Stream Me Down - Episode #33 of CloudFocus Weekly Podcast

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places; unidentified voices are shown as "Speaker N". Timestamps shown every few minutes.

00:09 Jason Atwood: This is the 33rd episode of CloudFocus Weekly for the last week of February 2011. This episode is titled Stream Me Down.

Justin Edelstein: to do I meant thank thank God it's the end of February yes it is sick of the

Jason Atwood: snow and one good weather already quick and early podcast because this is the only time to schedule it this week so this is a Tuesday an odd day to do our

Justin Edelstein: podcast usually on a Thursday good thing you're subscribed in iTunes but good

Jason Atwood: thing that there's news on the agenda so we have a blog post by me let's talk about chatter and and bring it into your productivity productivity and chatter to of my favorite topics in the spring release. Amazon launches some competition Netflix. I think we touched on this last week. Well, it happened today, and actually, Netflix fired back a little bit of their own tutelage. They did. Yes, they did. I didn't even see it. And Google Docs, Google Docs News, I was trying to say Google Docs News, will talk about an Appirio launches a product. And then we're going to talk about Quora, a little bit about our experiences using Quora and what we like or dislike about it. We mentioned that in a podcast. So it's kind of like a roundup, some little bits of news, some not. Let's kick it off with the, oh, and then we'll have the crowd folks at pick of the week. As always. As always. Better record these in the morning when I'm fully caffeinated. Toward the end of the day, it gets a little bit. A little sloppy. A little sloppy. So. Stick to the agenda.

Jason Atwood: Speaking of sloppy, my blog post this morning about Chatter, entitled Using Chatter Like a Pro, Working It Into Your Workflow, which almost rhymes. Basically I picked three different things that showed up in the Spring 11 release of salesforce.com. Chatter is their collaboration, internal collaboration, sort of taking from a lot of the feature sets of software networking like statuses and tagging and mentions. They added three new, well they added a lot of new features to Chatter, The three that I think were great and have, for us, have really brought Chatter from something that we were trying to use, I think. I think we were putting in a lot of time to try to get it to work and to work into our workflow. These three things made it like, oh, I get it. Now it really works the way, not only do I want it to work, but it works as a productivity tool. So the first one, and the best, is clearly mentions that you can go in and only in the Chatter interface online.

Jason Atwood: So you can't use it on any of the chatter mobile or chatter desktop. But it's on. Or email. Yeah, or email. But you start typing. You type the at symbol. And then it basically reads through. You start typing letters, J-U or J-E-J-A. And it'll start typing in. It'll find my name. And then you can click that. And it makes an at me. So very much like Twitter, where you do at somebody. The nice thing about that is, obviously, you do that. And then it sends them a notification. It says, you've been mentioned in a Chatter post. So like I said, it's a great way to sort of get people's attention towards things. You actually were inquiring about a contact saying, oh, I can't find this contact in Salesforce. I could have gone into Salesforce, found the contact, copied the link, put in an email, sent it to you, and said, there it is. Why couldn't you find this? But I went in, found the contact, and typed, here it is, at Justin Edelstein. And you got a notification with a link. I did.

03:59 Justin Edelstein: I also got a notification this morning that told me to go to the Google Wave and look at your blog post to edit it. Well done. Well done bringing Google Wave. Thank you. That's very good. Thank you. I really like AppVentions. It helps us, at Arcus, it helps us collaborate on opportunities, collaborate on projects that we track all in Salesforce. helps the issue of you know wanting to post a piece of information or a chatter on a post on a record and wanting to call attention to somebody and have it be in context but you could see that they're not following the record so it's like oh I have to like put it here and then tell me to go follow it well now you just say you know this was for you Jason right update this piece of data or this is ready to look, can you review this for me? That's actually interesting.

Jason Atwood: I wonder if you could put, because one of the other features I didn't mention was triggers. I wonder if you could put a trigger that if you get at-mentioned on an object, you auto-followed it. I'm sure you could. That'd be neat. So second one was email replies, which is basically that if you get a chat or email and you hit reply, it'll go back into Chatter. And so then the conversation continue without having to go into Chatter. That's a great feature. And then the last feature.

