Dreamforce 15 - Day 1, 2 & 3 - Episodes #226, #227, #228 of CloudFocus Weekly

Dreamforce 15 - Day 1 - Episode #226 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:23 Jason Atwood: At Dreamforce, Quote to cash solutions and x-author for Excel I said that so well I am your host Jason I would end joining me co-host

Justin Edelstein: 226 times in a row Justin Edelstein I am full of dim sum and I am feeling it to a dim sum restaurant. Yes, it was fabulous. That was my second thought.

Jason Atwood: We do have an agenda, even though this is a mostly Dreamforce podcast. We have a blog post from last week, so those of you who are out there and don't know about this, we have a blog on our website, blog.arcasinc.com. And we do weekly blog posts. So we've done, I guess, five years with the blog post. That's right, guys. That's right. all on Salesforce, that's 100% Salesforce pure blog, mainly. I'd say 98%. 98% blog. 98.4%. But this week, we actually published it yesterday, a little bit late in terms of Dreamforce, but by our good friend Roger in the audience, Mitchell, which was one on the Dev Zone. So it's actually about, called Gurn and Boost Skills at Dreamforce 15.

Justin Edelstein: DevZone by Roger Mitchell right in front of us. Right in front, taking a picture. And the DevZone's right behind us. Yeah, actually turn around Roger. It's right there.

Jason Atwood: Look at that. Bow to the audience of people who have now heard about you. So he wrote the blog about all the cool stuff he can do in the DevZone. them.

Justin Edelstein: What kind of cool stuff can you do? Well, that's what I want you and I to talk about for five, 10 minutes and then we'll go on to other news. That's stretching it, five to 10 minutes. We were told we had to talk for 50 minutes. By the way, we usually were not this boring. This is stretch. This is the word.

Jason Atwood: This is stretch. All right. So basically everything that he talked about for Tuesday is already done. So let's not talk about any of that. Okay. Right? But Wednesday's got actually some cool session that he's called out.

Justin Edelstein: Go ahead read them off. It's cool you don't have any of this in front of me. Look at this. It's loading as slow as it possibly can. You are a Dreamforce fan. Wi-Fi should be faster.

03:29 Jason Atwood: So there's a couple cool ones tomorrow. There's one on virtual reality display using Salesforce data. That's tomorrow. Yeah, that's very cool. And then there's another session on Lightning Connect. showing two-way connection. So, you know we haven't talked about Lightning Connect in a while, but we're here at Dreamforce, so why don't we talk about Lightning Connect. Okay. So Lightning Connect is a Salesforce product based on an open source connection algorithm called OData, and OData 2,

Justin Edelstein: Which is the sort of new version, allows you to do something that OData 1 didn't. I think I'm gonna correct you in front of the cloud. I think we're on two and four would be the new one. This many? That's what I believe. Or this many? This many. And this many? Four.

Jason Atwood: All right. Like that. So the current way Lightning Connect works is that it allows you to suck in data from an external source, see it in Salesforce, do all sorts of stuff, but it's not actually residing in Salesforce.

Justin Edelstein: It's very cool, because if you're used to the Salesforce user interface.

Jason Atwood: You have related lists of data that just show up as you load a record. That's right. And it can actually relate via IDs. It can be, again, it's there for all intents and purposes, but not really residing in Salesforce. Searchable. Yep.

Justin Edelstein: List viewable. Right queries against it. It's very nice. Yeah. Very nice.

Jason Atwood: Very nice. But you can't go round tripping. So if you change some data, you edit data, it doesn't go back to the original source.

Justin Edelstein: Until well, I don't even think you can can you even edit stuff? No, there's no editing of it That's okay edit some fields if you create them you create new fields So

Jason Atwood: I'm saying did but in the new version yeah, you'll be able to edit and it'll round-trip back. What yes So that's what I said that again. Yeah, so using this Using Lightning Connect, the newer version, which will be, again, based on new version of OData, you will be able to round trip data. You make a change in Salesforce, again, not residing in Salesforce, but that data, then we'll go back to its source, let's say a SQL database, and update the source. That's cool. Super crazy sauce.

