Rypple Time - Episode #74 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:21 Jason Atwood: I'm your host, Jason Adwin, joining me

Justin Edelstein: I No, he will not He is well trained.

Jason Atwood: So we have a big agenda today, although we just chopped it down a bit. Yeah, we've been tracking our agenda in Google Docs. And actually- actually, I actually go in more and track it during the week and then sort of update it. But so we're talking about Facebook and Timeline, Salesforce and Ripple, And then Evernote being getting little accolades. And then we will make our quad folks that pick of the weeks.

Justin Edelstein: What do You say sounds good to me? Let's start with Facebook launching timeline. We missed this by about an hour Yeah, we did last week last week Immediately after we recorded the podcast and published it There were announcements all over the internet about Facebook officially putting timeline out there for bb. That's right.

Jason Atwood: So they made the announcement of what time it was, I think back in whatever their big conference is. Tell me what Facebook timeline is.

Justin Edelstein: Well I turned it on so I can tell you because I'm looking at mine right now. Before I tell you what it is. I'll tell you I like it. Okay The quick opinion on it. So it essentially takes all the interactions on Facebook You see Facebook picture updates likes comments, whatever it might be friends throws it into this timeline. Hey it's called timeline. It's got a area on the top right that allows you to go back chronologically and starts with now and then it you know goes last month and then this year and a the previous year before that. Mine goes... It's actually pretty cool the way it picked things up like you know it has 2006 Joined Facebook wait, what when do you do it November 5th? 2006 April 18th be to again I think I didn't

Jason Atwood: Have like a dot you do you or something I went back to my college and I got them to give me a like an alumni one.

Justin Edelstein: Yeah, so I have like 2006 then it's 80s so I have like the year my sister was born and then this year my other sister was born Interesting and those are the only two items in the 80s for me and then when I was born previous to that So it's cool the way it picked up like my sisters and when they were born right? I'm interested I wonder I guess I guess my mom doesn't put Her her birth year on Facebook just doesn't want people to know cuz I imagine it would then extend my timeline I would think back to when my mother was born perhaps But I think it's pretty cool like you know I'm looking at November right now, and and it gives a really nice high level overview of you know, what went down in the month of November and I imagine that this is gonna get Really cool for people who are The age of about 10 to 12 right now.

04:15 Justin Edelstein: Yep, cuz they're just joining Facebook. So the whole thing will be full like we're missing obviously huge chunks of our life in our Facebook timeline but it does do exactly what they sort of said that they were looking to do which is create more of like a time life span over the course of Facebook and allow you to see it in that way. And I really like it. I think it's great. It is actually a great, great service.

Jason Atwood: Again, it does give you sort of a view. It's just a different view of your profile but done in a timeline view. But really smartly, like... You know, it brings in the pictures. The one thing it does for me is it makes me want to use Facebook more as sort of putting up stuff because I started to look at the last like six months and I noticed that they're all just me posting news stories, blog posts and CloudFocus Weekly and like I'm not using as actively as a, you know, go back and I see more pictures and stuff. So definitely. It is great. I will say it is a pretty much a big ripoff of genie and for those of you didn't know genie I made genie one of my picks along back. It's gi Genie and it's it's I used to say genie was like Facebook But only for your relatives and you connect people up as your relatives and it creates that you know Your your family tree and go back and history connecting other people of the same family tree.

Jason Atwood: It's It's really well done and it too had a timeline. You can go back over your life and all the pictures and when they were taken and This is done better in some ways But like genie is done in a really cool way if you haven't tried genie You should try it and see if you have relatives on it and connect up It's it's sort of like Facebook for for relatives. Anyway. Yeah, I mean, it's very cool. Is it groundbreaking?

Justin Edelstein: No, it's just a new UI on Facebook I'm looking at pictures from Dreamforce last year, December 2nd, I just went back a full year. I got the Dreamforce stuff going on, got the dog licking my arm, got a bunch of stuff going on. No, I think it's pretty cool. It's a good enhancement. It works on the mobile. I noticed you didn't down. I didn't down. I did not add a cover.

