Apple 4K - Episode #271 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:10 Jason Atwood: The 271st episode of CloudFocus Weekly for the second week of September 2017. This episode, it's also an episode, Apple-sowed. Oh it's so good. is titled Apple 4K. CloudBooks week is brought up by Arkus, specializing in Salesforce implementations, consulting and force.com development. Search for Arkus, ARK US on the of exchange and read what our clients have have to say about us. I'm your host, Jason Atwood, and joining me saying most things about a lot of things, various different things, co-host, Justin. Eddlesteam, Justin, how are you doing today?

Justin Edelstein: Pretty much an all-around expert. We're both trying to drink our coffee and do the podcast. Yeah, I just saw what you were doing there with the coaster. I'm doing the same. No. It's a good idea.

Jason Atwood: I mean the list of things that you've copied me on and done that I've done Is very long so this is a minor event. Speaking of minor events We're gonna do a change up. Change up, change up, change up. Cue the sound effects. We put those in post.

Justin Edelstein: You're the producer. You do whatever you want. Wait,

Jason Atwood: We don't have a producer who does this? You know you're the producer. Oh, damn it. Let's give a shout out to the producer then. Okay, shout out to the producer. Let's talk, hey JMA in the booth. How's it hanging? Good. All right. Turn your mic off. I don't want to listen to you. I just, I mean, we've listened to a lot of podcasts, and almost every podcast that I listen to... Well, I mean, I listen to... Some of them have the producer talking on the podcast. Sometimes. Sometimes not. The ESPN ones do, the NFL ones do.

Justin Edelstein: The ones that are really produced do not. How about ones that aren't sports? I don't listen to those.

Jason Atwood: Well, no. There is one my one that I mean I talked about last week, but the David Allen one they do a very like You know like and welcome

Justin Edelstein: To this week and this week we'll be listening to that's not the producer I know that there's our producer chirpy McChirpster in the background. So that is the bird Otherwise known as bird.

Jason Atwood: You have a bird named. No, his name is Jesse Neymar His name's Bird. His name is Jesse Namel. You call him Bird. Well, it's Bird. I don't know what it is. She's a bird named after a male sports.

Justin Edelstein: Anyway, she's also nuts, but she's in the background. Well, she's awake now. She probably just woke up. The sun is up.

Jason Atwood: Yep. And she likes to walk around. Yesterday, she was figuring out how to open up her doors. Oh, yeah. She's a smart little... She can't open it and get out them at the same time. She's a smart little cookie. She's quite something. Anyway, so if she's chirping in the background, that'll be the bird. That's just bird. Alright, so we're going to change it up and because we have a series of blog posts coming out this week, I think two this week and maybe one next week about winter 18.

Justin Edelstein: I wrote one that'll be, it's already there, it's actually on the website but not published. It won't be published till next week. Right, and then we have another one that's published this week.

03:20 Jason Atwood: And I think another one being written for next week, that's Winter 18. There's another one being written... Yeah,

Justin Edelstein: I don't think so. Now, you're the blog master so you should know this. I'm not, I control my own destiny. Okay, so I think there's another one. There'll be two for next week.

Jason Atwood: Very focused on lightning. So we will come back and we'll do winter 18 next week. Lightning specific. What just happened yesterday, which I knew was gonna happen, you glared kind of like, whatever, it was the Apple announcement. So we're gonna talk about the Apple announcement second, but first, first time blogger,

Justin Edelstein: Scott. It's got Searle. He didn't mess up his name. He was his first blog. He was so proud that he's been reading this blog for many many, many years. Yeah, so this is his first blog. And this is his first post.

Jason Atwood: And he's a long time fan, first time poster. Right. And yeah, he has commented on the blog, commented on us. because he's known us for years and now currently works at Arkus and so you know now you get to see how the sausage is made don't know if that's necessarily good but he basically went right to the core of what he knows and wrote making change in banks one spreadsheet at a time. I like the little unintended that's not that, I think it's intended. Maybe it was intended. Oh, let's get, Scott Bird's listening. Bird's listening. so... By the way,

Justin Edelstein: James Bujo? Yeah, listens. He does? Oh He let me know. That you mumbled it again? That I pronounced his name correctly.

