Anniversary & Apple - Episode #316 of CloudFocus Weekly
We cover the big week of Apple announcements from products to software (oh and celebrate the Arkus 10th anniversary).
Auto-generated transcript: words and speaker labels may contain errors. Created from the original episode audio with speech recognition and automatic speaker detection; timestamps every few minutes.
00:11 Jason Atwood: This is the 316.5 episode of CloudFocus Weekly for the third week of September 2020. This episode is titled Anniversary in Apple. CloudFocus Weekly is brought to you by Arkus, us. And we are hiring. If you're a Salesforce consultant and want to be part of a unique and growing company, send your resume to careers at arkusinc.com or go to arkusinc.com slash careers, and there's a lot to read there. I'm your host, Jason Atwood, and joining me second time this morning is co-host, Justin Edelstein. Justin, how are you doing again? I'm doing great.
Justin Edelstein: Quickly though, on the hiring, if you're interested, like Jason said, please send us an email at careers at archisinc.com. But like, do us a favor, if you've already accepted another position, please don't. Because honestly, that's annoying. I got to be honest, we're trying to recruit here and I'm trying to be real nice about it. But if you've just accepted another position, maybe don't send your resume to us and have us reach out to you and talk to you for you to just tell us that you've just accepted another position. Oh, okay. I hear a little, it's a waste of everyone's time. Okay. If you've accepted another position recently or like yesterday, no reason to look for another job. That's really unhappy after one day. All right. Okay, let's talk.
Jason Atwood: All right, so we have a double agenda today. We have a lost episode, so seven minutes of us bantering will forever be lost because of technical difficulties as we learn to go remote on our podcast here. So we got two things to talk about. We have, first and foremost, we'll talk about the Apple announcements in a second or two. First and foremost, Arkus, the parent company of Arkus Incorporated and Prestige Worldwide celebrated its 10th anniversary on September 1st 2020 and that's cool. Do we just become best friends? We just became best friends. No, no power tools. Did you touch my jump set?
Justin Edelstein: I did not. I mean, I'm happy to go do karate with you in the garage though.
Jason Atwood: So we, yeah, so, you know, it's fun that we were in our first episode about this, we were bantering. So much better than this episode. That was a way better episode. So much better. Like you should listen to that episode if you could find. It's mostly me. It's mostly cocaine. Can you catch some more cocaine, please? Oh, no, don't worry about it. It's mostly cocaine. So So we, yeah, so Arkus celebrates 10th anniversary and similarly on really within, well, I know, within 10 days, we also celebrate our 500th client. Super cool, very proud of everybody at Arkus and all the work that's gone into it. The three of us starting this so many years ago, well, I think a decade ago and now celebrating, it feels both like a short period of time and also like a long time.
03:20 Jason Atwood: And here we are still here, stuff. We were that we did pick November 1st, or sorry, September 1st, because it's when we got our office, our blog posts, and you look at the podcast, and you see that there's blog posts and podcasts before this date. And you're like, well, that doesn't make sense. Yeah, just ignore that. We did pick a date. There are many, many dates, we have like five dates listing dates, filing, you know, with the government So we just figured the more significant date was us getting an office and sort of getting an address at 1551 Broadway to start. 1501. Is it 1501? 1501. Come on. We lost that in the trivia contest. So we also rebranded a little bit in terms of our logo. So after 10 years, our logo, while we love it so, you know, when you pay $149 for a logo, So you get $149 worth of logo and that
Justin Edelstein: Is one of the best investments we've ever made in 10 years, 149 bucks. I mean, 14, 14, 14, 99, a year, it's going to return on that. Really good.
Jason Atwood: Nice job. So we actually kicked off the project last year in September, I think, to, to start the process of, of looking at the logo rebrand and there's a whole thing up, I don't know who's listening to this, capture this, I'd like to do like a why we did it and like how we did it. But the basics were, there's kind of two types of logo rebrand. There's like the massive shift where you just, you know, the whole thing changes completely. And then there's the small sort of like evolutionary. And, you know, you and I are big fans of the terrible New York fighting jets. And they did one recently where they did evolutionary where if you look at the two logos side by side, you're like, oh, I see it. But if you just flash the logo, you might not see it.
Jason Atwood: So that's kind of what we thought, you know, it's like cleaning it up, making it easier. We re we did some font things. We did a little stuff, but we think it's, it's a little more modern.
