Only The Crazy Ones - Episode #64 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:10 Jason Atwood: This This is 64th episode of CloudFocus Weekly. First week of October, 2011. This episode is titled all the crazy ones. CloudFocus Weekly Kess, CloudFocus Weekly experts. I'm your host, Jason Alwiddin. Joining me is co-host, Justin Al How are you doing? A little somber. This is going to be a somber, a little bit of a somber podcast. The title was in reference to one of the, I think, one the better ad campaigns that Apple ever put out. Was about the crazy ones and the different ones. and Anyway, so, you know, we'll talk about our agenda. We're going to talk about iCloud and iPhone 4S, we'll talk about bending off, being booted, and we've got some Winter 12 coming up in literally a day and a half. Let's start with what is probably the news of the day or as of last night.

Jason Atwood: Jobs, founder, inventor, godfather, godfather of Apple and other companies companies like Next and Pixar and things that have changed their life forever, the guy last night of whatever whatever he was alien, I think it was cancer. And it was extremely sad news. the world of,

Justin Edelstein: The social media world is alive and kicking. I think it took Twitter down, did it not? Did it? I believe there were some fail whales. Really, for... I don't know if they still do the fail whale. I don't really go to Twitter.com, but I imagine, I think it took it down for at least a little bit. It was ironic, and I used that word having no real sense of what it actually was. means. You went on to tell me that. Well, last night I was doing a walk for cancer, raised some money, did a walk for lymphoma and leukemia and I get a text from my sister. Did you hear the news? It wasn't even like, did you hear Steve Did you hear the news? No. What's going on? She's like, look. Every single thing that you would ever look at and just go back to Facebook and Twitter and, Facebook, just go look at it.

Justin Edelstein: I'm like, why don't you just tell a thing? I'm like, you could have that said Steve Jobs. All right. That's what she If something came along the wire, it was the truth, right? If it didn't come across on MTV News when you were a kid, you didn't notice it. Well, if Walter Cronkite didn't announce it on the nightly news... Well, if Cronkite was probably very dead on the TV world. Way before my time. But, you know, if Dan Rather didn't announce it on the television that night, or if it didn't come across AP Newswire on the radio, it was... It wasn't true now, we have all these different places to go and get news. Things happen like, RIP this person and then you find out they're not dead because someone just put it on Twitter and then it went crazy.

03:31 Justin Edelstein: But this is, I'm sad. I am saddened by it. I have had some interesting conversations with some friends of mine who called me crazy for being... And I said, well, not really. He has touched my life. I'm typing this email that I'm responding to on a device that this man thought up in his head. Later, I will be texting you during the Yankee game on that other device this man created in his head. Right. And, and by the way, and then I made sort of an outlandish statement that said, I, I I believe this is just as the relevant as a president passing away. And I caught some flack for that, but I believe it to be true. He has actually impacted my day-to-day life more than any president that I've lived through in my lifetime.

Justin Edelstein: And has done so not just here in the United States United States, but all throughout the world. Right. buildings of people. So I caught some flack for that, but I stick by it as a statement that I believe to be true. And I am sad that this visionary and leader has has passed away. I mean, I certainly caught a little bit.

Jason Atwood: I knew he was sick. I knew there was this, we got a lot of tweets or I got a lot of people, you know, people know I love Apple, Steve Jobs, whatever. My wife refers to him in our household as my buddy Steve because I do talk about him like he's a buddy. I'll watch every one of his keynotes. I pre-ordered his book. I think what's interesting is for someone I've never met, I do. I feel like I know this guy. I know this man. And it's because I follow a company that I love and I use their products. extensively. I've used their products, you know, not that I want to pull the I was there when, but I've used their products forever. And since college, since, I mean since my Mac, MacBook, no sorry, my whatever.

Jason Atwood: I'm trying to think of the thing, but I can't think of it. And I've defended them. When they were the, they went to clones and they had all that stuff I defended them and And so, you know, this is someone who came in and turned a company that I really loved around before he was back. Like, I still loved Apple and they, he came and turned it around. So in a lot of, I guess, the pro-Apple people, you know, he's someone who has taken something that you love and turned it back to something relevant. Not only something relevant, something grounded. breaking and I guess I guess the thing that was interesting for me just thinking about it last night oh so side although relevant you have been suggesting to me that I watch Breaking Bad I have I watched the first season oh the whole season last night yeah the whole

Justin Edelstein: Season first season seven episodes you watched the whole season yesterday no only the last two days how great is it well let's keep that on our side but it's about I mean not No spoilers.