Justin Edelstein: That's kind of neat. Banana pants. That's kind oft he use case for Salesforce to Salesforce and you can

Jason Atwood: Do stuff with Lightning Connect from Salesforce Salesforce. It's one of the sources of a Lightning and, and connect connection. Sure. So you can have two Salesforce instances talking to one another. There's also sections over there to help you with your career, your dev career. They help you figure out how to build that into your resume, your LinkedIn, how to get good jobby jobs. I heard it was also...

Justin Edelstein: Why is Roger doing anything about jobs? by the way? I heard it was a lot about helping with presentation skills as well. So as a developer, getting into how to explain your ideas better to the business side of things. Excellent. I did that really well. Yeah, you really did. I was going to wait for you to fumble all over that. No, no, no. I know my audience out here is listening, and they can start throwing things at any moment. They should start throwing things at you.

06:52 Jason Atwood: So anyway, that is available. If you want to read the whole blog post, you can see Roger's picture. You can follow him on Twitter. You go to blog.arkusinc.com. That's A-R-K-U-S-P-L-I-N-C dot com. And you can read all about that. We have, I think, six or seven blog posts about Dreamforce this year.

Justin Edelstein: Yeah, so I threw a lot of Dreamforce in the calendar. As the blog master, you did that. As the blog master. You did a good job. I think there'll be one more, which will be a recap. A recap. It'll talk about this. There's a lot of stuff to recap.

Jason Atwood: Speaking of recapping. Speaking of. So this is a weird day, because this is the, in typical Dreamforce fashion, or in not typical Dreamforce fashion, as again, we talked about this before in our other podcast, but this is your seventh.

Justin Edelstein: . This is eight. Do not short me. This is your eight. I might be five foot four on my driver's license. And don't short me. And my ninth. And this is a power play by you just a little bit. A little bit. I could stand up. That'd be the other. Don't do that. Then I'll stand on this chair and I'll fall and everyone will have a good laugh.

Jason Atwood: But generally, again, in the first. Bunch that I've gone to usually the keynote is the thing that kicks it off on The second day the first day sometimes the first day And it's like the morning thing and the keynotes the big like kickoff to dream I'm gonna go ahead and disagree with you my friend well the years that you didn't go

Justin Edelstein: So how many of those were there one? What is this? 15? I've been to more than half of the Dream Forces ever. That's true. True enough. So I feel like the first day has always been like this. Nah. Well, way back in the day, in a prehistoric era, before the cloud was the cloud, there were two big keynotes, and those were the big deal, but there were only three days of Dreamforce. Right. But now we have four days of dream force,

Jason Atwood: Right? So the keynote now coming on the the keynote now coming on the keynote Well,

Justin Edelstein: You're talking about as like the keynote I've already been to a keynote you have already been to a keynote. There are many a keynote nowadays true enough and What you're talking about some Mark Benioff keynote, that's right, which I thought was gonna be this podcast, but apparently it's not happening I'm not happening not happening. He thought he was coming late. He you know he my watch lit up and it said Mark Benioff's on his way. And then I got a little cancellation notice at the last minute. I was running my podcast for my wrist, and the whole thing just fell apart. Anyway. Fascinating. So he's on tomorrow at 1. Yes. But there's tons of product keynotes that are going on. in.

Jason Atwood: All over the place. All the time. I don't Yeah,

Justin Edelstein: But I think they're doubling some of them. There are quite a few that are doubled. Doubled up. Yeah, and they're only an hour, some of them, some are an hour and a half. I went to a really good one this morning with the Golden State Warriors. Tell me about it. It was about building. team for success. Tell me about it for the next 30 minutes. As the podcast police walks by and makes sure we're still talking. The Golden State Warriors thing they had the GM and the CEO of the Warriors there as well as it was I guess it was hosted by their play-by-play announcer. who was sort of moderating between the two of them. And the whole thing was about leadership and team building and how to build and how to build a championship team.

10:20 Justin Edelstein: And it wasn't about building a championship basketball team. That in and of itself, for me, would be very interesting. Yes. But it was really about the whole entire organization being in lockstep and from leadership on down, like. Being able to all be on the same page, being very meticulous about the people that they hire. And it was very much a person-centric conversation, right? Where it was, you know, we want to hire the right people for the right jobs, with the right attitudes that'll fit in, very much about fit and, you know, no one cares. Who-gets-the-credit? It was all about how the organization does and they have one goal and that was winning a championship and nobody cared. Who-got-credit? They brought up a very, you know, really good story about one of their players, Andre Iguodala, who had started his entire career.

