Sleep On It - Episode #23 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places; unidentified voices are shown as "Speaker N". Timestamps shown every few minutes.

00:10 Jason Atwood: This is the 23rd episode of CloudFocus Weekly for the second week of December 2010. This episode is titled Sleep On It. CloudFocus Weekly is sponsored by Arkus, cloud computer experts. I'm your host, Jason Atwood, and joining me is the co-host for once, for all, and for 23 times, Justin Edelstein. Justin, how are you doing this morning? I'm doing alright. Usually I get the title, Sleep On It, I don't get. Dreamforce. I was thinking about you should sleep on the things that you learned at Dreamforce. So sleep on it. Gotcha. And we slept on it. And now we have some opinions. So let's get a segue, a segue into our agenda. So we have a couple things. One, you have a blog post about Dreamforce. Funny enough, it seems like a good topic at the time. It was a reaction piece. A reaction piece. We're going to talk about that. Talk about Dreamforce, the wrap up, sort of now that we've had some time, now that we've Now that we've listened to Own It 400 times on our phone, which I had this morning coming in. And then also have a little Google Wave news.

Jason Atwood: There's some happenings in the Google Wave world. And then we'll talk about the 2010 Times Person of the Year. We'll announce that. Breaking news. Because no one else will have seen it before. Breaking news. It is breaking because I actually didn't know. And then we'll make our App Picks of the Week. But we're going to make them the Dreamforce App Picks of the Week so that it can be something you've picked before But maybe you learn more about at Dreamforce and you thought it was exciting. So you could pick that again. Maybe new announcements. Cool. So let's get to it. So lead us in by talking about your podcast and what you say. You said there was too many clouds?

Justin Edelstein: I'll talk about my blog post. You can talk about your podcast. Yeah, I wrote a post, a reaction statement titled, Why So Many Clouds, which is essentially to say, I thought the keynotes and the big announcements the big reveals at this Dreamforce Dreamforce 2010 collaborate were a little fuzzy and and didn't make a whole lot of sense to me I mean they make a lot of sense from a technological standpoint like I get the technology I understand what they're doing but as far as the messaging perspective and the way that they presented these big announcements did not make a whole lot of sense to me.

Jason Atwood: So we kind of covered this at Dreamforce, at Cloud Dine, over in the corner where we were doing a live but recorded podcast. But talk about the big announcements. And what happened is they took these big announcements and they kind of created them into new clouds, which I guess in our minds were sort of reserved for, I don't know, I guess bigger things than they are now.

Justin Edelstein: So at the first big reveal was database.com, which ended up getting its own cloud at the top of the past pyramid, as I called it in the blog post. So database.com, its own cloud, essentially Salesforce taking the force.com platform and breaking it apart even further to say, okay, now the database layer is not connected to the logic layer. So it's taking what used to be sort of in one layer of chiclets or rows in their chart and breaking it into two layers. Okay, fine. Database.com makes a lot of sense. You can have a database in the cloud and then do stuff with the data in the database.

03:40 Jason Atwood: So in essence, you can do the same stuff you could have done, although I think more, than you could do in the force.com platform. objects, relate them, parent-child relationships, roll up stuff, but it's more of a true database. So I asked some questions at the demo booth. It seemed that way. Well, I asked some questions at the demo booth. I wanted to get some more information. Like most things, I couldn't get deep enough in to satisfy my needs. I mean, I'm someone who, while I play a technical person, I've built databases, literally from the command line. So I do have some understanding of how that's done and tables and primary keys and relationships. And so when I went out, I was like, tell me, is this new? Did you guys buy something and not tell us? Is this actually the force.com platform? Is it the same database structure that you're using for force.com? And what I understood was, and the vagueness that they gave it to me, this is based on the force.com platform technologies. So it is not net new. They didn't go build something new. They just, as you're saying, abstracted the layer that is force.com, the login, all that. Said, let's just make it open to APIs and create a new sort of way of, you know, a quick way of building a database. But you don't get all the, you don't get page layouts, you don't get, you know, fields and enters and all that. You'd have to do that all for the API.

Justin Edelstein: And the reason why you don't get those things is because the database is now more open to other technologies, which they put in another cloud, the Heroku cloud, which to me did not make a whole lot of sense. So Heroku is a platform, a product, that allows you to write Ruby code in the cloud. Ruby on Rails. Ruby on Rails, although they left out the on Rails part. They just called it Ruby. Yeah. So we'll see.

