Next Ten Years - Episode #32 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places; unidentified voices are shown as "Speaker N". Timestamps shown every few minutes.

00:09 Jason Atwood: This is the 32nd episode of CloudFocus Weekly for the third week of February 2011. This episode is titled Next Ten Years. CloudFocus Weekly is sponsored by Arkus, Cloud Community Excerpts. And I'm your host, Jason Atwood. Joining me, co-host, 32nd time in a row, gotta change it up a little bit here, is Justin Edelstein. Justin, how are you doing? I prefer co-host extraordinaire. Not broadcaster? No. Okay. So, we have an agenda today, like most days. We do. Where's it written? It is, I just wanted it to come up more naturally. Let's let it come up more naturally. We'll get it in there. You don't have to stuff it in the beginning.

Justin Edelstein: I like to stuff it in the beginning. And we're moving on.

Jason Atwood: So you posted a blog post this week. I did. On our blog post rotation. I wonder if people can figure that one out. It's basically every third week one of us writes something. So we're talking about yours. It's basically about ten years of innovation. And so we'll talk about that. Waxing philosophical. And what that means. And then a little news out of Google. This is sort of in response. I guess it's a Google and Apple story. But about one pass because Google is now allowing for subscription to content, which Apple is also allowing on the iPad now through their API. So we'll talk about how that affects and how they might be affecting each other. And maybe the state of cloud data. And we'll talk about upcoming events, including Cloud Force 2011 here in New York City, which is a Salesforce event. And then we have a case study we posted. Talk something about that.

Justin Edelstein: Since this podcast is sponsored by Arcus, your cloud computing experts, we may as well give Arcus a commercial.

Jason Atwood: Yeah, I think it is a little bit of a commercial. It's also interesting case study for doing something pretty fascinating on the force.com platform that I think we should talk about. And then we'll finish up with our Cloud Focus app pick of the week. Mine is, came from this morning. I usually wait. I had three or four this week. I've forgotten them all, but then I almost tweeted this this morning because it was something that I was doing and enjoying and I thought this is actually great. This is something that I think most apps should be able to do. So we'll talk about that in a second. Let's start off with your blog post.

Justin Edelstein: So, it's called 10 Years of Innovation. It was inspired by when Marc Benioff, CEO of Salesforce.com, gets up on stage and gives his keynote speeches, which he will do in a couple weeks at Cloudforce. He most often uses a phrase, something along the lines of, in our industry, the technology industry, we always overestimate what we can do in one year and underestimate what we can do in ten. And I think I've said this at least two or three other times on this podcast if you're a longtime listener, that I love that phrase. I think it holds true. I think it's a phenomenal way to think about the technology industry and the waves of innovation that happen in the industry. So what I did was I sort of tried to look into, look deep inside myself and determine what are some of the top innovations that I really like

03:31 Justin Edelstein: over the last 10 years and where they started 10 years ago and where they've sort of ended up now and are continuing to move forward on. So one of of the things I brought up was HD television. Because I think back 10 years ago, in 2001, and I did not have an HD TV. I had a very small TV. It was a tube. I then migrated to a larger tube, a 32 inch tube, which was awesome. It was so big. And now I stare at your computer monitor, which is 24 inches and flat. And I say, wow, look at that. That's bigger than my television. And now, can you imagine watching television not in HD? Can you imagine watching a football game on Sunday not in HD or a movie or watching one of these new HBO shows or Showtime shows that are all shot in HD like Boardwalk Empire or something like that. Can you imagine that just not being the case at this point?

Jason Atwood: Yeah, it is easy to imagine because I just upgraded to full HD.

Justin Edelstein: Yeah, but you had a flat standard, uh, what was it? Enhanced definition to use.

Jason Atwood: But I think it's an interesting point. I'm not, this isn't a podcast about HD, but we can go down a rat hole if you want. While I love HD, there are times when I look at it, I'm like, it's too much. It's too clear. Sports is an example of where HD is absolutely 100% perfect, because you want to see every little thing. But when you're looking at shows, TV shows, and especially movies, I find the movies that I watch over cable on HD, so Showtime, HBO, the movies I watch, they're so clear and so kind of, it looks just off. It looks too much. It looks- Ah, I disagree completely. It looks like a crystal, it doesn't look like the show I want. Especially when you watch things like, I'll tell you, we talk about Netflix a lot. Netflix does streaming. They actually do streaming HD on the Apple TV. And I was watching The Office, all the series of The Office. And we went from watching it, I think, on the iPad to watching it on Netflix on this new big TV I have.