Justin Edelstein: He was, he's an Olympic gold medalist. He was an all-star. He was a big player. And at the start of the season, the head coach, Steve Kerr, said to him, you're gonna come off the bench this year. So you're not starting. And he took it in stride. He said all the right things. He did all the right things. And he stayed prepared and did his thing. They had a historic regular season. They won a ton of games. Like one of the best seasons ever. And then when they needed them in the finals, they were down 2-1, 1. said. All right, we're gonna... you need to start now. So he hadn't started all year, and then he was the catalyst. He actually won the finals MVP. So it was a real story about how it was just the next man up, up theory, or everyone takes out the trash.

Justin Edelstein: It was a very, very good opening for me for the conference from an executive presentation perspective. I really enjoyed that keynote, key note again. Maybe tomorrow, maybe the next day, because it was very popular. So if you catch this podcast later tonight or tomorrow morning, try and hit that session up. It was at the Yerba Buena Theater.

Jason Atwood: That's very cool. I did not see it. It was on and I was on my way to another session.

Justin Edelstein: Well, I went to the partner session. Well, it's part of what I really like about what Dreamforce has become, because it's... It is definitely a tech conference, no doubt about it. But it also has these other aspects to it, like these mindfulness or very like TED type of feel to it, where they'll do a leadership track or a mindfulness track or a health and wellness track or something along those lines where it's got a little bit of something for everybody. Mostly, obviously Salesforce specific, but this.. This particular keynote had no tie-in to Salesforce whatsoever, outside of just the fact that they're trying to build their arena here.

Jason Atwood: I heard they made a plug for Dreamforce at the arena at some point. Well,

Justin Edelstein: They told a little story about how... the place where they're building the arena was where Salesforce was going to build their campus. That's right. But then Salesforce outgrew the campus before they started to build the campus. That will happen. Which will, you know, will eventually now be the tower. So, I guess the owner of the... The warrior and Mark Beniell got together and he sold them the land.

13:54 Jason Atwood: Yeah, not very business-like.

Justin Edelstein: Well, most arenas now get built by the state or the city or us people traveling into the city and paying hotel taxes or whatever it might be. Don't talk about hotel taxes. So are we doing a good job stretching this, by the way?

Jason Atwood: But what I wanted to really bring up was stretching here. And the whole point with this is that this podcast is tough because we haven't sort of done the main event yet. No, the main events tomorrow at one and

Justin Edelstein: We'll be podcasting again tomorrow at 930 Which means two out of our three podcasts will be pre main event Yeah, the pre main event But

Jason Atwood: What I did want to bring up is sort of like the themes like so, you know We never really know until we get here although you can get some of the hints by reading the brochures or whatever But there's sort of two big themes here one I'm surprised about or a little surprised and the other one I'm not but what do you think the two main themes are?

Justin Edelstein: To me, obviously lightning is one main thing. You mean that big lightning bolt right there? Yeah, that's in the face? Right. I mean, obviously the new UI, it's the launching of it, and so everything is lightning.

Jason Atwood: Well, that one we knew. They told us that. And that's the one I knew. The other one that I'm surprised, I'm seeing a lot, and maybe it's just because of the area I'm at or in the dev zone, whatever.

Justin Edelstein: It's Trailhead. Does it have an electric car in it?

Jason Atwood: It would make absolutely no sense, but it probably does.

Justin Edelstein: Can I tell if the lights are on in my cabin from my apartment? No, just your Apple Watch. My Internet of Things cabin?

Jason Atwood: So that to me is a little bit, I didn't know it was going to be this sort of mean focused. And I think it's interesting because it's, and even sitting in the partner keynote, so I'll bring it back to stuff that I heard, they said that a lot of what they're gonna be doing in terms of the partner stuff is gonna start to centralize around Trailhead as well. And the badging and sort of getting of, not sort of certifications necessarily, and that's their way of sort of putting out the content that they want. us as admins and as developers to consume. Because the amount, it's almost like, ooh, I'm gonna make a little jump. It's almost like it's replacing release notes. Because they can't keep the amount of stuff and products and things that are coming out is massive and those release notes are becoming...

