San Fran Dreaming - Episode #193 of CloudFocus Weekly

All about Salesforce.com Dreamforce 14, from communities to new wearable tech being announced including some Winter 16 pre-pre-pre news.

CloudFocus App Pick of the Week

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Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:10 Jason Atwood: This is the 193rd episode of CloudFocus Weekly for- for the first week of Sand. the host the Justin Edelstein joining me as co-host of the podcast. I'm doing everything out of order today. Thanks.

Justin Edelstein: Call me just I am.

Jason Atwood: Just I am. All right. We have a lot to talk about today or medium amount. I do have a, so we talk about, we have a first set of our Dreamforce 14 blog posts. We also have some Dreamforce 14, the first set of news, which I'm sure more will be announced next week. And we have some Winter 16 news. Yes, you heard me correct. Winter 16. And then we'll make our CloudFocus app picks of the week, which looks like you'll be scrambling for the next 20 minutes to think think of one. Yeah, I was down fans exist. I was out at a Salesforce office down south and I was meeting with a whole bunch of people and One of them came up to me. I won't name names just, you know protect the not so innocent Okay, and said oh, I listened to your podcast and then we had a good conversation about it.

Jason Atwood: It was kind of fun So as someone who just a Salesforce employee who, which I think a lot of Salesforce employees listen, you know, all three of them. I wonder what our penetration is in the Salesforce. Very strong. But it was fun meeting a fan and asking, you know, he was, he said, who you were, we were his second favorite podcast up against John.

Justin Edelstein: I'll be happy with that. I'll be happy with the 10th best podcast.

Jason Atwood: I'm fine with that 5 with the first of, I think, three blog mail, probably more, because it'll be a wrap up. This is going to be a bunch. Next week's going to be a double blog week about Dreamforce. But this one's called Building Community at Dreamforce 14. And this is a little different. I was going to say strange, but different take, because it's a little bit more of a personal kind of a journey. sort of from the personal perspective by someone, another person who will never be named, but you can easily read their name on the blog post at blog.arcasinc.com. And, but really focusing on where, you know, sort of things to do that are outside the sessions, right? Not so sort of session driven, but like community driven. Right, community driven, like where should I go, to f- find out about stuff and get into the community side from one of our community experts here at Arkus.

03:35 Justin Edelstein: One of our many MVPs.

Jason Atwood: The list of many MVPs. So, I think that starts our conversation because, so let's go read that, she really talks about something.

Justin Edelstein: What do you take? So while this is a salesforce.com event, right? Dreamforce, obviously? Obviously it's a Salesforce event. TM.

Jason Atwood: TM our M our TM or sorry, I did all of our booth graphics with every graphic.

Justin Edelstein: Yes mentions So not that I'm a little not I'm not bitter any other your grumpy. Nope squeeze your berry wrong This blog post tries to say like, hey, Salesforce provides some of the goodness at the conference, but there's a whole slew of other things that the community at large. around Salesforce provide. So you don't have to go into the agenda builder and fill yourself up with sessions that are run by Salesforce. Or go to every keynote that's Mark Benioff on stage or product manager for Sales Cloud or product manager for Service Cloud or whatever. You can have a really very fulfilling experience, a dream force. by just being there and being involved with other community members that are there for the same reason, to learn, to network, and to just gain a better understanding of what's going on within the community at Salesforce certainly your own brand and get people to come up to you like we have with the CloudFocus Weekly podcast.

Justin Edelstein: TM, RM, you can come up to us and say, oh wow, you're the podcast guy. Like you just said, you know, that actually has happened to me a number of times at these conferences.

Jason Atwood: Like, oh, I know you. You're much skinnier than your picture in the podcast. Yeah,

Justin Edelstein: I need new headshots. I need new headshots. Yeah, let's get our headshot person in here to do those. I need any day now Hey, I just had wedding. I have really good headshot.- I look good in it. Nope. It's not our great. It's not Arkus official as good as I'm ever gonna walk.