Justin Edelstein: Sort of backwards. I mean it's great because often times someone will ask you a question in Chatter and you're not sitting in front of it and like I always mention it, it's not real time, it doesn't auto refresh, like you're not sitting on the Chatter screen and watching the new stuff come into your feed, you know you have to hit the refresh button. But this, you know, emails, you're sitting in your email client or you get a little notification or something and it's a quick yes or no answer, or you don't have to click something to go to a, you can just say, you know, reply yes. It does bring, you know, your signature in sometimes. Yeah. Things like that. So you have to like delete stuff.

Jason Atwood: A best practice is to delete everything in the email and just send back a blank email with the response. And it doesn't work for things like mentioned, you can't put at mentions in your email reply, but you can put topics. Or topics, right? Can you? Topics work, yes. Topics work, right. So actually, there's been a lot going on in the Dreamforce portal, because now there's a lot of you can email back in. So it's nice. That's like sort of kicking back off again. And the last thing was a nice feature that is kind of hidden, actually. It doesn't pop out at you. Because A, you have to turn it on. And B, you have to sort of find the right area on the dashboard to do it. But you can take a dashboard component.

Justin Edelstein: It's only certain kinds.

Jason Atwood: Certain kinds of dashboards?

Justin Edelstein: Like metrics, tables, and gauges, I think. Just those? I think so. OK.

Jason Atwood: And you basically give a little icon pops up, and you click on that. And then you can take that snapshot of the dashboard and send it into the Chatter feed. So it's nice for identifying things. And then using that with a mention is good. Because you could say, hey, Justin, I saw you didn't log in last week. Why? And I can mention you and then put pound not so awesome. And pound embarrassing. So a great way, again, I think we've really started to use it. as we talk to clients, I've been talking to more and more clients about Chatter, I've been showing them sort of ways you can really use it almost as a way of taking over a little bit of workflow and taking over a little bit of approval. A client who was looking at, who was on Professional Edition, who doesn't have approvals, I was saying, well, here's a way you can use it that's sort of like an approval, meaning you can go in to the opportunity at the top, chat it to somebody and say, hey, why don't you approve this? Right? You know it's not a true approval process with all the bells and whistles that you get in enterprise

07:46 Justin Edelstein: But a way of kind of working around that so I can't decide for the the dashboard piece if if it's better to have Or what I want or maybe I want the option of having the snapshot of the picture at that point in time Or do I want that picture to continue to refresh as the dashboard refreshes well

Jason Atwood: I'll tell you you're not gonna get the second part you're gonna get the first well

Justin Edelstein: I know I'm getting the first. I know what it is. It is the snapshot in time. I just can't. I want to think maybe I can get the, I want both. But I want the choice. I don't want it to always be that second thing.

Jason Atwood: Yeah, it's got to be a snapshot, because you're making a choice in time to share that piece of data. You shouldn't have to think what that data is going to look like in two months. You need to look at it from one point and not from another. All right, next up, kind of fun news. Media streaming news. Amazon wants to. We love media streaming. We do. Well, we're big users. I mean, to be honest, I've been using Hulu Plus for a couple weeks now, catching up on all these. Couple weeks?

Justin Edelstein: That's like a lifetime.

Jason Atwood: It is a cloud lifetime. I've been watching The Office and Parks and Rec and all sorts of episodes that I either missed a season of or I didn't have the most currencies in TiVoed. Really enjoying it. Lots of good stuff they do in Hulu Plus. It's a pay service. But at some points, everything's a pay service.

Justin Edelstein: Pay for commercials, that's lame.

Jason Atwood: Paying commercial is lame, I agree.

Justin Edelstein: But I'm paying you, I don't want commercials. True enough.

Jason Atwood: Amazon's launching their non-commercials, Prime Streaming, with over 5,000 movies. And they have TV shows for Prime users. So if you're an Amazon Prime member, which I am, I use Amazon almost way too much, right? It's almost addictive. We talked about the wife came in this morning, said we need toothpaste, and I went on Amazon and ordered up a six-pack of toothpaste. I mean, it's just ridiculous.