Jason Atwood: Massive.

Justin Edelstein: 400 some odd pages on this last one. Exactly.

Jason Atwood: Whereas you could use Trailhead with videos, with quizzes, with badging and make that content that sort of here's the new stuff. simultane like. Like they did that with lightning, lightning, which we went to to the trail has K for. They took the content that they could have put in a PDF and the PDF and they said, let's put this in the trailhead. make it sort of, you know, fun for people to do and therefore I'm telling you about our new product but I'm doing it in a way that is not just reading a big PDF.

17:03 Justin Edelstein: It's also rather appropriate for this conference because it's all about learning. Yeah. So that's what, at least this floor that we're on here in Moscone last on the secondt floor, and this floor is all about-about learning. The largest, it's kind of a mini LMS.

Jason Atwood: Yeah, I'm fastened where that's going. So that to me is a little clue of where they're pushing it. And hearing from a partner's war in War and Warhead, which is brand new, like they haven't done that, into it to make that, to measure partners based on Trailhead modules, trails, badges, and things. And to start to think about that, not as an individual thing, which they're doing today. You as an individual have 10 badges and I have 10. But I'm just saying, they're there as a company.

Justin Edelstein: My badges are better than your badges.

Jason Atwood: I have so many badges. I think there needs to be a better way to share badges.

Justin Edelstein: Yeah, you should when you get a badge. Yeah, you should be able to throw it into like work.com or something So so that that's sort of the two main things I'm

Jason Atwood: Seeing are you seeing anything different or or have we been the same space? for the entire time and I already sick of you Been in the same space.

Justin Edelstein: I didn't go to the partner keynote like you did So that was kind of cool of you I hung out in the developer zone very mobile centric in there Yep, very front-endy. What have you notice? What have you gone to in terms of a? in terms of a session yet? I went to two sessions, both on mobile, so the mobile SDK and one on Ionic plus mobile SDK.

Jason Atwood: So let's avoid mobile, the first one. And let's hear about the second one as I stretch.

Justin Edelstein: As you stretch. So actually, the first one was more interesting to me. But the second one, they had someone presented the developer's zone at the theater. So it wasn't like in a room. It was at the theater. just showing the setup of a ionic framework consumer-based web application hooked into the say SDK so you know I'm not gonna get you let you get away with just saying ionic like it's something everybody knows well we've done this

Jason Atwood: The Mark Madrid is not just saying Ionic and then I'm Mark Madrid consulting.

Justin Edelstein: It's a look very simply. A cross-platform application development. You can develop your app once and deploy it to iOS, and Android Sort of it's the wrapper for what you would do for the consumer mobile app and then. Then deploy it out to all the different distribution channels so the app store Google Play what have and it allows you to work with kind of one. code base if you will, and just focus on front-end work and use JavaScript that are out there these days and into Salesforce and mobile SDK use some of So, the geolocation of

20:49 Jason Atwood: The other thing I- the Let's see what time the old watch.

Justin Edelstein: Oh we have to go in 20 minutes. You know we said this was gonna be a short one. I know but then we were told that we cannot get off this literally told 430 the podcast police and then someone put a sign down here what's that sign say was it saying the

Jason Atwood: And, but what I said, you're going to love this as a sales guy. You don't care. Like this is all going to be cool. It's all new to you. It's fresh. It's going a show you some new stuff. You get functionality you're going to love.

Justin Edelstein: This is just to just to clear this up. So this is the opportunity list view that turns into the board. That you can take the opportunity. that the opportunities that are represented as little cards yes and move them around yes from stage to stage willy-nilly and everything recalculates

Jason Atwood: And everything starts recalculating on the fly really a great demo I mean it's one of the best demos I've seen because it just demo it demos great great demo

Justin Edelstein: There's a little there's little hooks and tricks underneath the covers but lots of stuff but you know what we're here to we're here to make it look good we'll discuss

Jason Atwood: That in the next 20 minutes all right but what my thought was As I said to him, I'm like, you sales guy who doesn't have to do any admin work, you're gonna love this. Me, admin guy who has way too much time on this platform, I now have to rethink, and all the people who probably listen to this podcast, and all the people who are in this zone, we all have to change everything we know and think about and explain and talk about what we're doing, what we're doing, about Salesforce and about the UI. Everything, because we can't say the things that, those things that just roll off the, oh, you can't do that, you, you can't, no. No, that's not the way Salesforce does that. And that's how Salesforce does that. Knew an example.

