Ready or Not - Episode #3 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places; unidentified voices are shown as "Speaker N". Timestamps shown every few minutes.

00:10 Jason Atwood: And this is episode number three of CloudFocus Weekly, titled Ready or Not? Brought to you by Arkus, cloud computing experts. I'm your host for this week and for the last three. My name is Jason Atwood and joining me today is Justin Edelstein, co-founder of Arkus. How are you doing Justin?

Justin Edelstein: I'm doing great. Lovely day in the cloud today. Is it though? It's kind of like Mr. Rogers, a lovely day in the neighborhood. It is a little bit.

Jason Atwood: uh... we got some big talk about we're gonna talk a little bit uh... blog post this week uh... about uh... how we're using the wave uh... being a cloud application uh... total that about our photo shoot uh... z net actually purple blog post today uh... saying basically that you know most companies are not ready for the cloud talks about that and then we have some of things to finish it up and then of course will get to our cloud focus at pick of the week at the end of the show so stick replace I am for me. It's not gonna replace a lot of stuff. So I said yeah I forgot about it.

Jason Atwood: And then about three months ago or three or four months ago it came out as part of the Google App suite. And so we started using it at Arcus. You know it was tested. I think you actually came up and said hey let's start test this. Pilot it. And I'll tell you within minutes, well not minutes, but maybe a week of piloting and I'm air quoting for you people at home who can't see me which is all of you. We just realized that it was an incredible tool. So actually, why don't you just talk a little bit about how you have come to use Wave and maybe I'll jump in as we go.

Justin Edelstein: Well, as you pointed out in the blog post, the blog post actually started in a Wave. So that's actually one way that we use Wave is to just collaborate on almost anything. I was at a client meeting this afternoon where I was talking about Google Apps and I mentioned Wave as being part of the option value of choosing Google Apps. I talked about how at Arcus we very, very rarely send emails anymore, especially to each other. We're all about using whether it be Salesforce Chatter or Google Wave. A lot of things end up in the Wave and that's where a lot of things actually start should say they start in the Wave and they end in the Wave. Whether it be agendas, meeting notes, we're an agile shop so we do scrums in our scrums in Waves as opposed to being, we're very rarely in the same place at the same time but it's easy to do a scrum in a Wave.

03:23 Justin Edelstein: To-do items, follow-ups, all sorts of things we use the Wave for and one of the great things about Wave is when you're on a meeting or when you're on a call and it's a meeting and you're talking about you know whatever it is you might be talking about on the phone and there's two or three of you that are on the phone from your company and you're talking to another company or another set of companies it's really nice to take notes in the Wave and in real time be able to see your other co-workers taking those notes in the Wave and perhaps one person's really leading the call and you want them to ask somebody a question instead of jumping in you might write on the wave, hey ask them this or ask them that or what about this what about that remind people of things that they should or shouldn't say it's it's it's quite a unique tool I think it takes it takes a little time to get used to but once you get used to it I don't think we could run our company without the wave let's put it that way. Wow that's that's saying a lot for a for a Google labs product. It is saying a lot but it I think it's It's that integral now into our workflow of how we actually get business done that I would say it's jumped the hurdle. It's gone beyond adoption. It is now part of our culture.

Jason Atwood: Yeah, no I agree and it would be tough to give up at this point. For those of you who don't know Google Wave, it's wave.google.com. It's not our cloud app pick of the week it was before. It was just more mentioning because the blog post really talked about how we use it. I mentioned we use it for our scrums, we use it for meeting notes, we use it for agendas, which is actually really nice. Traditional agenda, well, very traditional agenda is dropped on, as we once worked for someone who did this, someone would print out, if there was 30 people in a row, we'd out 30 copies of a piece of paper and bring it to the meeting.

Justin Edelstein: Yeah, a Word document with bullet points and times associated to it.

