Webinar: Bridging the Gap - How Data 360 Connectors Power Smarter Marketing

Mark your calendars for Thursday, December 4, 2025, at 1pm EST/10am PST when Arkus will host our next webinar, Bridging the Gap – How Data 360 Connectors Power Smarter Marketing.

Earlier this year, we introduced Marketing Cloud on Core, and the response showed us something clear: marketers are looking for true omni-channel capabilities, but many are struggling with limited resources and disconnected data. This webinar builds directly on that momentum, bringing together Arkus Experts in both Marketing and Data Services to show how these challenges can be solved in a practical, relatable way.

Why It Matters

Today’s marketing teams are expected to deliver highly personalized, automated, and scalable campaigns, but that is impossible without connected, trusted data. Data 360 (formerly known as Data Cloud) connectors offer the bridge, removing the need for manual data imports and cleanses while unlocking segmentation, personalization, and automation across every channel. When paired with the right data strategy, connectors empower marketers to reach the right audience with the right message at the right time.

What to Expect

This one-hour session will feature a conversation with Iva Mandic, 9x Salesforce Certified Expert and Manager of the Arkus Marketing Team, and Steve Parrott, our Director of Data Services. Join us as we break down the technical and strategic sides of using Data 360 connectors.

We will cover the marketing perspective, including how connectors simplify day-to-day tasks, free up time, and open new possibilities for omnichannel engagement. From the data perspective, we will discuss what it really takes to set up connectors, common pitfalls, and best practices to avoid roadblocks. A mini-demo will provide a practical example showing a connector setup, a Salesforce Flow trigger, and a campaign launch. Finally, there will be time to ask questions and get answers for your organization in a Q&A session.

Key takeaways will include:

• What Data 360 connectors are and why they matter for modern marketing automation.
• How connected data eliminates manual work while improving results across multiple channels.
• The setup process explained in plain English, with tips from real-world client implementations.
• Inspiration for new use cases you can apply right away.

Providing more than just theory, we are excited to share a clearer picture of how marketing and data services work together, what it takes to implement connectors successfully, and how your organization can start using them to power smarter, more efficient campaigns. Register using the form below.  

If you have questions about this event or Arkus and our services, you can request to meet with us through our contact form. Register using the form below, or request to meet with us through our contact form. Please note the registration confirmation email may take up to fifteen minutes to arrive in your inbox.