it's like it's like it's like it's like it's like it's like it's like it's like it's like it's like it's like it's like it's like it's like it's

Justin Edelstein: Over four point five people to run to run the there's that three presenters and then I believe there

Jason Atwood: All right, so we did our dream force news we did our whatever We do not have a blog post to talk about this week. So for all you who don't like us outing our own blog post wares Go next week. Next week we'll come back. We have another winter 14 coming up next week. I have not read it, but it looks good. But we do two Salesforce things to talk about. We're going to talk about the rebranding of communities, and then we're going to talk about Salesforce Wear, which I guess is Salesforce getting into the wearables. Both these things have sort of like lasted the minute, so I don't have a ton on them, but I'll still sound. better talking about them than you. So let's go ahead. Lead me into this conversation.

Justin Edelstein: Well, I can't tell if this is a rebrand launch of a new product, but communities will be known as a new cloud. There's a new cloud. Salesforce one community cloud. Okay.

Jason Atwood: So does everybody in the world, I'm asking all the listeners, does everybody get that they have now basically everything is Salesforce One, that it's Salesforce One mobile, Salesforce One platform,

Justin Edelstein: Salesforce One community? Does everybody get that? This is the community cloud. It's the Salesforce One community cloud. Right.

Jason Atwood: So Salesforce One is becoming the... Prefit it's like the it's a salutation to everything you don't have a community cloud give the salesforce one community cloud You don't have a mobile you have salesforce one and mobile I don't know if it's just so they can I don't know it seems odd because it's salesforce.com releases salesforce one community cloud so there's one is kind of the I don't know.

Justin Edelstein: I guess this is a new platform and they just want to say it's a platform I guess and they a came you know with a release and in that there was some interesting stuff in there like around pricing which I never I don't really know what the price of the cloud starts at $500 per month and is generally available with new advances expected to be generally available in October 2014 that sounds like a date that sounds like so wait a second It starts at $500 a month.

Jason Atwood: I don't know what that means.

Justin Edelstein: I don't know. It's $500 for... who works with communities, I'm not sure what exactly you get for $500. We know the pricing of communities,

06:47 Jason Atwood: We have the documents, we've seen them, we've played around with them. They're usually based on users though. Logged in users or or volume right logging in. Well, he did that volume. It's it's it's logging in. See the logged in users or a volume of logged in users.

Justin Edelstein: Well, you can either buy users or you can buy logins. But which are different.

Jason Atwood: I get it. But users are logging in. Meaning, yes, you're not buying them to stay on for the full year. You're buying 3,000 to log in every month. It doesn't have to be the same 3,000. It could be a different 3,000.

Justin Edelstein: Well, that's kind of interesting. I feel like one of these is employee community, which is basically. What we know as the chatter plus license. not chatter only, which is what it shows up in the org as chatter. I don't know. Like accounts read only contacts read only chatter knowledge read only cases create read comment only 10 custom objects, dashboards, reports, answers, ideas, workflow,

Jason Atwood: Blah, blah, blah, blah. You know what I'd like to see? I'd like to see that's an interesting addition. I would see chatter is chatter free inside of a community.

Justin Edelstein: Yeah, I don't know. You're what I'm on. Yeah, you're blowing my mind with the licensing because honestly, there's been an actually this morning was don't be on. I know I don't like that.

Jason Atwood: This morning I was thinking about there's a product that you and I use a lot in our our building called building building link and I always think man I could rebuild this in Salesforce. Yeah, but for the licensing licensing licensing licensing is what stinks. Who knows how much building link costs. The building. The building. The building. The building. Not us. That's what it would be. Well, it costs us as owners of the building. Right. I'm just saying I could, you know, and there's the community aspect to it. There's the profiles of it. I'm like this could be rebuilt in Salesforce and have all the chatterness of it, the groups, the sharing. You build some custom objects to do some of the things. because they do a lot of file stuff. They post the notifications. Prepare requests, all that stuff.

Jason Atwood: Right, when your key gets taken out, your spare key gets sent you to an email, like, ooh, workflow email, or. And a mobile app,

Justin Edelstein: It can all be done. Right. I just was, then. Someone, there you go, someone has a product idea. Well, and I was thinking,

Jason Atwood: But then I thought, oh, it's a licensing thing that I think I wouldn't go build it.