Jason Atwood: So just to back up, I've been doing some studying up on Ruby. Ruby is a programming language. Ruby on Rails is a web application or an application development environment that you can build applications, kind of like you could with Perl to PHP. PHP was the environment you'd build things in. So Heroku is a hosting service that you could host Ruby on Rails applications. Right.

Justin Edelstein: So Heroku got its own cloud. Salesforce made it known in public that they have all intentions of purchasing the Heroku product from the Heroku and inviting them in as a family, as was made extremely evident. Abundantly clear. Abundantly clear, Heroku's a family. Let's not mess with Heroku. They're coming over for Christmas. I think they run a country or something. They're the family. Don't mess with them. And they were purchased by Salesforce and given their own cloud. Now to me that muddied the waters a bit because, you know, Ruby, why Why is Heroku its own cloud, but VMforce not its own cloud? Isn't VMforce just the ability to write Java and run it in the cloud on a virtual server hosted by VMware? Isn't that literally the same exact thing? But why is Heroku in its own cloud and VMforce not in its own cloud?

06:59 Justin Edelstein: Ruby gets a chiclet in the line items, just like VMforce does, but it also gets its own cloud. So it didn't make a whole lot of sense to me from a branding and marketing perspective. It also put a lot of emphasis on something that I didn't think really necessarily needed emphasizing, and it probably made it a bit unclear to people, well, okay, now I have this platform. I can write code in Apex. I can write Java. I can write Ruby. When do I write what? When, what, what should I do and when? It makes it a little harder to, see I always thought it was very simple to go to the force.com platform and say, okay, I need to do this. This is how I do it. Now it's like, well, you can do it this way or that way or that way or that way and it's starting to sound a little bit like IBM where you can do it this way or this way or this way or this way or this way. And it just, it just didn't.

Jason Atwood: It's the gauntlet, because you're throwing down the proverbial gauntlet.

Justin Edelstein: It needs to be said. So, you know, when Salesforce does great, we give them props up the wazoo. True. When, in my opinion, they don't do something so great, I'm going to let it known. You know, I mean, I'm going to try and be objective about it. And this is the way I feel about what they did with Heroku. But that's not even the worst offender.

Jason Atwood: I totally agree. Those two, while they were interesting parts to the force.com platform, and you can kind of see them, those two you could maybe make arguments for. You could say, well, Chatter. I even would go back and say, oh, Chatter should get to them. Chatter is not even something that exists by itself. Well, it will. It will. It will in Chatter free, but it's still on the Salesforce platform.

Justin Edelstein: Right, but Chatter.com, coming in February, Safe Harbor replies will be a standalone product. Its own thing. You don't have to be a Salesforce.com user. You're literally just using Chatter. And for that purposes, I can make the argument that it belongs in its own cloud. True.

Jason Atwood: It got its own cloud way before it was even its own thing. It got its own thing when people said beta. It got its own cloud. So I think the, well, let's go on to the last one, and I'll give you mine.

Justin Edelstein: Well, the last one, which I think is the big offender, is essentially a product by BMC Software, an extremely large software company for IT issue tracking called Remedy Force. And they put essentially a product called Remedy, they put it in its own cloud and said, here it is, it's Remedy Force. So it's essentially a product that really was built on the force.com platform that belongs in the AppExchange. And it makes no sense for me to have things coming out for partners, for people to write their own apps for ISVs. ISVforce, we're supporting you. You write your own apps on the platform. You sell them through the App Exchange, the App Marketplace. Or we just buy you and put you in your own cloud. I mean, whatever.

10:12 Jason Atwood: I think more for the two things that strike me funny about it. One is the use of the force name, right? Because we've been told by ISVs and VARs and whatever that using the force name in our company name is no good. And using it in our application names is no good. And even the branding with the clouds. That's our cloud.

Justin Edelstein: You cannot use that cloud. I understand that.