Justin Edelstein: That's kind of sad.

Jason Atwood: Well, because it's cheap, and it's fast, and it comes to you in Prime for free. So for Prime, I played with it this morning. I actually started watching Little Shop of Horrors, 1986, I think. And it was OK. It wasn't great. First of all, it's on your computer. So you know, wah, wah, because really, where do you want it? I want it on my iPad, and I want it on my iPad,

Justin Edelstein: Well, I was going to say if it takes off, they'll do that, but I should say if they do that, it might have a chance to take off. It's sort of one of those not sure. Catch 22s? Yeah, it's a catch 22. I read that book.

Jason Atwood: Again, and it was a little bit choppy, and it was done in Flash, so it's not going to work on an iPad very quickly because it's done in Flash. It also, there's just some odd things when I popped it out to try to pull it to full screen, it kind of lost itself. It was okay. It was okay. I mean, it's totally free. So I was, I mean, I'm already paying for Prime because I want free shipping for a year. So this is like net, net free. Like I don't, you know, I think it's their way of getting in and they've got a lot of Prime members. They're probably gonna way of testing it and they might make it around something that you pay for later on. So then Netflix later that afternoon says, says, hey, you know what? We'll show you streaming. Well, we will launch a new agreement with CBS, which CBS has been holding out, that allows, I think they're gonna put some of their older shows and a few new shows, including, well, their old show called Star Trek, on Netflix streaming, so Netflix TV streaming, which is great.

11:13 Justin Edelstein: So CBS wasn't on Netflix?

Jason Atwood: CBS didn't have any shows on Netflix. This is where you go search for something, and yes, I want it all in one place, but you go search for something you wanna watch, streaming, and oh, it's not there. Is it on Apple TV? Oh, but you can purchase on Apple TV. Oh, let's go over to Hulu. Hulu has it, but it's with commercials. But they only have the last two episodes. Oh, let me go to RCN on demand. Oh, they have three episodes, but those are caught with commercials too. I think that's how why Hulu gets away with commercials is because on demand, basically anything that's new, that's not on CD or DVD, you can throw commercials in and still people won't get too angry.

Justin Edelstein: I get it. I don't like that.

Jason Atwood: I mean, you're a huge Netflix user.

Justin Edelstein: Yes.

Jason Atwood: You like the fact that CBS has come to Netflix? I guess.

Justin Edelstein: I don't even really know what's on. I don't know what's on what anymore. I never watch anything when it's on. So I don't even know what. All I know is I watched Thursday night comedies on NBC. I watched The Office, 30 Rock, and Community that night, but still on DVR. They started at 8, and I wait till 9.30 to start watching them, because I just can't.

Jason Atwood: And the thing is, you say, well, you mean, A, you're getting commercials, you're skipping through them. B, you're paying not only for the cable service, but paying for DVR service. So you're paying on top of your cable service to be able to do that. So I find it interesting, you think the $7.99 a month for

Justin Edelstein: Hulu is why I wouldn't ever not have cable.

Jason Atwood: So close. We just need sports. We get sports, and then there.

Justin Edelstein: If you give me football, and basketball, and baseball.

Jason Atwood: Well, that's why that announcement that I think I shared on the podcast.

Justin Edelstein: I'm sorry, my cable company blocks me from going to like ESPN3.com. I can't even watch it. That's your cable company. Find a new one. But I can't. I'm actually not allowed to have a different cable company, which means that's my internet provider. It's true. It won't allow me to go to ESPN3.com.

Jason Atwood: Time for you to move. So I gave you the, I don't know if we talked about this, but Apple TV, which has the new Apple TV, the small little unit, we both have them, it allows you to do stuff, it allows Netflix. They put out a survey, I think it was three or four months ago, saying would you want these services as well? Because it's running the same operating system as the iPhone, the iPad, which says that it can run applications. Wow, okay. Well, all those applications, like Hulu, like all those things that run on the iPad, should be able to run on the Apple TV. It has Netflix already. things like DirecTV Super Fan Package which streams live NFL.