Justin Edelstein: So anyway, I think. Thank you. You know, the employee community to me is the most interesting one because I don't quite understand the difference between this and like a chatter plus license, right? Except for the cases thing, which is interesting because you should be allowed to create some cases if you're an employee, that's a good thing to do, right? So it'll be interesting to see how that goes. And if they have access to actual Salesforce or if they're in just the community. So if their chatter is. in the community version of chatter or in the real orgs version of chatter. And then where do customer groups go from here? They probably disappear at some point. Very intriguing. Very intriguing with the Salesforce 1 Community Cloud platform. Clearly, there'll be more Dreamforce on this. I think this feels like a lead up to Dreamforce.

09:56 Jason Atwood: Remember all of us who were using the chatter app last year, like in July and August, and we're going, God, they keep putting all these features into it. Look, you can do this, you can read, you can do this, you can do that. Create stuff from it. We didn't get it.

Justin Edelstein: It was Salesforce 1 mobile. Salesforce 1 mobile. That just happened. It just happened. Alright, next up,

Jason Atwood: The things that are just happening, Salesforce continues to drive wearable innovations. Yes,

Justin Edelstein: This was an article on ZDNet that I found.

Jason Atwood: So Salesforce is... Talk about 1996 wanting its new source back.

Justin Edelstein: ZDNet. So Salesforce has offered an update on its Salesforce wear offering which is I guess I'm gonna go ahead and guess an SDK for building applications on wearables. So wearables include those devices that you, you know, the Samsung Gear, Google Glass. Fitbit, Nike Plus. Those are not supported. They support... They support 11 devices. So there's... Samsung Gear, Google Glass, Moto 360. Myo and Bionym I'm gonna screw this up. I'm actually looking at the video. Okay of them on the pebble It's kind of cool. They're gonna continue to expand their portfolio of supported devices as people ask for more stuff, right. And they're trying to beat or get their way into this market so that they can become... a platform for building things on these devices much like Android has become a platform for mobile phones and mobile devices and tablets.

Justin Edelstein: So I find this interesting just because it's Salesforce related. I'm not the biggest wearable person. I don't have a wearable. I have not invested in a wearable just yet. And I thought that this would be Just an interesting conversation point because you have had the wearables. You've used the wearables. We've dabbled in the wearables before, but where do we see wearables in general, like in the workplace? Cause that's, I don't think of Salesforce as a fitbit consumer thing. I think of it as more of a Use Salesforce at work thing so this I Don't really I don't quite get it like is this a way to go into the consumer space is this I? I don't I think licensing always gets in my head, and it just screws the whole thing take take take hey This is not exclusive podcast screws.

12:56 Justin Edelstein: Yeah screws up like that's not. That's not bad.

Jason Atwood: Okay. All right, whatever. Why don't you keep saying it?

Justin Edelstein: Anyway, I could have said way worse.

Jason Atwood: Yeah. Mucks the whole thing up. There you go. Oh good. It rhymes with screws.

Justin Edelstein: Here, the messes the whole thing up. You're so good. You have to take so many things out in post.

Jason Atwood: So many things have to come out post. So. Okay, so let's talk a few things. I'm actually, I'm a little distracted because I'm watching the video of Salesforce. Because the Salesforce wear on Pebble. And the reason I'm doing that is because I own a Pebble. You do own a Pebble, which your daughter throws around the apartment. No, no, no. She has her own Pebble now. Oh, she does? Yeah. She likes it. Well, we got her a gift. Actually, funny story. I got her a gift. Where'd you find this video, by the way? It's on there, it's on salesforce, developer.com, developer.salesforce.com slash where, if you scroll down to the Pebble video. You watch that while I tell a story about Pebble. So I, I got her a Kickstarter project, which was a wearable computer, not in this normal sense, but it was called Stormfly.

Jason Atwood: And you could put it on your thing, on your wrist, and then you could plug it into a computer. And you could boot up like your own computer, basically, it was a basically computer on a USB but you know in a wrist. So I got it for her because she wants her own computer but we don't want to give her her own computer. We don't think she deserves it or needs it. So, but the actual, it's a Kickstarter fail because it was funded. They could never produce them. They, or they did produce them but they didn't work. They had a huge flaw in them. So I got one of the ones that didn't work. I didn't know that. I gave it to my daughter. She... gets this gift for her birthday and she's like, oh, but it doesn't, and I tried to do it with her.