Jason Atwood: That's rights and digital rights and production of trademarks. Great. So funny that it's remedy for us. Although I guess that's why it can be remedy for us, because as part of Salesforce. I think there's a bigger connection between the two. But here's what I'm going to give the overall, and maybe this is me coming up with an excuse. I agree that it is strange. I agree that those three clouds seem odd. Again, I even go back to Chatter as its own cloud seems odd to me. I get it that it's going to be chatter.com and blah, blah, blah. I really think that there's a differentiator between technology and infrastructure and platform, and then marketing message, those things are off to the side. And then there's what we want to show at Dreamforce. And that has everything to do with everything. And the rest of it is, because we know, because we know the stories, that content, which was announced free last Dreamforce, was not told to the people who owned content until the day before. Meaning the product managers. The product managers didn't know that it was going to be free the day before.

Justin Edelstein: Until they announced it. Yes.

Jason Atwood: Some learned 24 hours in advance. Some learned that literally as the answer.

Justin Edelstein: As the words were coming out of his mouth.

Jason Atwood: So while I love some of the, and I think this is what you get from a company that we look both, you know, we say they do great things in terms of them using different, like using the Chatterlytics or using stuff like Chatter Bingo. They will adapt very quickly and free moving. And in that way, they're gonna do things that just don't make sense because they haven't really thought them through, right? They didn't think, when they built the Dreamforce portal, they didn't think about Chatter Bingo. They launched it two days before, or a day before Dreamforce, because someone built it because it was cool, because everybody called out for it. That's them being agile, if you will. I think their marketing, which generally is pretty well thought out, right? Marketing should be something that's pretty well thought out, marketing message, all that, I think suffers from the same thing, which is that if someone in the product areas wants to do something, or if a betting off wants to make something known and a bigger splash will give it its own cloud. And who cares if the marketing message is off? And who cares if people look at all these clouds and get confused?

Jason Atwood: And who cares if there's 40,000 chiclets that you can't even read unless it's on a 300 by 100 HD screen at the Moscone Center?

Justin Edelstein: Which is awesome, by the way.

Jason Atwood: Awesome screen. Who cares about all that? The end of the day is they want to make a splash. I say if you want to get in the business, get in the cloud consolidation business because some of those clouds are coming back together. You just know that two of them are going to fall into the other one and that one's going to fall into that one because you're right, almost four of them are the same thing and they don't have enough differentiator. I think it's just a way to highlight them now and we'll see them all come back because again, it's not scalable. We're talking about scalable architecture. It's not scalable to have a set of clouds that go across the screen forever and ever, right? 10, 15, 20, 30 clouds. What's that going to mean to a marketing message? So they'll bring them together and then I guess my guess is they'll bring them together and then, boop, another one will pop up next year, and then, boop, but another one will pop up the year after. And that's just sort of the way it'll go. And we'll sit at the podcast on episode 420, being like, ah, remember when remedy force had its own cloud?

13:47 Justin Edelstein: You smoke a couple cigars since the time we started this.

Jason Atwood: I will be doing some hard drinking at that point.

Justin Edelstein: So anyway, that's a recap of the blog post that was written by yours truly. You could go to blog.arkasync.com and read it for yourself. there's a little bit more detail in there and leave a comment or two on Twitter and let us know what you think.

Jason Atwood: I think a lot of people have already retweeted and said absolutely.

Justin Edelstein: Oh, by the way, the greatest honor in the world, this was retweeted by the one, the only, Daryl Shaber. So you know it was a good blog post when Daryl Shaber retweeted. And he agreed.

Jason Atwood: He agreed in the tweet.

Justin Edelstein: Daryl Shaber doesn't agree with anything. He just retweets things.

Jason Atwood: All right, so let's talk a little bit about, I guess that's our Dreamforce wrap-up. Is there anything else you want to pull from Dreamforce?

Justin Edelstein: That came off a little negative. I did really enjoy Dreamforce. I had a great time, learned a bunch about the platform, met a lot of people, particularly people that I had pre-met on the Dreamforce application, so it was nice to actually shake a hand and say, hi, I'm Justin, I recognize your face. some people that I haven't seen in a year or two, which is also very good. I really enjoyed the Stevie Wonder concert. It was really, really great. I will say the Bill Clinton speech, not as good as Colin Powell or Malcolm Gladwell, Dr. Larry Brilliant.

Jason Atwood: I totally agree.

Justin Edelstein: I really had ... Maybe my expectations were a little too high for Bill Clinton, but it just wasn't as good as in the past, what that third keynote. And maybe it was, again, my expectations, maybe it was the weather causing him to be 45 minutes late and having Stevie Wonder ramble on for 45, 50 minutes. That really sort of brought my energy level down a little bit.

