Dreamforce 2025 Highlights AI-Driven Enterprise Innovation
It’s time for the Arkus recap on Dreamforce 2025. This was the 18th time an Arkus Expert went to this landmark event, and I'm excited to share our take on the updates from this year. For anyone who couldn’t attend or just wants a closer look, read on as we unpack the key announcements. From the launch of Agentforce 360 and the expanded OpenAI partnership to new Data 360 features and strategic integrations, we’re particularly interested in demystifying what these releases will mean for mission-driven organizations and how they can be put to work to drive smarter, more connected operations. Salesforce unveiled several interesting and exciting innovations set to redefine enterprise AI and data management at this year’s annual conference. From unified agent platforms to enhanced AI integrations, these announcements highlighted Salesforce’s commitment to empowering the ecosystem with smarter, more connected tools, and the Arkus team enjoyed experiencing the event firsthand, connecting with peers, and exploring the latest solutions in action. In fact, you can check out more pictures from the event at the bottom of the post!
Agentforce 360: The Unified AI Agent Platform
Salesforce is known for updating its product names, and at Dreamforce introduced several new names intended to highlight the expanded capabilities of its AI functionality. Salesforce introduced Agentforce 360, a comprehensive platform that brings together Agentforce, Data 360, and Customer 360 applications. This platform is designed to give organizations advanced agentic capabilities, combining rule-based workflows with large language models (LLMs) for smarter decision-making.
Key features include:
- Agentic development tools for building and customizing AI agents
- Dashboards for real-time performance insights
- Vibe coding for natural language–based agent behavior
- A native voice layer for seamless human-agent interactions
- Slack-native apps and automations
Agentforce 4.0 further expands these capabilities, offering a fully integrated platform for enterprise-wide agentic solutions.
Expanded Partnership with OpenAI
Salesforce announced that they have deepened its collaboration with OpenAI, introducing new possibilities for organizations to harness AI in their day-to-day operations. By integrating Salesforce data directly with ChatGPT, admins and users can generate insights, automate tasks, and create interactive experiences more efficiently than ever. This expanded partnership empowers teams to seamlessly combine AI capabilities with existing workflows, unlocking new levels of productivity and innovation:
- Access Salesforce data directly in ChatGPT
- Build and deploy AI agents
- Create Tableau visualizations
- Use Instant Checkout for Commerce over ChatGPT
The collaboration helps organizations turn AI-driven insights into actionable outcomes, streamlining processes and enhancing client and business interactions.
Data 360 Enhancements
Salesforce also announced an upgrade for Data Cloud that included new features and a new name. Now known as Data 360, this offering is designed to help organizations unlock the full potential of their data. With the growing volume and complexity of information across multiple systems, organizations and businesses need tools that can integrate, analyze, and secure data efficiently. The update to Data 360 provides advanced capabilities for extracting meaningful insights, orchestrating workflows across platforms, and enabling secure collaboration between organizations.
Key features include:
- Intelligent Context – extracts insights from unstructured data
- MuleSoft Agent Fabric – enables agentic orchestration across software providers
- Data Cloud Clean Rooms – supports secure, collaborative data sharing
The features strengthen data management and empower teams to generate executable insights across multiple channels. Clean and organized data is the foundation of an optimally functional organization, and Arkus expanded our Data Services practice last year. We are particularly interested in working with the advancements in Data 360 and partnering with clients seeking help in cleaning up their data.
Additional Strategic Announcements
Salesforce also shared several new initiatives focused on helping organizations “work smarter, not harder” and get more from AI. These updates show Salesforce’s continued commitment to creating tools that make everyday work easier and more effective across different industries. With new products and partnerships, Salesforce is giving teams more ways to use AI and automation to solve real challenges and reach their goals faster.
- IT Service Desk – This new solution streamlines internal support and enhances employee experiences. Integrated with Agentforce and Slack, it uses AI and automation for faster issue resolution and improved collaboration, positioning it as a strong competitor to ServiceNow.
- Partnership with Anthropic – Salesforce is working with Anthropic to create AI models tailored for regulated industries like healthcare and finance, helping organizations use AI safely while staying compliant and streamlining workflows.
- Google Gemini Integration – Google Gemini is now available within Agentforce, giving organizations more AI-powered tools to enhance their operations. This integration makes it easier for teams to leverage advanced AI for tasks like customer support, data insights, and workflow automation without needing deep technical expertise.
What This Means Across Industries
The solutions unveiled at Dreamforce 2025 are intended to help organizations and companies across all industries simplify processes, gain deeper insights, and make more informed, AI-driven decisions. From automating workflows to unifying data and integrating AI tools, these updates help businesses improve efficiency, engage customers, and achieve better outcomes. Here are just a few examples:
For Nonprofits: Salesforce’s new features help streamline operations and strengthen engagement. Agentforce 360 automates donor, volunteer, and program workflows, freeing staff for mission-driven work. The OpenAI partnership provides easy access to Salesforce data and content creation via ChatGPT, while Data 360 unifies supporter and fundraising data for deeper insights. MuleSoft Agent Fabric integrates key systems, enabling personalized outreach, task automation, and smarter, data-driven decisions.
For Healthcare: Healthcare organizations will experience enhanced operations, improved patient care, and clear data to help make informed decisions. Agentforce 360 automates patient intake, scheduling, and care coordination, while the OpenAI partnership enables quick access to data and insights. Data 360 unifies clinical and operational information, and MuleSoft Agent Fabric connects systems like EHRs and telehealth platforms, reducing administrative work and enabling more personalized care.
For Arts and Culture Organizations: The updates also support better audience engagement and more efficient operations. Agentforce 360 automates ticketing, memberships, and volunteer coordination, while the OpenAI partnership helps deliver personalized marketing and insights. Data 360 unifies donor and visitor information, and MuleSoft Agent Fabric connects key systems to improve efficiency and enhance audience experiences.
To sum it up, Dreamforce 2025 introduced us to a host of innovations that have the potential to transform how organizations operate, make decisions, and engage with their communities. With AI-powered automation and unified agent platforms, enhanced data tools, and strategic partnerships, these solutions offer actionable ways to increase impact and effective outcomes across industries.
If you’re interested in exploring how these AI and data strategies can benefit your organization, the Arkus team is here to help.
As the Director of Data Services, I guide organizations through data discovery and data optimization, laying the groundwork for the seamless systems that provide the information you need for success. Reach out and schedule a meeting with me, or speak to another expert through our contact form with any questions or to explore ways we can help your team increase your impact with technology.
 Miriam Nankin, Karla Hernandez-Navarro of client Canal Alliance, and Neil Foglio
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 Team Agent Halo, Hackathon Winners
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 Chris Easter, Amy Bucciferro, Kim Vlasnic, Miriam Nankin, and client Starkey Hearing team members
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 San Francisco Skyline from Salesforce Tower
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 Chris Easter studying for a new cert
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 Amy Bucciferro, Chris Easter, and Andrew Fretwell
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