Client Organization - Episode #127 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:10 Jason Atwood: This is the 127th episode of CODFOL I'm your host, Jason Atwood, and joining me for the 127th time and counting is Justin Edelstein.

Justin Edelstein: Go ahead, talk. Oh, okay I just feel like we've done this already before. Maybe we've done this once or twice. Once or twice or 126 other times?

Jason Atwood: Yes, or 126 other times. So connected to you right now? I'm feeling so connected. We have an agenda today. Bye.

Justin Edelstein: Is it a connected agenda?

Jason Atwood: Is it connected to our constituency? It probably is, or not. We have a blog post, although not on our blog, but involves us, so we'll talk about it. Then we're going to talk about the customer company. Basically the new Mark Benioff, Salesforce.com, presentation that happened this week in New York City at the Waldorf Astoria. Lots of feedback on that. We'll talk about it for those of you who weren't able to attend or see it live. And then we have some, there's a new... Twitter ad API that only a few special people get to be in and we'll talk about that as well And then we'll make our cloud folks app pick of the week This will be a special one because not only am I gonna make a pic, but I'm going to give you one Whoo, so you actually will get you're gonna hand it as I make the pic and that's yours to keep that's fun And isn't that fun?

Jason Atwood: I think it's gonna get you up By the way, we've had feedback from the universe that yes, a couple of episodes ago you did really not do good. I acknowledge that.

Justin Edelstein: I was tired and I think you caught me at the end of a really, really, really long day. At the end of a really, really, really long week. And I wasn't my chipper self. No.

Jason Atwood: You were like, ch... Yeah. Of the chipper. Right. It was no good. But I'll keep bringing it up just to make sure that... Anyway, you know what? I can look at the sparkly light. I'm feeling the connection breaking right now. I feel like there are connections in here. The connections break. You're not reading my mind.

Justin Edelstein: I have.

Jason Atwood: And then I was featured on blog.salesforce.com. Oh you were, were you? So they,

Justin Edelstein: Actually you did this last November. I did this and then they asked me if I knew anybody else who might want to do it. And I said yeah, Jason might want to do it.

Jason Atwood: And unlike you, I didn't have everybody else write mine, I wrote my own. Oh, come on.

Justin Edelstein: I wrote like a quarter of mine. Yeah, a quarter. So anyway, this is... I did mine collaboratively, connecting with everybody throughout my connected organization.

Jason Atwood: Are you going to do this every time? Yes. All right.? So it's up on blog.arcasync.com, posted by Holly Wegman, who organized it. It wasn't. But it's that guest post sort of situation. entitled AppExchange All Stars, Jason Atwood's App Picks. Okay, so basically what I do- Mine was probably entitled Justin Edelstein's App Picks. It is, where I picked four of my favorite apps, all of which we actually use and all of which, I mean, all of which I really use. Now look back over, over yours, you had picked, I think, We'll see you next week. We'll see you next week. You'd pick Cirrus, you'd picked the Permissioner, you'd picked a Duke Walker maybe?

03:31 Justin Edelstein: I think I picked Demand Tools.

Jason Atwood: Perhaps. Demand Tools, and then I forgot the last one was. Hard to remember. So long ago. So many pics ago. It was. So this time I picked four. I picked Zapit. Oh, Zapit. Yeah. So it wasn't very hard because I just went into our org and I said what are the four things that we use and I really use every day and came up with my for actually a period cloud sync for Google apps which they actually fixed in the last month so it's a good thing that they fixed it right before I picked it because it was broken with many who with the many who release and not working at all. You might not have picked it. I was close to not picking it. Because you can't just pick something and then give it a bad review.

Justin Edelstein: That's not really what the intention of the blog post is for.

Jason Atwood: No, no. It's not a review thing. It's funny, out of the four things I wrote, the only one they wanted really to edit was the one about Compliance Locker. They came back with edits on it? Yeah, that was the only one they wanted to edit. Why, was it too sparkling? Yeah, it was a little... No, it was more like I was making fun of chatter, and I was making fun of like, compliance and chatter. How dare you? How dare you? Are you serious? You were making fun of chatter? How dare you? It was a little bit. By the way, don't have almonds before you go on a podcast. Yeah. It's not good for you. You almost just... like swallowed your tongue. Yeah, it was no good. I did, I picked, so I could pick compliance locker.