Jason Atwood: Yeah, and then, you know, I wouldn't say I'm the biggest environmentalist in the world, although I trend towards that. But the idea that you couldn't put up a PowerPoint, at least a slide, or just read it aloud, the The idea that everybody had to have this own little piece of paper that almost everybody threw away right after the meeting. We do it with agendas is that we put up an old agenda. What's nice is if the person is running the meeting, especially this is mostly internal Arcus meetings, we put up the agenda and then invite everybody into the Wave so everybody can get an advanced shot at what it's going to be in that meeting. That way, if there's something you need to prepare for, if there's something you need to read, if there's something you need to catch up on, it's really useful to see that in advance. It's not an email that gets blasted around. It's a living, breathing document. It's hard to explain. I call it collaborative notes with discussions and real-time

06:30 Jason Atwood: integration. Meaning, I can actually see Justin updating a wave right in front of my eyes. I can see his little name pop up in front of me. That's the way it's done. We actually run on this podcast out of a wave because we can, without making ham signals to each other, we can update the wave and what we want to talk about. So anyway, I think it's great. If you haven't tried it, if you've tried it before and you've tried it with a friend, yeah, that's not gonna work. If you've tried it before, try it in a collaborative environment, work on something. It doesn't have to mean what. It can be an agenda, it can be a project. Just start it up and then invite some people and see how it goes. I think it's that.

Justin Edelstein: if you're if you're uh... a google apps subscriber for for uh... for your domain or premier uh... user talk to your admin about enabling it for for your domain uh... it change the way that your company actually does stuff uh... to try

Jason Atwood: absolutely so so anyway go to the just uh... as a side note wanna read the article it's at blog dot arcus inc dot com uh... and uh... there'll be another blog post next week try to do one week uh... next up i think is you just so you're gonna have to get on the and on the ball right something good uh... second we're talking about which is kind of a little funny thing you know you this podcast is going to have uh... iterations uh... we are rich upward uh... believe in the actual methodology uh... it's one of the things that that i've been that i've really enjoyed in other podcast and and you and i traditionally listen to a lot of podcasts. That's why we're doing one. That's why we're doing one, because we like them. One of the things I really like about some other podcasts, and one in particular that I listened to for a long time, until actually the company got bought, is done by a company called Slicehost. They were bought by Rackspace eventually. But they were a small company starting up doing basically virtualized web servers, virtualized operating systems.

Jason Atwood: What I really liked about them though in their podcasts, Yes, they'd be talking about the technology, but they'd also be talking about them as a company. And I found it fascinating just to listen to their kind of growth and what they were doing. So I'd like to interject that into this. Yes, we'll talk about cloud computing technology and what we find interesting. And we'll talk about blog posts of other people or our own. But I think we should also interject into what we've done and kind of what we're tweeting about and what we're seeing because it'll give it that kind of personality that I'm hoping you guys on the outside world want to listen to. So one of the things that we did this week, and again, not total news, because I think I put it on Facebook and tweeted about it, and you saw it, is we did a photo shoot in Times Square. And people said, oh really, did a photo shoot? We did a photo shoot for our kind of, our pictures for the principles of the company. And the reason being is that, you know, we've basically come to a point where the social media aspect of any company, the marketing that goes on through the social media, and that's the Twitter, the Facebook, LinkedIn, let's call those the big ones, it's become this hybrid of, some of them are trend towards more social, like Facebook, and some of them trend towards more professional, like LinkedIn, and I think Twitter sits right in there between the two. LinkedIn is definitely a professional network thing. uh... you know you you you have a pope you have a persona as someone at a company that people follow your customers follow it your uh... your prospects follow your the people who you you know leads who might be looking at you they follow it uh... you put the things on your website you know who are who you are who about the company and so i thought it was important for us uh... to have like good pictures not just pictures that we pulled out of birthday parties and sitting at the beach eating a hamburger or whatever yours was. That was a good picture. I had a picture

10:25 Justin Edelstein: of myself eating a cheeseburger with a meat is murder tasty tasty murder t-shirt on. I

Jason Atwood: thought that was brilliant. It is brilliant but you know it's not really I don't know so I thought we had to come up with sort of a little bit more polish so we actually got a local photographer, Diana Behrendt Photography, she's at dianaberendt.com, and got her to come out to Times Square and where we took shots. I think it was pretty successful. Actually it reminds me I have to update my Google Wave picture with my new...

Justin Edelstein: Mine's updated already. All my personas have now been updated outside of Facebook.

Jason Atwood: I mean, what do you think about the professional, I mean, it is a cloud topic because all these things exist in the cloud in some way, shape or form. But what do you think about the idea of this social persona, this professional persona and how it interacts with you as the person in the company? I guess I could even bring in, I don't know if you read Salesforce published their social networking guidelines for their employees.