Jason Atwood: And it's just like you can see every bad detail on everybody's face. So there are certain cases. We have a mode on my TV that allows it to go into movie mode. Fuzzy mode. Yeah. And it kind of makes it a little bit less like gsh in your face. Because even movies aren't HD. You go to a movie, it's not HD. The ratio of pixels isn't anything. I want to move on to the second, though. Because one of the things you brought up was the iPhone and

Justin Edelstein: the iPhone innovation. So I did do three of these. The second one was titled I Want Everything Yesterday, which is to say, you know, 10 years ago I had, I did have a cell phone, I moved up from beepers to cell phones and I thought, wow, this is amazing. Someone could call me and I can be anywhere, not connected to anything, and this phone will ring. And I'm like, wow, how does that even work, right? Like that is crazy, this is the future. And fast forward 10 years later and who would've thought you'd have literally a little mini computer sitting in your pocket that doesn't just ring when someone calls you, that's the least of what you use it for. You can text message, you can tweet, you can communicate in real time, Facebook updates, apps galore, you know, anything you want to do for the most part you can do on this, you know, three to five inch piece of glass that's sitting in your pocket. Who would have thought, you know, you go from typing your first text message and using the

07:27 Justin Edelstein: two key for A, B, or C and hitting it one, two, or three times and moving. I got pretty fast at typing that way, but now there's not even a key on my phone. A lot of phones are moving that way. You have one button. I have a button, or two buttons, on, off, and the home button, and that's kind of it. Pretty phenomenal that over the course of 10 years, things moved from something really impressive a cell phone to what now is full-featured, mobile, fully connected to the internet, amazing devices.

Jason Atwood: I mean, think about where the next 10 years is going. You brought up that you and I both use our iPhones as our alarm clock, which got us in a bug on January 1st because there was a bug in the iOS. But yeah, it's something that we didn't have at one point and now cannot imagine not only not having in life, I'm air quoting here, but not having on us. Ever. Where is your iPhone? Yours is within two feet of you and mine's within two feet of me. It's amazing that it doesn't, it's something you don't even go five feet away from it because it has every part of your life in it. To think where it's going to go, and there's a couple things that are coming, clearly just more content that you want will be available to it. I think payments, I think the next thing I'd love to get rid of is my wallet. Like to be honest, I don't want a wallet anymore. I don't want to do companies that give me pieces of paper. I don't want to carry pieces of paper. I don't want credit cards. I want it all in my iPhone.

Jason Atwood: And I want that. So if I lose my iPhone, I go online, I hit Destroy, and somewhere, somewhere in the East River it goes, and just blows up. So I think payments are coming. Obviously, better recognition. Apple bought a company called Siri, or bought a company that made an application called Siri, which does a lot of voice recognition stuff. Like, find me a restaurant. Find me a Thai restaurant close to me that's open, and it sort of puts it all together for you. I think payments, more content, and better sort of interface, so we'll get away further and further away from the typing and more and more into interacting with it in a voice response system.

Justin Edelstein: And even to think like, 15 years ago, how did you even make plans? Like how did you know where to meet somebody? It's like, you know, now it's like, I'll pull out my phone and say, I'm on the opposite corner of you, I can see you. Like, meet me at the movies at 4.30. Like, all right, meet me at the mall, where in the mall? Like all these things, like, I just can't imagine living without a cell phone. You get a new car accident 15 years ago. What do you do?

Jason Atwood: GPs is something that I would have said 10 years ago. Why would I ever need that? And now I don't want a device without it. I'm a little mad that my iPad is Wi-Fi only and doesn't have it instantly in it. I want GPS. All righty. So good blog posting. Or blog.arkasync to read that? Read it up? Blog.com. Add the .com. Yeah, .com. Well, maybe we bought all the domains. dot org, dot com, dot info. Next story up is actually Google releases something called One Pass. Now we do talk about Google a lot, but they are sort of one of the biggest cloud providers. And they're getting into the business of allowing for subscription to content. So micropayments and things allowing people to subscribe to protected content has been around for a long time. Wall Street Journal was one of the first websites that sort of made a big play for it. There have been many since. I actually worked at a company that built one that was a, they call it a walled content where you pay per month to get

11:17 Jason Atwood: in and access data. But it's never really gone anywhere. There's sort of like free ad content, and then there's a few of them that have gone out there. We talked about the daily the other day, the iPad application, which is now.