Jason Atwood: It was a different vibe, Stevie Wonder up there, rambling, but kind of just talking about his life and his family and his beliefs and his mother. And that was sort of very personal. And then what I felt was that Clinton got up, and again, politics aside, and this is not a political podcast, we can do that in Cloud Politician Weekly, but really it just felt too stump speech to me. It didn't feel enough about the subject matter. Colin Powell was very much about education last year. Gladwell was very much about helping the world. Clinton has a lot to say about that. I thought he could have tailored his speech towards what he's doing in his foundation. The big thing I think should have been brought up and splashed across the screen, again no slides kind of odd, was he's raised 63 billion, I think that was the number, $63 billion for his foundation, the Clinton Worldwide Foundation or Clinton Something Foundation, which is stunning, $63 billion in a foundation.

Jason Atwood: I don't know in terms of all foundations, but I know he's gotten some of the big big hitters in the world to give him billions of dollars, that's a great thing to talk about. What happened in the last election? Eh. I'm not at Dreamforce to hear about what happened in the last election, really. I know what happened. Whether I agree with it or not, it's not my thing.

17:05 Justin Edelstein: This Dreamforce did have a couple of different things. They had the unusual fingers track, which is a different type of track for sessions I had a Dreamforce, more TED-like, the TED Talks or TED Conference. And then Bill Clinton, again, sort of talking about things that he never really related it back to Salesforce, which I thought other speakers in the past, the special keynote speakers have done a really good job of doing. Bringing it back to mobility and scalability and new technologies and this and that.

Jason Atwood: giving back, the comments he made towards the audience a lot of times were, you guys know cuz you guys are all doing great cuz you're here. I kept thinking, well, yeah, but how about a little bit of, but you guys all did. He didn't even mention the having, maybe he did, I missed it, but didn't mention the great thing I thought, and I'll bring it back to something great. Bringing the helping, the foundation work into the conference- volunteer work. Was brilliant. Yep. Was brilliant. I went and I actually went by myself and then met up with two other customers. We just sat there filling bags of food and doing it for like 45 minutes. We were having a conversation about Dreamforce and of course that was their first Dreamforce and it was fun and I'm a partner and blah, blah, blah. But I just thought this is great because they said I heard the numbers were like 70,000 bags filled something. I think it was even more than that. I'm sure towards the end.

Justin Edelstein: I think it was like 150,000 some odd bags of food.

Jason Atwood: Next year I think they should put a banner or something and show us and kind of make it a big splashy thing. But what a great thing to allow people who, you know, for the most part are doing pretty well. It's pretty expensive to go out to San Francisco. It's pretty expensive to own sales for licenses. It's pretty expensive to run businesses, whatever. But then to take an hour of this sort of time that you're sort of geeking out or doing tech talks or sitting in bean bags and playing on your thousand dollar laptop and to take that time and say, I'm going to go help someone else and then to get the power of 15 to 20,000 people to do that. I thought that was awesome. So that was a highlight for me of Dreamforce. The music, I've literally created a Dreamforce playlist now, Dreamforce 10 playlist, because some of the music, again, seemed to hit so perfectly with the message that it was brilliant. So those are good stuff. I think that was our Dreamforce wrap up. And we'll see you there next year. It's in August next year, end of August, so not a lot of time, really, if you're getting ready. We'll think of something fun to do as well. For all those who are waiting for your t-shirts, remember we said that if you went to the t-shirt contest and if you didn't get it, didn't meet up with us, we did two or three meetups, we will send you one, but you still have to do all the things, but you just have to email me, and that's in the Dreamforce portal in the group. Email me and I will send you out one because we're just nice guys, I guess. So let's move on to a little news because we cannot have any one podcast. This could be our running joke and or theme. Could be our rat hole. But Google has announced two things about Google Wave. One is their continuing support into 2011.

20:14 Justin Edelstein: Yes, I noticed when I logged in that the navigation bar changed a little bit. And at the very top it says, Google Wave will remain in service into 2011 with a little link to Learn More.