24:04 Jason Atwood: Whoa. Yes. Salesforce can do anything. Let me give you an example. I love to use the example, and I'm training people. When you're looking at a screen, I teach them about a lead. And I'm like, here's a lead, and here's how you do it, and here's how you edit, and here's the way to this, and here's sections, and the collapsible, and blah, blah, blah, blah, and give them all this information. Much slower than that. And then I say, oh, and let me go over to- But you, Mr. prospective, I know a lead is, you now know what a contact and account is.

Justin Edelstein: And look at opportunity, I have to change my speech. And the problem is... I don't even know what to change it to now. I'm like, well, you guess it's all different. Go for it. Here's my hot take. Training just took a lot. Training just took a lot. Don't change it. Don't change it. Just stick with it. Stick with it. Yup, don't even change it. I don't think that's going to work. Unless I just say, don't click on that up there. I have a feeling that I'm going to be saying that. That's all, we'll see you next time. part for a little while. Wow. You're never getting many off to come up here. If you're gonna tell him, don't go to like I'm trying to get many off to come up here by saying controversial things.

Justin Edelstein: Oh, bring it Mark. Oh, what you're saying is, Mark would be like up here on me. Why don't you stand on that chair? So you can talk to Mark Benaf when he doesn't show up. You're disappointing me, Mark. Just know this. I'm tweeting about this later. You go right ahead. I have like four followers.

Jason Atwood: You have many more than four. Yeah, that's true. Anyway, I just think that's an interesting thing that we have to rethink as admins how we talk about, explain the platform and what you can do with the platform. Well, it's not just admins though. Well, I think we're the ones caught in the mix. We're the ones caught between. game. the front end that users will enjoy and the stuff that we can change, right?

Justin Edelstein: Well, you're thinking about the stuff that, who are we? Admins. Admins, because we're an admin lodge.

Jason Atwood: Yes, I'm playing to our audience here. Those are admins. Are they?

Justin Edelstein: Raise your hand if you're an admin. See? There's four of them. I've got like one, two, three, four and a half. Everybody else like me is ignoring you. No, everyone else who didn't raise their hand, you see the 5,000 people, they're not admins.

Jason Atwood: They are going to enjoy the new UI.

Justin Edelstein: Raise your hand if you can't hear this.

Jason Atwood: Very nice. Thank you. Very nice. So are you going to make a salient point or are you just going to stand there?

Justin Edelstein: Well, I've been standing for a while now. I'm kind of comfortable. No, I feel like tomorrow Salesforce is very good things before they reveal things. That's true. It's the worst kept secret in technology. Well, this one wasn't really meant to be a secret, but they're going to show lightning up there, and it's going to look, look awesome. And people are going to want to use it right now. And I'm going to tell them not to. And that's going to be my thing for a little while. Hashtag no lightning. It's not about me. I'm willing to go in and learn it and do all that stuff. I'm gonna tell people not to use it. Because I don't think it's ready. Why? Because it's not feature comparable. Oof, you might get them up here. Well, if I can't build a report in it,

27:43 Jason Atwood: Why would I be in it? What percentage of actual users build report? Answer,

Justin Edelstein: 1.2%. No, you just made that up. I know, and I'm right. KATHRYN Roger says I'm right if I can't use campaigns Two point five percent. Yeah Is this an aggregate? Can I keep going till I get to like 50 percent opportunities 75 percent?

Jason Atwood: They know the stats they go from the top down they you know lowest hanging fruit and they say here's the thing I know what happens now. I'm gonna go a little on the pessimistic

Justin Edelstein: Side Oh, well what happens when you know Mike Roth is in the house like a Ross in the house. Hello, Michael what he doesn't hear me What happens when you have like a validation rule on this opportunity that you're moving so seamlessly from one column to the next column and it says you can't do that. It'll say you can't do that. That's not fun for anybody. It'll say you can't do that. That gets less fun. Probably a little bit but so what? Yeah I don't know. Jump in the lightning, jump in the pool. I'm not going to jump in. All right so I have another question for you. I'm going to dip my toe into the lightning pool. I have another question for you. I'm scared of water and you keep like water and lightning that sounds very dangerous.