Justin Edelstein: Which by the way, I never went back to after the first day. I agree.

Jason Atwood: I go back to it occasionally. But I was actually talking to someone, you have to change your behavior. I never got a paper delivered to my door. I mean, I did many, many, many when I was in college. I used to love to read the Wall Street Journal. Yes, that was me. So I got the Wall Street Journal delivered. And I would literally pick it up, go up to the student center, and in the morning as a business major, I'd read the Wall Street Journal. I thought I was doing my part. Yeah, you were.

Justin Edelstein: Got you pretty far.

Jason Atwood: Yeah, I did. So, but then since then, I have not gotten a subscription to a newspaper. And what tells you how to read in the morning? Well, you open your door and there's the daily news, whatever it is sitting at your door, right? Read the newspaper. The problem with the daily is what's that thing that's going to tell you in the morning to go read it, right? It's not this, if you maybe put your iPad out on the front stoop and said, look, read all of it.

Justin Edelstein: Every night, put your iPad out in front of the door.

Jason Atwood: And if it's still there.

Justin Edelstein: Pray, pray that it doesn't get taken. And then when you wake up in the morning, it's a surprise. Hey, it's either there or not.

Jason Atwood: So I think it's one of those things that we have to change our perception of. I've changed my reading habits. I don't read books anymore. I read everything on the iPad.

Justin Edelstein: But what if it was like a push notification that sort of said, hey, the new daily's here.

Jason Atwood: I think they should. They don't do it, but they should. Certainly that would help, because I literally just forget. And when I'm looking at my iPad or I go downstairs and I'll talk about my app pick of the week that I've sort of enjoyed this morning. I don't think about the daily. I just don't. I think of the other seven things that are on my iPad. So whatever. Anyway, Google's getting the business. Apple's taking 30% of publishers. They're allowing for people to publish subscriptions in iTunes now, or in the iOS now, which is really big. So this allows other people to push out content and have people inside the application subscribe to it. So no.

Justin Edelstein: like a container app for like a magazine. Yes. So like Time Magazine could put out an app, and every week you can get the new copy.

Jason Atwood: Yeah, and you can subscribe to it or unsubscribe to it, and you could pay. So you have to think about it. Just like the daily. And I think this is great, because it's getting to replace a lot of these magazines and stuff. I'm not sure the daily would get me, but if the Wall Street Journal were available on an iPad app that I could get everything, Mac Pro wouldn't read that either. Anyway, Google's now saying, we're going to give it away, same sort of thing. we're doing 10%, we're gonna take 10%, Apple's taking 30. So it's a kind of a, you know, it's furthering this fight between Google and Apple that is really heating up. I'll throw in another rumor out there, which is- Throw it in. Someone let slip that Google's competitor to iTunes is getting close.

Justin Edelstein: They are going to- Meaning a full on app on the, or is it gonna be a cloud thing?

14:23 Jason Atwood: It'll be a cloud-based application for music, purchasing, storage, and all that. So.

Justin Edelstein: And get to it from your Android devices near you. Of course.

Jason Atwood: And there'll be some app that allows you to do it. Right. That they'll put out. You know, Google wants to be in that business, nothing's gonna stop them.

Justin Edelstein: Seems like a crowded business. You know, you got Apple with iTunes, which is pretty dominant in this space. You got Amazon, right? I mean, it seems pretty crowded.

Jason Atwood: That's two people. How's that crowded? Yeah, well, it's. That makes this office crowded.

Justin Edelstein: No, well it does. But I mean, there's obviously other smaller bit players that are out there that sell content still and allow you to either subscribe to or what have you. But I mean, a new ... It almost seems too late to come out with a new service like this, I think.