Jason Atwood: And the Learn More talks about what I think is probably the best news to come. They talk about Google in a box, or Google Wave in a box, Wave in a box. Open source projects are awesome. I belong to a couple. I've funded lots of them. I really believe in them. But you have to get a critical mass. If you don't get a critical mass, they will die on the vine. And a lot of open source projects, millions have gone away. So take Google Wave and say, ah, it's open source. And you can go do with it. If it's not funded correctly, if it's not set up correctly, there's one company out there or company foundation that knows how to do open source projects and does them better than anybody else. They're just, it's their thing. They've been doing it probably one of the longest, and that's Apache. And so that Apache has actually accepted Google Wave, and it's now going to be called Apache Wave, and that it's going to be set to work within the Apache server is phenomenal news. Apache server is one of the most known, well-liked, easy to install, well, not easy to install, supported web servers in the world. We run off of it. It's actually a front to Pong. And to have Apache and their power behind it is just phenomenal. So for all you Google Wave people, and we know you have to mention Google Wave every time, that is great, great news. More to come. Again, as soon as I get my hands on anything to play with, there's some things you can start with, but it's very, very rough right now. I will start to play with it, and I'll let you know. Maybe we'll be one of the first people to build our own wave, wave to ourselves. I don't know how that goes. And then wrapping it up, the last piece of news, something you just put on our agenda in Google Wave.

Justin Edelstein: I threw it on there. Facebook founder and CEO Mark Zuckerberg is Time Magazine's Person of the Year for 2010.

Jason Atwood: That is actually pretty good. I went back. I don't know. I sent the link to you and our other partner about. Who shall remain nameless. Nameless for his own protection. He's won in three states. the 60 Minutes interview with Mark Zuckerberg. And I didn't see it on 60 Minutes. I saw it. Actually, they mentioned Dreamforce. He mentioned it. And that's when I wrote it down. I'm like, I got to go see that. You put this capture, blah, blah, blah. So I go, and it was up early. I went online, and I started watching it. They cut it into parts. And they actually did some sort of before and after, what he was like a year ago. Then they did all these breakout sections that they didn't do in 60 Minutes. He is fascinating. To me, he's fascinating, not only because of his age, not only because of what he's done, but some of the things he hasn't done. The one thing that they asked him said, well, what's the one thing you haven't done that you now know you were correct on? And he said, selling. He said, you know, Yahoo is gonna buy us for one point something billion. Everybody thought we should sell.

23:18 Jason Atwood: Why would you not? That's your big goal is to either sell or go IPO. And he said, that's not our goal. Our goal isn't just to get to the point to sell or to IPO. Our goal is to create something great. And it could create a billion. We're not going to check the list IPO. And now his company's worth six or seven times more than that. He's literally created something that, not that can't be stopped, but is so, so powerful that the likes of Microsoft and Google are shaking in their boots about how to keep up.

Justin Edelstein: So to bring some statistics, because we love statistics, into how powerful it is, Facebook has literally wired together a twelfth of humanity into a single network. So one twelfth of, I guess, all humans are registered users of Facebook. If it was a country, it would be the third largest country in the world, just below China and India. So that is some pretty impressive stuff as far as getting people connected into one, albeit not so closed, but closed network of interactions is pretty impressive. It's just seven years.

Jason Atwood: And two things I think they're, one stat that he rattled off, this is one of the post interviews, talking about mobile and they said, are you gonna sell a mobile phone that's a Facebook phone? And they said, no. And then maybe they are, but they said, no, we will build apps for all of mobile phones. He said, out of the 500 million people, 200 million access it through mobile.

Justin Edelstein: I only really access Facebook through my mobile phone. I very rarely go to Facebook.com.

Jason Atwood: But you think about that. Mobile access at whatever that number is, 32% or whatever, whatever the quick math is. If you could say to anybody, if your application was accessed by that much of a large population, 200 million people access it through mobile, that's just stunning. The other one was, people were asking, I guess, Google or others, are you worried that Facebook is going to create their own economy? What happens if they get into Facebook bucks or Facebook cash or Facebook something that they can then start to control, right, the monetary side of Facebook, which again, they've done great at monetizing something that really, it doesn't feel like they've monetized it. I'm a user, I see the ads, you know, unlike Google where you see, I think the Google ads have gone more and more, they've more on the top, more on the side, more on my Gmail, more phone that there are a lot more, it'll be interesting to see how they monetize it

Justin Edelstein: in the future and what they do with it. Yeah, I mean one thing that that certainly holds true about Facebook is something that, just to bring it back to Dreamforce for a second, that Marc Benioff always says is in in the technology industry you're always overestimating what you can do in one year and always underestimating what you can do in ten and this is a good example of underestimating what you can do in ten years, because in seven years to have over 500 million users registered for a service and 200 million accessing through mobile devices, who would have thought? Right, so.