Jason Atwood: It's about a guy who has cancer. Yes dying of cancer So I'm watching the at the moment that he is telling his family that he has cancer and it's this very big I'm not telling him here. He has to get outed but He's talking about whether he should fight cancer or he should just not fight it, right? And this is big scene I don't remember it. Anyway, it's a pretty emotional scene I have a kid, he has a kid, he had a kid on the way, and so like there's already a lot of emotional stuff going on with that scene, you know, with your wife and your kids talking about whether you're gonna fight cancer or not. And then it comes in the news of Steve Jobs dying. So I will say I was hit like, I was hit both ways.

06:56 Jason Atwood: One from a fictional character I was kind of, you know, getting into, and then one from a real person who just then died of cancer and I said this to my wife and maybe this baby makes me one of the crazy ones too, but I Was I am more upset and more taken back. I've had close friends Older people are you know people who are pseudo grandfathers who died in this last year that it didn't strike me as hard like This really struck me, so amazing to be struck as hard by someone who you have never met.

Justin Edelstein: He's had the influence over your life, like none, other where, I mean, I know people my age, I'm a little younger than you, I grew up, and as long as I can remember, there's,, Which is still in my parents basement by the way and I'm going to do something with it one day. Yes,- Board have everything. I- except when like rock stars die. When Amy passed away a couple months ago, I had this similar conversation with the same group of friends where I didn't actually care. And they sent out an email, R.I.P.A. in my house. And my response was, who cares? And I know that's not great. So it's a little harsh. And, you know, we've lived through, you know, passing of presidents. Ronald Reagan was the a most recent one where that's sad and that's a thing.

Justin Edelstein: But I thought that this was basically just as sad. the MacBook Pros, we're sitting here with, his products.

Jason Atwood: D D D D D D D D D D D D D D D D D D D D D D D D D of a the and they they they theyhtaking htaking like his entire term, if you will, massive, it was a 30 year term, right? And again, you're right, while Obama might pass Obamacare, and maybe that affects me in some ways, although still not sure how it affects me, not gonna get into politics, but, or Bill Clinton does something, or George W. Bush does something, you're right, right, the immediate effect isn't. You feel, I think, especially for, you know, I don't wanna go back. in fact it's a Mac thing, but especially for Mac users, I think there's a gravitas of the product.

10:16 Justin Edelstein: Right, there's a pride in being like, in my family, there's five of us, my two parents and my two sisters. And, you know, obviously, you know, at some point we all fled and we were all using PCs and Dells or whatever, right, cause they were just,, in the foreseeable future. 23% market.

Jason Atwood: So you're done. When we Mac users, users, were 3 percent of the of the market chair, there was a unitedness. Like we are fighting against, we have the better product, and we are fighting against As silly as it seems. But now when you literally look at those, and again we just watched the keynote for the Apple keynote, and then the number one, like they put up the number one, everything was their number one. This is a company that used to be number 10, not even in the space. So it's just stunning. And again, he did that. He did it with a lot of other people, a lot of people worked. I just want toB one last thing. I think, you know, sort of the ray of of hope on top of this is that and you And my wife turned me last night and said, that's a shame.

Jason Atwood: You know, there will never. Never like him. or who will take over or you know I left sort of as a positive note thinking last night, you know, I'm very sad. I'm hoping that, and I don't care stock and all that, but like that the industry and that credible innovator. There are people who are going to keep coming up and innovating and doing great things. I just want to leave it on that positive note.

Justin Edelstein: No, I was gonna say let's let's talk about these products. All right,. Let's talk about sort of the post keynote action Yeah, I'm Apple. I watched it last night in its entirety. Yep, me too. Oh, yes you did. Just a quick comment on The People. I I Thought they were all All All All All All................................................................... They all did, for me, very well. I thought the new CEO, whose name I can't remember. Cook. Something good. Okay, I always like Schiller when he gets up there. He does a good job with the product stuff forestall he always does a good He was pretty bad. He wasn't that great. He was he was looking down little forgettable But a little forgettable, but but I I believe that you know, they, they did a good job in the CEO himself I thought did a nice job he had He had a cadence about him.

14:07 Justin Edelstein: It was a little slow, but it worked. And he was able to live a little bit, like throw some little one-line jokes, and the iPhone, and we'll have more about that later. Like some little things that got the audience to laugh. I thought they did an okay job with the keynote.