Jason Atwood: Salesforce mobile dashboards. I, I actually love, I love that. Really? I never use that. It's because... Should I be using that? Yeah, that's great. I mean, I look at dashboards all the time. I just don't, I don't use that. It's just neat, because it's a nice way of looking at it, and it's just well organized and like some... Like I said, I think. And it's only it, right? This, well it actually has chatter, and it will tell you some of the report. You'll actually see a quick view of the report. Oh really? In kind of like a iPad version. So. It's free, right? Free, great stuff. Is it a labs thing, or is it a real product? It's a real product by labs, but they support it. It's on the app, it's on, it's on, I.

Justin Edelstein: I. iOS app. Oh, okay. So you gotta get it on.

Jason Atwood: Yeah. Yeah, I guess eventually I think it'll go away when Touch touch works. Yeah, although I still think it'll be better because the way it works But anyway, and then conga composer which we've talked about a billion times So anyway, there's my picks are on the blog that are cuz inc.com you can find out about that But really the big news of the week in the Salesforce world or I guess some cloud computing is kind of made as I was reading over my site in the morning made all the blogs.

Justin Edelstein: Yeah I feel like this was timed. Didn't Salesforce announced their earnings today? I think maybe. Maybe.

Jason Atwood: Maybe I'll Google that while you talk. Maybe they don't. It's funny because we don't have to talk about their earnings. I feel like that's a little too.

Justin Edelstein: Whatever this isn't a financial force Is it one Dreamforce ago or two Dreamforces ago where they started this? Social enterprise.

06:34 Jason Atwood: Yeah, I feel like it was like two years ago. It's just to put the truth on. So Salesforce started with this thing called the social enterprise really about bringing you know, it was about internal social and external social. Then tried to trademark it. Then a lot of nonprofits got very involved and there's some petitions to get them to stop. They did stop. And the story is that Mark Benioff went on a sort of a hiatus, a one month leave of absence, sort of took a long vacation I guess, where he really didn't, you know, didn't do chat or really didn't do any emails and he went off to try to kind of figure out, you know. What it is he's going to do and as one of the things he came back with the new sort of the new Thing which is the customer the customer company right on which is Again, it's sort of a tweaking.

Jason Atwood: It's not a reimagining of their entire world It's much more. I mean as you would describe it think putting that into the mix is something that should always be in the mix. Well something that Salesforce does really really well and something I think we it gets lost in the car with some functions.

Justin Edelstein: Well that's one of the things that was all message it's like and of course cloud right at the end of the video it's like and of course the scalability and reliability of the cloud. Of the cloud. So it was like sort of like the the. It wasn't brushed over, but it's, like... Social, right? Right upward line chart thing it's in every presentation in some shape or form with different words right starting with the

09:56 Jason Atwood: So we had the privilege of being up close and personal in front of this intimate affair with a Right my favorite part like oh, there's back my head. There's my head Far you I would expressly has the most hairs on the back of my head so it's out It's shiny and shiny and nice. So what do you think so we sat through to our presentation?

Justin Edelstein: Your thoughts what's your back? They want to be back. Yeah, you know how I generally feel about these forward-looking safe harbor type of presentations that that are less at stake, you know more vision less reality, right? We were talking about it afterwards like we really appreciate vision, right? Because there are and has the reputation for being extremely innovative, and that is the fun part of being involved and being part of the community of being. you know, being a part of the Salesforce world and universe is being involved with this very innovative and forward-looking and moving company that you keep getting to learn along with and iterate along as they move. But I said to you as we walked out, you know, I really actually enjoyed this message more than I've enjoyed the messages prior.

Justin Edelstein: He's got it. He's got it. He's got it. you know, Joe's Pizza Shack and you want to be a customer company as Joe's Pizza Shack, it's not quite the same thing as being Toyota Friend. Even though the technology is you know scalable up down elastic you use the things I just don't think they exist yet that like Toyota Friend is using. Yeah, I think, well you're picking,

Jason Atwood: I'll play the other side of it, I think you're picking a thing that is hard, you know, Tory a friend, yes, that's a very customized thing, but what they announced and what they showed, I think the best part of it was really the Obama administration's use of what you said was des.com. I thought it was. I'm never going to let you live that down.

