Demystifying Buddies - Episode #93 of CloudFocus Weekly

Human transcript taken from the original CloudFocus Weekly show notes. Speakers are shown as in the original; timestamps appear only where the original had them.

Jason Atwood: This is the 93rd episode of CloudFocus Weekly for the first day of June, 2012. This episode is titled "Demystifying Buddies." CloudFocus Weekly is sponsored by Arkus, Cloud Computing Experts. I'm your host, Jason Atwood, and joining me for the 93rd time in a row is Justin Edelstein.

Justin, how are you doing today?

Justin Edelstein: I'm doing great. The weather is nice. Temperature is nice

Jason Atwood: It is. It's dropped down.

Justin Edelstein: I'm comfortable.

Jason Atwood: Very nice.

Justin Edelstein: 93 in a row. Haven't even skipped one.

Jason Atwood: You haven't even skipped one. It would be funny if I did one without you. Just literally...

Justin Edelstein: It probably wouldn't be funny. It would probably be awful.

Jason Atwood: Have a guest. We could have a guest speaker.

Justin Edelstein: Oh, all right.

Jason Atwood: I could think of a couple.

Justin Edelstein: OK.

Jason Atwood: Like this monkey here in the corner. [makes monkey sound] [laughs]

Justin Edelstein: You just made that up. I don't see a monkey.

Jason Atwood: All right. We have an agenda today! We'll talk about the blog post du jour, which actually is yours this week, which I've been seeing getting some feedback across the social network, which is interesting.

Justin Edelstein: Has it really?

Jason Atwood: Yes, it has. Then, Google announces new Chromebook and Chromeboxes. We'll talk about that and what that means for the crowd computing OS. Some interesting takes on that.

Then, the rumor of the week, which is not a small one, is that Salesforce is set to buy Buddy Media for a small, small amount of money, which we'll talk about making their biggest media purchase ever. I don't think it's official yet, but it seems to be one of those rumors that can't not be official. It's just like someone hasn't figured out the press release.

Let's start with the best things of all. Let's start with the blog from blog.arkusinc.com, which is this week called...

Justin Edelstein: You're asking me to step in there?

Jason Atwood: Yeah, because it's your blog post.

Justin Edelstein: It was mine. "Demystifying Salesforce Portals."

Jason Atwood: Wow. [laughs] What is that about?

Justin Edelstein: Why is that so funny?

Jason Atwood: I don't know. It seems it's pretty geeky, but it's all right. I like it. Let's talk about it.

Justin Edelstein: Well, you could've changed it. You're the editor-in-chief.

Jason Atwood: Yeah.

Justin Edelstein: You could've...before you put it up on the web.

Jason Atwood: I liked it. I liked it.

Justin Edelstein: It was good.

Jason Atwood: Yeah. Go ahead.

Justin Edelstein: Well, I'll just talk high-level, because we want people to go read it. We have a few customers who use Salesforce's portals for a variety of different purposes, and it's always the question upfront of what are these portals, first off. What can I do with them?

Then, there's a few of them, so which one should I use and how does that work? What can this one do versus this one? What can the users of this one do versus the users of that one?

So, I set off to write, I stayed high-level, but a concise overview of a few use cases, pretty standard ones at that, for using different Salesforce portals. What they are useful for. Some of the differences between the two. What certain users can do in the partner portal versus what users can do in the customer portal, and some considerations for when you're looking to do a portal project yourself.

Also, just giving some nice, here are some of the benefits types of things around the portals. Like, allowing customers or partners into your backend system without building out this entire new infrastructure to allow them to do that with integrations and data flowing between different systems. It's all nice on one platform, same data, different views, but a really nice...I think portals are really, really powerful.

They're just confusing. Like, which one should I use? What do they do? What can a user do versus can't do? So, tried to take some of the mystery out of it.

Jason Atwood: Yeah, every time we get into a discussion, I feel like I have to say, "OK, we're going to discuss portals now, and we're going to do 10 minutes." You can't just say, "Salesforce has this portal thing and it's easy." There's lots of pros and cons. There are lots of differences. There are lots of use cases. There are lots of things that one can do versus the other.