Jason Atwood: It's pretty much china chin is going gray mmm gray in the beard now I got the kind of reddish blonde beard so if it goes gray it's gonna head of hair yes I don't make stuff for it does it does I prefer the head of hair it's dead it's dead it's like picnic I read the some article on what makes gray hair and it's it's your body stopped producing the pigment pigment to make the color Yeah, it makes you feel a little better, doesn't it? It's fine. As opposed to me having too much testosterone, which is ruining my hair. Oh, is that what's happening? That's what it is. It's just such a man. It's such a man.

07:04 Justin Edelstein: It's a weird podcast. It's a weird podcast. Moving really long.

Jason Atwood: So the person I met- Are we ready to move along or what? This person said, he said, you know what I want? More banter. Oh, well there you go. Yeah, there you go. More banter. Yeah, have it. Pigment. it. Yes, we did like the pea did like the pick of the weeks by the way. Ah,

Justin Edelstein: People do like the picks. They just love them and you love them. I can't get So No.

Jason Atwood: All right. I will say about the community thing. I wrote a blog post today, actually, just finished it today, about sort of, you know, it's a specific industry. So it's about community, sorry, Dreamforce resources if you're in the banking industry, which is sort of my thing. The blog master makes me write about banks. One thing I said is, you know, really utilize the as much Utilize the success community and the groups, specifically the user groups, because this is a great time. If you're not involved in the user groups, this is a great time to kind of use those user groups if you're interested in the subject matter to find out what kind of sessions they are thinking about. So I would encourage everybody, if you like, you're into, let's say permission sets or if you're into, I'm leaving like CloudFocus Weekly, so I'll, you know, self-promote at the same time.

Jason Atwood: If you wanna learn more about us, or CloudFocus Weekly, at Dreamforce, then get to the group in success, because that's where we'll be talking about what we're doing. So you wanna learn more about financial services stuff, go get involved in the virtual, the virtual financial services user group to learn more and post in there. Say, hey, what sessions do you, are you guys going to? Here's one I was thinking, because really it's a crapshoot with sessions. There are so many. learn what other people are doing and get some advice because people will say, well, you know, I went to one like that last year and it really wasn't as much customer focus as it was product focus and like get that advice. So that's my big take on the community is use the tool that they give you that Salesforce gives you with your, you know, cheap expense or cheap.

Jason Atwood: And license, hashtag not cheap. But they give you this great community and it's a predecessor. for all you historians out there. And they kind of learned their lessons from there and then they moved in. So this is a great time to sort of be in the success community because a lot of people are gearing up. Now having said that, I don't know about you, but how many spam calls do you get a day? A lot.

Justin Edelstein: So like more than one, which is too many. More than I get three to four a day. One is more than enough. So.

Jason Atwood: There's one thing I'd like to figure out, and maybe it's because I have information in the success community, and now it's like, oh, you're going to Dreamforce, so I'm gonna just start calling you. A lot. A lot. A lot. And bugging you a lot. A lot. Stop. What have you been saying to people is my favorite. What have you been saying to people? So I'll tell your story then. So people have been calling up and saying, oh, I see you're coming to Dreamforce, I'd like to meet you. So you'll say, yeah, what time is good for you? So you'll be like, 3, 3 a.m. And they'll be like, well, did you mean 3 p.m.? You're like, no, no, no, what time is good for me at Dreamforce? 3 a.m., meet me at 3 a.m.

10:37 Justin Edelstein: Right, and tell them that they can. Because they're trying to schedule meetings for their executives. Right. So they're like, oh, my executive, my CEO is going to be out there, which is supposed to impress me. Yes. And I'm like, ooh, the CEO is going to be there? Oh, I'm there like, yeah, yeah. I have his cal... I have the calendar open in front of me. When are you free? 3am on Thursday. They're like, they take a second. It takes them like... What are you doing on the phone? You doing this on the phone? Oh, it takes them like five seconds to really process and five seconds is a long time. It's a long pause and they're like You mean three 3 p.m. Right? He's available at 3 p.m. I'm like no, no, no, I'm busy Three 3 a.m.