Justin Edelstein: I can't believe that they had that volume of cases coming into their system the way that they were coming in Yeah millions and they basically they

13:03 Jason Atwood: Were taking every tweet every check-in every email Every phone call every touch every touch and bringing them in as cases and then Not only reporting on it when we saw some of the visual force things they'd built up But also being able to make them actionable. So like if I need to go search for people in this zip code and then be able to blast out to them I could based on voter turnout or If someone were to tweet I need I want to come help They showed the example of being able to do it using a chatter and then firing off to them within sales

Justin Edelstein: For locating Geolocating a lot of it was like, you know some trickery there, you know, like it was but none of us trickery Cuz it actually happened. Well, yeah, but yeah, I mean But as someone who knows what they were doing, you can see, oh, they're using specific hashtags so that certain people then follow the record. And, you know, because a lot of that stuff doesn't happen. Like, oh, all of a sudden there's a case and someone just says someone needs help. And then the right person at the right time is automatically following that case. Like the case just got created. How could they be following it? Like that doesn't... So like a lot of it is really... You know stuff you, you could definitely do but they make it look so

Jason Atwood: Like, of course this is exactly what happened. But it's nothing that, well I think that's where I difference, it's nothing that they show show that doesn't exist. So I've seen examples, well there's two things they always show and they bug me, I know it's like little nitpicky things. because they show they show chatter live updating they always show this they didn't do that this time they didn't think you always saw the guy refreshing no I'm saying in the videos the video oh in the video and it makes it look like it's now that's not a big deal whatever the other thing they do is they the show animated graphs so I see graphs moving up like oh this is a guy yeah but things happening on like it looks like it's Like it's happening in real time that your graph is moving.

Jason Atwood: There's no animated graphs in Salesforce and that doesn't exist And we're not talking about small scale, we're not talking about... No, this was nationwide big time scale. But Joe's Pizza Shack, while they couldn't have probably the budget to go build out, they could put sales force, they could do email the case, and they could, you know, put in the Twitter thing and have people tweet at them and actually respond within sales force. in some ways for the same license. So in some ways they, Joe's Peter Shack could harness that power. It's all in pieces and they got put together. But so did the Obama campaign. They had to put it together. And they had to have someone give them the vision and build it out. But I was actually talking to a client today about case management and...

Jason Atwood: I actually, I love case management, Salesforce, because I've seen it scale. Some of our clients upwards, you know, mega scale up. And even this example of millions and millions of messages. And I was saying, I was saying to the person, I was saying, you know, she was like, we don't even have cases. We don't use anything. We don't even do, we have nothing. I said, well, you're, I'm going to put you on a platform that you can put your four cases in and work them. but also that a platform that's built for 40 million or 4 million, let's say 4 million, and that you could scale up there. And she's like, well, we never get that many. I said no, but it isn't nice to know that you're using a platform that can scale to that, that ability.

16:25 Jason Atwood: And on the same place that that person is can run, you know, a million cases in. So, okay, so that was your feedback?

Justin Edelstein: Just, you liked the messaging. I liked this messaging. I thought it was well packaged. I thought it was presented in a more timely fashion than normally is. Like it wasn't a three hour keynote. It was an hour forty five to two hour keynote, which is better, more palatable. It didn't get too stale. Again, I still think there are things that are shown that you can't do, like the Rossignol examples. I'm not sure everyone could do the things that Rossignol is doing. I'm not sure everyone could do the things that Burberry is doing. There are things that they're using that are like super pilot or whatever. I mean that's interesting to see and it's nice to see the vision.

Jason Atwood: Well I remember back in the Dolby days, days when Appirio got up and showed the Dolby digital theater thing. Yeah, it was highly customized and we both looked at that at the time, it was many years ago, and went wow that's cool but boy is that custom. I think it's okay to show the power of things as long as Again, I take a look at this and say, here's why, trust. I was always hard to say social.