Jason Atwood: Bujo? Bujo. That's fine, got it. We got it. Not Bujo, but Bujo. Not Bajold.

Justin Edelstein: Not that either. I'm just saying, we called him out last week for not listening and he said... When he's in the compound, he listens.

Jason Atwood: So this is a blog post right close to Scott's heart. He worked at a bank and one of our favorite stories that we do and will and continue to tell about Scott was that he would kind of walk around the bank. Right? And he kind of looks over people's shoulder and you see them like pounding away at. Some spreadsheet and be like, Hey, what you got there? What you doing? They'd be like, Oh man, I'm tracking this thing. And you know, in spreadsheet, you know, it's like, really? Well, you know, like this, this and and that. And then, Hey, maybe R can make this, better. Like, how's the reporting on that? Can you get this? Does it have validation? Do you share with other people? Do you have problems with it getting lost? Do you have problems with it getting...

Jason Atwood: ... things that, you know, can you get to it anyway? Can you get to you on your mobile? And of course all the answers are no. He's like, hey, maybe I can put that in Salesforce for you and give you all these cool features. Hey, maybe I'll try. So then he would go back, you know, take the spreadsheet, take whatever series of columns and throw them in Salesforce and come back and show it to him. So that's what this blog, blog post is about, kind of, while it's talking about things that you can put into Salesforce. They don't seem very typical It kind of like it feels like an old-school blog post Like old school so used to talk about what happened you each died you in a

06:39 Justin Edelstein: Bad mood now Oh good mood you just listening to me. I'm just I mean you're you're pontificating. Okay, I'm done Oh, alright. Go eat the blog post I like his little tagline here prying legacy spreadsheets out of the hands of a banker is not an easy task I love that.

Jason Atwood: They love it. When we worked at the company that Shall Not Be Named, I don't know if I've said this on the podcast, but it's a fun story, or maybe not, they had a program called Non Network Computers, NNC, the NNC. I remember the NNC program. And the idea of the NNC was to... find all the computers and programs and things that ran the bank like literally people were running entire departments out of and they find all the software and all the computers. There was a computer piece which was people were keeping computers on the side and kind of doing their own work on the side which was weird. But the other thing they found about that was even scarier was the auditing of all spreadsheets and they found hundreds of departments running all of their department everything out of a spreadsheet and of course it was just sitting on a local area network.

Jason Atwood: That's all they were given.

Justin Edelstein: It is a business tool. Excel is a business tool. That's what it was designed to do and it what it is designed for. Exactly. It is standard when you get a laptop or a computer these were not laptops but desktops. They were not laptops. It comes with Office. Yep, and it's like do your job and it's

Jason Atwood: Like you're not giving me tools Database or something to track this properly

Justin Edelstein: Where it's Nobody thinks about that and that takes time and that takes money and people want to just go go go Do Do it, a whole lot of money or time with IT, you have been running with that real quick. You Salesforce and you'll love it. And you will You're 0. I'm the host. and you're the co-host. I'm like a parasite?

10:02 Jason Atwood: You're kinda like some sort of animal that just lives- on the side of me sucking my blood. Just clinging, just clinging. I like that. Like the little fish in between the mouth of the shark that eats like the stuff of the teeth. Here that. Yeah, I'm like, I'm like, get out of the D D D D D D D D D D D D D D a

Justin Edelstein: Whatever, actually we knew

Jason Atwood: That too because it came out and now it's with that watch and it's It's just really nice and it's sad because you listen to Steve Jobs voice and this was sort of his thing and it's the Steve Jobs theater The first one campus campus looks just stunning What's that done in it? You know? Again. Just Apple in the way they to think we took offices We re-invented.

Justin Edelstein: No, no. No, Jackie, I voice. No, no, anyways. What? The next thing they'll say, which is I think Little bit scared they brought out her name. They brought the hell of our retail Now they have I think 400 locations or something all over the country Okay, but that person.