Justin Edelstein: Oh hey well then how about this? What's thunder? I guess we'll find out tomorrow. Thank you. It's thunder and lightning. Thank you co-host of CloudFocus Weekly. It sounds like a running back duo.

Jason Atwood: It does. Who would I do for the Neo Giants?

Justin Edelstein: Ron, Dane and Tiki Barber. It's just knowledge. Just that no one should have. Any knowledge. I should do a sports sports. Hey, Michael Roth. I'm doing right, man.

Jason Atwood: We're just podcasting. Nobody's listening. Oh, he's listening. That's cool. Do you know what's more interesting than us talking to him now? You know what I'm engaging? Is the people who are listening to us talking to him later. I'm engaging. They're like, listen to this tomorrow. They're like, yeah, I heard this one-sided conversation on the podcast and you guys suck.

Justin Edelstein: I wonder how many other podcasts that have been recorded today have been as useless as this one. 99% We've given out very little true content. I feel like we're potentially entertaining. Potentially. I'm entertaining myself at least. 2.3-3%. Yeah. As much as I'm climbing I'm getting towards that I think tomorrow we should do a little bit less MSG oh And that'll probably make a belly full of like dim sum that's just slow me down here It is terrible all right, so

Jason Atwood: I think what does your Apple watch say my Apple watch says I think we're about to wrap it up Does it really? Yeah, because I don't think we can stretch anymore.

Justin Edelstein: You know what? He can come and- Well, are we waiting for all these announcements that have happened? We can wait till tomorrow, I guess. We have a whole podcast to do tomorrow, which is going to make us stand up

Jason Atwood: Here for another, whole hour and talk about things we don't know about. I feel like we should get a guest.

Justin Edelstein: Tomorrow, you want to get a, guest? Well, we have a guest for Thursday. OK. We have the great Adam Torman. Yes. Yes. the great, the fantastic and wonderful Adam Torme. That will be, so what is Adam best known for? Well he's best known for, in my mind, helping us think up the permissioner and creating permission sets. Brought to you by Arkus. Brought to you by Arkus. So, but now he's on to bigger, badder, better things with event logging and security and stuff. So we're gonna ask him all about... He's going to know everything about everything.

30:59 Jason Atwood: Will you explain the shield to me? Salesforce shield. He'll explain the shield.

Justin Edelstein: Platform encryption. He'll explain every superhero you need to know about. He'll explain lightning. He'll explain thunder. He'll explain thunder. He's got to know it. I mean, he's the guy. But I feel like we should try and get somebody on the show tomorrow. Who do you want to get on? Mark Benioff.

Jason Atwood: Okay, second guess second go for an up go for Harris Keep going to the executive now. You can only name one other executive there go for it. I don't know keep blah Yeah, I know. I know that's the only one you could do we'll get someone on all right tonight. Well tonight While we're having our little soiree.

Justin Edelstein: Yes, we'll ask around and see if anyone wants to podcast at 930 in the morning 930 in the morning tomorrow, which

Jason Atwood: By Eastern Standard Time is, you know, 1230, so whatever. That's assuming that they're from the Eastern Time Zone. I want them here. And we'll do our first of a very small series of interviews tomorrow.

Justin Edelstein: Yeah, my goal is tonight to recruit somebody to come on this podcast. Smile out. To do a little little interview action, a little, you know, thoughts of the first day from a different perspective than our own.

Jason Atwood: Yes, we just gave our thoughts of the first day. All right, so here's the other thing. I'm calling you out right now. Don't do that.

Justin Edelstein: Right now. Don't do it. You are going to need to have one. No. Yes. No. Yes. I'm not. One. All right, fine. Cloud focus at pick of the week.

Jason Atwood: Yep. For the last episode. No, for the last episode. So I'm just going to walk the floor and pick my favorite app. You know what? I could. I could. Pull back the episode a year ago and have you say the exact same thing. So yes, you all you have to do is walk the floor and pick an app. But you need to have one. I want to explore.