Justin Edelstein: But wasn't that marketing cloud demo that you saw,

Jason Atwood: It's like, oh, you just drag and. Drop and now Now it's on a mobile now now he posted to an he posted an ad and now it's a Facebook No, that's I think that's all what's in buddy media Yeah, but it seemed a little hocus pocus to me

Justin Edelstein: A lot a lot of there I used to like when you get to see the hocus pocus stuff as the one more thing moment, the Steve Jobs, oh one more thing as opposed to the whole presentation being, being the one more thing a like seeing things that exist today real run of the mill sorry, run of the mill clients of salesforce or customers of salesforce are using every day that make their lives easier and then seeing the special cases right and the here's what's on the horizon cases I

Jason Atwood: Think You know again just new features that they don't think that demoing the product. Itself is Sexy enough. It's not splashy enough. Yeah, I disagree with them. Well, this is where I was about to go is that I, I Think you can build an incredible demo without getting too into the you know Too into totally custom stuff and still show incredible power stuff that is like You just don't stillthood. It depends on the audience. You're talking to a bunch of people who have Salesforce. If you show them Chatter, oh, Chatter. Yeah, I get Ch or Chatter messages or Chatter, whatever. That's great stuff.

20:16 Justin Edelstein: The vision of the three releases yeah, I know but yeah, I know but that's like the stuff that bugs me when you see Stuff on a Dreamforce keynote two years ago. That's still not there right It's still not here. I like thanks for showing me that two years ago. I appreciate that now still right But but you also have to realize agile company.

Jason Atwood: There's things that are gonna kill off This things are gonna build totally for the never gonna come out.

Justin Edelstein: Yeah I get the yin and the yang of the whole situation. It's just I'd like to see things more baked in reality first and then see the aha fun stuff. And that's just polishing the presentation. Polishing the process.

Jason Atwood: Just polish it up. Well, I thought that the thing that, again, the Obama one to me was... was real. That was real. Because it's real. It's real. They used it, they had the person who

Justin Edelstein: Three people managed it were sitting there and talked to it. Do those stories more, do as of what it looks like to walk up to a Coke machine in order of, yeah, because to think. Because I've never walked up to a Coke machine and the Toyota friend thing which they've been talking about for a year and a half.

Jason Atwood: There was 41 cars in the world. That's right. 41. Right. That's not real. And they've been That's powerful. Showing me 41 people on a, I mean I could build, I could build it in anything, 41 people on a friend. Like that's not, so I think some of it is, it's a little bit of vision, but I actually, I think they should move the stories, the case stories around more real things that are happening. Because they're out there, right? The chatter stories are out there and they don't have to be about. and I'll see you next time. They don't have to be about a chatter in the back of your plan, you know, in a plane that doesn't exist yet. It could be chatter in an organization where they actually are using it to build, you know, to do real work and have kids and have stories around it that you can then put a video on.

Jason Atwood: I would do different size organizations as well because a lot of the time...

Justin Edelstein: The messages and we seem like we're coming off negative or not. We both really enjoyed it yesterday. We really did. So this is not a negative thing. I think sometimes you just tend to harp on things that you didn't like more than promote the things you really, really enjoyed. We both came out of there feeling energized and we totally enjoyed it. But the thing I would say is, you know, Salesforce is it levels the playing field for organizations big and small. The only thing that's different is your budget, what you want to build on the platform. But the technology itself levels the playing field to a certain extent. So I would like to see more stories of the... hundred person community bank or the 71 person private equity firm.

23:21 Jason Atwood: Right.

Justin Edelstein: Or the non-profit with 250 employees or even the non-profit with a fundraising team of six. Like I'd love to see those stories of how they transform their business and their ROI stories and all that as opposed to just seeing the Burberries and the Rossignols and the Toyotas and the Obama campaign which is basically a Fortune 100 company, you know like... Yeah, Fortune 2. Right.

Jason Atwood: It's... I agree. Because it's hard to relate to them because you don't... If you show a real... a user story, and again, you can do it in the same fashion. Do it with the fancy music and the, we started with nothing. They'd be happy to do it. But I agree. Having different sized organizations from, to the audience, when you have an audience that's full of nonprofits and full small businesses, it's all medium and mid-market and whatever. I think if you showed all those, those different pieces, I think it would be more powerful to say, Thank you. Yeah, and here's a case study of literally seven people, to here's words mean things and you use them out. Is that how words work? Yeah, they mean things, but they mean something. Like they're dictionary or something.