Justin Edelstein: Yeah, I saw that they published that. Marcus Nelson, I guess, was behind that, the new head of social media at Salesforce.com. Interesting stuff.

Jason Atwood: And the concept there is that a lot of companies have sort of shunned social networking and said we don't want you talking about us. But Salesforce realizes that sort of the key to some of their success and sort of the key to growing, they're so integrated into these places like Facebook and Twitter and LinkedIn even, that how could you sort of not pay attention to it. So better to put out some guidelines and say this is how, this is, you know, it's not like how you should act, but you know, how you should, some guidelines to what you should or should not talk to. They're a public company, a little bit different than us, we're not a public company. So they have guidelines from the SEC and they have guidelines from, you know, because they have, they have people own their stock and so they have a, uh.

Justin Edelstein: They have people to answer to basically.

Jason Atwood: They have people to answer to, that's true.

Justin Edelstein: Unlike us, we answer to ourselves.

Jason Atwood: Right, so that's nice. But what do you think about the whole idea of the public persona and the...

Justin Edelstein: Well, it's not really an idea as much as it's something almost as a necessity. I mean, you are who you are, and if you're gonna have an image as a person and portray yourself as somebody who's out there and an expert in a certain field, you want it to be consistent in all areas. I can recall back when Salesforce was first releasing Chatter, they had something called the Chatter Dev Zone, where they opened up this huge Salesforce org to anyone who wanted to join it and essentially just let people go nuts with Chatter. And I knew people in there just because of their icons that they used in their Chatter feeds, because they were the same ones that they used in their Twitter feeds. So I knew exactly who they were. So it's one of those things where you you sort of associate people with the images that are out there of them. So it's more than

13:37 Justin Edelstein: just you know this is a picture. This is really that's all people know of you are the words that you're writing in 140 characters and this image. So you know it's obviously our pictures so it's a picture of us. It's not a you know a an avatar or something like that. They're professionally shot photos. I think it's something that's almost a necessity if you're gonna be out there like that. I think you make a good point,

Jason Atwood: which is that company, that more and more, and it's actually something I hadn't thought about, which is that more and more companies are doing less and less face-to-face. And where, you know, a long time ago or not so long ago, most of your reactions or actions with people would be on a face-to-face level, shaking hands and, you know, pressing the flash, having dinner, drinks, whatever, meetings, less and less of that's true, right? So you're right. Yeah, well, you have the Webexes,

Justin Edelstein: you have the go-to meetings, you have all those other solutions.

Jason Atwood: So you see more people, you see more of people's avatars or their pictures in the LinkedIns and the Twitters and the whatever, than you do of them. And that, you're right, that does become your idea of them. And I will know, I noticed that when people change theirs on Twitter, it bugs me because like in some ways I don't read their names, I just look for their icon. And so I recognize them as their icon. So when the icons change, I'm always like, oh, who is that? Oh, they change it because-

Justin Edelstein: You're not gonna be happy with me because I just changed mine.

Jason Atwood: Well, yes, but you just changed it to something that-

Justin Edelstein: Well, I just said you don't look at it. Well, anyway. The whole social media thing is very interesting. It is.

Jason Atwood: And I think it's not going away and it's not going to change. So our philosophy and our piece of it, because we're not just these guys behind a mask, we're on Twitter, we're on LinkedIn, we're on Facebook, we're doing a podcast, is to bring that to a different, bring it to a more personal state. And I think that's, it's going to be helpful. So anyway, that's what we did. And that's what our photo shoot in, if you're wondering, well, it was our photo shoot in Times Square. That's what it was. Next article, actually having nothing to do with photo shoots, was an article or a blog post by Larry Dieknein yesterday called, Companies Can't Handle the Cloud Competing Truth, They're Not Ready, which I thought was kind of a good blog post, right? Cause it gets your attention. Whoa, let me go read that. And basically he takes a Forrester research note that talks about, written by James Statton, that talks about how a lot of companies, while they want to get into the cloud, they just aren't ready either security-wise, they haven't come, you know, they haven't figured that out yet. They aren't ready, their IT departments haven't sort of gotten to the, they don't have the technology even to start to try to get to the cloud, or that they haven't found sort of the religion, right? They hear about it and it's a terminology, but they don't really understand or haven't embraced it fully. And we've definitely seen this at different organizations that yeah, you can enjoy, you can say, oh, cloud computing is great and it has all this ROI and you can, as the IDC study that Salesforce touts a lot Salesforce touts a lot is five times faster and half the cost and things like that. But in some ways there is something to be said about if a company that doesn't really have, hasn't really bought into it, hasn't said yes, this is something we want.