Then you throw in things like Salesforce is Salesforce, which is another way of sharing your data with another instance, so another Salesforce instance. And then you throw in stuff like customer groups. [laughs] My new enemy in life, customer groups.

Justin Edelstein: You hate customer groups.

Jason Atwood: I do hate customer groups.

Justin Edelstein: We should go off on a rant on customer groups one day.

Jason Atwood: Yeah. Well, for those who want to pay attention now, we added a couple under our org to test them out, and the technology, fine, I love the concept that it's a chatter customer group. You can add in people.

But, what it does to your org, is not good. It basically creates users, real users that show up in all the places that users show up. That's no good. They show up in your calendar views. They show up in your invitees. They show up in, I think I came up with six places that I kept seeing them.

Justin Edelstein: Yeah. If you're sending an email from Salesforce, they show up as people in your org that you can include in the To:, Cc: and Bcc: .

Jason Atwood: If you think about that...

Justin Edelstein: They're in weird places that they shouldn't be.

Jason Atwood: They should not be anywhere near those places, because it's very confusing. All of a sudden it looks like this customer is part of your org.

Justin Edelstein: For our listeners out there who want to participate, as soon as I noticed this proliferation of users starting to happen, I went to the Ideas Exchange and put an idea out there around, it was more specific, like, "Get customer group users out of my calendar views." Something along those lines. Search the Ideas Exchange. You'll find my idea, and vote for it.

Jason Atwood: I get why architecturally they're users, all the managing of that customer should be done inside the group itself. You should be able, as the managers go in and add people and delete people, it shouldn't proliferate anywhere else in the system. I don't want to see it anywhere else. They should just be in that chatter group, nowhere else. That's it.

Your blog post, very good. Go rewrite it. Again, it's going to help you because it gives you sort of a high-level, but you definitely have to talk to someone if you're thinking about doing customer portal stuff. Really the biggest question I always get is, "What's the difference between customization of a customer portal or partner portal and what I get out of the box?"

There's a cliff. You get out of the box this very basic-looking 1990-something or 2002 Sales Force instance...

Justin Edelstein: I called them Boxy and Square.

Jason Atwood: Yeah. Boxy and Square, very little customization. Colors, logo, that's it. And then there's like a cliff to, "Oh, you want to go full custom? Great, but you're doing Visual Force at that point and pages and sites and you start getting into this other round of stuff which is not easy. There's no WYSWYG for it.

Now maybe with the new designer stuff, they'll help out with that. But we'll see. So anyway, go to blog.arkusinc.com and read up on that. Next up, Google. Almost a year ago...was it a year ago we talked about it? I think it was a year ago. It must have been in last June or July because one of the aforementioned people was here and they went and got one and we talked about it.

So Google last year announced basically a hardware that runs their operating system, Chrome, which is confusing because Chrome is also the name of their browser. So it's basically a laptop that only ran a cloud OS.

So everything you did on it downloaded from the Internet. It was all based on basically a browser, didn't have very much hard drive or anything. It was just all based on stuff you did on the Internet. Low cost, under $500, updates and secure and multi-user because you're basically logging into a Chrome browser on this machine. Lots of battery life, it's not using a lot, built-in 3G.

That was last year. We tested one. Someone came into the office. We had one. We played around with it. We thought, "OK, but not powerful enough to do what you really want to do and too high-priced to be that limited." So we tested the startup times and all that. It just couldn't match it.

You know, then you take out your iPad and you go, "You know, for the same price 500 bucks, I get this. Look at all the stuff I can do with it." Here we are a year later, a new iPad's come out, new functionality...I just traveled for two days and almost exclusively used my iPad and I have gotten into just incredible use on it now like business use. So Google has released two new.

One, a new Chrome Book which is new laptop and then what looks very much like a Mac Mini a Chrome Box which is a little miniature you know OS driven device.

Justin Edelstein: I like the look of the Chrome Box.

Jason Atwood: Yeah.