Jason Atwood: So, she came out she started talking about the retail landscape fascinating they are going into these iconic They're opening them up. It's like much, much, much, much less about They're almost becoming... like a destination, like a tourist. You see some of these, the architecture they're putting into these places and taking over banks, they're taking over, what was the one in, I forgot the one somewhere in the world, and I was like, they're taking over this huge building a huge building thatlandish.com that's like either an old bank or an old bank or an old bank or an old bank testing. It's also bad. It's bad. It's bad. It's bad. And he's like, and I, you know, and I was able to use the SOS and to wait and it was able to contact somebody to help Come get me and there's another guy who's who's like in the middle of a Tough Mudder It wasn't Tough Mudder was one of these events and he's reading it He crawls through the walk through the mud underneath the way He's like and now I've done five Tough Mudders or whatever, you know, I've lost a hundred pounds Really stunning again.

15:00 Jason Atwood: Sometimes they just knock it out of the park. That was beginning that's worth anything the actual announcements I think beyond the X which we'll get to at the end Are kind of like okay, so Apple you watch the whole thing. I watch half I got up all the way through Apple TV.

Justin Edelstein: Alright, so tell me why I want I don't have an Apple watch to Have the original Apple watch. Yep. I skipped the second one. Okay. Tell me why I want the third one

Jason Atwood: Well, I think you want the, I think I, you should get the third one more than I want the third one because I- I have the second one. Right, so why do I want it? Because the the pool swim and and Just the speed of one to two was it was it was big like it felt different I love the exercise and tracking and GP. I think GPS is in two True GPS came in two. Yeah So going to three, they're not really doing a lot. They added cellular. Okay, do I want that? do I have to pay for that? You do have to pay for it. They did say they're gonna come up with some sort of whatever plans. I don't know. It does gonna work with your phone. It's gonna be a singular number.

Jason Atwood: It's not its own phone. So I think it's gonna be kind of an add-on thing to your phone. But you will be able to stream music. You'll be able to make phone calls. It really is separating. Thanks for watching! It's one of the issues and we Yeah, I feel like I would no longer take my phone with me. I would just go run, and text. You can get texts on it that are not connected. So obviously, new processor, all the tech in it. I made the SIM a micro-micro-SIM, and they put the thing in the front. So the whole front of it is the cellular antenna.

Justin Edelstein: And they changed the models a little bit. So the sport is really just the Nike now. Yep. And then there's The other one,

Jason Atwood: Which is like ceramic. There is a ceramic one. They dropped the price of the original down to like the original is now you can get like the one edition very easily. Anyway, yeah, and there's a couple, I think there's a couple new processors inside, obviously, so faster. I mean to me, and I always say this, I wear this thing every single day. Actually, oh yeah, that was the only thing they announced. They're now the number one watchmaker in the world. Of course they are. Went over Rolex. Of course they are. They didn't tell you how they- Took them about two years, but they'll get there. They didn't tell me how they measure that, but like, that's stunning. Like here's a company who didn't do something ever, and now it's taking over for companies who have been doing it for 40, 50 years.

Jason Atwood: Of course. works. But yeah, to me, the pricing, you know, they've dropped down the pricing for the Series 3. It's like, I think it's $3.59 or something like that. Let's see. I'm viewing pricing right now as we go. Oh, right. Oh, and they could also get to Series 3 without cellular if you want. Yeah, $3.29. So I mean when they came out they were... 500. So they're kind of slowly coming down and you can get them as low as down to... let's see, I think they have a, you know, the one model goes down to something like almost under two, two something. So it's getting there as a sort of a semi pretty reasonably priced thing. I would get it just because I love my Apple Watch and I wear it every day and give this one to the wife and she can wear it or not.

18:46 Jason Atwood: I don't care. I'll sell it. I would definitely get it and since I know that you have said you have interest in doing swimming in the future I do. You should definitely get it. Most definitely. Got it. That's it. In fact, it wasn't huge stuff. None of this was even huge. Apple TV was the next one. They announced 4K TV. 4K Apple TV. I kind of, it's about time. There's not a lot of national TV that's 4K at this point. It's all the services. So it's Netflix, it's Amazon which we know is coming to Apple TV. I don't think who is in that game yet. But I did see that that HBO is gonna get in there and then of course all of their iTunes content if you own it Same price so if you buy a movie you're gonna get it for 4k if you own it They're gonna upgrade everything to 4k now cool So that'll be cool like you know and for someone I think I know someone who just bought a I bought at 4k TV last year and I think you just bought it at 4K TV.