17:25 Jason Atwood: And we're willing to make drastic changes. We're willing to make changes about who we are and how our IT shop runs. They have a quote about someone just saying, well, yeah, I'll just bring this virtualization technology to my own, you know, my own server room. which actually brings us right to the private cloud conversation. But I find it interesting because it is kind of calling people out saying, you can say you like the cloud, and you can say you're into cloud computing. But if you really haven't sort of made that mental jump, if you haven't seen, I don't want to make it a religious thing, but you haven't seen the light and gone, you know what? I can see all those benefits, and I'm willing to make the changes to get there, then it is going to be harder for you to adopt. and especially if you're in IT and you're not really embracing it that way. If you're thinking of it as, you're thinking of cloud computing as a bunch of little small technologies that you can replicate, then you've kind of lost the sense of what cloud computing is. What thoughts? Yeah, I agree.

Justin Edelstein: I mean, you've summed it up really well. I mean, the one thing that certainly is lost in the whole cloud computing adoption, and this article seems to really talk to larger enterprise class software and IT shops is the actual governance around using cloud computing solutions. A lot of technology shops within large enterprises wanna think that they can just build the solution that the cloud provider offers. And like you said, you're sort of losing the advantage of using the cloud computer. I mean, you can say, oh, I can build that. Well, okay, and then you go build it, and then a year later, you've built what was built a year ago, and then the thing that the customer really wants is what's built today, which is where you sort of lose out by trying to build it yourself. Private cloud is not really a good answer to that either.

Justin Edelstein: It's just saying someone else is hosting my data center somewhere else. It's very similar in nature to that. I mean, you don't really get the true economies of scale. And I haven't really heard of or read about a truly successful internal cloud success story. I haven't read one, maybe there are some. You can leave us some notes on the blog post or you can tweet at us at our Twitter handles, which we'll get to in a minute, if you know of any. But I mean, you do have to really embrace it think of it not just as a, you know, we're buying this software to do this thing. It's really subscribing to a lifestyle choice. You're changing the way that you're gonna think about how your infrastructure and technology works within an organization. And if there are roadblocks, and by roadblocks I really

20:27 Justin Edelstein: mean people that are going to stand in the way of that success because they either don't understand it or don't want to give up some controls that they perceive to have or do have and perceive that they can't have with a cloud computing solution then it's not going to be as successful as as all the stories out there and all the case studies say that it can be. You really need people to buy into the notion of this is a different way of doing things and we're not going to try and do it the way that we've always done things.

Jason Atwood: I think it comes down, we talk a lot about this again, we do spend a lot of time talking to our customers and or prospects and leads about sort of their worries or what they do and so we spend a lot of time evangelizing cloud computing because that is what we do and what we believe in. One of the things that I like to touch on when talking to especially bigger organizations, small organizations I think they get it. Especially small organizations get that at some point you have to say what we're good at. Small organizations start with an idea. Companies start with an idea of we have a core competency. We make the best widget. That's what their core competency is. Right. Their IP. It's what they do. It is who we are. It is their DNA. Most companies are started with a small amount of people and so they really breathe that and and but as the comes get bigger uh... and they hire more more people and they go from you know ten people to twenty two hundred to ten to ten thousand thirty thousand fifty thousand three thousand they generally you know i think it was a sense of that and they it almost get to what we can do everything

Justin Edelstein: and well it's also it's not just that it's that you when you grow to that size you tend to follow the model of i'd need a person who does acts i need a person who does why and you stop hiring people who are all on board because of that magical thing that you make or do, it's I need an IT guy because I need an IT guy because we're 20 people and we need someone to run our IT. You get specialists.