Jason Atwood: Well, they just got into books, so they just released their book reader and their online bookstore. They just released their subscription model and their subscription one pass. They have videos, both in Google videos and YouTube. So it makes sense to go down the music path, because it kind of rounds out what you're offering. I think Google's thing, and this is where I think Google and Apple, if they had a love child, it'd be beautiful. Google never does a lot of, let's make sure these things all work together. Apple almost does it too much. iTunes has everything in it now. Your music, your photos, not your photos, your music, your videos, your podcasts, your TV shows, your books, your ping, your apps. And in some ways, that's great, but in some ways it's like, wow, man, this is a big application that has to load up. It is sort of a beast. It is. Like I don't even like to open iTunes. It's a little scary. Google does it the other way. Everything's this little service, right, a link somewhere, and it's a service and they run independently. Sometimes they make them cross-connect. Sometimes they do a very bad job of making them cross-connect. Like you're on one app and you try to flip to another one and it goes, this app looks nothing like the other app.

Justin Edelstein: think about the the productization of the really neat cool technology that they've developed like it's almost like they they do like R&D projects that then turn into real things but they don't think about the end-user experience the way that you know an Apple would think about the the end-user using the product and using all of the products together as sort of a an ecosystem of products Google's like, this is some cool stuff. You can log in with your Google account, integrated. That's sort of it, right? And that's it.

Jason Atwood: And if you can on your two accounts. So moving on, interesting stuff. Moving on, we have another event, sort of what I like to call Mini Force. Mini Dream Force.

Justin Edelstein: I love Cloud Force.

Jason Atwood: Cloud Force is another Salesforce event. Anybody listens to, is a Salesforce fan boy out there. should know that it's March 3rd, 2011. Well this is the New York one. This is the New York one. So anyone in New York. That's true. Interesting this year, they're going bigger because last year it was held at a hotel, the

17:28 Justin Edelstein: Pierre? It's been at the Pierre for the last three or four years, where they've held cloud forces as well as like vertical, I think they had like a financial service specific event, and they've done them at, I think they did one at the they've done them at the Pierre and they've done what they've done them at the Sheridan in in Midtown and like I think it was wherever 52nd Street or whatever so they've done it at those two hotels this year they're moving to the Convention Center yeah so that'll be the Jacob Javits so

Jason Atwood: definitely be it'll definitely have more of a feel of dream for us because it'll be in a convention center not in a little hotel big hall right and those those things are pretty big of course they got you know Marky Mark's gonna get up and do his thing. They have Bob Bochamp from BMC Software. He spoke at Dreamforce, didn't he? Interesting new one, though, is Luc LeMoure. I don't know how to spell his name, poor guy. The CEO of Seesmic, which makes Seesmic Desktop, which makes Seesmic Desktop that integrates with Jeter. So my guess is that's what that's going to talk about. I never find that these have any new information in them.

Justin Edelstein: No, they're usually for like, hey, we're coming to your town because Dreamforce is in San Francisco and you couldn't fly out, so we're going to bring it to you kind of thing. Like I know a couple of our clients who were not able to go out to Dreamforce, but that are here in New York that are going to Cloudforce.

Jason Atwood: We will go, we will enjoy, and we'll talk about it afterwards. Again, it's not sort of a prediction thing because they generally don't-

Justin Edelstein: They're not going to announce anything new. There's tracks, there's a reception, there's drinks afterwards.

Jason Atwood: They'll go and they'll do basically a recap of stuff. They'll probably recap a lot of what's in Spring. They'll talk a lot a bit about all the Spring enhancements.

Justin Edelstein: Hopefully they'll give us some clearer understanding of all the things that were announced at Dreamforce. I haven't really seen too many of them yet. So hopefully there will be a little more. So like they'll say some of this is coming,

Jason Atwood: like database.com is coming.

Justin Edelstein: Oh, like that, or even like all the enhancements that were announced for like the platform and for the partners and all that other stuff. I'd like to, maybe they have a better idea of, all right, we've announced this stuff. now it's like three months later, let's talk about when you might start to see it. Excellent.

Jason Atwood: So I want to push on to our last topic before we get to our Cloud folks at Pick of the Week, which is a case study that we published. We time and time again, if we do something that we feel is relatively cool and useful to others to let them know about the platform or something we've done, publish a case study. So this case study we published up on the website and has to do with Success Charter. Why don't you give us a little overview of what it was and what we did and why it was important.

