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Executing a Marketing Strategy with Pardot

One of the most in-depth sessions that I go through with clients is helping them plan, step-by-step, how they will execute a marketing strategy in their Pardot ...

Sending and Suppressing Your Message with Target Marketing Automation

Pardot, and other marketing automation options out there, generally want to know two things when sending an email—who should receive it, and who should ...

Getting Ready for Go with Marketing Automation and Salesforce

Some best practices for getting yourself prepared to launch a new Salesforce marketing integration initiative.

June Bug - Episode #217 of CloudFocus Weekly

June is almost over but we are back with blog posts about Summer 15 ideas and developer items, Sales Path and passing Pardot exam.

Passing the Pardot Certified Consulting Exam

How to prepare for and study to pass the Pardot Certified Consultant examination.

Getting Marketing Smart at Dreamforce 16

Attending Dreamforce? Work in marketing or with marketing tools? Here’s some tips on getting the most out of the event.

Summer 16 Treats for Marketing with Salesforce

Taking the opportunity of the Summer ‘16 release to review some recent improvements to Pardot and Marketing Cloud, as well as a quick look at release features ...

Preparing to Use Your Pardot Palette

Approaching a marketing or communication initiative when you have a robust tool like Pardot involves deciding what elements of the platform are best for the ...

Pardot Tags and why you Should use Them

Pardot tags are a sometimes overlooked tool in Pardot, but they can be used to organize your marketing data and gain more insights from your content and ...