Justin Edelstein: Yeah, a little more sleek. It's also, you know, while we're talking about it's a little easier to get like printed on things, right? It's just a little bit cleaner with the cleaner lines and less colors and things like that do do on our website so if you do go to Arca sync calm there is a new tab at the top called celebrate celebrate and you can go ahead and click on that celebrate tab and check out all the fun stuff that we've put out there we've really tried to capture what Arkus is all about and what we've been all about over the last 10 years. We've got some great quotes from some of our partners and some of our clients that are up there to talk about some of the things that we've done and highlight some of those things.
06:25 Jason Atwood: There is actually the two logos side by side, which is great because you can see what we're doing. I have already gotten the new ogos like a tennis ball. So thank you for that, thank you for that.
Justin Edelstein: Nobody has made any comments to me about it.
Jason Atwood: Anyway, so that's the 10th anniversary. Awesome, congrats to everybody. Again, everybody, past and future, right? Everybody's worked at Arkus and still working at Arkus and maybe who will work at Arkus. Crews at arkusinc.com. All right, in other really fun news this week was the second of the Apple virtual announcements. So obviously in our world of COVID, we don't do in-person announcements anymore. So Apple did its very slick, like produced announcement, which for some reason I had a couple of people, someone hit me up. Well, an intern that shall not be named hit me up the other day. It's like, oh, I didn't like it. It's the worst one ever. I'm like, that's what every Apple person says every single time. it's the worst one ever. But it's very slick. I mean, it was a very slick announcement, meaning just edited and, you know, not no people coming in and off a stage.
Jason Atwood: And so it's, it's, it just feels very produced. But I thought it was nice. I actually, I thought the quality was great. I actually watched it on Apple TV for the first time I watched it in a big screen and quality was great. And I thought they they do what they do well, which is to show you stuff. But this time instead of having a screen and a person in in front of it, they could cut to other stuff. I thought a little bit better. So anyway, we'll go from like, we'll just talk about some of the announcements. There's a lot that happened this week because they also released the whole new suite of software, which has a lot of stuff, but let's just talk the big stuff. We'll go from like maybe least important down to most important.
Jason Atwood: So from least important, the Apple, the iPad, and there's too many iPads now. I will tell you, I went back here. There's a lot of, a lot of traces there.
Justin Edelstein: There's too many. There's there's really fun. You can spend you can spend anywhere from $300 to like $1300 on an iPad.
Jason Atwood: You really can. And, you know, anywhere from the mini but the main iPad, the one they call the iPad with the one I think everybody buys and puts in schools and stuff that got an upgrade with a new chip. Okay, new chip knew this new that, you know, we took the whole thing, no more Johnny I've. So we don't have his. I know. So disappointing.
Justin Edelstein: They need to hire a Johnny Ive impersonator just to do Johnny Ive videos.
Jason Atwood: Well, see, funny, like, so we were thinking about doing another episode type in one of these weeks when we don't do, when we don't record, about a certain company. And anyway, so I watched another presentation the other day from, and it was, it was so Apple. Like, you could just see they just copied Apple so much, but they didn't do it as well. And you could just tell they like missed on some things and but when they spent about five minutes This wasn't Apple's another company when they spend like five minutes discussing how the color the interior colors Matched the different areas of California. Yeah,
09:38 Justin Edelstein: That's Johnny.
Jason Atwood: I've right there, baby Anyway, all right, so then then they announced the new old iPad So that's terrible. Let's do the new one, the new iPad air. So that's the smaller sleeker. Although I looked at the iPad pro to air trying to even figure out what the difference was. And it was super minor. I own an air.
Justin Edelstein: Yeah, the previous I did not this, this one was just announced to the one they announced last year because I generally buy an iPad every two years.
Jason Atwood: I'm well, if your iPad died six months ago, it's funny when your iPad dies and you don't go out and replace it immediately, you then just so get used to just not having it.
Justin Edelstein: Totally agree, that happened to me and I went without an iPad for maybe a year. And I said, I don't need that. And you were like, no, I love it. And I still love it. I'm like, okay, well. So you convinced me to buy one? So now you convinced me. Now I'm gonna convince you, exactly. So it is one of those things when you get a new one. First of all, it's a new choice you play with it Of course, and then you fall back in love with it. It's like, oh, this is like my computer that I, I don't want my
Jason Atwood: Time, I went, you know, there's some features in there that's like always on display that came out last year, little other chip in it. But this is four of them so far. So for this, I'm still wearing series one and series three.