Justin Edelstein: On Thursday's the only time I'm so busy that week. So busy on Thursday, right? Which is like, you know Wednesday night. Well, wait, wait, wait, wait. No, wait. Hold on.

Jason Atwood: Let me look again Can do two to a look you should come back with what about two Four

Justin Edelstein: So then they stop and then I kindly asked them not to call me again kindly Yeah, it's getting a little at three. I mean it's the way to do it. There you go. This soft letdown. It's like Didn't just shove it in their day. Like you're a bad CEO. The one who doesn't want to get business done at Dreamforce. You're a bad CEO. Terrible CEO. Terrible, terrible. That was a good one the other day, man.

Jason Atwood: Speaking of bad CEOs. That person just did not see that coming. Wait, not segueing into bad CEOs. So a typical thing that happens at Dreamforce for you that you're going on your seventh. in a row, going my eighth, I'm hoping it, and I get something, I should get something. Absolutely,

Justin Edelstein: You know what you get? What? A badge. That says 10? No, it says your name on it. It says my name on it.

Jason Atwood: So, usually what happens before Dreamforce, so Salesforce is a little bit different of a company. Then like the other ones that do these big conferences they generally leak stuff before it happens and sometimes they put out press releases before it Happens so sometimes I leave the morning the morning of morning. So will I am I guess is falling right along? He's already told that he's going to unveil his new wearable device wrist computer his wrist computer

Justin Edelstein: I imagine it being like an iPhone 6 plus on your wrist. I just imagine it being his face and going, What's up?

Jason Atwood: Mazel tome. You wouldn't say Mazel tome. Yeah, why isn't that in his song? He'd be like, Biggity biggity boom. Can you be like,

Justin Edelstein: Isn't that in his song? Isn't that the black eyed piece? The Mazel Tov song? Mazel Tov? No. I don't know. I just imagine him going, all right, you're wrong. And I don't even know this music. This is your music. And I know this. This is my music.

13:39 Jason Atwood: You're a Black Eyed Peas guy. So he's announcing, yeah, there's an interesting article up on blogs.salesforce.com. There apparently is more than one blog about him unveiling this. And he's doing it at a session. called Here's When I Unveil My Big. No, but it's called Wrist Power, the vision of wearable computing and fashion tech is the session. So if you're looking to kind of, you know. Wednesday from five to six p.m., not a.m. Interesting, yeah, a.m. Otherwise, I'd be there. If they am, I'd go. It'd so be there. It'd so go. I'm up at three. I'm in the gym. In fact, that's what you should say. Well, yeah, I can meet in my gym at three. That's when I'll be in the gym on the treadmill. Will you be there? Will you be there?

Jason Atwood: I'll meet you at the logarithmic. But he talks a little bit about, you know, some of the apple getting in the market. Of course, everybody's extremely, you know, afraid of apple being in the mar- any market because they tend to take over stuff. But he says his is not- the difference is his is not tied to the iPhone. So the apple watch is going to be tied to the iPhone. He also talks about like batteries and jackets to like keep things going. I don't know how that works, but maybe motion-based batteries Anyway, so that'd be cool.

Justin Edelstein: I guess I don't I don't I don't know. I don't know find these things that cool Why a new wearable?

Jason Atwood: You're not in the wearables. No Just not.

Justin Edelstein: It's just not my scene. You're like Eeyore. Just like everything's not your thing. It's like here's this new wearable by Will.I.Am. You know. King of the wearables. King of wearable, king of technology Will.I.Am. Like really? Am I supposed to be excited about this? Why not? Why am I supposed to be excited? Because the wearables are cool. Will.I.Am is cool. Why do I trust Will.i.am? Or is he just like, well not, but he's not a cop, he has two cares.