Justin Edelstein: I'm just looking at it...looks kind a cool. Again it looks like an Apple TV or a Mac Mini. It looks really cool, its got a bunch of outputs. It looks like you can output this thing to a number of different devices. It's got a lot of...I mean, I don't know, from hardware perspective it got everything you need. USB ports and outputs to VGA, and outputs to DVI, and HDMI, and again it just runs Chrome. Right? I mean there...

Jason Atwood: Right the Chrome OS, which has more features than chrome browser but in essence you logging into it through a Google account, it downloads all your stuff and you can do tons stuff with it. It's interesting, you talked about it being Apple TV, I was more thinking of a Mac mini.

Justin Edelstein: It looks like an Apple TV to me.

Jason Atwood: Yeah well that is interesting it certainly...you know, if it could take a wireless keyboard I could see maybe as an interesting way of setting it up against a TV. And using it against a TV for all that TV goodness, flash and stuff that apple TV can't do.

Little on the high side since Roku and Apple TV are $99. But apparently the new OS is very fast. It's got much better...and its got Google drive integration. Then you can actually do offline viewing of documents through this. Then, you are seeing where they are going with this. You have Google drive, you have all your documents in Google drive. You can do offline viewing. Then the one complaint of the google OS was that there was no data I can get to stuff I need to get to, PDF, Word documents...Well now if everything is in Google drive, it will all be there for you and then you can use it offline.

I am sort of like I was last year...Ooh, I want to buy one. I was looking into buying one, because I really just want to play with it. I really want to test it and say...I want to take a day and just see what I can do on it.

Justin Edelstein: It looks like it can read files but can't edit files offline.

Jason Atwood: Right right .

Justin Edelstein: Yeah, there's still things just like, "I don't know." This could be my second device but I just rather have an...

[cross talk]

Jason Atwood: That is other thing. What is it giving me? I mean it...same size and weight as MacBook Pro, or you know roughly. But one one hundredth of the power right and I can boot up Chrome and do everything. That's the only thing I think...It can't do anything that my laptop can't do. What does it do that my laptop can't do?

Justin Edelstein: It doesn't seem like it can do anything that your laptop can't do except cost half for a third of the price.

Jason Atwood: Oh that's true. So I think for a kid, students...

Justin Edelstein: I could even see this being for a sales person who is really just using online tools or cloud tools like 'Salesforce' and 'Google Docs' and they have their 'Gmail' and that's about all they are doing. This wouldn't be too bad.

Jason Atwood: Why do we always just say that about sales people?

Justin Edelstein: I don't know.

Jason Atwood: They don't do anything...stupid sales people.

Justin Edelstein: They don't need like Excel to crunch crazy financial figures. They're just doing things in the Cloud.

Jason Atwood: Talk to someone who sells loans,they would think, yeah I do, I got to punch in all this loans stuff.

Justin Edelstein: You just punch it in, hit play, and go.

Jason Atwood: I just think it's funny that salespeople.

Justin Edelstein: I'm into salespeople.

Jason Atwood: They're always the lowest.

Justin Edelstein: They're traveling. They're travelers. They're roamers.

Jason Atwood: They're not real computer users.

Justin Edelstein: They're not real people.

[laughter]

Jason Atwood: Apologies to all you salespeople out there. Live long and prosper.

Justin Edelstein: We have Salesforce admins, not sales force, the actual sales force listening to this show.

Jason Atwood: Sales force people, that's true.

Justin Edelstein: They know it. They're with me.

Jason Atwood: Yeah, they're like, yeah, whatever.

Justin Edelstein: They're with me, they're like, yeah, right on, Justin.

Jason Atwood: Stupid salespeople. So anyway, I think it's cool, I do. You going to buy one?

Justin Edelstein: No.

Jason Atwood: Would you take the challenge if someone said here's one, could you spend the day on it and try to do nothing else?

Justin Edelstein: I'd take the challenge. I don't know if...

Jason Atwood: I mean, you're a Google Apps user, so everything you do...

Man 2: Totally.

Jason Atwood: ...is either in Safari, sorry, in...

Justin Edelstein: Chrome is my main browser, too.

Jason Atwood: And you do syncing and all that? You have it set up, so that in this way it would literally sync down all your stuff, all your bookmarks, all your everything.

Justin Edelstein: What do I need syncing for? Now. Currently.