Jason Atwood: I did. And so, like, there's not a lot of content out there, and you go looking for it, and you're like, oh, I really want to watch, you know, House of Cards in 4K, or, Orange is New Black, or Man the High Castle, or whatever. 4K is, is very nice. I'm just trying to think of anything else they really put in. They didn't really do a lot else. That was it. It was like, 4K was the big thing. That's it. Yeah. 4K. Yeah. OK. You know, obviously, well, I mean, new processor,

Justin Edelstein: This, you know, so it's going to be a little bit. Fixing that remote kind of stinks.

Jason Atwood: No, the remote's going to be the same. Same thing, you can talk to it. I thought you liked that remote. I think you even said like how much you liked that remote. Yeah, but over time.

Justin Edelstein: It wears like the touch pad sort of wears down a little bit.

Jason Atwood: Now, I think to me, 4K isn't going to get anywhere until one sport takes it. Like when when when NFL starts to say, oh, yeah, we're doing 4K and I can see them doing it, maybe this Super Bowl or Super Bowl.

Justin Edelstein: I could see that's when I think 4k will really take off. Can't see how streaming can stream at that fidelity like it may be shot in 4k, but you streaming over I don't know maybe the bandwidth is better than cable.

Jason Atwood: Size of file you can stream high each streaming at at a higher rate and it's all dynamic too it goes up or down it's really

Justin Edelstein: All about you know the the the in to out compression you know you know you

Jason Atwood: Know like the crown isn't gonna be 4k stranger things to It's gonna be a 4k

Justin Edelstein: So yeah stranger things to got me what you're gonna buy this I don't even have to ask.

Jason Atwood: This is being bought. This is bought because I need it anyway. Because you have Apple TV that you a new TV with 4K and you want to see it.

Justin Edelstein: And I need a new Apple TV anyway. Didn't you get the last one? You did. You got the last one. I have three TVs and two Apple TVs now. Oh, well, that's a reason. Yeah.

21:50 Jason Atwood: I. Two Apple TVs and one TV right bird bird has a work TV. All right, there's so many TVs We'll move on the next one. Okay, so lastly was the announcement of the phones now I didn't get to this part. So in this thing, I was actually gonna download it and take it with me on the plane tomorrow I Read over I know kind of in you know in high level no button Well, let's talk the easy stuff first. No buttons. Seven. Let's talk the eight. Okay. Because eight came out, eight plus, and everything I can understand from eight and eight plus is more better. Seven.

Justin Edelstein: But now it's eight. It's eight.

Jason Atwood: I mean, it does have wireless charging, that's new for 8. And I saw that pad. There's two, yeah, there's two pads. What I thought was interesting in the little pad that I didn't understand was that I saw a pad that had the Apple Watch, we know has wireless charging, the new, the three new iPhones which have wireless charging. Airbuds. And then the airbuds just sitting on that thing charging and I'm like, I have a pair of Airbuds. What? In the case.

Justin Edelstein: What? Charges the case and the airbuds. What?

Jason Atwood: Yeah. But is that the one I own? Or is that like new? So they left, they left wireless charging in that thing and no one knew about it? Maybe. That seemed likely. No. People tear those things apart. They wouldn't find the thing a thing that makes it wireless charging? Dunno., So, thank you very much. Thank you. Kind of like it. I was thinking the last night as I was going to bed, I like, we bought, I think we made it one of my picks that you then went and boughta that little blue, that little rubber thing. I love that thing. It turns your watch into a little, you know, little nightstand and whatever. And it's always in the same place and that's how it works because then you wake up the morning, you can kind of like it, you just kind of go over and just touch the screen.

Jason Atwood: It's like what time is it? What time is it? But that goes away if you're doing wireless charging. It sure does, because it's laying there on its thing.