Justin Edelstein: My Slingbox, which I can sling from my cable box, through the Slingbox, to the Apple TV sitting right on top of the cable box.

Jason Atwood: We'll take that little Apple TV with you and bring it to the hotel like we're going to do this weekend and stuff it in a room and then you get a full Apple TV and Netflix in wherever you are. Bingo! Bango. Just saying. So anyway, that I think is going to be the coming of DirecTV or of NFL on, I think this year you're going to see NFL go on an app.

14:25 Justin Edelstein: I want it. It's coming. That I want.

Jason Atwood: That I'll pay for. Some other news. We have Google Docs. This is kind of a little neat one, but it shows that Google, we talked about the other day how you can purchase, what is it, 16 terabytes worth of data. Well, now you have a place to put all, it now recognizes a bunch of formats. Right.

Justin Edelstein: So this is for the viewer, right? Yes. This is now, they're launching support for 12 new file types, a bunch that have to do with Microsoft Office, like Excel and PowerPoints, Apple's Pages. That's great. I love Pages. Which you love. A bunch of Adobe products, including Photoshop. And a bunch of postscript XML paper specification, TrueType. I've actually never heard of some of these true type.

Jason Atwood: It's like type, but true.

Justin Edelstein: True, right? And the viewers is when you're in Gmail and someone sends you an attachment, but they have the little view link. And you can click the view, and it opens the document itself within a Google Docs viewer, so you don't have to actually download the document, which is great, because I hate having my downloads folder full of garbage, right? If I want to download it, I'll download it. Otherwise, let me see it, and let me see it well.

Jason Atwood: I have an app pick of the week some week for that. But OK, go on.

Justin Edelstein: You have an app pick of the week for that some week? Not this week. Not this week. It also will work in the embedded options. You know how you can embed Google Docs into websites. You can embed these. So I could see this down the line being very collaborative. If you're using the Google Apps Suite and you have sites and you have a designer somewhere not in your office, and they can take a Photoshop file, pop it up onto Google Docs, and pop it into a site that you can all collaborate on, a lot of interesting little use cases.

Jason Atwood: I think we're getting closer and closer to G Drive, which

Justin Edelstein: what I'm waiting for. Yeah this is sort of, I mean there's no like mountable drive, this is just web UI but it is essentially that. That's it, give me a mountable drive. Let me mount my Google Docs. Yes. And get to it and then the issue is like when you open it where does it go? Like if it's a Google Doc. I wouldn't even care if it opened as an

Jason Atwood: URL into Chrome.

Justin Edelstein: Well, that's what I mean. You have a mountable drive with documents. You sort of then have to be able to open that document, do something to it.

Jason Atwood: Pages document, I want to open pages. Excel documents, I want to open in Excel. If they're Google Sheets document, open in Chrome.

Justin Edelstein: It seems difficult to open a document in a web interface and allow you to edit it and save it. It's not a web interface.

17:29 Jason Atwood: It should be on file format. Again, it's a bit. DANNY HERMES-STONE 1.0. Save it. Save it back.

Justin Edelstein: I mean, that's some pretty high-end stuff. DANNY HERMES-STONE 1.0.

Jason Atwood: Just creating a web dev. It just gives you a web dev view of your Google Docs. Not high-end at all. Anyway, it's coming. G Drive. Wait for it. Want it. DANNY HERMES-STONE 1.0.

Justin Edelstein: They're not going to call it G Drive. They're going to call it G Drive. No, they're going to call it G Files.

Jason Atwood: That's just being ornery. All right. Next up, we're going to skip one and come back to it. So. We're skipping what? We're skipping one. back to it. First, skip Quora, we'll come back to it after your news of...