Jason Atwood: They mean something and then they mean something below that. They have a sub meaning. So it's like a higher level and a lower level. Connotation, denotation you. So when you say the word customer, I've always been taught and I did do have a. business agree that customer was something that is more of when I go down to the deli I'm a customer I walk in I purchase something and I walk out I'm a customers. I think they're getting closer together, but I still consider, and I even an Arkus, I try to say client because I feel like clients is a relationship, customer is someone who buys something from me. And then company is a word that is, it's a very business, you know, it's it actually means it's a legal entity word. It means it's something that's built as a legal entity and it tax basis to handle that, you know, it's a US-based thing, as opposed to, you know, like an organization, which when we talk to, we have, you know, half our business is nonprofits and we talk to non, I always have to do the flip in my head that I'm saying organization, organization, not company, not company, because it's not a company, they're not companies, they're organizations.

Jason Atwood: And so using the word company is kind of, I think it blocks. It blocks people's thoughts. I also think in this day and age, companies aren't really looked on as, I don't know if it's a positive word.

26:23 Justin Edelstein: I wouldn't say it's a positive word.

Jason Atwood: Like, again, there's words that bring, like puppy is a positive word. Road kill is a negative word. There's just words that have- Really, roadkill? Roadkill, I want roadkill. I was gonna say that's something worse. You went there, huh? I went there. Well, I mean, there's just things that- bring positive thoughts and companies over the last, you know, I'd say 20-something years, they get kind of this feeling of like they're not a positive good. I mean, they're out for their own. They're traded on the stocks. They're run by people who don't care about people. They're companies.

Justin Edelstein: No, I totally get exactly what you're saying.

Jason Atwood: The word play is kind of... And I know there's not that many words, so that's why. I named the podcast client organization which actually sounds like nothing. So I guess customer company makes more sense. But with 10,000 or 12,000, you know, nonprofits using Salesforce. I think it's closer to 15. Do they consider both either customers or companies? Neither.

Justin Edelstein: Well, some. I mean, it depends on the nonprofit. Yeah. Like a CDFI might consider. Might consider their customers. Right. And they might even consider themselves a company.

Jason Atwood: That's the way I would, if I were gonna go ahead, it's just like social. Like social, that was one of my posts about the social enterprise. Even enterprise is a better, although that has a bad thing to it too, but social has this thing about the social networks, about tweeting and Facebook and overposting.

Justin Edelstein: The decision makers typically will have a negative feeling about the word. Social right like my company is not social.

Jason Atwood: It's my company You know what my number one skill is and talking about Salesforce talking about chatter and not mentioning any social networks That's a good one. I literally can just I go and like these you not like Facebook yeah, I do not mention Facebook or Twitter or or or cut or four square or any of them I just I don't because people they have really

Justin Edelstein: Anyway so over I thought was great new chatter on the iOS yes we saw them demoing it and I was like that's not that is not real and then you got all mad like what is that yeah and then all of a sudden the update came out and I was like oh cool I could do polls. I posted a poll from the iOS asking who downloaded the new iOS, the new version on their phone. It is much better. It is better. It's faster. It's faster. It's got much, I used to get, I used to, it used to hang like if I didn't open it for four or five days. Yeah. So it opened on chatter from like four or five days ago. We use chatter a lot even though there's not hundreds of people in our org.

Justin Edelstein: And I would refresh. and it would just hang and I'd have to quit. But now I'm thinking it's going to be a little better. You can see records. That's nice. Polls. Polls. And polls. Voting and un-voting. I like that. Yeah, voting on the polls. It's pretty neat. Very cool. Nifty stuff.

29:27 Jason Atwood: Yeah, so the new chatter iOS. That was cool. Download it yesterday. Yeah. Or today. iPad 2. Or tomorrow. It's one app. And it's universal. The iPad, using the iPad version is very nice. I wish I'd just bring them together. I know it's kind of like,

Justin Edelstein: I wonder. Well, they had them together and then they broke them apart. Like, why is that support a separate one? It's hard to explain to people when you go, you know, when you're onboarding a new client, you're going through training and they're like, all right, we want our mobile. They're like, oh, do you want your sales first mobile or you want your chatter mobile? You want both mobile? They're like, You want touch?