Jason Atwood: I had to go find a cover because I didn't have any good pictures and I found one of a picture I took from outside my apartment Which is This is a beautiful skyline of New York City and sort of like the river The the scary part of that picture is that was two days after 9-11 I was actually taking a full panoramic and I called it I think and I tagged it as like the new Skyland of New York I actually cut out that part, but anyway. All right to bring us in a different direction. Second one is kind of interesting something that we not only have played with a little bit, but then actually mentioned to a client today, so which is Salesforce buys Ripple. Ripple. Ripple that is with renounce right our why PPL II sounds right for me ripple seems like it's gonna be relaunched as success force Yes, it is so for those of you haven't paid attention.

07:28 Jason Atwood: This was announced. I think last week Or maybe even this week And basically rit ripple is a looks like a startup Let's call it a

Justin Edelstein: I'd like to think of it as just another like many many moon like a Google apps app engine type of application that Salesforce Purchased to add to their collection and this is I would say human capital management Yeah, perhaps sort of oh, it's not really cat.

Jason Atwood: I mean, it's really about promotion and like and goals and goal tracking and performance, although not really like traditional performance reviews, but sort of with a new sort of social edge to it with achievements and icons and liking and thanks. And you know, it's still open. I think when they bought one of these companies, they closed it down, you couldn't go into it, but this one's still open. So you can still go in, sign up for a free account. Sign in with your Google Apps account. Which is very nice, you can try it out. So, that's all I have for you guys. Bye. It is, you know, I think really interesting, but basically what for Salesforce it is, you know, them getting into in the article on Yahoo Finance is, you know, basically saying that they're competing with Oracle BodyBig, a human resource or human capital management software.

Jason Atwood: And now the Salesforce is sort of countered with theirs. I wouldn't call this big. Yeah, I mean, this- I had never heard of it. The thing that, well, I had never heard of it. That doesn't mean, this is a millions of these companies out there. Remember we went through our list of places you can like articles, those three in the meantime, and we've all heard of like 10. That doesn't mean they're big. No, but I looked at it, I played with it. My gut reaction was it looks very similar to chatter and liking and all that. And the actual data that was tracking, I felt like you could build in, I don't know, maybe 10, 20 minutes with three different objects in Salesforce, it definitely has a different, there's a different UI on it.

Jason Atwood: I'm not really sure what it gets them from, you know, from an architecture standpoint, I don't think it gets too much, from a brand thing, I don't think it gets too much. There are a couple companies using it that maybe they get for the clients or maybe they just get the people who have the sort of You know again, most of these acquisitions are about people Maybe the people behind ripple who understand this space could then can come on board Salesforce And you know you can buy 20 people at once as opposed to having to hire them individually I feel like that's that's it. They they have a product.

Justin Edelstein: They had a couple of name brands using it I think Facebook is work Zynga That's it. Well, those are two pretty you know good brands. They're using your product. That's pretty good It's not you know, delicious banker. No, but it's what would attract sales force to say Oh, that's is these are the types of companies that we think are being very successful So and you would use our products well to current customers to sure of Salesforce. Yeah, they probably said hey, this is great We use this We don't want to build HR on Salesforce because we use this thing. Like, alright, well you're going to do HR on Salesforce because we're going to buy that. We're going to buy that. It'll, it'll be on Salesforce. But I really feel like if, if you're like, if it's in your tagline or in your, if it's in your, if you're an application and if it's in your DNA to be.

10:52 Justin Edelstein: Open Mobile Social, Salesforce might buy you. Cause if you just say you're open and mobile and social from the core and your cloud,

Jason Atwood: They will buy you. I just bought Comms. Yeah. CloudOpenMobileSocial.com. Yep. It's my new. Comms.com. Comms.com. Is that, let's see. Yeah, it's taken.