Justin Edelstein: These messages. It's not my news, it's Appirio news. Appirio launched a service, I'll call the service, called Cloud Spokes, which is a website that essentially crowd sources development. So a lot like, I think, I'm trying to remember, is it 99designs, I think is one of these, where you can sort of put up projects, guru.com I think is another one where you put up projects and people can bid on them and go ahead and perform the tasks and get rated and get paid for them. So I think that they're kind of considering it more of a challenge and people will put up different challenges or projects that need to get solved by developers. Developers will come in, look at the challenges, submit entries, and a panel will review it and pay out money for the solution. And I believe Aperio has said that they're committing a million dollars in contest funding to help start sort of seed the the initiative sort of get get people out there to use it and I think that this is their way of of scaling like I have the

Jason Atwood: feeling that you'll see. Narinder said in an interview he said I can't I'm not gonna compete with Dwight and Accenture. Doolittle, Doolittle, Dwight. Deloitte.

Justin Edelstein: It's called Doolittle? Doolittle.

Jason Atwood: Oof.

Justin Edelstein: This podcast is sponsored by Arcus, your cloud computing experts.

Jason Atwood: We'll take that out in post. So he said, I'm not going to be with them in terms of just scaling, but this is a way through crowdsourcing that I can compete. I think it's interesting. I was looking at some of the challenges. Beat Jeff Douglas. OK, that's interesting. Facebook scoreboard application. So a lot of them are Salesforce.com focus, which obviously is important to us. Case by phone via Twilio. Facebook like box visual force component. And then there was one that actually, LinkedIn status updates to Chatter. So I guess be able to connect up your Chatter to your LinkedIn. And when you post to LinkedIn, it then posts to your Chatter, which you then can have posted to your Twitter. So at some point, you're just going to hit one button, and the whole world's going to know what you did. It does make me think. I have a few times posted something to the chat, and I thought, oh, that's a good tweet, and then gone over to Twitter and done it.

20:51 Jason Atwood: But I definitely want the wall, because I can't. The wall's good. I think the wall of I've got to go different applications.

Justin Edelstein: I want the check box, but I want it default not checked.

Jason Atwood: And I want to are you sure? An are you sure button. Just like Twitter to Facebook. I don't like that the integration of Twitter to Facebook is all or nothing. I want it like I got it for LinkedIn.

Justin Edelstein: It should be Foursquare. It should be like Foursquare.

Jason Atwood: Or I want it with a hashtag. Hashtag FB, just like in.

Justin Edelstein: I think they have that. Really? I believe so. Oh.

Jason Atwood: Well, then I want that.

Justin Edelstein: Well, then you should set that up for yourself.

Jason Atwood: I will set that up for myself. So interesting. I mean, Appirio is a huge cloud computing company and does a lot of great work. But this seems like an interesting take on it. Don't know where it's going to go, but interesting. Maybe we will participate in some of these contests. Maybe, maybe. And then the last bit of news was something that came up the other day. We started talking about Quora. I think I mentioned it on the podcast. Days later, I was in there messing around, and I added you as a person and found that you'd already been in there a day earlier, messing around. So I thought we'd talk about it because

Justin Edelstein: I think, yes, you did. You beat me to the punch. Although I knew about it before you did. Yeah, you did.

Jason Atwood: So I educated myself about Quora, and then I brought it to you. So I think we should talk about it a little bit, because it's an interesting take on a lot of things we've seen out of Salesforce, the concept of ideas, basically, or answers. And it's sort of a Twitter clone, and it's sort of a Wikipedia thing. So it's a little bit about collecting knowledge, knowledge, it's a little bit about answering questions, it's a little bit about actually becoming an expert and being like a LinkedIn expert, and it's a little bit about following and seeing other people and seeing what they're doing. So any thoughts? Have you been in there? I've seen you pretty active. I've been in there. I'm not super active.