Jason Atwood: Yeah, now there's all this other stuff to have to consider. You have four different things to do. And then there's all the third parties that have mobile products. Yeah. Okay, we want one of these. And new chatter whoever's done the new chatter iOS I think touch was one of the nine words Touch you're Right touch was touch

Justin Edelstein: Was one of the nine words Which I think is a little bit of a dangerous word to throw in the core nine even though they can change them whenever they Want the core nine well you don't really see touch going away all that soon But it's touch it's one of those things. That's like all right. I guess like you know a mouse really never went away so i guess you can think all right touch is kind of like around at this point yeah well no it's it's the paradigm it's like oh well we used a not have a mouse and now you have a mouse and you can navigate around on your computer screen and touch is what he's really you know he's i don't know if mobile and touch were both in there, but that's kind of what he means.

Justin Edelstein: Well, I mean, they're not,

Jason Atwood: They're moving towards touch for not for mobile. So like, although I guess a laptop is mobile, but not really. a new Google Pixel, right? That's a touch screen. A Chromebook Pixel has a touch screen,

Justin Edelstein: And you can- We checked in on iPads.

Jason Atwood: Yep, we checked in on iPad. And I was touching the iPad. Yep. No, but I was thinking like I, that's why I said I liked the dashboard, one of my picks was I actually wrote it. It's like sometimes if you change the way or the device that you're looking at data in or thinking about, and we've had this conversation before about like the difference between writing on a whiteboard versus writing on a piece of paper versus writing on a keyboard, your brain actually processed and scientifically that your brain processes information differently based on the way that you're sort of putting it out.

Justin Edelstein: So, but... I just went through a drawing class and I had a big 18 by 24 sketch pad and it's different drawing on that sketch pad than it is drawing on the like the 8.5 by 11 one that that I bought to use at home. Yeah.

Jason Atwood: It's different because of just... the amount of space. And it brings, well also, but it brings out what you can do with it, maybe brings out different thoughts about it. Like if you put graph paper in front of me or put plain or white paper, I think differently. So touch is that same way. Like when I put my iPad in front of me, and even an app that's like very similar, I just think differently, so I might swipe and push. And that's why I like the dashboards one, because you can- actually move things left and and Swayping things. So all right. So that was our take away on all the good things that Mr. MB had the had to say. Why don't we pick some CloudFocus app picks of the week?

32:35 Justin Edelstein: Well, let's also say that we are skipping the Twitter API story. Yeah, we were gonna talk about the Twitter ads API and its integration and salesforce was one of the five or six partners that were allowed to play with it. But we just did. But you know we just talked about Salesforce for a while and there we just mentioned it. There you go. Salesforce put into their marketing cloud product that exists.

Jason Atwood: No, I just read your your cloud folks that pick the week. I was like wow, timely. Well, here's the thing. You've also picked this before.

Justin Edelstein: I have not. Yeah, I have I've not picked this app before I think you have when when would I have picked it last year? Yeah, why why no, okay, or I'll bet you on it. All right, I didn't go ahead I was gonna pick it last week. Yeah. Good job But it I wanted to pick it after because then I would have been able to use it and like Tell you a little bit about it and know that it worked a So I'll pick it now and you can maybe use it next year So I'm going the Oscars app for the IOS platform which the Oscars

Jason Atwood: Happened this past weekend It's funny cuz I'm just picking the Olympics the 2010 Olympics app. There's me a lot of fun So it was a pretty cool app from ABC digital.

Justin Edelstein: Yep ABC does a nice job with these apps on the. And they had this one killer feature. So before, the Oscars, he was going to pick it last week.

Jason Atwood: You other friends we made our picks and like kept score was fun. So what I liked about the app was that you that director. view.

Justin Edelstein: Did you play around with that?

Jason Atwood: During it I was just watching the show. So last year I did all the different views. You can go to the red carpet view, you can go to the

Justin Edelstein: I think TV's gonna get to this place. We love talking about TV on different devices. Well, it's the second screen. It's just awesome, the second screen experience and being able to do more things with it. I've still yet to do, and I watch a lot of shows on AMC, I've still yet to do like the AMC Story Sync. Right. With the second. device I might do it for I haven't watched this past week's walking dead yet maybe I will put AMC storysync.com on and watch with that. What do you do with an iPad or do you have to do with a computer? I think you do with an iPad because it's got to like I feel like it has to just hear it. Right. And then and then It will just sync it up.