Jason Atwood: Like who's the front end guy? Bob? Hey, it's Bob's Wearables. No, it's Will.i.am. Oh, I was cool. And his name has periods in it. You know what I wouldn't trust? If it was built on the Salesforce Wear kit.

Justin Edelstein: Who's Bill Dunn? If it was built on. Oh, Bill Dunn. that where Salesforce where kick using it. Yeah, I would not trust it. Really? Really? Wow. Negative nimsey. Well, how many shots did it take Salesforce to get the mobile SDK? How many shots did they take? Three three. So let's not go at the first Salesforce where toolkit.

Jason Atwood: Let's go for the second, for the third. Maybe let's wait. Well, there's currently, as people who know, and again, self-promotioning, where we are launching our free new application at our booth. And it's a mobile first app. And there is currently a pretty large bug in iOS 8 with Salesforce 1. And we can't tell whether it's iOS 8 or Salesforce 1.

Justin Edelstein: It's one of the two. It's one of them. It's one of those two. It's not us two. Get together tech behemoths and figure this out. Yeah, I just write high on the list. Should be high on Salesforce's list of stuff to fix. They're going to be sitting there at Dreamforce talking about how you can build anything you want. Oh, unless it's on iOS 8 and those brand new fancy dandy iPhones that everyone's got in their pockets. That is not gonna work. I dare you to stand up and ask. I will ask at the Q&A. You should ask. The Parker Mark Q&A Hey guys, you tell me to build anything I want on this phone then the new phone comes out You tell me not to worry about hardware or software or anything and then my stuff doesn't work Right.

17:14 Justin Edelstein: Please explain. So like drop speaking speaking of things you better go do it. I'm gonna be I'll be like dropping an iPhone dropping at the same food. Don't drop your phone. You're fun hurts. I'm like, God might bend and break it might like bend in my pocket Speaking of things that might bend in your pocket

Jason Atwood: So I get an email the, other day from salesforce, oh, I got one of those, too Yeah, and it says it's one of those we've noticed you're an administrator of a salesforce hate org. I never know which one they're talking because they don't tell you which one it is. I think they gave you the org ID, which is about as useful as, like you mean the company name in the org ID. So, and what it is, is the death of Outlook Connect, but it mentioned winter 16, which I thought was funny. It's like, here we are, not even with winter 15 out. Dreamforce 14,

Justin Edelstein: Looking forward to winter 15, and they're talking about winter 16. Which will launch in October 15. Good.

Jason Atwood: Safe Harbor. But anyway, they're gonna kill off Outlook Connect, which for you who don't know what, for everybody who doesn't know, Salesforce has two Outlook syncing applications. One was their old version, which was a plug-in to the architecture. So it sat inside of Outlook, and it did your syncing. Called Outlook Connect. Called, well, it was originally called, it's been called a lot of things. Salesforce Outlook plug-in. Yeah, it's been called a million things. Now it's Outlook Connect. It's now called Outlook RIP. but So the next one, the one they built afterwards, which is slowly caught up in all the feature sets, is a Windows service. So it sits inside, it sits at the operating system level and does the syncing. So the old Outlook Connect, while great and did a lot of great things, had a couple issues.

Jason Atwood: And one was that when it was doing its syncing, it basically froze Outlook. Like Outlook, so choke Outlook. I think. life. a lot of companies that are using this still and to see them move to the next one. So winter 16, look forward to it. Wait, you should go rate the blog posts.

Justin Edelstein: Rapid reaction to winter 16, Outlook Connect death. Are they retiring it completely or are they stopping support on it? There's difference.

Jason Atwood: I think, well I could read you the, well no longer save emails or sync your contact events attached between Outlook and... It's done. Yeah, not even forget support.