Justin Edelstein: So the Success Charter Network in Harlem, New York is a charter school network that has eight schools right now that is gonna grow to about 40 by the end of this decade. So they need the ability to kind of scale out their operations and their human resources department was running on some old systems, if there were systems. Otherwise you could consider Excel and Word, the systems that they were running on. So they came to us and had said, what could we do on the force.com platform to sort of build out a full feature human resource information system? So we thought, wow, that's an interesting use of the platform. So we took all the bits and pieces that go into a human resource information system from their, essentially their specifications.

21:15 Justin Edelstein: I mean, it was built sort of, this is what we want. Don't give us a packaged HRIS, give us what we want. So we capture personal information, emergency contact information, social security numbers, things like that. Benefits information with yearly enrollments and allotments, compensation data, a full performance management application suite kind of built in with different assessment points during the year by management of their employees. We track resumes and professional experience and skills through professional development. Banking information, onboarding checklists to sort of align the human resources, IT and finance departments, paid time off, visual org chart using the Google API to sort of visualize every employee within the organization with drill downs by department, et cetera, and integrated with their recruiting platform, which was iSIMS, using Boomi to sort of integrate when- Delmi. Delmi. When someone gets hired it pulls it into the application. So a pretty decent sized project to build out a full HRIS that is being used by about four to five hundred employees right now with all the fine-grained permissions and profiling that you would anticipate would need to be included in a human resource system.

Jason Atwood: And all using, so they're using just as, so the platform play here is they're using Salesforce.com, EE or Nonprofit Edition, Enterprise Edition, and then they're using on top of that, they're using Customer Portal. Right. Okay. So moving on to other things. Anyway, interesting stuff. If you want to hear about that, we'd be more than happy to talk about it. Let's go to our Cloud Focus App Pick of the Week.

Justin Edelstein: Let's.

Jason Atwood: Go for yours first.

Justin Edelstein: I always go first. All right, so I was playing around in Gmail and saw that there's a- Wait a second.

Jason Atwood: You're not going to pick a Salesforce AppExchange package? No. Not a force.com Labs AppExchange? You know they put out like seven new apps last week. They updated things.

Justin Edelstein: I saw all the apps.

Jason Atwood: You installed two of them.

Justin Edelstein: I saw all the apps. I saw a bunch of other apps. I was going to pick one that was in the. Action plans three, Twitter three.

Jason Atwood: Didn't call for you?

Justin Edelstein: Nope, nope, nope. There's actually an app not made by Salesforce that I was going to pick, but I'm going to wait for that one. Nice. To actually use it and see how great it is. So this app is for Gmail. It's called Boomerang.

24:17 Jason Atwood: Sounds familiar.

Justin Edelstein: Yeah, I mean, it's not. I don't think it's like brand new, spanking new, but it's an interesting concept that sort of allows you to, when you get an email in, sort of say, I don't care about that right now, sort of send it back to me in a day or like four days or whenever I need to pay attention to that. Like instead of flagging, starring, smart-foldering, tagging, it sort of allows you to say, I don't care about that right now, so bring it back into my inbox in three days, right? I got my bill pay statement from my bank, and I don't need to pay it for two weeks. So I can just say, just bring this back to my attention in two weeks, and it'll sort of disappear and come back to you in two weeks.

Jason Atwood: It's very not GTD, but okay.

Justin Edelstein: Well, it sort of is GTD without doing the flagging and the starring. It's saying, I don't need to see this for two weeks, so bring it back to me in two weeks. It's a similar concept. So it's sort of a plug-in for Gmail. You can install it as a plug-in for Firefox and Chrome, and allows you to also schedule sends. say, you know, I don't want to send this right now, I'll send it in a few days, so send it, you know, at a specific time or in one hour or in five hours or something like that. Can also remind you if you don't hear back from somebody, so if somebody hasn't replied to something that you've sent, it can sort of pop that in your face as well. That's nice. Yeah, I thought it was an interesting little productivity plug-in for Google or for Gmail. So their pricing, as I know you would ask. What's their pricing? It's one of those fun little open-source-y type of things where they suggest that you donate whatever you feel is fair. Oh, I like that. So you can buy a subscription, and the subscription is for one year, and you can sort of say what you feel right you can be a boomerang fan for $12 or you can be a can't get enough of boomerang for $120 and there's stages in the middle right there's boomerang fan, boomerang friend, boomerang supporter, boomerang zealot. I don't think the service changes whether you're a fan or a can't get enough of boomerang person but it's like a donation to allow them to continue to