Jason Atwood: But you get specialists, but I think that's the point is like your core competency, and I think we've learned this lesson in certain, we talk about little sort of where the cloud is and where it's going and there are certain things that have sort of become, they're not competitive advantages to companies anymore. Email is something that you don't, you're not a better company because you do or do not have email, right? If you don't have email, you basically don't exist as a company. I know Bomb and Pop shops and the bodega down the street or whatever, but even them, like they're getting there. I'm talking about sort of the bigger companies. Email isn't something you do or do not have. And if you have email, it doesn't make you better than anybody else. It just puts you on like, okay, you're there. You have a heartbeat as a company. And there's no way to have really good email, right? Yeah, 10 years ago you'd hear about people, oh, we've got this and it's fast and we've got this. No, everybody can have the same email.

23:41 Jason Atwood: The smallest company in the world of one person can have just as good an email system for the same price as the biggest company in the world and there's no advantage. They can have mobile, they can have 25 gigabytes of space, they can have synchronization back and forth, they can use it on multiple clients, they can have it integrated with their office suite. All for as low as $50 a month. There's some like Rackspace has email that's like a dollar per user per month, that type of thing. But it's ubiquitous, there's no advantage to it. And then you have to say, well, is this my core competency? Is my core competency is to build out the best email system in the world. And I think what cloud computing is bringing to light is, you know what, a lot of these things that we used to think are make us competitive in the industry are no longer things that make you competitive. Having the best email system no longer makes you competitive, right? And I think we're gonna go down these, we're gonna go down the path of all these types of applications. CRM seems to be the next one.

Jason Atwood: Accounting might be one that's coming up. recruiting might be another one that's coming up, HR systems might be coming up, and saying you by building your own in-house, putting on your own servers, integrating your own HR system, your own recruiting system, or your own CRM system, or call center system, isn't going to give you an advantage because everybody can go out for very inexpensive, for very small amounts of money, small income, and for very fast, bring something to market into their place that makes them just as good as you. So then it's like, well, what else do you do that makes you competitive? So that's sort of my big spin on it is that, yeah, if you think that you're going to beat the market by building a better system internally, you better have the same engineers and the talent that those other companies have, which I think very few places have. Anyway, speaking of which, for our last little quick topic, we'll make this shorter than normal show, although we could go into a rant for the next 20 minutes.

Jason Atwood: I just want to let you know for all you people, I think you have one more day. By the time this is published tomorrow, you'll have that day to save on Dreamforce. What day is that day?

Justin Edelstein: That day means July 30th?

Jason Atwood: July 30th, I think is the last day of the half off attendance. Again, we are a big Salesforce shop, so some of our talk is going to be just about Salesforce. And this is one of those things. Dreamforce is the annual user conference. It has grown in size. It's held in San Francisco. It's held in... User and developer conference. User and developer conference, yes. It's become a more of a media, it's become a big media event. It's gone from, I think, wow, this will be our fourth year in a row? Is that right? Yeah. Your third.

Justin Edelstein: I think they're expecting, yes, my third year fourth. I think they're expecting 20,000 people this year. Right.

Jason Atwood: At 18 last year. It gets pretty big and it is a place for Salesforce to announce their new stuff. It's also space for a lot of cloud computing companies who have some sort of relationship with Salesforce to show their wares. If you're a Salesforce user or thinking about it, prospect, whatever, it's a really great place. I dare you to go and not leave thinking this is a great product. Sipping the Kool-Aid.

27:00 Justin Edelstein: I'll ask you, what's your favorite part of Dreamforce? Wow.

Jason Atwood: Well, you see, that's going to be tough.

Justin Edelstein: Do you want me to answer first?

Jason Atwood: Yeah, go ahead and answer first because mine has changed from last year to this year.