Jason Atwood: Because you might use it on two different computers.

Justin Edelstein: I only have one computer.

Jason Atwood: Right. Well, I have the same thing because when I go log in...we were in training last year and when I logged in to that machine down there, I turned on syncing, and it downloaded...it basically created my Chrome right there on that machine, instantly.

Justin Edelstein: Got you.

Jason Atwood: It was pretty cool.

Justin Edelstein: That is pretty cool.

Justin Edelstein: Would I...I could see myself using one of these things...A lot of things I do is right on the web, so I would be able to get by most days. But there are days where I would not be able to.

Jason Atwood: Right.

Justin Edelstein: It just wouldn't work out.

Jason Atwood: Data loader.

Justin Edelstein: Data-loading, 'Go To Meeting'. Web meetings, things like that. That just throws it right out of the window, until 'Salesforce' comes out with screen sharing capabilities. For now, I don't think I could work on one of these machines full-time but I could probably get away with working on it most of the time.

Jason Atwood: I really think of students? I think if you had an organization, a university, that was literally on the Google Apps platform and everybody had the 'Mail', everybody had the 'Docs', and that how you did all the sharing. You could just hand this low-cost computer to someone and say, "This is it. This is all you need in life. You don't need anything else."

Justin Edelstein: You can create a site for your class.

Jason Atwood: Right. Wikis, blogs, sharing files, email which is 90 percent chat. You know, you get the Google suite. Interesting stuff. We'll see if the person who bought one last year, if he goes and buys another one. I told him to return it last year.

Justin Edelstein: I asked him if he uses the one that he has and he said very rarely.

Jason Atwood: Yeah. He said he wants to take it to the beach. And I'm like, oh yeah, you bought a $400 beach toy.

Justin Edelstein: He went on vacation. He said he brought it instead of bringing his laptop.

Jason Atwood: But he has a smaller, more powerful laptop, that's what's crazy.

Justin Edelstein: I know. He said brought that and his iPad and the reason was...there was some reason. I can't remember. But he did.

Jason Atwood: All right. [laughs] Other things that haven't happened...

Justin Edelstein: Go on.

Jason Atwood: ...is Salesforce. Rumors hit the streets in the last two days that Salesforce might buy or is in the process of buying Buddy Media for $800 million.

Justin Edelstein: That's a lot of money.

Jason Atwood: I think the tagline was. Yes it was.

Justin Edelstein: Why don't you tell me what Buddy Media is.

Jason Atwood: So Buddy Media, as far as I understand with my small amount of research on it, is a social media management application for Facebook. Whereas, Radian6 is a monitoring, and you can monitor what's going on in the world, one thing we've always said is, yeah. But I can't manage what's going on on Facebook with Radian6. It's more about monitoring. It's more about connections and keywords.

This is about, I want a tool that I can actually interact with, easily interact with the stuff that's in Facebook using this. And I think it builds on the analytics and it's obviously tied into the API.

But basically if you had 10 or 15 pages, you can manage all the activity and delete things. Basically, instead of having to go to Facebook to do it, you could do it from this console, which I could see for companies that are managing products and brands...

You know, we have a Facebook page, facebook.com/ArkusInc. But if we had 17 different pages to jump around and do all the stuff, that might be more difficult. Plus, with lots of activity on them, you'd have to monitor what's going on. Getting an email or two from Facebook, that's not helpful.

So this way, I think it's a full blown management tool, probably with plug-ins and things like that, so you can build up stuff that then interactive with it. So build in Facebook plug in pages or whatever they're called, using their mockup language. That's about as much as I know.

Where does that fit in the Salesforce suite? Well, it fits right there. Salesforce wants to become the social media manager. They want to become the social enterprise by saying, not only do you manage all your customer relationship data and stuff, but this is also where you manage your social world.

You manage it from within Salesforce. This is the tool you use. You monitor. You do your cases. You do your social marketing through Salesforce. You can see these signs, like clicking into these pieces. Oh, I can now...I can monitor the activity, I can manage the activity, I can use cases and things to support the activity. You can see this sort of vision coming up. Hire me, I'm available, Mark. Just call me up. [laughing] Just kidding.