Justin Edelstein: I haven't been in the last like week or so. It's not that sticky for me. I kept going back and seeing the same stuff over and over. I also found that people got a little confrontational in there. I started off answering questions about things that I know. Salesforce, Chatter, and someone asked, why is Chatter free? And I gave my explanation of why I thought it was free. Someone just commented on my explanation. Chatter propaganda, that's all he said. Chatter propaganda, Salesforce propaganda. And I was like, I gave a perfectly logical answer to why I thought Chatter was free and why it was, and someone else said like, or maybe the answer was, Chatter versus Yammer, what would you choose? And I said, well, I think Chatter's the better option because the pricing, it's free, and then if you want, you can extend it to work with the rest of salesforce.com and Yammer, you're sort of in Yammer, right? And someone said, Salesforce propaganda. and I was like, who does that? Are you the product manager for Yammer? Like, who are you? Why would you do that? I didn't like it. I didn't like that piece of it.

24:05 Jason Atwood: It is interesting because it's mixing a lot of different universes. So there are people in there talking about, I joined one about podcasting. I joined obviously the Salesforce one. A couple things I like about it. One is you can become, when you're following a topic, you then can write your bio about that topic.

Justin Edelstein: Right, your bio changes as you bounce around from page to page.

Jason Atwood: So whatever topic you're on. So you relate your bio to the topic that you're on. Which I think is very good, because again, I might be extremely good at Salesforce stuff. But I also have been doing podcasting for quite a while now, since 2007, as you might have heard, because you've been doing it with me. So I would go and say, but I wouldn't want to have that combined bio, meaning salesforce.com services provider and podcaster since 2007. So it's nice to have the kind of bios split up. And it also gives some, I guess, some reference to, OK, well, who are you and why are you answering this question? And making my answers seem, I guess, important. LinkedIn's tried this before. They had their own answers sort of community thing. Obviously, Salesforce has it. But Salesforce is obviously based just on Salesforce. So here what you have is a very mixed community. So in the question about Salesforce versus Microsoft Dynamics, you're getting a mix of people who are both pro and con. When you go over to Salesforce and Salesforce answers and someone asks, what's up with Microsoft Dynamics? You know what the answer you're gonna get.

Justin Edelstein: Well, that wouldn't necessarily be a, it's a more focused, you know, they're asking, what's wrong with my formula?

Jason Atwood: And that's why it's much more, it's much more Wikipedia based, meaning that it's supposed to be for everybody. And just like Wikipedia, I don't know if you've ever tried to enter something in that Wikipedia or added to it. I've done it and I've had my things removed and I've had my things edited and I've had things stay for a million years, but the very contentious thing that your opinion versus my opinion versus what's the truth so actually is an interesting project you know i i i find it that i got in all sent all these people started following who are following twitter so there's a lot of people in my you know my whole

Justin Edelstein: you know it allows you like you know who you want to follow the pumping your twitter pumping your face book in light here you are here's like a bunch of people you're following now and then it finds topics for you about things that you've tweeted about. That part of it was cool. The sign up, the setup, that all worked really well. I guess I didn't appreciate the smirkiness. If you're gonna disagree with me, disagree with me, that's fine, but do it in a constructive way that adds to the community and don't just be like, you're spewing propaganda.

Jason Atwood: But, I mean, I don't know if you look, but there's lots of ways to vote up and vote down to suggest comments. So I think what is nice is self-regulating. So hopefully it comes along. Anyway, I don't know if it's something that will stick around forever. But I like it.

Justin Edelstein: There's already clones and competitors to it. So I don't even, honestly, I don't even know how long it's been around. So this might be something that we just totally missed 2 and 1 1 1 2 years ago. And it's like, you guys are just way off.

27:12 Jason Atwood: Based on the amount of people in it and doing it, and the amount of times I've been seeing it get referenced recently, I think it's been the last six months or so probably. My guess, let's move on. Cloud Focus app pick of the week. Go, Justin.

Justin Edelstein: Wow. That was like robot style. All right, so this is an app that I haven't, full disclosure, haven't used, but am doing research on for a client and.

Jason Atwood: Do you own stock in this company? No, I don't. Have you sold or resold this? Does any of your parents or siblings work for this company? Not to my knowledge.

Justin Edelstein: It's a product that I'm researching and am likely going to use for a client within the next couple weeks. The name of it is called QAS Transactional Address Verification.

Jason Atwood: That just rolls right off the tongue.