Justin Edelstein: Oh, it's different. Okay. Well, my favorite part of Dreamforce is the expo floor. I really love walking the expo floor and just meeting all sorts of people. Because you can just walk through that floor and probably shake a hundred hands. And then do it three hours later and shake another hundred hands. i'd just love meeting people that all are there for sort of the same reason and uh... you know just talking shop it's my favorite part and the sessions are great keynote to grade uh... but really networking events and particularly on the floor is is my favorite

Jason Atwood: yeah i mean i've always gone for the last three years as a massive enterprise customer uh... you know uh... i was involved in the company that had one of the biggest deals with salesforce ever uh... today to that date and so you know the way i was treated and although not you know put on a the road ready to take to my children but the way i was treated in the way i was coming introduced to people who was it was rather nice but i was customer uh... we're not going to be going as partners with actually i'm actually more interested going as partners because i think As customer, I always looked at all these other partners as, and I know this is kind of hard to say, but as a big enterprise customer, I knew that our IT department would not let 99.99% of these people through the door. And so it always felt like, oh, I could go talk to this guy who's making this great product, but I would never use it. Never gonna use it because my enterprise, it might be the greatest thing in the world, but it's never gonna be used because we are not, our IT department would never let it through. we'd never get the clearance. I think it's been more interesting now because as a partner, I can walk in and talk to other partners and talk to other app developers and say, you know, what are you guys doing? And maybe I'll be looking not just for myself as big enterprise, I'll be looking for all of my clients. So I'll kind of be like, I'll be like shopping. And I could say, oh, that's something that client X could use, or that's something that client Y could use, or it's something we could use. So I think I'm gonna be much more in tune to all the different types of things. My favorite part is really the, I love that Salesforce does the aspect of community and of giving back. And so usually the second, the second, or the third. The third keynote.

Justin Edelstein: The third keynote or the special keynote.

Jason Atwood: The special keynote is the keynote where they do.

Justin Edelstein: Big star this year.

Jason Atwood: Yeah, this year it is Bill Clinton, which is massive. I mean, having, I've never seen it. Last year was Colin Powell, which was unbelievable. Year before that was Malcolm, no.

30:03 Justin Edelstein: Malcolm Gladwell and Dr. Lyreburn.

Jason Atwood: Yep, those were really good. So it's, I think that's really fun because it's, it's a, you know, it is a cloud computing, Salesforce, very Salesforce centric conference. It's nice to take a break in the middle or maybe towards the end and go, let's think about something bigger than just this, right? And I always, I think my mind opens up hugely better than good it's great you changed your mind at least I've changed my mind

Justin Edelstein: a couple times it's better than good it's great it's glyphy glyphy diagrams and flowcharts I heart glyphy glyphy is busy Oh on the web okay so you can draw any types of diagrams from floor plans to flowcharts to entity relationships to anything you would think about drawing in Visio. It has a really nice built-in icon library. You can bring in your own pictures if you'd like. It integrates into other systems. You can, if you have a Confluence wiki, you can have a Gliffy diagram plugin that allows you to edit your Gliffy diagram right within the wiki, and it acts like a wiki so you can, you know, it has versions and you can edited in line right within the wiki. It also has a WordPress plugin so if you have a WordPress blog and you want to publish a glyphy diagram to your WordPress blog it's kind of cool. It's also available in the Google Apps marketplace. For those developers out there there's an API so you can actually integrate the glyphy diagrams into your own applications or websites with a a number of different techniques that I won't get into on this particular podcast. But Glyphie's cool. It's free for the basic version of it. Yeah, it's a freemium product. It's essentially free until you want to get a little bit more crazy with it and then you can buy it. I think it's like $25 a user.

Jason Atwood: It's $5 a user for one user, 10 users for $25.

Justin Edelstein: Yeah, there you go. It scales up per month on a monthly basis. You essentially get, you know, if you use the free version, you're going to have some ads, some image upload limits, and a limit of about five public diagrams. If you have the premium account, you get some support, folder permissions, user management, no ads, etc. It's a really nice product. You can build some really, really impressive things like network diagrams, swatcharts, etc. Give it a try if I were you. It's glyphy.com, G-L-I-F-F-Y dot com. Not bad.

33:33 Jason Atwood: I've actually used it back in the pack. I mean, I'm actually, I used it.

Justin Edelstein: I think I used it about four years ago to play with it and then have reused it ever since actually.

Jason Atwood: I use it all the time. I have another product that I use that you know that I love so I haven't, although it has nothing to do with the cloud at all, so it's hard to mention. But yeah, it looks really great, looks nice thing. All right, well, that is Gliffy diagrams and flowcharts from gliffy.com. My pick of the week is gonna be something we use every single day. And we have actually, it's up there, well, very close to being up there with Google Wave in terms of something that we, I don't know if we could go without, although we could probably go without it, but it is something that I think a lot of companies struggle with, and it's called Jungle Disc. Not a great name, because it doesn't really tell you what it does, but in essence, Jungle Disc, a company now owned by Rackspace, a company that does, as we talked about them all, previous podcast has a lot of dedicated hosting, but gotten into cloud computing, does cloud servers, cloud files, and has this product called Jungle Disk.