Jason Atwood: It is extremely hard to come up after really someone who has defined... Again, let's get away from all the product stuff. Steve Jobs has... find the keynote. Like people talk about the keynote and that presentation now in terms of how he does it. People copy him. Mark Baniel copies his style. Mark Zuckerberg copied his style. So it's hard.

Justin Edelstein: There are books written on this very topic. Steve Jobs, present like Steve Jobs. He does not,

Jason Atwood: I actually thought the CEO was pretty forgettable. I thought he was too slow. I don't think he had enough energy. And I also abundished it was a little. to Exactly the same. It's all, it's all new. You know, we talked about this, you know, the, so they're the masters of the big disappointment for everybody is iPhone 5 Where is the Then there's iPhone 4.

Justin Edelstein: This is iPhone 5. It's iPhone 4S. Well, no, this is not iPhone 5. This is iPhone, just like 3S, went to 4, there will be a 5. Yeah, but for those of us who went from 3G to 3GS, both of us, that was our third iPhone.

Jason Atwood: Yeah, I'm not saying- This will be an I-5th iPhone. But numbers and letters mean something in a product development. they mean something in a, in like when you develop software, point something and they don't do point, they don't do iPhone 4.2. They should have, 4.2.1. They do iPhone, they add letters. That's basically saying it's the same form factor, but it's got other stuff in it. So if you look at one, skip to 3G,

Justin Edelstein: Right, which was basically for 3G. Well, there was no, right, there was no two. There wasn't two. There wasn't two.

Jason Atwood: Right. Then 3GS was same form factor, different speed inside. Then four was a new form factor. Five will be a new form factor. So that's what. Anyway, it looks great. Really everything else is like camera blah blah blah. The Siri thing is interesting. The Siri thing is the most interesting. How many times have you looked at your phone since?

Justin Edelstein: And gone Siri what's the weather like as soon as I was watching the keynote and my girlfriend I was at you know she's sitting on the couch watching like America's next top model and as soon as they start talking about a series I start just looking at her like, I need this now. And she, like, why? I'm like, because I can look at my phone and tell me to remind me to do something. for you when I get to your house. How many, many times you yell at me for like, for getting to remind you. She tells me to remind her to do something, which is such a cop out. Because really remind yourself. Like, and then don't get mad at me when I do. I get my Siri. Right. I'll be like Siri, when I get to my girlfriend's house, remind me to tell her to do X.

17:39 Justin Edelstein: And that's going to be awesome. That alone is awesome. What I can't wait for is right now they have it integrated with all their apps, right? So Siri, you don't have to say Siri, look up the weather in San Francisco, or remind me when I get home to do something, or remove my calendar event with Jason for podcasting from 11.30 to 12.30, and it'll check your calendar and Raul that stuff, awesome. I wanted to shoot things into other apps, because- We use lots of other apps. And I wanted to shoot like these reminder things.

Jason Atwood: Change the lineup, pull out shop and put in candy.

Justin Edelstein: Yeah, I wanted to do things like that. I wanted to, like, because now I have to integrate this to do manager thing into my life if I want to use Siri in that way where I- I already have a to do manager, right? The dictation is... cool,

Jason Atwood: The natural language stuff is supposed to be incredible. It looks great. I'm not excited for it on the phone. Why? Because I look at my computer that I spend more time talking to or computing with or communicating with, and I think of the ways of, or the iPad, like it's not on the iPad yet. I'm more excited for it to go to other products. Like, I get it, on the phone it's great. I've used the, you know, play this song by, call. I've never done it. Call Justin, I've done those. Ever. They're okay, they work, they're kind of interesting. But again, you kind of either have to bring the phone up to your face to say it or do it through the thing. so it's kind of like a little bit whatever. I've already started thinking about all the things I'm gonna stop having to do and allow Siri to do for me.

Justin Edelstein: Me which I'm excited about. That will be exciting.

Jason Atwood: I'm also, I'm going to train everybody I know how to use it because I think this is the thing that I said this before or I said to someone about, you know, my wife, this is a wife and girlfriend podcast. But she will, we'll be going down, we'll be driving, so we'll, we have GPS in my car. We actually call her Sasha, you know this. I do, I love Sasha. We love Sasha. And, but Sasha doesn't know about traffic. But the iPhone knows about traffic. So I, because I don't want to pull up my phone and look at traffic while I'm driving, so that would be unsafe, and I'm a very safe driver.

Justin Edelstein: I would like to do so. Factually correct.