[laughter]

Jason Atwood: Well, Zed, that's been a good yarn. Might be total B.S. so that's what I was thinking.

Justin Edelstein: It sounds all right, about. I doubt that you'll ever see...I shouldn't say ever because ever is a long time but not necessarily within SalesForce. It might be within a SalesForce owned entity like Radian6. I don't know if you'll ever see Radian6, the tool, inside of SalesForce. It's its own tool. It might integrate.

Jason Atwood: It's going to integrate.

Justin Edelstein: Yeah, it's going to and...

Jason Atwood: It might. I think the plan would be to have it fully integrate. That it's no longer...it will eventually be...

Justin Edelstein: Just like an app? It'll be in there?

Jason Atwood: Yeah. It'll be like data.com. It'll be like data.com. Data.com is a tab.

Justin Edelstein: Yeah.

Jason Atwood: Basically. I think that's what it will be.

Justin Edelstein: Like the site.com type of thing, where it's like its own tool. Looks different, acts different, but...

Jason Atwood: I think that's the way to go. They're just different licenses...there are feature licenses on top of your platform. They're going to break them out as [indecipherable 19:19] data comes with feature license. SiteBuilder or whatever...SiteTools of feature license and there's going to be a bunch of feature licenses... [cough]

Justin Edelstein: Bless you.

Jason Atwood: ...to do everything from content management, to HR management, human resource capital management, to social media marketing management. You can just see these Chiclets showing up.

I think the stuff like Heroku probably will never come in. That seemed more about people and technology than it did about a product, so that's my thoughts. If it is true and it's a purchase, that's their biggest purchase ever which would be massive. We talked about the ones we've seen like, the big purchases recently, that's up there almost around a billion dollars.

Justin Edelstein: A big one.

Jason Atwood: It's getting there. All right!

Justin Edelstein: Hopefully it goes a little better after the fact than the Radian6.

Jason Atwood: You want to have a Radian6 rant?

Justin Edelstein: I'm going to hold off for a week.

Jason Atwood: Yeah.

Justin Edelstein: I'm going to give them a week.

Jason Atwood: One more week?

Justin Edelstein: One more week.

Jason Atwood: We've been trying for months, so what are you...like six months isn't enough?

Justin Edelstein: I've been trying some other sources to...

Jason Atwood: Oh, you're saying so maybe...I'm going to give the low level. I won't give the high level. I won't get into it because we might hurt some people's feelings.

As a partner of SalesForce it has been extremely difficult to get a sense of, a version of, a demo of, a license to, to test anything to do with Radian6 and as a partner who is selling or helping sell Salesforce technologies and who's clients come to us all the time and say, hey I want to integrate this, I want to build off this, I want to use this tool and I want you Arkus to help me out.

You know not having the access to the tool is difficult, and it's contrasting against our access to the Salesforce set of tools, right? We can boot up Orgs we can test drive you know different types of license, we can do all sorts of stuff like at our whim. So this one having no access, and having it be so sort of so siloed, and it feels very siloed, and it is siloed. Even idea.com is pretty siloed too...it's just frustrating.

Justin Edelstein: It's extremely frustrating

Jason Atwood: I'm trying to put the...it's frustrating. And I think it's not the same companies.

[crosstalk]

Justin Edelstein: And we're not the only ones feeling the pain I'll say that, I've talked to.

Jason Atwood: Some other people?

Justin Edelstein: Some other folks who will remain nameless, through various community channels.

Jason Atwood: Hey Sally, Hey Mary, Hey Joe.

Justin Edelstein: No Stop it, those people don't even exist.

Jason Atwood: Bob Robertson.

Justin Edelstein: ...And they're feeling the same feelings that we are, we just really want a demo, honestly. Aside from what you can see at like you know the Dream Force booth console where they just show you high level. And the disconnect, and the frustration really stems from it being, the hot sexy thing and it being a cornerstone of what's being demonstrated and talked about on the key note stages.

And like you know they show these really cool things and then, and that's the marketing cloud, and then walk off the stage. And it's like alright great I want.

Jason Atwood: I want the marketing cloud.