Jason Atwood: Think about this, we call it the Cloud LAN or the Cloud Local Area Network. What it allows you to do on Mac or PC or through the web or on your iPhone, it allows you to install an application that then mounts a drive right on your desktop that you double click on. It opens up just in your Finder or your Windows Explorer and there's files. And those files are not local. They are actually hosted on Rackspace or Amazon S3 services. So you can actually, so all the files are cloud files, they're all backed up somewhere else. You sign up for the edition, you get 10 gigabytes to start. And then the beauty is that you can have multiple people have access to it. So again, instead of having a local area network where traditionally you'd go purchase some servers, purchase some backup solutions, maybe even get some battery backups, and I've done all this in my past, get some hard drives, throw it in the server room, network it all up and then people could set up a file sharing server so then people could put their files on it. Well this allows you to do all of that but through the cloud without any of the cost of any of that. I think you can start off with I think it's like $4 per user per month and that gives you 10, you know that gives you 10 gigabytes. You can permission them out, you can build more than one drive so what's nice is you can build like a main drive that everybody has access to and then we've actually done this for a client where we built them like an executive drive that only two people have access to. And then they can put like their, you know, executive briefings or whatever they want in those files. Again, all cloud hosted, all backed up all the time. You can even have it have the program that's running because it's kind of running background keeping this going. It then can back up. So it can you can set it to back up all your data off your local machines onto this cloud servers. So again, for a client, we did that where we had all their computers in their in their network all backing up to Jenga Disk. It is not free. It is I think this starts at let's

36:55 Jason Atwood: see I'll go take a look. You said $4 a user a month right? Yeah that's for the work group edition I think there's a personal so if you just want to try it for yourself. Oh there's a personal edition as well right? Yeah there's a personal edition which I think is $2 let's see yeah personal is $2 as little as $2 a month. Business class is $4 a month. They have an iPhone app, very cool. So you can log in with your iPhone credentials and then you can grab, you can get to all the files. So you can then go in folder by folder. And the way we use it is we just use it as literally once we set it up, we just, I never think about it. I throw files onto it and I tell people, we call it the clan, C-L-A-N, clan because we're funny. We say it's on the clan, it's on the clan, it's on the clan. And that's it. You just put files there. We use it for files that we're working on, you know, things that are in flight, kind of like presentations, things that we don't want to upload and download to another service like, there's plenty of other services that you can upload and download documents to for document management. This literally just gives you a flat hierarchy or a hierarchy. You can put folders and folders. Really nice app. Again, you know, it's one of those things that, man, 10 years ago what we used to do to get this type of thing. It It does use WebDAV so you do need to have a good connection. Although the newest version actually does some synchronization. So you can actually say I want these five folders synchronized locally and then if you're offline like on a plane you can still edit those files and then when you get off the plane and sync up it will actually sync them back up. So pretty good stuff. JungleDisk at jungledisk.com. Again they are a subsidiary of Rackspace Hosting. They are a very cool company and a really cool idea and a huge saver and 100% pure cloud. So that's it for the cloud focus number three. Thank you for joining us here.

Jason Atwood: Remember that you can always subscribe to the podcast in iTunes. Very important there because if you subscribe in iTunes you'll get them as they come out. we're gonna do once a week. If you're, for more information, you can go to blog.arkusinc.com, which we will post the episodes. You can subscribe to the RSS feed there. If you wanna follow us, go ahead and follow me on twitter.com slash Jason M. Atwood. And then if you wanna follow Justin, you follow him at twitter.com slash Just Edelstein. So that's J-U-S-T, Edelstein, E-D-E-L-S-T-I-E-N. I'm actually looking at it and I'm spelling it wrong. Facebook, go to facebook.com slash Arcus Inc. and we're also on LinkedIn, you've got to type in Arcus and you'll find us there. But until next week, very happy, thank you for joining me Justin. But until next week and as always, we wish you the cloudiest of days.