Justin Edelstein: It's just not worth it. Yeah, that's the knowledge article. It's done. It is is officially done. Er's Yeah, so we'll stop working not even support You know, they kill off things H, get ready for this for a thing that you can use right now. It's not like wait a year because we'll have something in nine months. It's wait a year because we've had something that's been out for two or three years. and admin,

21:06 Jason Atwood: Go for it,, not that plug into our computers. They're giving us mics that we're gonna do both. We're gonna have a mic on us. We're gonna have a lav on us. A. We're gonna have a mic on us that's taking up our voice and pushing it outwards. And then they're gonna have a mic that we're talking in to record the podcast. that Or we can just talk to podcasts, I will take the one that's,

Justin Edelstein: - and I Happy birthday.

Jason Atwood: It's actually your birthday. We're actually recording So there you go. Thank you. So speak to your birthday pick of the week And that's your birthday present should have been I'd that you don't have to do it God focus on pick up the week. Can we just do that?

Justin Edelstein: You know a Paul Walker Bless you Paul Walker Another one another one he sends them all the time He never sends them to me cuz I actually have because you haven't he knows I struggle you do struggle So he sends them to me. It's just cause you're getting older Yeah, I'm just getting older and whatever. why I sent me one. I think you would appreciate it's called off the A U T H Y. Okay. And in his, in, his write up, he sent me actually a life hacker article. which is titled the best two factor authentication app for iPhone.

Jason Atwood: Ooh, Aughthy, I'm excited. I'm so excited. I haven't downloaded it, but I've been meaning to. So this is the 457th pick that you've made that you haven't actually used.

Justin Edelstein: Okay. So here's the features, right? It's the features of apps. Pretty much everything supported by the Google Authenticator app, which we've talked about, right, Gmail, LastPass, EverNote, Dropbox, Facebook, all the other stuff. It installs on multiple devices, including your phone, your tablet, your PC, and you can sync your tokens between them. Ooh. Right?

Jason Atwood: On the PC? That would be nice. Yeah, but isn't this kind of breaking the security model? Hold on.

24:11 Justin Edelstein: You can lock Authy behind a pin. or your touch ID. Oh. So you can lock it behind. I like that.

Jason Atwood: I like that. So even if the phone is... So it's even behind a touch ID. So... You would be... Sorry. Great feature of... Of Apple would be... would be to be able to. Put in different... Fingers different things cool so like I do mine with my thumb to get into my phone But what if to get into like let's say Evernote I could choose my my index finger Therefore you would even have to know which finger to chop off To be able to get into my Evernote by the way if you have not checked this out for elbow iOS 8 people with the touch ID stuff Tons of apps are now putting touch ID into their stuff including Evernote, which is very cool. I'll have me some touch ID. Go ahead.

Justin Edelstein: That's it. So you can lock it behind that and you can use it in conjunction with the Mac app, which automatically bypasses Authy if you're in Bluetooth range.

Jason Atwood: Oh, right. So of your Mac. Yeah.

Justin Edelstein: So anyway, that's the pick, Authy. I'll be trying it soon. used to factor in it the UI for it looks really cool because it puts It puts all the apps that you into little Tiles so instead of just like a long Slowly list it just has them in tiles with their icons with their icon. I just click on one and There's the token that you need. So give it a try, Authy. You know, two-factor authentication.

Jason Atwood: Awesome. Should we talk about a lot? Yeah, it's all free. So it's good. So I'm going to talk about something that's a little bit more than free. So I have been a long time, and I mean, I don't have to think about the first version of Photoshop I've ever used, but I've been a long time Photoshop user. And I like Meetsome Photoshop. Do you now? And I've never been able to replace Photoshop, meaning I've tried. I tried. I mean, Pixelmator is very close, but it's not close enough. And once you get good at Photoshop, it's one of the things. Like, if you're good at it, it's just the best app. You can just power through stuff. So everything from, you know, a small or bigger, whatever. I'm not a power user, but I like Meetsome Photoshop.