Justin Edelstein: I should walk, though. Whatever for you. Which floor is better? West or West or what is it? North North. Which one's better? Again, anyone listening? People at home and not enjoying that. People. Nobody's listening. All right. So we'll be back. Why are we doing this? Nobody's listening. We'll be back tomorrow.

Jason Atwood: 9 30 9 30 a.m. for those who want to stop by we will have swag with us then will we yes we will what are we giving out I will show you then tomorrow no one's

Justin Edelstein: Gonna show up you got to tease it like better than now you got to tell them like it's the best thing ever it will go on your lanyard ooh for 200 for $200 it will go on your lanyard does that have anything to do with the Internet of a Things. Yes, you're using the internet. How's that? Sounds great. Alright, so we'll be back tomorrow.

Jason Atwood: Until then, Justin and Jason saying enjoy those cloudy days.

Justin Edelstein: Thanks for watching!

Dreamforce 15 - Day 2 - Episode #227 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:11 Jason Atwood: This, is the 227th episode of CloudFoast Weekly for the second day of Dreamforce 15. This episode is titled, Dreamforce 15. K2. CloudF Weekly will be live at Dreamforce in the Admin Zone Admin Lodge. Sorry. Today, which you are going to miss because you are listening to this as you download it. But tomorrow, Thursday, September 17th at 1.30pm, which you actually have something to talk about, because we will have gone through some keynotes. And we are going to have a special guest. And we are going to have a special guest. We might actually have an hour in that one.

Justin Edelstein: I think that is an hour. That will be fab.

Jason Atwood: So come by tomorrow if you're around or otherwise you'll hear it as you hear it when you download it. Just want to remind you that the Admin Zone Podcast Studio is sponsored by Aptis. You can see providing quote to cash solutions and ex-author for Excel. That's the only plug and I'm told to do that. I'm your host Jason Atwood and joining me co-host with the most for 227 times in a row. Justin, I probably got a four and a half hours of sleep last night, Elstine?

Justin Edelstein: No comment. Three and a half hours? It's day two and my voice is diminished.

Jason Atwood: It is. It's a gravelly ruckus.

Justin Edelstein: You know what it is? I'm a singer who's been singing for 35 years. You're like a singer who no one would pay to hear sing. Or they'd pay a lot, but I'd be terrible.

Jason Atwood: I don't think they'd pay a lot for that. Anyway, so we are on day two. I will say we've had a, our podcast was yesterday in the afternoon and we have another one in the morning. So basically we've done nothing between the two times other than like go out and whatever. So we don't have a lot of like. Hey, there's tons of stuff we've been to, although you did go to a session this morning that we'll talk about. But also what would be fun is maybe since the keynote is coming up today, the main keynote, the big Kahuna keynote, I'm able to do some predictions. We'll do some Dreamforce keynote predictions for the for the keynote today, and then tomorrow we can review and see how absolutely wrong we were.

Justin Edelstein: Sound good? Yeah, I mean I feel like they pre-announce everything, so no cheating. And we can only talk about things that we haven't already heard about. Okay, sounds good.

Jason Atwood: I do want to mention though, if you are one of the 200 people this morning that went for the fun run out by the Embarcadero, That is fun. If you haven't done that in Dreamforce, I suggest you next year. You do a great... We actually had the incredible privilege to go for the run, which you and I and the partner who Shannop and Aime did. But we had the most amazing run ever. And why was that, Justin? Because you 30 minutes because she's fast? And puffing and puffing behind her as she ran. And had a nice conversation. I really, really enjoyed that. That was a dream force bucket list to why don't you explain who Erica Kool is and why she's an important person for us to run with.

03:20 Justin Edelstein: Well, she runs the whole community at Salesforce. Right. So the whole success community, the reason why you're all here at this admin log, which grew out of the community zone, is because of Erica's hard work. Over the years right and her team and her team we shouldn't

Jason Atwood: Forget her like 3,000 employees he has now Dominating the universe you reminded one employee by by what advice anyway That's fabulous got to start a morning with a fun run in the Embarcadero Alright, so let's get to let's get to the mean we have some but not a lot of content content which is to make some predictions for the keynote. Well, did you want me to actually talk about the session I went to? I actually did. I actually wanted you to talk about the session.