Justin Edelstein: It's like eight months later, and I want to try the marketing cloud, just to see what it is? And it's like, "Oh, no, no, no, no."

Jason Atwood: Not for you.

Justin Edelstein: If your not this level of partner, or your not whatever, you can't even have access to that for...Well we're not even going to tell you when because we're not sure yet.

Jason Atwood: I've heard about it through other channels, so as a side, I watch a video pod cast called...it's from SEOmoz and they do a...it's called Whiteboard Friday, great pod cast.

Justin Edelstein: Yeah?

Jason Atwood: It's for SEO, Google people. But it's great, because he sits in front of a while board and videos it, and he talks about subjects, it's about nine minutes. I've actually been trying to get through the last like six months of them because I downloaded them all instacast, what what?

Anyway, in one of them he goes, "Monging the social media", and talked about Radian6. And he goes "Radian6, just way too expensive. I don't know how anybody would ever use that tool". And I was like whoa, here's like a big SEO company who's job it is to do this stuff, and they're calling it expensive? They don't see the value? I was like wow.

I think that's the problem, and just I think it's totally separate from Salesforce. Salesforce has an entire ecosystem for partners and whatever. This is not Salesforce, it's still Radian6, it's it's own company, sure it's owned by whatever. But there's silos and they haven't crossed them, and the partner community is probably the last person to get them to cross.

Hey listen, if you called up and you said, "I have a $100,000 check, I want to spend with you guys to get Radian6", you would get a demo. Somebody would give you a demo and you could probably get in and use it. But they just haven't figured out how to get the partner community in using it.

Justin Edelstein: While we are on this tangent on videos, I was looking at the Facebook page for Salesforce, for the Summer '12 release...

Jason Atwood: Sumer '12 release.

Justin Edelstein: ...and they have a really good Rypple video.

Jason Atwood: Oh, really?

Justin Edelstein: A really good Rypple video, and it uses...Do you remember a couple weeks ago my pic was the RSA animates where they draw the whiteboard?

Jason Atwood: Yes.

Justin Edelstein: It uses that. It was just an interesting thing. I was like, "Oh, that's so cool. They're using that."

Jason Atwood: Is it Rypple? Or is it Salesforce Rypple?

Justin Edelstein: It was Rypple, then at the very end they showed it integrated with Salesforce.

Jason Atwood: But that hasn't come out yet. It's supposed to come out in Spring.

Justin Edelstein: No, and I saw it nowhere in the actual. I looked in the Salesforce Summer '12 release notes and I just did a find for the word Rypple and its zero results, I did a find for...

Jason Atwood: R-I-P-P-L-E or R-Y-P-P

Justin Edelstein: No, I spelled it right. Then, I did the same thing for Radian6 and got zero results. So, neither of those two products are actually in the release notes even though if you go to the Facebook page for the Summer '12 release they both have videos. Rypple has a video and Radian6 has a video.

Jason Atwood: Cause they said it's coming in Spring.

Justin Edelstein: Well, Rypple, now...I logged into our Rypple account.

Jason Atwood: Oh, you did?

Justin Edelstein: Yeah, cause I watched the video. I'm like, "I want to log in, I want to play with this." A lot of the things I think we were able to do before, we can't do anymore. They're now not free. You have to pay.

Jason Atwood: Oh, that might have been on a trial we were on too...

Justin Edelstein: Well, it's still there and I can still comment on things, but other than that I couldn't create like goals or milestones or groups or anything like that. I will say, the video makes it look pretty awesome. I feel like we should maybe take this offline. I feel like we should use it maybe. This is how we make decisions in the boardroom.

Jason Atwood: This is not only the podcasting city, this is also the boardroom. [laughter] You're fired.

Justin Edelstein: Oh, no! Good decision.

Jason Atwood: Let's go, let's end up with [indecipherable 26:29] app pick of the week.

Justin Edelstein: Let's do it.

Jason Atwood: Go for it.

Justin Edelstein: Alright. So, I have a bunch of these lined up, but I'm going to...

Jason Atwood: This one is kind of like..

Justin Edelstein: I'm just picking a timely one, cause it's out now.