Justin Edelstein: Yeah, it's gonna skip a year on the watch and watch stupid watch every year. And then, you know, my hip surgery last year, I just decided to skip that one. But I think I'm going to get back on the onto the series six here because it it's got quite a few things that are interesting. So why don't you give us the rundown? I'm like, wow, this thing came a long way.
12:44 Jason Atwood: Yeah, I mean, I think it's really interesting. Again, you could go look this up and whatever there's colors and there's new bands and all we can all get excited about the product which makes me happy. But really where the doubling down is on fitness and health, and obviously in this world of COVID, I've had a couple friends, actually that intern that shall not be named went out and bought a oxygen monitor because looking at your blood oxygen is a way to look at your fitness and measure it and to know it over time and to be able to cut things off at the past. So years ago they announced heart rate, obviously forever, I think two years ago they announced EKG, which monitors, you know, erratic heart rate.- so if something happens and legitimately people Rives have changed obviously about all the health features which are are fun, you know, the stand goals and the things and the competition.
Jason Atwood: That's great. Adding in blood oxygen monitoring, which is now built into the watch. It uses a series of lights and it takes 15 seconds. It goes into your skin, and then tells you what percentage of blood oxygen you have this is just added to it so I'm fascinated a by it and I'm excited to add it to my monitor I love that I've gone to my doctor and I a a look at my, look at my, here's my weight over time
15:48 Justin Edelstein: I've been wearing the watch because it's actually I'm
Jason Atwood: Surprised you didn't just I'm surprised you didn't keep it on and says hey do you hit your goal? but it also lowers your goal automatically and
Justin Edelstein: Lowers it to like this super low thing that even still like I wasn't hitting so not able to really move it's just like standing and walking So, it was just depressing to see and I just didn't want to get alerted and like stand and find whatever. Oh, here's your 2000 steps today. Thanks. So, regardless, I took it off and have not put it back on, because I do use it primarily as what you're talking about like an activity trucker slash health, you know, health device and what time is it. And I've kind of replaced it with an Aura ring to do the sleep tracking, which is coming to the watch, which you didn't even mention. Well, because it's software, because I was going to wait till software. That's not a hardware thing. I didn't know there was a whole new section to this of software, but okay, fine.
Justin Edelstein: That's that's what I use this ring for and it also does a handful of those vitals along along with it. So I'm interested to see if I don't know, maybe they can like talk to each other. The ring does talk to Apple Health. So it does feed that data into Apple Health. I wonder if two things are trying to feed in the same one thing like which one wins. We'll see. Will I keep wearing this ring? Don't know.
Jason Atwood: We will see what happens. Yeah, the sleep that you had me interested in the in the ring for the sleep tracking you and I have tried sleep tracking. Oh, my gosh We've tried this for four or five years sleep
Justin Edelstein: Tracking
Jason Atwood: From a from a health standpoint and I'm not a doctor nor I play one on TV, but from the years of paying attention to this and And monitoring things but sleep is extremely important And I think people underestimate how important your sleep is To your overall health to your fitness level to your heart to your brain activity to your productivity like everything So we've tried, we've had devices, we've been a Kickstarter, we did, you know, we had that one with the orb thing that was next to you with the pills and all that. And I've been waiting.
Justin Edelstein: Oh, chill out. Pills meaning things you connect to, not things you take, things that you connect to a pillowcase.
Jason Atwood: Yeah, and that was great. I remember that used to measure both my activity, but in my pillowcase and so like- That was weird. Two pillows, two more. So this is now- We also did air quality.
Justin Edelstein: Noise. Yeah, things like that.
Jason Atwood: So air quality will be something that it would be nice to know. Again, that is something that other devices in my house all feed into my home kid like so I can see air quality and temperature of my room. But it will be really interesting. So it's coming out in the new OS, which is out today for the watch. And the way it works is it works with the bedtime app. So it basically hey, it's time for you to bed. Here's your watch at this percentage. So it's either going to say, look, you're not going to make it through the night, right? Or, so you better charge it up. And I would say that's the new Apple Watch Series 6 I think can charge, like within an hour, it can charge the whole thing. So it's really fast charging.