Jason Atwood: develop. Kind of reminds me of the Kickstarter. I don't know if you can talk about on Kickstarter a lot, but basically, yes, they have different levels, and it allows you to pick a level. It's a very good pricing scheme, which is that people like to have different levels, and they figured out that most people go to the second to the top level, they don't wanna go to the top, they go to the second to the top, so you make four levels, and you make the second to the top, the one that you make the most profit on, because people are like, oh, I don't wanna go to the bottom level, because that's cheap, and then I don't wanna go to the top, because that's crazy, although some people will. But a dollar a month is not a bad thing. I mean, it seems like a little tiny feature. So I wouldn't.

27:43 Justin Edelstein: I honestly don't think you have to pay for it.

Jason Atwood: Okay, well then there you go. So it's called Boomerang for Gmail. Excellent. So mine is, I had a couple others. Going down my path, I was gonna pick a Mac app. I decided not to. I was gonna pick.

Justin Edelstein: This is Cloud Focus.

Jason Atwood: Yes, I was gonna pick something else. This is Cloudy, sort of. So this is TED.

Justin Edelstein: Ooh, I like TED.

Jason Atwood: Yes, TED, which is a conference every, not even every year, it's now all the time in different countries. And it basically gets together a bunch of speakers who have a limited amount of time, it's always like 10 or 15 minutes. Yeah, they're short. Yeah, very short, to get up and talk about interesting ideas, I think they call it ideas, and not sharing ideas that matter or something like that.

Justin Edelstein: Dreamforce sort of tried to copy it a little bit this year with the unusual thinkers track.

Jason Atwood: Sort of like that. So they get some really powerful people. I mean, the big story always is Al Gore went and presented his presentation about the environment there. And the people who go there spend a lot of money. I think it's like $3,000 to $4,000 for a ticket to go to TED. So it's not cheap. But you get these scientists. You get writers. You get bloggers, you get actors to come in, and they do these presentations up there. So a while ago, they put them on the line. They put them as podcasts, which I was loving, loving the podcasts, right? But the problem with podcasts is just kind of just, it's hierarchical, and you can only go and say, okay, I want this one, this one, this one, they'll download, and basically doesn't let you view or zoom around to different types or follow tags or anything like that. So they put out an iPad app. It's TED by TED conferences for the iPad. And the beauty of this is that it allows you to go in and view all these things. And that's cool. And you can view different tags, and it'll tell you how long it is, what it's been, if it's fun. Apparently also available on the iPhone. Because I have it. As you pull out your iPhone app and show it to me. But the feature that I didn't know existed, and I've watched a couple on it, I think that's cool. The feature I didn't know existed until maybe just came out, maybe not. and it was there all along, which is you can save them. So they're all online videos and they stream to you, but you can hit save to save videos and then watch them offline. And that's what makes this a pick of the week is because my gym doesn't have wifi, but I went the other day and I went save, save, save, save. And then the gym this morning went through and watched four different presentations.

Justin Edelstein: Or if you're on the subway or something.

Jason Atwood: Anywhere offline worked great. You can actually, the nice feature is you can hit play all and it'll play them in order down.

Justin Edelstein: I like that.

Jason Atwood: Really great. Again, it's something that I wish more iPad and iPhone and Android apps would do, which was allow for offline. You talked about your ESPN app the other day.

Justin Edelstein: Which I want to give an update on. OK. They updated the app. So it's now like version 3.0. And they eliminated what I liked about it, which was now it's full streaming. It used to be playing background, and it would help you out into Safari where it would start downloading ahead, and you can hop in the subway and still have it because it downloaded ahead. Now it's full. They were like, enhancement, background play. Great, it plays in the background natively, but it doesn't download ahead. So you go into the subway and it's gone.

31:17 Jason Atwood: And the exact reason I said the thing that I didn't like about it and the reason it doesn't pull me, that podcast pulled me, was that you can't get it offline. You said, well, you can download in advance. And then I proved to you that if you crashed your browser, then it would go away. You didn't like that. So this.

Justin Edelstein: When you crashed my browser, there was no reason to crash your browser.

Jason Atwood: I took root of my point. So then this is exactly what that should have. Any app that has audio.