Justin Edelstein: Really? I can tell you right now it's taken. Thank you. I'm gonna try it. Yeah. Yeah, it is cloud-based telephony solution. There you go They're gonna be purchased because they're open, they're mobile, they're cloud And they're social. Yeah So yeah, interesting. I mean any other thoughts on it I haven't used it enough to have an opinion one way or the other and I mean I logged in I looked at it It didn't Grip me to the point of needing to really really geek out on it and try it and really get to know it. So from that perspective You know that says something that says a little something but it's about something that you it's a way Yeah, I can't really play with that. I'm gonna need it. I I can't I'm gonna fake hire myself Yeah, or I mean, I guess I could set up a bunch of goals for myself and?

Justin Edelstein: And see if I can achieve them but like It's supposed

Jason Atwood: To be collaborative and social, so that's not really that fun. You can see how it fits perfectly into their model. You can see them turning this into something for Dreamforce. Success Force! Yeah, Success Force. There we go. There it is. Prediction of when you think you'll see it. As a package product. We've already seen it. No, no, no. Package product available via license.

Justin Edelstein: No, well, it's free now. Yeah, then I don't think you're gonna see it pay. I think it's gonna be like do Do I don't think so.

Jason Atwood: I think it'll be packaged into Salesforce. It'll be something It'll be a add on to Salesforce. I could see it just being what it is HR cloud Human cloud human cloud human cloud. It's not even human. It's the cloud I think they go that direction. I don't because it's in whole new space and it's free No, it's free to start with ten four people and to not do anything. All right. Yeah, you have to pay to go up It's freemium.

Justin Edelstein: Well, what would be interesting is to see if they redo the technology because It's very chatter like right? It's not chatter. No, but it doesn't seem like they couldn't rebuild that pretty quickly. That's what I mean. I just wonder if they just gonna gut that thing and redo it. That's what I'm saying. We like that idea.

Jason Atwood: Yeah. We can rebuild that. Yeah, the idea, the people, we'll put on our engine which will run better and faster. And we can scale to millions.

Justin Edelstein: I feel like it could already do that. It's on Google. I mean, that's a Google app. It's already like sitting in a pretty scalable spot right there. Yeah, all the security stuff that Salesforce has that Google doesn't. We're going to see.

Jason Atwood: Dreamforce. Dreamforce. We'll see something big about it. I say announce the Dreamforce Spring 13. Alright. And then the last little piece of news which is actually contributed by someone else. Which falls right in line with our last picks. I think last week or two weeks ago we made a lot of Evernote picks, we did. Well Evernote's named the Company of the Year. By who? by ink magazine That's not a small thing. Not too shabby. That's not too shabby.

14:10 Justin Edelstein: Yeah, so they're They're I love the tagline say hello to your new brain Or the title of this article. Yeah, pretty pretty cool and And the little blurb is the company of the year is rejecting industry trends getting customers to pay for something that's free and reinventing the way we remember. I know you and I both use Evernote pretty regularly. I throw a lot of stuff into Evernote. You did not introduce me to Evernote. My iPhone introduced me to Evernote. No, no, no, no, no, no, no, my friend, because as soon as the iPhone had apps, Evernote was the first thing everybody installed, so don't even try it. I joined.

Jason Atwood: Facebook before you I use whatever never before you I'll find the email where I sent you a link to Evernote

Justin Edelstein: I'm telling you you open Everyone who had the iPhone was ooh apps and then you open the app store and it was the one

Jason Atwood: You install No, I know but it before it was an app. It was something on it was I would like me an email that you sent me before an iPhone app to use Evernote.

Justin Edelstein: I guarantee you that's not true. I will bet you. I will bet you and we will give the listeners how much however much you want. I want a free email from you that said use this product called Evernote because it's awesome. That dates back to before the iPhone app existed. Because you know that doesn't exist. I think it does. Guaranteed it doesn't. I think it does. Fine. You find it and I will give you a million dollars.

Jason Atwood: A million dollars? A million dollars? Here's the problem. And a free dog. You know where that email probably is.