26:32 Jason Atwood: Anybody would love those numbers. And I think that really impressive also is just that they have done it with, again, not one TV commercial, ever. You know, they're not a company that.

Justin Edelstein: They don't have their own, but they are all over TV.

Jason Atwood: Well, they don't need to be. That's the sort of thing is that everybody's adopted them as the go-to, them and Twitter. And Twitter's sort of right in there. But as the go-to standard for, there's no television show. There's no ad for anything. There's no anything that people won't just point you to. And this is what they're bringing up in the 60 Minutes interview, which everybody should go watch, is that are you concerned if you're at Google that people used to search for, if I want to see a Toyota Prius, I go to Google search for Toyota Prius. Well, if you're Google now, if Facebook says, eh, don't go to Google, go to Facebook and type in Toyota Prius and find the Toyota Prius page. And then see your five friends who have bought a Toyota Prius and see what they've said about it. Because who knows more about you and who can you trust more than your friends? It takes the Amazon model of making reviews, but makes it personal. Could they go to TV where I'm watching a TV show and it says, Justin, I'm watching Breaking Bad, and goes, Justin Edelstein likes this show. I do like that show. In real time as I'm watching it, maybe then goes, Justin Edelstein's watching this show. And we're watching it together.

Justin Edelstein: I likely would be watching that show. So there you go. If it was on. Some really cool stuff. I can't wait to see what they do in the future. By the way, they got snubbed for a Golden Globe, but

Jason Atwood: that's another podcast. That's not a podcast I'm doing. So let's go. App pick of the week, the Cloud Focus app pick of the week, this week's is going to be the Dreamforce edition. And then we promise not to be Dreamforced out, so this is it. Next week we'll go back to our normal cloudy ways. But we're going to pick things we saw in Dreamforce that we, apps or things that we liked, and highlight them here. So you go first.

Justin Edelstein: So are the rules that I can pick just one, or can I pick more than one?

Jason Atwood: Well, favorite is one.

Justin Edelstein: Favorite, I really like-

Jason Atwood: You can run or do a runner up.

Justin Edelstein: I really liked the box.net booth. I may have picked them before as a pick of the week, but I really liked what I saw at the box net booth both the box net product for enterprise So tell us what it is. Yeah, I'm getting there for enterprise content management so the ability to store and access documents In the cloud so PowerPoint presentations word docs Excel Docs video files audio files you you name it they can store it And they have some really good content management features that you would want to see in a enterprise class content manager like versioning, check in, check out, local folder sync. So you can have a folder on your desktop that is, you can access the content that's up in box.net. You can then open it, edit it right there, it's checked out, save it back and it saves

29:36 Justin Edelstein: back up into box.net. They have a really nice integration with Salesforce on multiple fronts. One is sort of a simple one where it's just a tab, so the box.net tab, you click on the tab and there's box.net. Great, that's not too impressive. The more impressive part is that every record within Salesforce, so maybe a lead, can have a folder in box.net that people can have access to or not, and then a little embedded widget on the lead record that has the documents that are within that folder. Which is pretty hot, you know, when you're looking at a lead or an opportunity inside of Salesforce and you have a little widget that sits on top of the record on the page and it's syncing back and forth with that record's folder up in Box.net that has permissions around it and have the documents, the proposal, the pitch deck, the this, the that. A very good competitor to Salesforce's own content product that has a lot more features than content has, and it has the integration as well.

Justin Edelstein: I was really impressed with Box.net's offering. So that was my product that I really liked on the expo floor. I also really liked Siteforce, looking at the demonstration of the new Salesforce Sites technology that's being rolled out with drag and drop editing, in-line WYSIWYG editor for for text areas, widgets, components. What they're calling a CMS, not sure if it's really a CMS or not, we'll see one's signatures a little bit. But what they mean by that is you have pre-built components of content that you can drag and drop around a screen, make changes in real time, hit save

Jason Atwood: and it's sort of deployed to the web.

Justin Edelstein: Pretty neat stuff, gives a little bit more control and power back to a marketing person to use Salesforce sites, not have to jump into a Visualforce page and edit some code.