Jason Atwood: We tried to boot up. It doesn't work. So she was so excited about the idea of having this computer kind of semi computer on her risk. And I felt so bad because I'd given her a dud of a product that went out of business. And she had had my pebble cause I don't really use my pebble, but now with this developer Overpack, maybe I will. I said, all right, I'll get you a pebble so you can, you know, one of the new colored ones and you can have a pebble. She loves it. You can download stuff. She connects it up and she's, she's kind of a geek. Like I'm kind of happy because she's kind of a geek and I feel like, you know, if anybody's going to rule the world, it's going to be blonde hair, blue eyed geeks.

Jason Atwood: Like, you know, she's gonna, if she actually becomes a good geek, I could see her standing up next to Marc Benioff's son in 30 years, being like, yes, well when I, I started... geeks and g in whatever and I now run a multi-billion dollar company anyway so so I have pebble I do have tons of wearables now I would say I've gone from a ton of wearables down to less wearables because of the iPhone the new iPhone whatever where's s see where is s it has the motion detector thing and so I use an app that we've I've made a pic of the week for me called funny enough Argus, A-R-G-U-S, which uses the motion detector in your, you know, in the app. You just keep it on you and it tracks all your steps and tracks all your things and you can track other things in it.

16:00 Jason Atwood: I talked about how it, you know, you can, it interfaces with other things for, you know, like your heartbeat, whatever. Obviously, this is where the world is going in terms of wearables, fitness, right? HealthKit is coming out with IOS next week. Hey, there's what we can talk about next week, the new Apple announcements. I'm all in. Now, what Salesforce is doing? Again, in this little video, if I've given you enough time to watch it. Thank you. It shows them basic., I'm not impressed really. It shows them from your phone, controlling Salesforce 1 and seeing opportunities, whatever. I think that's where the kind of, it becomes like, well what, if I have this with me all the time,

Justin Edelstein: What do I want to have on my phone? I don't want it on my wrist. It's literally an inch.

Jason Atwood: It's not a lot of information.

Justin Edelstein: So what? I have 15 leads to convert and you're telling me on my wrist. That's a lot of work to do on my wrist.

Jason Atwood: Well this is, I think this is, maybe this is getting back to our first conversation, which is that there's a push in Salesforce and it started last year with Salesforce 1 and I think actually Tim Cook of Apple has said that he says I can run my entire company on my iPad. I do all my work on my iPad. Mark Benny off, aye. That's all I do on my iPhone.

Justin Edelstein: And maybe this is where wearables and mobile is going. Oh, this is a bit of a... When you're like Mark Benioff, you probably could run, you know... Tim Cook? Tim Cook could probably run Apple from an iPad. He probably could. Really? Oi! Why? I don't think he's doing a lot of work. I think he's answering a lot of emails and I think he's looking at a lot of presentations. Then you are, then you are, then I'm gonna call up Tim Cook tomorrow and say- He's got designers and engineers to do that. He's making decisions. He's probably sitting in a conference room 90% of the day.

Jason Atwood: So he sits on his iPad. Right, so he actually runs business on his iPad.

Justin Edelstein: Okay, fine. I think Marc Benioff could do the same. He's not in there building the next generation of Salesforce user interface. But it might be sent some screenshots. Hey, do you like these? Vote on these and chatter feed poll. Yes. No, maybe I guess I mean These guys Like that's coulda could have manager Nicely could have product manager do their job from their phone? No. No, they don't. They definitely, they definitely couldn't.

Jason Atwood: So I'm fascinated from wearables in more of a health. And again, we've talked about, did you talk about sense? Not really wearable, but kind of, you're putting on your pillow.

Justin Edelstein: Your first, your first Kickstarter. Fwaray. No, I've had a Kickstarter before, but my first Fwaray into health. Whatever. Wearables. sleep monitoring. I think it's fascinating. I mean, I guess I use the way, I mean when I run, I use Runkeeper,

19:08 Jason Atwood: Which is a, is a a wearable. Yes, it's wearable.

Justin Edelstein: It's my it's my phone strapped to my arm,

Jason Atwood: Right? If you're looking at who wants to rule this market and again next week as a Tuesday they're gonna, Apple has a big announcement, we're gonna maybe hear the new iPhones, we might be here mobile payments, we might hear what really is behind it and everybody has this prediction. Everybody has the new iWatch, which is, you know, again getting into the more wearable. I think here's where wearables become interesting. This is the only case for me, voice and to control things. So I've told you that I think like we're so close away from our, you know, home automation is getting huge. Always in the car, you can have Hey Siri or whatever where where Siri's kind of always listening. That's in the new iOS 8. You can say, Hey Siri, call Justin on his mobile.