Jason Atwood: Factually correct. Incorrect. And so I say to my wife, who else has an iPhone, could you please pull up the traffic and find out if there's traffic coming up on 95. whatever. And almost every time she goes, where do I, how do I, where do I, what the, and so I'm happy. If I can teach her to use Siri to lie upon it, I, then, then she, then she will naturally pick up that phone and go, is there traffic around us? And like, it just takes a lot of stuff off of me. So I'm like, my excitement is not for me as a user, because I'm pretty much a power user, pretty much. And I'm more excited for like, other people. Like other people learning to use it and so not having to ask me how to do stuff How do I use a task?

Jason Atwood: Have you tried Siri just like we used to try to do a search like I want search to Siri to be the new search So aside from Siri there wasn't

20:41 Justin Edelstein: Much else that was like new or groundbreaking Well, because we sort of knew all this we saw that keynote a couple months back Well, I this announced iCloud and where they sort of showed I asked I was five. Yeah Two new things in iOS 5, friends and family finder.

Jason Atwood: Okay. That was new, which is basically a glimpse. Oh, right. Tight off. And the new iCard app. The cards. The card app. Which, whatever. Yeah. I could care less. I kind of like it because I always go between sending a neat card and sending a physical card. I feel like this is not a handwritten physical card, but it's as close as you're going to get without, you know, handwriting it yourself. I could care less about. If I could do that for my phone. I just... the So, iTunes match When you upload your stuff, all your CDs, now this is going to differ between whether you bought it or what it looks like for me and everything I've read. If you bought it, you can download it again to any device and we know that works,.

Jason Atwood: It works now, it's great. If you upload it through iTunes Match, you can stream anything. And I think that's a licensing thing, right? Clearly, there's a different license between the two, but that kind of and that's

Justin Edelstein: A great because that says to me great I don't really want to download you have this

Jason Atwood: Song somewhere in your collection whether it's on your the stuff. All right, tell me about this next story because I think you read up more on it than I did. I did.

Justin Edelstein: So there was a bunch of, well this is from Oracle OpenWorld. Mark Benioff was supposed to be a keynote speaker or have a, I don't know if I want to call it a keynote speaker, but have a session or a time slot to speak. Just like he did last year, famously when he got on stage and called Oracle's cloud, Exadata solution, a false cloud because clouds don't come in boxes, right? And then Larry Ellison had his whole retort where he talked about Salesforce not being the true cloud and it's not being secure because data not having good virtualization. fallback strategy for, you know, if it's down, everyone's down, right? And there, and, and there's no good like fault tolerance tolerance there, there. Mark was invited back to speak this year, right, and then was canceled.

24:26 Justin Edelstein: Like at the last minute, they basically said, no, you can't do this. Maybe you can do it some other time. And he couldn't make it that other time. He had already said, no, that's the time I allocated. I'm going to be somewhere else. So he held a impromptu, I don't want to call it a press conference, but an impromptu speech by? Speech off? Speech off? at the St. investor in Salesforce. Salesforce technology running on Oracle. It's a weird relationship. It's very odd the way in the way that these two go at each other publicly. I wonder if this is more of a public publicity thing than it is a real issue between the two Because it's a page right out of the book of Behind the Cloud. It's like, be disruptive, pick a fight, and go to their conference and show them up.

Justin Edelstein: Own that conference. Who cares if it's yours? It's yours.

Jason Atwood: It's starting to remind me a little bit of East Coast West Coast rivers. Right? Well. But it's starting to remind me of that a little bit, where it's like, you write the songs, you go back and forth, really it benefits everybody because it gets you in the news cycles. Unless you get shot. Unless you get shot.

Justin Edelstein: Well then, that certainly doesn't benefit anybody. You know, I think it's interesting.

Jason Atwood: I think it's probably been made, if I were bending off, I probably wouldn't have done the press conference with a mini thing I would have said. I would have coughed a lot of cougs. You would have coughed on them? I would have said, hey, listen, OK, fine, I'm out. And I maybe just said, great, I won't do it. you We're the little guys, well, no you're not, you're dominating like 17 carat It's

Justin Edelstein: Interesting because I, as someone who- When they showed all the iPods, they didn't show the iPods. classic.

Jason Atwood: No, they didn't. It's still for sale. I think talk about something that literally changed the way, you know, considering that everything since then has been based on it, kind of, you know, kind of iPhone was sort of an iPod with this and everything sort of kind of been based on it. I just remember where I was. I was sitting at the comp. I was sitting at an off-site retreat at the with a Blackberry that only got really just text. And I had my girlfriend at the time, now wife, and another buddy emailing me when the announcement... Because I knew it was an announcement, I didn't know what it was, about music. And they emailed me what it was, because I couldn't get it because I was at this offsite up the in Connecticut. And my wife, who's emailing, or my girlfriend's email, at the same time said, I want one too.