Jason Atwood: Which I think will do a lot for sites, because sites has been great. And there's 17,000 sites on there. But as someone who's built more than one site, it is not meant for the weak apart.

Justin Edelstein: Probably the hottest feature is being able to build your site locally on your machine, whether you build it just in HTML, or you use Dreamweaver, or something like that. You have your local folder that has all your assets for your website. You drag it right into the browser and all those assets go right into sites as little components and widgets and your content goes up and it essentially rebuilds the site into sites technology in no time. Pretty neat stuff. Very cool.

Jason Atwood: I'll say, I'll throw out the one thing I'd like to see bought and brought up at Dreamforce next year. something that I've kind of talked about, maybe not in the podcast, but certainly my own personal circles if anybody's willing to listen, is that while content and documents and now files, which is a combination of content, is great, please, please, Mark, go buy a company like Jungle Disk, like Box.net, like someone else who has figured out folder access on the desktop and figured it out well. Because while everything's still in the cloud, is if I can't get to that file folder easily, quickly, on my desktop, pop it open, save it as a PDF, or move on, it's still not going to be as useful. And we use Jungle Disk as our sort of, we call it a cloud LAN or a clan, and it's great because it's just a folder and I click on it, but it's all existing in the cloud and you can do all that syncing stuff. Please go buy something and then sync down that content to folders. We're in for a go buy a box at net.

33:20 Jason Atwood: Thanks. All right. focus at the week. I've actually picked this before, but I'm going to pick their sort of enhancements. Because I had a chance to go meet some of the guys, and that's my favorite part of Dreamforce, was just meeting people and vendors, and especially a lot of Salesforce people. We know a lot of Salesforce people. We've worked with them in a lot of different areas and a lot of different ways. It's great to catch up with them. But one was, so a company named App Extremes, they make a lot of products. One's called Khan Composer. And what it does is the ability to put a button in your org that you can click on. It can then use a template, whether that be an Excel or Word document template, merge the data, and then export it as a PDF or the original file, have Workflow built around it. All sorts of very cool stuff that basically what the quotes PDF renderer can do, but that on steroids. So a couple new things they've added, which I'm excited to see, one is they now can support PowerPoint. So you can build from an opportunity or from something to a PowerPoint deck, that's great.

Jason Atwood: I can't tell you the amount of times we had clients who wanted to do that and we said, well, I can't do that. They can do multiple documents. So now you could have like your statement of work, your NDA and your, let's call it your contract, all of your opportunity, one quick button, select all three, it would merge all the fields, wrap it as a PDF, send it out to whatever your client, or the person needs to sign off on it. But you can pick them. So you can pick them in line, which one do you want to use? I can say, just use the statements, just use the statement of work, just use this, and put them together, and then merge all the documents together. That's awesome. And then the one thing that we just did, I wanna throw a little bit of a shout out for EchoSign, that you can actually merge the content composer, build the document, then throw it into EchoSign, which can then send it out for electronic signature. That is just unbelievably cool, and sort of what I think the future of e-signature, something we've talked about forever, is finally getting there. more and more clients are asking about it and oh, it's really doable and not in a difficult way but in a very easy built-in way. So those are my, that's my, repick I guess, my Dreamforce repick. Alright so if you want to follow us, remember always the podcast and blog posts, weekly blog posts are on blog.arkusinc.com, you can subscribe by RSS. Want to follow the company on Twitter? It's twitter.com slash arcusinc. That's A-R-K-U-S-I-N-C. I'm twitter.com slash Jason M. Atwood. Justin here is just Edelstein. And we're on Facebook. So facebook.com. I've heard of this thing called Facebook. Apparently they're a big deal. But we're there. And that's facebook.com slash arcusinc. Best way to keep up with the podcast though is always to go to iTunes, type in Cloud Focus weekly hit subscribe and you'll whenever we publish podcasts and we switch it up every day sometimes we do two a week sometimes we do one sometimes we do a Thursday it'll come streaming down to you go down and you can sync it with whatever device you have in your arsenal of listening devices and while

36:26 Jason Atwood: you're there we low review actually have five reviews now shout out to the people who've added new reviews thank you I really fun really I haven't even looked Well, there are five now. Thank you very much for putting it in the news. We love it. More is better. Leave a review. Five star and above as always. Until next week, thanks for joining Cloud Focus Weekly. We'll see you in the Cloud.