Jason Atwood: And and But now, you walk, you're walking down the hall towards your apartment, and instead of going into your phone, and grabbing your phone, and in going into the thing, and turning on whatever you go, Hey, Siri, turn on the lights in my house, and it's not because you've changed the world, and everything has a microphone, it's C.- it's because you're wearing a. and then she connects to your and then tells your house to turn on all the lights. That's more wearables are going. This is gonna be a small little interface

Justin Edelstein: We're not doing a great job of bringing this into the enterprise. Enterprise scenarios I think are just... So like where's salesforce playing here? Well,

Jason Atwood: I think probably more notification stuff than they are. anywhere else. chatter notifications on your pe a mobile device crazy, I'm walking down the street with my Google glass right and I look at somebody they now have mood recognition in Google glass I want a Google glass I don't I kind of do they look so terrible I don't care what they look like I don't care If I can invisible, just literally embed it into my eye. But okay, I'm walking down the street and I see you and it recognizes your face and looks you up in Salesforce and pulls up your Salesforce record, kind of like in Sherlock, right, the show. Oh, yeah. Yeah, yeah. It in Mind. My mind palace. But it's your Salesforce. All your data is in there. I see everything about you.

Jason Atwood: I see all the stuff. I think you get there and then you get voice recognition where I can write stuff into it. You know, Mark, you know, close out that opportunity is closed, lost, put close reason as, you know, whatever. And it's just doing it for you. Thank you, Mike Palace. Yes. So that's where I think it's going. And this is kind of cool. Again, it's just it's more of just I think this is just them showing off their APIs. Here's my APIs and look what you can do. Probably what it is mostly. But they've actually this page, this they've.

22:30 Justin Edelstein: You know, they put some effort in there. They put some effort in there, some videos and stuff. So before we get to the picks of the week. EAs. We have already talked about Dreamforce and how we're exhibiting. But why don't we give the fans of CloudFocus Weekly a little something to look forward to.

Jason Atwood: So last year... I already mentioned it. What? What are you gonna say? Oh, that! Sorry, go ahead.

Justin Edelstein: You didn't mention it, but I'm gonna mention it. So, last year, if you were there, you watched us, perhaps. Perhaps. podcast from the podcast studio at the Community Zone.

Jason Atwood: Right. The Salesforce One Community Zone's at cloud. Right. This year...

Justin Edelstein: You can not only watch closer to Dreamforce, but we'll be it's it looking it's like we'll be podcasting Monday, Tuesday, and Wednesday Yes at Dreamforce in the admin. Zone will tell you exactly where that is as we get closer and You'll be able to hear us as we're doing the podcast live So that doesn't mean we don't want you to download the episode If you listen to the whole thing already, you just don't have to listen to it again. Right. But you do have to download it still. And most likely, we will have some swag with us. Yes, we'll definitely be like giving things away. I want to throw things at people. Okay, well the stuff we're getting from swag is... Well like very like light. Oh, we can actually do this. Yeah, I want to like throw soft things at people, and I want them to scream and yell, and me, me, me, me, and I want to throw them at them, just like when you're at a football game.

Justin Edelstein: Because it's so cool. Here comes the flight connection!

Jason Atwood: Two of the others might hurt to We're going to have three nice pieces of swag that I think people who listen to this podcast are going to want to come get.

Justin Edelstein: So next time on the podcast, we're going to focus on Apple. Yeah.

Jason Atwood: Well, we have to maybe I'll make people vote. So we have to think, yeah, I think we'll focus on Apple, but maybe two times out, although we're getting close to Dreamforce and we might have a lot of Dreamforce I've talked about. But we're thinking about maybe doing a... a rehash.

25:45 Justin Edelstein: A streaming TV rehash. Part two or 2014 edition. We watched so much streaming television.

Jason Atwood: Yeah, basically everything streaming nowadays. so, but yes, maybe we'll do our top 10 picks of new TV. Meaning nothing new that we've already done. So that takes 20 things off the table. That's right. 20 and it can't. Anything we pick, we can't pick again. and then do a top 10 of like the TV we've been watching. Everybody really liked that episode. We get a lot of people say, I've had people come say, I heard that TV, you know, someone talked me about it. I went and I listened to it. It was a lot of fun and then I just kept listening because whatever.