Justin Edelstein: Any app should be like, put this, download. Right.

Jason Atwood: And if we were to ever make an Arcus Cloud Focus podcast app, we would have to put this feature in there. Absolutely. Which you would download it, and then you could listen to it any time.

Justin Edelstein: I wonder how many people would download that app. Millions. We would have our Twitter feeds in it. It could be very good.

Jason Atwood: Have profiles, pictures of us. Could be awesome. Anyway.

Justin Edelstein: The pictures of both of us with our arms around each other. I don't think that's going to happen. Thumbs up.

Jason Atwood: All right. It's free. It's good. It's sponsored by Rolex. They have little ads at the end. You can skip those, too. So I do. I mean, once you see an ad for Rolex, how many times do you need to see it? Really great.

Justin Edelstein: I already have six Rolex, so I don't need another one.

Jason Atwood: The one that I want, I watched a couple this morning. But the one that I want to sort of throw out there is Adam Savage, who's on the MythBusters show, he did a talk on the dodo bird. And basically how he did it.

Justin Edelstein: Did he mention Oxford University? He did not.

Jason Atwood: He talked about the dodo bird and how he spent six months and built himself a replica skeleton of a dodo bird found from hundreds of pictures and things you could find on the internet, and he built it himself. Then he went and did the Maltese Falcon. Like just obsessive stuff, but very cool. and he details how he did it and why. Anyway, there's some really good ones. Another one about personal robots and where it's going in the future. And they go back. I watched one from 2004.

Justin Edelstein: Yeah, I've watched a Malcolm Gladwell talk about spaghetti sauce from whenever that was.

Jason Atwood: So the nice one about the 2004, he was talking about what was gonna happen in the future. And of course, it's 2004, it's now 2011, you could actually say, oh yeah, That thing didn't happen or did happen. I want to make one other point. I forgot to bring it up. When we were talking about 10 years of innovation and talking about TED, one of our favorite books.

Justin Edelstein: You're holding up a book as if you're on video.

Jason Atwood: I literally am. One of our favorite books is called.

Justin Edelstein: Are you here promoting a book? I am.

Jason Atwood: My book that I just published called The Big Switch by Not Me by Nicholas Carr. Well, it reminded me because you said A, because we talked about Cloud Focus. Sorry, not Cloud Focus. Cloud Force, where two years ago, I think, at Cloud Force, He got up and spoke.

Justin Edelstein: Yeah, that was like two or three, some odd years ago.

Jason Atwood: OK, The Big Switch by Nicholas Carr. It's a great book, and it really outlines what you were talking about in your blog about how the innovation happens more in centuries than decades, but talks about how these shifts are happening and how they're happening faster and faster.

Justin Edelstein: I use his analogy a lot when people ask me about cloud computing of having to generate your own power to create widgets versus plugging into the electricity grid. And my girlfriend always gets upset because she's like, why can't you explain cloud computing without going back 150 years? And I'm like, so. Wow.

34:29 Jason Atwood: Yeah. No, it's a great, you know, yeah, because of the difference between having something that you had to do yourself, build your own apps, versus plugging in and grabbing CRM or force.com, whatever you want. All right. That's the end of the podcast. I'm calling it. blog.arcasinc.com is where you would see these podcasts and our blog posts. At Arcus Inc, twitter.com slash arcusinc.com or arcusinc, not dot com, you will get our main sort of company Twitter account. I'm at twitter.com slash Jason Amat with Justin here is at twitter.com slash Justin Edelstein or at Facebook, facebook.com slash arcusinc. Another way if you wanna like us there, they actually did some big updates to their Facebook pages now, so it makes it a little bit more interactive. Check that out. And then as always, go to iTunes. Until there's the Google competitor, and then we'll be there too. And go to iTunes.

Justin Edelstein: Are we in the Zoom marketplace?

Jason Atwood: I think we are in the Zoom marketplace. You can go there too? Yeah, lots of Zoom players out there. Go to iTunes and subscribe. Subscribe to the podcast, and whenever we put it out, it'll come right down to your...

Justin Edelstein: Leave us a review, would you? Yeah, and leave us a review. It'd be great. Love to hear it.

Jason Atwood: All right, so that's wrapping up. And until next week, as always, enjoy those cloudy days.