Justin Edelstein: Right off the tongue, just like Cloud Focus app pick of the week. It is on the salesforce.com app exchange. It is an add-on for salesforce.com. And what it does on a transactional basis in real time will fix addresses. It will fix, you know, incorrect zip codes in accounts, contacts, leads, and contracts. It will, you know, um...

Jason Atwood: Did you say contracts? I did. I said contracts. Okay. How about that? So someone actually is using that contract object.

Justin Edelstein: Apparently so. It can do it as they come in, so as they get created. It can do them from web to lead, so it can clean something on its way in from web to lead. It can also clean something as you're entering it. You can create filters for how you want it to work. You can also do it in bulk, so you might have a whole list of 10,000 leads you just purchased and uploaded into the system and you want to bulk clean them, it will clean them for you. It does things like spelling, zip code matching, if it's written in all caps it will sort of change that for you, spelling.

Jason Atwood: So it's not looking for the truth, it's just looking for the problems, meaning it's...

Justin Edelstein: Well, it knows the truth and it's fixing the problems.

Jason Atwood: But it doesn't know, if you misspell my name, it doesn't know that it's really Jason Arkwood.

Justin Edelstein: nothing to do with your name it's only addresses only addresses okay yeah this has nothing to do with your name it's only addresses okay so so it's it's going against you know a database of US and Canadian addresses and essentially it's it it it's like an API level integration that does not send anything but the record ID and the address that it's cleaning. So there's no, you know, it doesn't tie that address to your name or anything like that. So for, you know, for data, and we've talked many times about this, know where your data is going when you're connecting applications in the cloud. It's essentially just sending the record ID so that it can update it and the address field or fields that it's It's sending over like address one, address two, city, state, country, etc. So yeah, I think it's a great product.

30:42 Justin Edelstein: Pricing, because you know that I know it. It's a per transaction.

Jason Atwood: It's the first time you've actually written the price, I think, and it's one of those like whoa.

Justin Edelstein: It's a crazy pricing. So just to clarify, it's based on a transaction basis. One cleanup is one transaction.

Jason Atwood: And again, is that one field or is that one full record? It's a full record. So if I have five problems with my lead, the state, the zip. One transaction. Okay. Good.

Justin Edelstein: But even if there's nothing wrong with your address on your lead. So just to look it up. It's still checking. Just to look it up is a transaction. I guess it is looking. So 25,000 transactions is the smallest package and that's $500. That's sort of your buy in price. It then goes up to 75,000 transactions for $1,000 and it goes all the way up to 500,000 for $4,000 and they don't expire. That's sort of your buy-in price. So you can buy $25,000 and say, okay, this $500, let me see how this works and let them expire or continue to tack on at the, once you get, they'll let you know, hey, you've used $24,500.

Jason Atwood: And you have to keep buying them in these packets?

Justin Edelstein: That's my understanding, yeah. Yeah, I mean it's not really very expensive. So 500 boxes.

Jason Atwood: No, I mean even at 500.

Justin Edelstein: I mean for people that do a lot of mailing lists and campaigns, marketing campaigns and mailing lists, this is a pretty good.

Jason Atwood: $0.02 a transaction. Yeah, a pretty good option. If you get the mailbacks, like where you wasted the $0.44. Right. Right. So then you do that math of, well, I get 5% of my people come, they just come back because of bad mailings. And that's $0.44 time plus the million cost plus the other. You can see how this could make sense.

Justin Edelstein: Clean CRM data is good CRM data. So I wonder if they use something along those lines. They should use something. I should work for them. All right.

Jason Atwood: So that's full disclosure. QAS transactional address verification. Correct. On the AppExchange. On the AppExchange. Great. Mine is going to be a little bit of a story. Go on. a man named Brady. Go on. No, it is. So from, I think someone who I picked at least one, maybe two of his products before, a man who works for salesforce.com, full disclosure, traded as CRM on the NASDAQ.

Justin Edelstein: Traded as CRM on the AppExchange?