Jason Atwood: But... Photo is expensive and always has been expensive. out of the as of I think about who maybe a nine months ago shows how much of a pain and seriously one thing is like I'm not I usually skip generations to pay $800 of an I'll wait the extra year before I pay for it but they created something called the Adobe creative cloud which is basically a subscription service to their apps And the reason I... finally went in and bought this subscription is because I finally needed to get Illustrator and there's like either I'm gonna buy Illustrator I had a guy have CS4. Yeah, so I have CS4 which is at least two or three years old or revs below. I will need Illustrator because of all these files that we're getting built and all the booths and all that so I need these I need to open up Illustrator We actually called friends, and be like, hey, could you open up this file for me?

27:22 Jason Atwood: Hey, could, just open this and switch this word to this word? It's terrible. So, ronald broke down. I said? You know what? a Creative Cloud account. You sign up with Then it gives you a listing of every app. and you just click install, install, install, install. They download. So it actually, these are, they're apps that sit on, they're not a cloud apps, right, right? They're apps that sit on your computer, but they're all authorized through this thing. I'm sure if you, I mean, if you're out there, who uses a do-do, that they've either already done this or have already told how terrible this is... Yes, it adds up to $800 a year anyway. Math-wise, you know, it really does. Right. And yes, it's forever. But it's a subscription. It, it's a little bit easier to take.

Jason Atwood: And for me, like, yeah, I mean, after a year, I might say I don't want anymore. But for me, I got to update both my Photoshop and I used to get Illustrator. And I got them on my computer within.

Justin Edelstein: I don't know. Were they through the Apple store? No.

Jason Atwood: Let's do their own little app. And you can just store. And it keeps everything. And then there's a syncing stuff for your files. You can do all this other stuff which I probably will never use. Like file syncing and preferences between different computers and things like that. But anyway, I just did it today so I've been using it for a little bit. I mean it's literally just Photoshop and Illustrator. but it's on a subscription model with some cloudy cloudiness to it, which I kind of like. So I'm making that my, my pick of the week. Again, for the very crazy out there, or if you have an illustrator replacement, it literally is that you Just Illustrator?

Justin Edelstein: It's just Illustrator.

Jason Atwood: I mean, other apps like it. But anyway, it is. So Adobe Creative Cloud, 70 to or 20 to 70 dollars a month. And you can pay you if you want at Adobe.com. Oh, the other feature is it's meant for businesses and stuff that you can. I only did it for me. I didn't give you license, but I can easily go in and just add you in as a licensee, you send, send you an the invitation you can go in. And you could then download it, So it's like meant for small businesses and businesses to be able to give out this stuff without having to buy the actual hardware, you know, stuff. So it's a kind of creative and new way of doing it. Very cool. All right. So speaking of creative things, follow at justettlestein, follow at Jason Atwood and at Arca Sync.

30:27 Jason Atwood: We're on the Facebook. This is the time to get into the Success Community Group because we'll be posting our times and dates and things in there. This is it. This is the time. We're all over and LinkedIn's view on iTunes and Stitcher of course. We will see you next week where we'll probably be doing a more Dreamforce plus whatever other news pops up. But this will be our last before Dreamforce. session or podcast. We'll be telling you all sorts of stuff other places that you can come see things that if you want to see things and then we'll be doing a live live sessions from stream force.

Justin Edelstein: Are we doing a podcast next week? I think we are. We are.

Jason Atwood: Just wondering. If we do one next week that's four. And then if we do three more... Then that gets us to, oh that's really close to 200. It's so close.

Justin Edelstein: It'll be like right after we get back. Let's just skip two numbers. No one will even know. Do our 200 episode.

Jason Atwood: All right, so we'll be back next week as always. Justin and Jason, I didn't even introduce myself today, saying enjoy those. cloudy days.

Justin Edelstein: You