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Know Your Pardot Tools: The Lightning Email Builder

A quick review of what’s what when it comes to the latest place to build email in Pardot.

The 5 Things to Always Check Before Emailing Your Lists

When you’re preparing a blast to any number of constituents, clients, or customers, we highly suggest you check these details before you hit send.

Know Your Pardot Tools: The Classic Email Template Library

What to do and what not to do with your collection of Pardot email templates.

Executing a Marketing Strategy with Pardot

One of the most in-depth sessions that I go through with clients is helping them plan, step-by-step, how they will execute a marketing strategy in their Pardot ...

5 Things You Should Know About Pardot Form Handlers

Form Handlers are a handy way to use Pardot to collect Prospect data from your website using forms that you customize on your own, but there are some things ...

Marketing in the Time of Crisis

Build trust with your marketing and messaging when it's needed most.

Email Design for All Prospects: Accessibility in Pardot

Designing your emails in an accessible way is a necessary step in email marketing, and Pardot comes with out of the box features to ensure your emails are ...

Sending and Suppressing Your Message with Target Marketing Automation

Pardot, and other marketing automation options out there, generally want to know two things when sending an email—who should receive it, and who should ...

Apply Design Thinking to Your Email Marketing

How to maximize your prospect’s experience with your email marketing.

Getting Ready for Go with Marketing Automation and Salesforce

Some best practices for getting yourself prepared to launch a new Salesforce marketing integration initiative.