Justin Edelstein: I imagine you could do with an iPad. I haven't really tried it yet. So I'm gonna try it. I'm gonna try it with this week's episode.

Jason Atwood: I'm gonna do one little, I'm gonna do a CloudFocus app pick of the week. Update! Update! Update! Alright. I think we should bring these in now and again. Because we make all these picks. We really don't go back- We make so many of them. And we don't go back and repick them. We've each made 127 of them. You've picked Spring 12. That's right, that was my best pick ever. but I want to say that we've talked a lot and we made a pick. I think you made Passbook your pick. I did.

35:57 Justin Edelstein: And I tweeted some news this morning. No, I think I picked an app for Passbook. Oh,

Jason Atwood: Working so nicely. So the big news this week was, as our CloudFocus app pick of the week update, update, update is that I think 10 or so MLB parks are going to be using Passbook.

Justin Edelstein: Is Yankee Stadium one of them? I don't know. I'll have to check because you got those season tickets love to have them in the past book.

Jason Atwood: So very very cool My pick of the week hand it to me. Give me mine. I want it. I've been waiting for this I mean, I am just at this point I could literally keep picking Kickstarter projects forever.

Justin Edelstein: That was my other pick by the way. So the Oscars pick is sort of obsolete. Yeah Kickstarter put nap out Yes, so you can have you can go look at Kickstarter app or Kickstarter projects on your mobile and do all the bidding and check on your projects on the mobile. So Kickstarter for iOS will be my like, there's another one.

Jason Atwood: Handy other apps. So this is, I think this is the, I'm not giving it to you. And an order. No, no. You said you were gonna give it to me. Well at the end of the podcast. This is one of my oldest, I mean, other than the Pebble, which actually got the Pebble, but I made the Pebble as a pick, I remember. So I got my Pebble the other day, which is the digital watch. The watch. Watch. And this one I made a long long time ago actually on the guise of giving you one for the holidays Of course they pushed it out and just shipped. I just got a it so it is called the nifty mini drive And what it is is there are slots on and this I think this is only a Mac thing But for you Mac people listen up there are slots on the side of your computer There's one for a you know tons of them, but one of them is for an SD card Right and when you put an SD card in it kind of sticks out and you can take pictures off or whatever So these guys came up with this theory this idea of creating a and I've got one in mind Of creating a a thing that goes into your slot But is is very goes straight up right so it does use a the micro SD and then fits into your SD card because don't actually use SD cards anymore with cloud everything like you know, you don't put you don't take video, you know pictures from your computer camera anymore So I want to use it for something so you can put in a mini SD which can go up to like 1632 or 64 gigabytes and you basically have this little tiny built-in extra drive that you can then do whatever you want You can back up to it because they're almost indestructible like SD cards are almost indestructible.

Jason Atwood: You can use it for extra space especially on Macbook Pros. You have 256 so you want to have more space. So anyway, here I'm handing you one. Give me mine. Give me that. Nifty mini drive. They come in different. This is me opening it. They come in different colors. I'm going to show you guys. We're going to do a quick demo of what we had before. I'm going I'm going I actually got you an SD card to And I have I haven't fully tested this out because I'm trying a couple new applications But what I would suggest is because the SD drive in your the solid-state drive is, you know something you ever remove? But as a backup that you then don't go away that little little thing,., This is the thing I put the drive into.

40:06 Jason Atwood: The because if the world were to collide or something, people always trust the cloud, but the cloud could also decide to wipe out everything tomorrow. And if it's decided to do that, don't say that on CloudFocus Weekly. Well, that's what could happen. I've heard a lot of people losing their Dropbox because somehow their Dropbox gets contaminated and then it wipes downwards. So then it wipes out all your files. So I would use it to copy, copy left or copy from your thing onto that. So it is called the nifty mini drive. Justin has his, he's just about to stick it in. He's going to give an instant review. There you go. I got you a green for the Jets. Thank I Until then enjoy those cloudy days.

Justin Edelstein: You