19:06 Jason Atwood: But the idea is, it'll tell you, look, you've got 42% left in your battery. You gotta charge it up to 30 before you go to bed. And then when you wake up, it does the same thing. You've got 5% left, whatever. But it obviously goes into sleep mode. The light doesn't come on. If you've ever worn your watch overnight, every time you turn over, it's like, oh, light in my face. So it does that. that it obviously keeps notifications off and then also does alarms, waking up alarms. All right, a couple of other things, again, so many announcements. I think three that I'd, let's just hit on that I think are interesting, but one that we're both, well, Apple One, well, Apple One, which is a the bundling now, so they're bundling music, TV.
Justin Edelstein: Are they gonna make this easy, honestly? Because I feel like I pay Apple for six different things all the time and I know I'm double paying them for something. Are they gonna actually make this easy so that I can just really simply pull it all together?
Jason Atwood: But there's, and there's three different plans and one of them includes everything they do and, you know, with family and you will save money. I already looked and I would save money on it. And then you're gonna get, which is why this is bundling because I now have another service on top of it. Right, so we have TV, we have arcade, We've included it in something else. Oh, okay, I'll use news, but Fitness Plus. So here's the shot across the bow for to everybody doing remote, whatever. It syncs up with your watch. So your watch and your heart rate and all that's now on your screens. So it could be your Apple TV, it could be your iPad and they're gonna do original content, not live but original content weekly. So there'll be new stuff in like 10 different fitness categories.
Jason Atwood: I think there's dance, there's spin, there's aerobics, there's strength, there's meditation, there's stretching, yoga, for $9.99 a month across your entire family, which is, I mean, again, that's sort I'm slamming others. And then device and agnostic, right? So they're not saying you need to have a $3,000 or $2,000 bike. You don't need to have a, whatever, a mirror you see in the mirror device. It's like, look, use the devices you already have. You have an Apple TV with a computer, you have a computer, you have a iPad you can put in front of you, you can go anywhere with it. So, and I know you use Peloton and you have Peloton service and have done tons of this stuff with just like your iPad in front of you, like done, done stretching, whatever.
Jason Atwood: So I actually like to hear your thoughts on.
Justin Edelstein: Yeah, I mean, I don't, I haven't seen, so I haven't seen this announcement. So we're talking about it. I haven't seen it. Yeah, I know. I'm terrible prepare. So I don't know what's coming in Apple fitness plus, I'll say I've been a big Peloton user for a handful of years now, it's going to take Apple a really long time to catch up to what Peloton has done because it's more than just content. It's a community. You get to know the instructors really kind of well. You get to know like what you're into and what you're not into. There's a whole social component that Apple has never gotten right ever. Like they've tried for years and they failed on every attempt at being social. Hold on.
22:20 Jason Atwood: Wait, wait, let me just counterpoint to that. Go on. No, I I still with our trainer slash friend, I have your competitions going on Apple. Apple Fitness competition.
Justin Edelstein: That's their like, okay, fine. It's 4% adoption on that social thing. Perfect. Awesome. Again, I think they have a long way to go in figuring this out. You know, You've got a company in Peloton, somewhat mature. That's been around for a while. You've got Nordic track that's getting into this. It's been around and it's like pretty mature. And I do think that the hardware connection for certain things is very valuable. Like if you want to take a spin class, you want to be on a Peloton bike or the SoulCycle version of it. You don't want just a random spin bike with an Apple fitness plus instructor or just telling you what to do. It's my opinion, I haven't tried it. I just know how immersive the experience is on Peloton and how interesting you just feel like you're in the room with the person and the numbers are dialed in and everything is all there for you.
Justin Edelstein: And it integrates with the watch and it integrates with all the other stuff. And they have an Apple TV app. The price point's the thing, I guess. Peloton being a little bit expensive and also not being hardware-dependent though. You can use a Peloton app wherever, and it's $20 a month, not $10 a month. So that's the big, I guess, differentiator. It's $10 more, but I think, for now, Peloton's pumping out a bunch more content every day on all sorts of different, like stretching, yoga, fitness, da da da da, boot camps, mixing them together now with the new bike plus you can mix a spin class plus a boot camp because the screen will spin and you can do all sorts of weird funky stuff. So I think that there's still an advantage to having the hardware and the software together just like Apple would probably say, hardware plus software, we win.
Jason Atwood: But their hardware but their hardware is is on your wrist. And I think that's where and that's where I'm on a bike. Right. To get away from a $2,000 bike to a $300 watch, which already, you know, where's your bike? Where's your bike?