Jason Atwood: This one is a little ugh.

Justin Edelstein: What's wrong with this one? I've used it.

Jason Atwood: Well, that's good. That's better than half your picks.

Justin Edelstein: That's true.

Jason Atwood: Maybe that will be in our 100th episode surprise.

Justin Edelstein: Which picks Justin has actually used.

Jason Atwood: I'll have a graph of how many of you actually used versus...you've said.

Justin Edelstein: It's a simple one. It's the no-brainer...Someone asked me once, "Why didn't you pick this?" I'm like, "Everyone knows about it. Oh well, maybe I should pick it anyway, so I'm picking Facebook Camera."

Jason Atwood: Oh, they asked you why didn't you pick something? OK.

Justin Edelstein: Yeah. They asked me, "Have you done that before?" I said, "No." They're like, "Why not?" "Well, everyone knows that one, so I'll pick one everyone probably already knows about and I don't care." Picking Facebook Camera. It's free. It's a cool little...Well, I have it on my iPhone.

Jason Atwood: Is it worth a billion dollars?

Justin Edelstein: No. I don't feel like this is Instagram, even though it feels like Instagram.

Jason Atwood: I think they bought Instagram just so that they could exist.

Justin Edelstein: Just so that they could put this out, probably. It's just a camera app for the iPhone that allows you to do some of the cropping and styling and...I don't know what they call it, shading or whatever the...What are those called? Layers or whatever they're...

Jason Atwood: Filters.

Justin Edelstein: Filters, thank you, on top of photos and upload them directly to Facebook. You can also browse everybody else's photos, which I feel like a lot of people love to do. They just browse other people's photos. It's just a quick, simple way to filter out the rest of the news feed and just look at photos on the mobile device.

I think Facebook is definitely banking on mobile as they move forward. This is just one of the mobile apps that they have out there now, and I figured I would go ahead and pick it. Why not? It's free, so you may as well have it on your phone. I use it. I look through people's photos and stuff.

Jason Atwood: Yeah. I mean, I am...I'm more...

Justin Edelstein: I look at it as more of a viewer than of an actual app to take them. I don't post a lot of photos on Facebook. If you were friends with me and you were to look at all the photos that I have on Facebook, they're usually of food. [laughs] They're food. "Oh, I'm eating something awesome at this new restaurant, so I'm going to take a picture and put it on Facebook." Most of my pictures are of that and of my cat. [laughs]

Jason Atwood: Right. I don't know. I've been using it. I downloaded it the other day and was playing with it, and it definitely feels like more of a browsing than does a contributing...

Justin Edelstein: Yeah. I like it for that, though. I use it to browse.

Jason Atwood: But, it does have some of the same features that are inside of the app. We talked about their IPO price going nowhere fast.

Justin Edelstein: Nowhere.

Jason Atwood: Worst IPO in the last 10 years.

Justin Edelstein: At this very moment it's 27.68. Buy. Time to buy.

Jason Atwood: Anyway, I don't feel like Facebook gets apps. I've now played with all their apps. I've played with all the ones, and where Instagram, and this is why they probably bought Instagram, because clearly we don't know what we are doing, and I don't know if this is designers or just developers or whatever or their theories. In all these splintered apps, why wouldn't this just be a feature of the other app?

Justin Edelstein: I don't know. They splintered out another one, too, recently.

Jason Atwood: Messages.

Justin Edelstein: Messages, Messenger has been split out. And they just did one, pages. If you are a manager of a page...

Jason Atwood: Oh, really?

Justin Edelstein: Yeah. Did you not know about that one? Should that one be my pick?

Jason Atwood: That's a good one.

Justin Edelstein: Well, I'm the manager of two pages and you log in and you basically can flip between your two pages and you're now using Facebook as the manager of that page and can upload new content, comment as the page owner, things of that nature, see statistics.

Jason Atwood: Well, that one I am going to download. That one sounds like a good one,

Justin Edelstein: So, those are both my picks.

Jason Atwood: But all this splintering of the apps, it's like build an app that does what it does.