Justin Edelstein: Because you subscribe and you're lazy and you don't want unsubscribing. All right, let's do the quickest. Let's do the quickest picks of the week. All right, so you know what's funny? Someone sent me this pick. Does not sound quick. Someone Someone sent me this pic Yes Paul, thank you Sent me this I was like, that thing looks cool And lo and behold it was the same thing that Paul had sent me So thanks Paul Really for the iPhone, okay? It's kind of like a launch pad for all the different ways that you communicate on your phone so iMessage or messages email FaceTime phone, WhatsApp, it has a tie into third party apps. So WhatsApp, and it, allows you to in folders, put people in groups and with like one click, kick off an email to everyone in that group.

Justin Edelstein: Or kick off a mess, a mess, iMessage, a group iMessage to everyone in that group. So it's kind of like a launching pad for messaging and communicating within the iPhone and all your contacts that you have on your iPhone. You can just launch like new message from inside of it to anybody. Fine that's whatever it's probably quicker to just go to message say new. But when you have a group of people that you're constantly communicating with... It might be nice to have one click boom and you have a group message off and away it goes or group email Often way it goes same thing with whatsapp and so on and so forth. So it's free. It's from a company called contrast It's just an interesting and different way of like they tile it out a different user interface for looking at ways of Communicating on the iPhone something I would already own but it's free.

Justin Edelstein: So you really want to try it. Yeah, it's like a Try it see if you like it. It's interesting. It's a different way of looking at things. What's yours? It's one of things you have to think

Jason Atwood: About though like you think I have content. I have contact center Oh, let me go use that. Yes, it's not super like You know built into the right operating system is free and it's coming out of my alright, so I have a new one I have a bunch. I just picked this one because I've I started using it and I've kind of been using it a little bit. I'm kind of fascinated by the industry. So there's a whole new thing about brain training now that people get older but you can train your brain. You can keep it fit. You can do things with it. And so there's been a K of apps and there's some that are like very expensive. And I think you've probably heard even ads for ones on Sirius and whatever saying like you know, train your brain with this or that.

29:21 Jason Atwood: So this one came out the other day and I was like, oh, let me give it a shot. And really the theory was, you know, I trained my body. I'm running and doing this and I go to the gym and work out. I work out. I can tell. Yeah. And, but I was like, you know, training your brain. What a kind of interesting concept. I read a bunch of, I downloaded this app and then I read a bunch of scientific articles about it. That's it. And it doesn't seem like there's any proof that this really works. It proved that you can come good at the games, but not that it really makes your brain stronger. But anyway, this one's called Elevate. That's not the one that I've heard of. No, I know. That's why I'm picking it.

Jason Atwood: I'm giving you something you haven't heard of. It's called Elevate. It's free, although there is a subscription one in it. it. It basically has a daily set of games that focus on a couple of different things, reading and comprehension and whatever. And they are, they're not necessarily game games because they're about vocabulary, they're about reading comprehension. There's one where it stacks a bunch of like things you have to read quickly and then ask you a couple questions. Oh, I'm so bad at that. Yeah, and it so I've kind of done it, you know, it does the daily reminder, hey, you should go try elevate today. So I've kind of done it for like, get out of my face. I don't want to play a week. It's really quick. Are you smarter now than you were three weeks ago?

Jason Atwood: Well, I think you know, it has all the graphs and stuff to see if you're better. Anyway, as I am with all these electronic things, I'm fascinated by the like the progress and the tracking and like, oh, well, I've gotten better at this. I mean, I do typing still. I still do typing games every couple of weeks to improve my typing. So anyway, I'm picking Elevate. It's called Elevate Brain Training. It's on the iOS. It's probably anywhere else. It's free. There is a subscription that's like $49 a year. Don't think I would buy that. But the free games are OK. Do the free. Add supported. That's weak. That's it. That's weak. I was thinking next week. That's a weak pick. All right. That's it. Follow at Just, Edelstein follow, Jason Atwood, ArcaSync, Facebook.com slash ArcaSync, Success Community Group.

Jason Atwood: There's a CloudFocus Weekly podcast group. There's been some chatter in there. We love that. Thank you. Tell us who you're listening. Go to Stitcher, go to iTunes, leave us reviews. We love that. Follow us everywhere. This is Justin and Jason saying, enjoy those cloudy. days.

Justin Edelstein: You