Justin Edelstein: Where is it? The only reason I will not. Oh. Yeah. You don't have that email. That email doesn't even exist though. I might have done it on our corporate network. That email doesn't exist. It doesn't. It doesn't. Anyway, regardless of that,

Jason Atwood: I will bet you a dog. This is a thing. I will get a dog to bark on this podcast right now if you don't stop it.

Justin Edelstein: Evernote's turned into quite the company. Aside from their core product Evernote, which is the fantastic multi-cross platform note taking applications, sharing, public, OCR. That was like the coolest things. Like, let me take a picture of Anything and it'll and I can search for the text like let me take a picture of my whiteboarding session and I can look for That yep, I take a picture on my iPhone of This whiteboard session and boom it's on my computer. Yep or on the web and I can get to it from anywhere Really great stuff really cool But then they've gone in a bunch of different directions with either purchasing or Putting out new applications. They bought an app. They bought skitch, which is a desktop Which I think was a pick of the week a bunch of months back.

Justin Edelstein: Yep We talked about their food app We talked about the peak app on the iPad. Yep, and you know, it's funny My father has forever been a PC user And... I'm sorry. Well, he was also a BlackBerry user. I'm sorry. And over the last year and a half, he moved to a Mac and an iPhone. And he asked me, you know, he said, I have hundreds of notes in Outlook. Like, what do I do with these? Like, and I want them on my mobile device. But they're on Outlook. And he's moving to the Mac and he still uses Outlook on his Mac. Frickin loved it, and it was really easy said to get them in to Evernote Just though I. I just thought of a way to prove that I've actually have Evernote for that long But okay keep going you're gonna see her joined since that's correct all right Anyway, I just think it's a great product and good for them for getting Company of the year that's pretty cool Yeah, no, I, I, I...

18:23 Justin Edelstein: RYAN When you figure out how to figure. RYAN When you joined, I RYAN I'm going to look and see when I joined. RYAN I'm sure it was after you, but... Oh, definitely after. RYAN But I know it was part of the iPhone is when I joined.

Jason Atwood: RYAN Yeah, I really love it and it has become my second. I was a big note taker way back with trios. I used to use the trio notes and I used to have an apps on my Mac that would keep the notes from trio and sync them and all sorts of stuff.

Justin Edelstein: Obviously with trio dying Evernote became R.I.P Let's see, I will search for that.

Jason Atwood: What, Merle and Man's is called inbox zero, right? I think that was what it was called. Oh, let's see, inbox zero at Amazon.

Justin Edelstein: February 21st, 2012.

Jason Atwood: There you have it. February 1st, 2012, oh, it's coming. Yeah, so it's coming. But I thought it was like last spring, too. All right, I joined July 12th, 2008, to never note. So let me, It's right up there.

Justin Edelstein: It's a web version I don't know so a great app, I don't Company of the year that yeah, it's a little I mean there's been a ton of companies. I I mean inks, right? So So it's like tech driven. Yeah, where do I look for this right there? Where number since?

Jason Atwood: Join date July Something July 12 2008.

Justin Edelstein: Oh It's the same day. Yeah, cuz it came out on the phone and we joined. No, it's not it. That's not it I I know that's not it. I think that's like when they Anyway, hey, sounds like when it came out on the phone cuz when did iPhones come out?- what month did iPhones come out? That was probably the second iPhone. Remember iPhones came out with the second iPhone. iPad. The second iPhone. Alright, let's keep going. I win. I mark that down. Millions of dollars.

Jason Atwood: I, I love it. If you don't use it it, it's free. The only thing, I cannot figure out about Evernote. Two things I do not like about Evernote. They cannot convince me, and I spend lots of money on software, tons, tons, you know this, I spend tons of money on software, and I will- You will gladly pay $5. For anything. But they cannot convince me, through whatever mix they've ever done, to buy it. Now I consider myself not a- Cheap.

21:29 Justin Edelstein: Cheap, but not a power user of Evernote, but I'm definitely a user, like I use Evernote.

Jason Atwood: Like if I don it, I use it every other day. Like every other day. Yeah, I use it often.

Justin Edelstein: I have things in there that are in there for a reason. There are no. I'm using 0% of my monthly allowance.