Justin Edelstein: Well, I don't think they're main app, the Facebook app, I don't feel like its very good. It's slow, it's loading too much content, like it's too much, so I feel like they did this to sort of break it out. Because that thing is too slow. And Twitter is slow too.

Jason Atwood: Twitter is horrible.

Justin Edelstein: It used to be so good. Then, they released this new version, and it's not even new anymore, which is even more absurd that it's still slow. Like six months ago, and I don't even want to use Twitter anymore on my mobile because it's too slow.

Jason Atwood: To get to the ability to tweet. And I think that's what tweeting is about like, "Oh, I have a funny thought, I want to share it."

Justin Edelstein: It should be so easy. It's built into the OS of our phones, at least, I should be able to triple click the button and type something in and it tweets.

Jason Atwood: I think that's the operating system is moving.

Justin Edelstein: It should because it's built right in. It should do that. Or swipe down, or just swipe over a few times. I don't know. Apple, figure it out.

Jason Atwood: Cool pic.

Justin Edelstein: My cool pic, Facebook Camera and I'll throw the Facebook sites in there for free, they're both free.

Jason Atwood: They're free? Mine, too, is free, but mine is a website, a service. It is called inDinero. I think I've mentioned it before. I don't think I've picked it, because I have..

Justin Edelstein: I am navigating to it right now.

Jason Atwood: ...I have not. I just went and searched on our blog and I haven't picked it. It is going on the line...I think maybe I've picked Mint before. This is sort of Mint for business. Mint is now owned by Intuit. It is sort of the online version of Quicken, which is that you give it a bunch of your accounts, your financial account's online passwords, usernames, passwords. It goes out and takes in all the data, then it builds your budgets, your charts, and your stuff inside of Mint.

If you have an iPhone, it can alert you of when you're going over budget...OK, but it's really meant for people not for businesses. But Indinero is the Mint for business. So, you sign up for it, you give it a username and password, you go in and add accounts, so you can add business accounts and business credit cards and whatever.

Then what it does is it goes out to those accounts and pulls in all the activity, then builds your budgets, shows you where your spending is going, shows you where your cashflow is. It does business things. It shows you where your cashflow is coming and going, what outstanding debts you have, where your income's coming from. So, very much built around business stuff.

It's not the best. I mean, it's certainly a good start. I actually signed up for it about a year ago, then forgot about it. Then, they released some new features, so I went back in and started playing with it again, and it's neat. If you use QuickBooks or something like that, it doesn't have as much value, because you can do 10 times more things in QuickBooks. But, it can do things like alerting on big...If you want to have alerts happen on big things across all of your accounts, it can do that.

Again, for a small business that maybe doesn't want to run QuickBooks or doesn't have to, but wants some of that status reporting or that cash management stuff, inDinero, kind of cool. It's dinero like the Spanish word...

Justin Edelstein: Like money?

Jason Atwood: ...Spanish word for money.

Justin Edelstein: Right on.

Jason Atwood: It's inDinero, and it's indinero.com. I-N-D-I-N-E-R-O dot com. There's a free version of it and then I guess you can pay for more stuff. It's pretty cool. Give it a shot and let me know. Again, small business owner type of stuff, it seems like they're going to do more as time goes on, which I'm kind of excited about, so it's something to watch in the future.

All right. Speaking of things you should watch, you should definitely go to blog.arkusinc.com where you can get all the podcasts and all the old blog posts, including a new feature we're going to be rolling out soon, so stay tuned on that. We'll be rolling out something cool on the blogs or on the podcasts. See if you can figure it out. I think I might do it for this podcast as a test, so that's your incentive to go there.

And finally, you can subscribe to our RSS and all that. We're at twitter.com/ArkusInc, twitter.com/JasonMAtwood and twitter.com/JustEdelstein. We're also in facebook.com/ArkusInc. We're on Google+! Everybody is on Google+.

Justin Edelstein: [laughs]

Jason Atwood: You can subscribe to the podcast in iTunes or any of your other podcast subscription services, but iTunes is probably the most known, so you can go there and leave a review. That's another place you can leave a review or comment. We'd love to hear you there.

Until next week. We'll be back with another episode of CloudFocus Weekly. Until that time, stay cloudy.