Justin Edelstein: But you can choose to not use it. You can still use the other thing for the Apple Watch at night. Right, you don't have to use the wireless charging mat I'd like to know more about like good for traveling you travel with that one thing Yes, the one thing just throw all your three devices throw it all on there. That's that would be much better much better

Jason Atwood: What I'd like to know though is speed. Like, is wireless, I would think, just... Don't know about the technology of it, but I would think that it would be slower because it's not connected, right? It's not, it's like Ethernet versus wireless. Maybe it's more connected. Because there's more surface area.

Justin Edelstein: I just don't, I just don't know what that is. I don't know. All I want to say is the watch charges really fast.

Jason Atwood: Well, they actually gave the stats. I saw a red this morning and I was gonna ping you. It's one of the half hours to get to 80% and then three hours to get to 100% on the watch.

Justin Edelstein: I don't believe that because I know I've charged my watch way faster

24:55 Jason Atwood: And they're saying the new watch is gonna have 80%. No, sorry, sorry 18 hours because now it's cellular in it. So now we of like a cellular thing to worry about or not You don't have to get it. What? I probably did it without it. No, I'm gonna do this earlier just because I want to have Yeah, I want it all All right, so let's talk about the big announcement, which is the X. This is the one that I don't think everybody knew coming, eight we could have predicted, because next year I'll say there's a nine. So they've gone to the 10, because it's the 10 year anniversary of the iPhone. So it's X, it's called 10. Crazy Town. And I think it's their way of just like, I don't know, maybe testing the market and saying, hey, we're going to give you everything you've, that the competitors are getting into.

Jason Atwood: So the big one is side to side OLED,

Justin Edelstein: Which is really it's all screen, baby. It's all screen. There is no button. What's interesting is the screen size. is the same, if not slightly larger, I think, than the Plus. But the size of the device is the size of the Not Plus, which is exactly what I would go for. Well, so that's the thing. Now, as a Plus user,

Jason Atwood: It's not as big as your Plus. But it is. But the size is the screen is. Perfect. OK, I think it's actually perfect as well, because I don the Plus, and I don't have the Plus. I don't really want.

Justin Edelstein: Something that much bigger than I'll have to get if I were to buy this one I'd have to get used to something smaller in my hand, but what nothing will impact Presumably the way that it's used although again. There's no button so that is a thing But if you were to tell me ten years ago You're gonna have a cell phone, and it's not going to have physical keypad on it.

Jason Atwood: We just, we check the bird. Bird, what do you think? What do you think? You think in 8?

Justin Edelstein: Well, I would just think like, no keypad? No way to... what? And it's like, no buttons at all? Really? Like, how does that work? And you just get used to it.

Jason Atwood: I've heard people who've already used it, they said you get used to not having an actual button. I mean, you don't use the button really, like to get to one place, like home. Well, you turn it on, you use it to get to home. But you know it's gonna have tactic in it, so when you touch the area. You use it to get to masking and other things. I think the biggest drawback is, and I've been thinking about this, so there's no more touch ID. It's now face ID. I'm not loving that and they have all this technology and true cameras and it's all sorts of cool stuff That's supposed to do it. But here's the thing I I'm gonna take my phone, put it down here, and I'm gonna access it. It's underneath my chair.

Jason Atwood: Right. Yeah. So now every time I need to do it, I need to do this.

27:56 Justin Edelstein: Right. So if I'm on a bike. And Apple Pay too. So I need to- Like that's weird, you gotta like stare at your phone first and then,

Jason Atwood: I don't know, it's a little odd. I'm not loving that. I know, it's like one of those like- I think that actually might be a huge drawback. Fun cool techy things, but I don't know if they're super useful. Well I just think they couldn't figure out a way to put a Touch ID on the screen, that's it, they're like we can't do it. Touch anywhere on the screen. Done.

Justin Edelstein: Just touch the screen. But you,

Jason Atwood: Do you like, I don't turn on my phone just like this every time. I turn on my pocket, like I... I mean, I just have to just touch the button somewhere. I was thinking about, I was thinking about biking the other day. I had to, I haven't mounted to my bike. And I'm biking along, and I wanted to like get into my thing and hit a new route or something. I just touch it with my thumb, I'm in. Now what am I gonna do? I'm like lean over it while I'm biking. You have to stare at it. With sunglasses on?