Jason Atwood: Yeah, that's up down. How many? How many? See ya. I have 400 webquips,

Justin Edelstein: 610 phones. Same thing as you. That's our notes remaining. Oh, it's remaining. Like I have no, I have no like, there would be no reason for me to pay for this. One gigabyte monthly upload allowance, I I get 60 meg and I'm at zero. Right. Like, maybe I didn't add a note this month, but like, I, I just don't think I would ever need to pay for this service.

Jason Atwood: And I think that's sort of a problem. That's my that's my first problem ever note is they they cannot figure out a way to Make me pay and I know that's really

Justin Edelstein: A problem because I'm that money well, there you go R. Well, I just read to you They're getting their customers to pay for something that's free and reinventing.

Jason Atwood: But that doesn't PDFs and I keep all my PDFs. I thought about at one point just dumping every PDF I have into Evernote and going pay. I was thinking, okay, I'll just dump everything I can. It'll index everything, it'll be searchable, it'll be great, taggable. But when I went to say, okay, but what happens if Evernote decides to go away or get bought by some company or whatever? How do I get the documents out? And I did the research and I looked around and the problem was the way to get things out... It's not easy. They're all stored in these individual little folders like I couldn't just grab them and copy them somewhere So like that those are the two things that keep me from from going full-on pay with the with Evernote All right Alright,

Justin Edelstein: Well, I think we a while back and couldn't ever use until recently.

Jason Atwood: So I'm picking it now. I'll be interested to hear why you can use it now.

Justin Edelstein: So yes you will actually. So my pick is, Oh, are you able to use it now? Do you have HBO? No. Then no. No, okay. My page is. HBO go yeah for iOS so for both the iPad heard of it universal app HBO go is If you have if you're an HBO subscriber? That's the first if the second if is what was preventing me from using in the past and if Your cable company is one of the providers that is supported

24:36 Jason Atwood: I think it was before it, it wasn't, but no, it is now it's in beta, but it works. Okay. That's the the, yep.

Justin Edelstein: I have RC RCN full disclosure. you can log in this HBO go app and watch an enormous. library of content from HBO for free the app is and really you know you're paying for HBO subscription already so you know you and you can do this on the web as well I'm just picking it for the iPad and the iPhone and you can go through every series of I'm imagining I could but okay we can test that later actually might give you back back I mean look I'm I subscribe to HBO anyway This is like gravy like, if I'm somewhere else if I'm traveling if if to be But you also have movies right so like all the movies that are on there like on the main surface are available all their comedy specials their sports specials their documentaries and Believe it or not even their late-night stuff is on there You can set up like child stuff when you oh but I'm looking at something you should something I shouldn't mention on this pond you know but yeah it's really cool really cool service and I finally started supporting it so I was able to pick it because I was gonna pick it a while ago but I couldn't actually use it so that way really I used it it works very well I mean I have Because I haven't gone anywhere, I'm sitting in front of a 46 I have a job on the man.

Justin Edelstein: But do you have to be

Jason Atwood: At home to watch it on the RCN network? No, just log in.

Justin Edelstein: What's the table I'm gonna pay that anyway it's the HBO and that's it to joke it's cost money

Jason Atwood: All right well my a kid action to to my second pick on But I'm not gonna pick the first pick. and I'm gonna leave leave it for another week. So you actually mentioned that......... I'll pick this, it's company of the company of the year. I'm Bitch, and I'm not. So the same low-end feeling you have for Skitch is now in on- So Skitch is a sort of a screenshot, an, easy screenshot plus a ability to manipulate via Mac. You of, can then send it to places. You can do some of the same. on the i3 on the i3, on the i3, if you like skitch on the, Right. So, all next week. Predictions. 75. All right. If you want in preview, go to blog.arcasync.com. You can read my predictions for 2012.

29:18 Jason Atwood: Follow us at Arca Sync or at Jason and Mattwood or at Just Add a Stink. subscribe and iTunes, comment, and the blog post and or the podcast. You can do that. You