Jason Atwood: On the AppExchange. So there's a product for us Macheads when we are a Mac shop, and yes, I end up picking, you end up picking way too many force.com Labs products. I would end up picking way too many Mac products. But at the end of the day, when I'm staring at the podcast in the morning, I'm like, what am I going to pick? Oh, look, that thing that's sitting in front of me. But this one, actually, we were discussing something. We were doing work for a client the other day, and we wanted to upload rich text fields. And we were looking at the product we used, which is called the Lexi Loader, which is written by Simon Fell. I will tweet him later, so don't worry about it. He'll get the credit for it. And I looked at it, and he hadn't been updated since he numbers them by the API reference. So last one was 17, meaning he'd used the 17th version of the API for Salesforce. Wow, this is getting geeky, but just hang in there. So I said, well, that's crazy. I wonder if there's been an update. I go to this page, which I love you, Simon, but you've got to update your page. It looks right out of 1997.

34:20 Jason Atwood: And I see this. I haven't been updating in a long time. So I decided, since I've actually communicated with him couple different times, I want to cover different products, I said, are you going to update this? Lo and behold, he tweets back saying, oh yeah, I was thinking about doing it anyway. And then three days later, he tweets that he actually put a new version, version 21. So it's LexiLoader, version 21 for the Mac. Has a couple new features in it. Seems much faster. We tested it this morning. But basically allows you to do all the stuff that you can do with the DataLoader on the Windows side. I guess it's built by a guy who works for Salesforce. It's not officially supported by Salesforce. But it's a great app. I mean, for those of us on the Mac side who want to upload tons and tons of data, this is the way to do it.

Justin Edelstein: It is literally a Apex data loader clone for Mac.

Jason Atwood: It's a clone, yeah.

Justin Edelstein: It works exactly the same. Same features.

Jason Atwood: And, you know, it works great and it's free. Zero dollars. Zero dollars is good. Or you do have to have a Salesforce license.

Justin Edelstein: To use it, otherwise there's nowhere to load your data.

Jason Atwood: But yeah, so version 21, so it's based on new APIs. And guess what you can do now? What can you do? You can upload into rich text fields.

Justin Edelstein: Ooh, that's fancy.

Jason Atwood: Yeah, it is pretty fancy. All right, well that wraps.

Justin Edelstein: Does it have other new things with the? It does have a lot of new stuff. Well, does it have other new items from the API? Like are there other things?

Jason Atwood: I have not studied the API in depth. Why not? Well, I just haven't. But maybe I will.

Justin Edelstein: There's one thing about it that I always didn't like, and I wonder if you got this. On the Mac, you always, every time you logged in, yep, you needed to have your token. Just sitting there. You always need your token.

Jason Atwood: Have you tried the Trapdoor product made by someone called Simon Fell that allows you to keep all your username and passwords, and maybe it reads from that? No. Okay. I'll try that. So anyway, LexiLoader by Simon Fell, That's under pocketsop.com. Pocketsoap.com. Again. Pocketsoap.com. Slash OSX, slash LexiLoader, but I will post it in the show notes, as it were. That wraps up this week's Cloud Focus Weekly, because it is a week, 33rd episode. You can see this, you can see the blog post and all of the podcast episodes at blog.arkusinc.com. That's A-R-K-U-S-I-N-C dot com. You want to subscribe by RSS, you can do that there. Put it into your Google Reader. If you want to follow the company, it's twitter.com slash arkisinc, or we're on Facebook, facebook.com slash arkisinc. I'm at twitter.com slash jasonmattwood, and Justin here is at twitter.com slash justedelstein.

Jason Atwood: As always, if you want to make sure you get the podcast whenever we put it out or whenever we do anything with it, which is generally weekly, I don't think we actually missed a week since we started back in July. We're pretty good. We're pretty good. early because I have some scheduling conflicts but we'll be back next week definitely so because of the cloud cloud force we'll be talking about that and what we expect and or you'll be doing before cloud forest next week so you want to go to iTunes to subscribe to us type in cloud focus weekly subscribe leave a review up there five stars and above tell us why you really like us or tweet us up whenever you see us tweet and that would be great and until next Until next time, enjoy those cloudy days.