28:08 Jason Atwood: And I thought, wow, she's sucked in. She's just reading this all away. And she wants one of these things. I did end up buying two. And I basically had to get the jewels and iPod since I just never got her one. No. CloudFocus. Last thing, and then we'll wrap it up with a CloudFocus app. Pick of the week. is winter 12 is coming this weekend. It is. And so we talk a little bit what you're excited about. What's the one thing that you're going to go in on Saturday and just check? Your first thing?

Justin Edelstein: Customer groups. Customer groups? That's what I want. I don't know if it's going to be there because these release notes have changed quite a few times. I went and downloaded it today because a client asked for a feature that's actually coming out.

Jason Atwood: I went and looked at the release notes twice. more and the ones I could find on their site, it was there, but I can't find the feature in the sandbox, which is that you don't have managed view, and maybe that's the reason is because I have the permission, it still doesn't make any sense, it should still be there even if I have the permission to manage public lists, you can still clone one. So I couldn't find it a customer really is asking for it today And I was fumbling around a way to get around customer groups is what I'm most interested

Justin Edelstein: In I mean the social contacts I haven't seen yet. I played with them a little I was Was a little upset about I will the Twitter

Jason Atwood: One that we have installed the you know app change apps for a new client I was putting in the contact Oh, let's just see.

Justin Edelstein: I, still feel like it's a little strange that if I tweet them right from there, I'd be like, I found you. Well, no, if you tweet them from there, it'll tweet them from a different account. No, I know. That you don't want to tweet them from. I know.

Jason Atwood: Anyway, so let's go I'm excited.

Justin Edelstein: The nonprofit, the nonprofit from, yes. While not really an app, although it is because you can install it in, so you can find them if you, if you're on the developer.salesforce.com website, has been revamped. And it's a whole lot better than it ever was. There are a lot of settings screens now for different types of roll ups like households. You can sort of finagle through just the user interface how you want the household logic as well as the naming conventions, opportunity roll ups or donation roll ups, two different contacts. You can do that. You can set up your affiliation settings through the UI. You can define user-defined roll-up fields. They actually created a user interface for a not so savvy person to create a roll-up summary field. Like they put another UI on top.

Justin Edelstein: It's interesting. They finally included a payment. object as part of the standard nonprofit starter pack. As a nonprofit consultant or person who sets up nonprofits for fundraising and development, the first thing you do is go in and create a payment object. You need a payment object. It's built in with settings. Auto created. Auto market paid. You ought to do this. You ought to do that. Very nice. Kudos to, believe it, Steve Anderson at the foundation for putting some effort into upgrading the new organization's contacts with the payments, affiliations, all that stuff. And I think it's open source.

31:50 Jason Atwood: Not so much. I think the packages are open source themselves. Not so much. Really? Really.

Justin Edelstein: I'm pretty sure when I went to install them a while back, he pointed me a bunch of, Google co-chair. Yeah, you might be able to find some stuff in the Google co-chair, but when you go... I mean, you have no Salesforce account to do it, so it's not funny. Yeah, but when you go to like, profit, when you set up your org the first time, you're essentially signing up for a 30-day free... trial and then they provision the org after you get your donation of 10 free licenses. And when you set up that 30-day free trial you go through a wizard and one of the screens is what do you want to set up? Nonprofit starter pack or enterprise edition and you choose. When you choose it sets up your org and solves all the packages.

Justin Edelstein: You can't see the code.

Jason Atwood: We'll take a look. We'll take a look at what we've packed.

Justin Edelstein: We'll take a look.

Jason Atwood: Some of those things that It's also going to be one of I've been using it for probably as of. They have off, they have content integration, someone just released a way to publish content from Salesforce, come to. That's a lot of great stuff and it's free, so a lot of non-profit. You can do................... to read up on the blog post, it's on poem. Go ahead, take a look. It's actually on Pwn 4 One, so I did that two weeks ago. Follow the company at Twitter, Arkus Inc. I'm at Jason Immowid on Twitter, and Justin here is at Just Elstine. We're on Facebook, Facebook Arkus Inc. And we're at iTunes. Subscribe by iTunes for the podcast. Until again, a very somber, sort of sad, proud focus, but hopefully, you know, forward thinking way. Enjoy the...

35:26 Jason Atwood: Cloudy days and we'll see you next week. Bye!

Justin Edelstein: Thank you.