Justin Edelstein: Where's your bike? If you want to exercise on a bike?
Jason Atwood: Where's your bike? But that's all it's behind me. You can see it. You need a spin bike if you want to actually spin. Not true, first of all, but again, I don't think they're going to take away Peloton users. No, Peloton users are, they're psychotic. I mean, and I've been a Peloton user, like I like Peloton, but I've never been the, you know, four or five times a week, you know, going insane. I use it for a training for, for triathlons. But so to me, that's like, oh, that's a nice slice. But the other stuff, like, oh, you're gonna throw in a yoga class, you're gonna throw in a strength class, you're gonna throw in a meditation class, you're gonna throw in a stretching class. And I know, that's all that Peloton does, but that's like, the main thing is the bike, right?
25:34 Jason Atwood: Is the bike passes?
Justin Edelstein: Their main thing is well, no, their main thing is fitness. They have hardware, like a treadmill, and a bike that facilitate that indoor gym experience for a an individual, a person in their home. If you're in your home, and you want to go for a run indoors, you need a treadmill. Okay, just run in place. That's but you don't need a Peloton treadmill. No, you don't need a Peloton treadmill. I agree, but the experience is better if you are using a Peloton treadmill and the Peloton app. So some other things, let me just do some other things. We've got to wrap this up. So let's, you can add some more stuff. Go ahead.
Jason Atwood: Well, let's keep going on the fitness thing and then we'll, cause we'll get there's, we kind of covered the main stuff. Just other stuff that I think they're kind of interesting bundling Apple music into it, meaning all the playlists, All the stuff comes from Apple Music, you can you can hit them put them on your phone for later. Oh, I love that playlist. Let me that's that's all built into Peloton too.
Justin Edelstein: You can get into Apple Music from pens modify either one your choice. I mean, I'm trying to like refute this because like I know the peloton app and how good it is and like you can totally do all this stuff with pelotonUTF. And Apple is going to come in, they'll pick a part snag it, the easy stuff, but I think more hardcore people are going to, hardcore people are the other way.
Jason Atwood: Peloton, hardcore people never leave Peloton, but that's never, that's never Apple. Apple's market, right? Apple market.
Justin Edelstein: I rather sell entry level, let's get people into
Jason Atwood: 500 million people than and million people right, which is that's, that's what they want to do. So All right, cool.
Justin Edelstein: The only other thing And this is like the back to school thing that, you know, or normally Basically the the air doesn't have a button. So the air is like a big iPhone without a button and it doesn't have face ID either though. It has this like you put your finger I guess in
Jason Atwood: A particular
Justin Edelstein: Corner or so it's on hit me doesn't work when you're wearing a mask. You're out there, you're trying to use Apple Pay on a thing and you get a mask on, it just doesn't work.
28:48 Jason Atwood: So this is an iPhone 11, that's a side phone 11. You can imagine that that side button would then include Touch ID. Yeah, that would be good to give an option. If there's anything that's coming out, I mean, maybe this isn't big enough, but I could see it because look where it sits on my finger. It's like literally right here, what you want to do is pick up your phone as you pick it up. and this is what I always loved about Touch ID that I don't like about Face ID, is I wanted to be able to, in my pocket, pick up my phone and I could, by the time I got it to my face or out of my pocket, it was already turned on. I didn't have to like look at it. It would just, because it's felt my finger, I can put my thumb on it and be like, oh, and it's up.
Jason Atwood: So if they could do that and put it right here on this little thing, I mean, maybe it's too small. For all you listening,
Justin Edelstein: This is riveting.
Jason Atwood: So, hey, we've talked about publishing this video. So anyway, all right, let's get out here. We're not gonna do picks, because actually I have too many picks. I could do, I'm gonna put in another one. I mean, this one, I don't know if you picked this, you probably have. I definitely have. And so we can talk about that one. Yeah,
Justin Edelstein: I could talk about,
Jason Atwood: We could do a whole thing on that for sure. So we'll come back and do that. This was a quick episode. We actually lost our time because we lost an episode. So we'll be back a couple of weeks F, or whatever, maybe never, we do promise we're going to try to get a fall edition of the summer series, the summer GTD series in the fall. We blame COVID, so don't blame us, just blame COVID. And until then, it's Justin and Jason saying enjoy those cloudy days.