Justin Edelstein: Don't just stare at it. Yeah.

Jason Atwood: So in weight, it's bigger. Well, you're going from 7.13 to 6.1, so it's dropping for you. For me, it's not. Well, you're assuming I'm buying this thing. Of course you are. Done! Height is about the same as the 7 in terms of like the 7, not the 7 plus. I think it's going to be great. They're doing the splash water and dust resistance. That's awesome... They're doing this new bionic chip in it. Apparently you could drop it. This neural engine.

Justin Edelstein: You could drop it from like places and it won't crack.

Jason Atwood: .. That's good. I like that. And then the camera's supposed to be absolutely just, you know, stunned,

Justin Edelstein: Stunning, everything. Cameras always get better on these phones.

Jason Atwood: But this true depth camera and the ability to track your emotions. by watching your face, and then they're gonna have emojis that can then track your, so you could kind of smile, and it'll, it'll make the emoji smile as well, and then you can send the emoji. Again, that's huge, but... So cute! anyway, very, very cool stuff. I'm I'm interested. Like, I'm, I, I think face ID is the thing I'm just not loving. Also, do I have to look at my face? Like, do I have to see it, or is it just gonna, do I just turn on and just go boop and look at it, or is it actually gonna like take a picture? I don't know, I haven't watched the video either.

Justin Edelstein: I have no idea. I just, literally just got a text from my father. You're gonna get the iPhone 8 or the iPhone X? It wasn't even like, are you gonna get a new phone? Question mark. Yes. Which one? It was,

Jason Atwood: Which one are you getting? I don't know if that's that different. Just assume. Alright, let's make some pics. What an assumption.

Justin Edelstein: You know what? None of us have ever picked Lyft. Really? You went back and looked? Yeah. So I'm picking Lyft. You know why? Why? Because they have a couple features in there, that I think Uber and Lyft are copying each other quite a bit. But Lyft has an agreement with Delta. Yes. And I'm a Delta flyer, and I'm actually taking a Lyft this evening to the airport. I will take a Lyft this tomorrow. Which I've already scheduled to pick me up at 8.30, between 8.30 and 8.40.

31:03 Jason Atwood: Uber can do that too. But do you pay more to schedule? No.

Justin Edelstein: Really? No. It just, I think what it does is it just cues it up and then it like. It's in the back. It. I know you were doing that. 28. Okay, I could see that. Anyway, why? It's different from clicking pick me up now.

Jason Atwood: When I'm scheduling it, I, that is is a a the Tomorrow at 840, is it tonight? Tonight, there's a huge immediate strike of taxi cabs and all the characters that go zooming around. If I feel like I scheduled it, I feel like I should have preference over just some of the cabs. I may, I don't, I'm not pretending to know like exactly how it works.

Justin Edelstein: Including nothing to work. Anyway, you can connect it to. To your Delta SkyMiles account and every dollar you spend on a lift, you get miles on Delta, which is a nice incentive for me to be the point of these loyalty programs is you can tie them together now and it'll make you use other technology. Are you gonna... Alright, I And I'm moving on. This episode of Cranky Justin is brought to you by... Bye everybody, that'll be the last word I say on this podcast. Good day. Wait,

Jason Atwood: I know we've done some blog posts on it. It's basically a cloud-based data loader. They have a free version. It's, you know, in a lot of ways, other than the limitations on data for the free version, it's much better than data loader, the regular data loader you get. I don't know why Salesforce doesn't. I've been in the world for-the-the-s-s- a-the-s-s-s-s-s-s-s-s-s-s-s-s-s-s-s-s-s-s--- the And maybe it does, but I've looked, it doesn't have any transformation. Like, you know, make this uppercase, or look, I would love like five basic transformations., but it's good, the air log's great, the schedule, it's really just nice thing and I would say as a starter ETL,..

34:35 Jason Atwood: You. I I'm You're not going to Spain. You've cancelled your trip. Aw, I'm sorry. You can't go. Aw, it's killing him. It's killing him. Alright, well until next week. Justin and Jason, well, or just Jason, saying enjoy those those clouds.