Justin Edelstein: Did you want me to do that or did you just say you wanted me to do that? I mean you want the truth?

Jason Atwood: The truth is I'm serious. The truth hurts. I'm seriously sick of looking at you. That's the truth. It's been like 40,000 hours in a row. Just look behind you. You're so scruffy back there. I look good. I like it. Seriously good. So you went to a session this morning. I did. Was it interesting? Did you like it? Tell me about it. It was interesting.

Justin Edelstein: It was a non-profit session and it was called Driving Changes Hard. Let's do. do it anyway. Exclamation point.

Jason Atwood: In the title? a title. Stories from the front line. Do you have to say it with an explanation before you have to yell it? Maybe. Alright. Tell me what it was about.

Justin Edelstein: So it's about organizational change and getting people to think a little bit differently and getting onto Salesforce for the first time. From legacy systems, making data driven decisions that are important and being able to do things that you weren't able to do before. Right and how it is a journey and it's not insignificant to just move on to Salesforce and say, okay, here's Salesforce 50 employees go. Right. There's a lot of thought that needs to go into it. I took a picture of a slide that I thought was really impactful. Okay.

Jason Atwood: You know what? I just want to remind everybody and you that, that- Yeah, they're there to look at. They can, can't see your slides. Well, I'm not projecting, I'm going to read it. Oh,

Justin Edelstein: You're going to read the slide. What do you think? I'm going to hold up this iPhone and here you go everybody. Here's the slide. We're good. All right. So it was a lessons learned slide. Okay, good stuff. So four lessons learned. All right. People who track their activities before Salesforce will take to it naturally. Others need help. That's true. Never underestimate the amount of training needed to bring an organization of 50 plus people on board.

Jason Atwood: Absolutely. And I think one of the things I like to tell clients, is. Is that training is not a destination. It's an ongoing thing that you do forever. And you there's no like, oh, you train somebody and that's it. It's kind of like you keep training them forever. And that's you have to build it into your training program Santorum building your onboarding, build it into your weekly lunch, and learn, whatever it is, and the most successful organizations. we'll just keep training and make that part of their culture.

06:23 Justin Edelstein: I wish I could remember the name of the app because they had an app that they used. I'm sure they're here on the floor or somewhere. Maybe. This will be your pick tomorrow. I'll have to find them and remember what it was called. But these are two hard things to do. Yes. They called it their GPS for Salesforce. Okay. Because everywhere you went, anything that you needed to do in context of where you were in the system so if you were on the accounts tab for example you can ask it how do I create an account and it'll walk you through all the steps step by step by step like sergeant star like sergeant star oh wow alright so what else that what was the last slide Well, there were two more. So acquisition of Salesforce, takes a senior executive who gets the power of Salesforce.

Justin Edelstein: Further development investment takes demonstration of this to the highest ranking professionals. So you need the buy-in, and then you

Jason Atwood: Ah, so you're talking about you would throw a leaderboard up there, but maybe not, you know... A nice dashboard,

Justin Edelstein: An encouraging note in chatter,

Jason Atwood: That kind of thing. Not like, hey, you didn't do your job. Yeah, like, don't do that. Don't name the dashboard people who are terrible with their jobs dashboard. Yeah. And refresh it daily. No. Okay.

Justin Edelstein: I mean you could you would do that. I would do that. I think I have. Something you would do I think you're on that dashboard bad employee dashboard. There's my picture my chatter picture

Jason Atwood: Terrible thing Your people people who might be fired tomorrow dashboard. You can't fire me. I know it's true You don't have that power. I don't I lost it. I once did You lost your opportunity.

Justin Edelstein: Yeah, you could have fired me one day. That's true but I quit on you instead.

Jason Atwood: I should have fired you right before you quit. What a winner. I should have walked you, walked in with that little letter, and I should have fired you immediately. Anyway, I would have appreciated that, actually. I think you better have benefits or something, right? I would have loved that. Please fire me. Alright. Alright, so let's do some predictions for the keynote. Keynote coming up, 1 o'clock today, the big show, the 2 plus hour definitely keynote. When we'll do some serious and not so serious... Alright, who's gonna be the band?

Justin Edelstein: There's always a band at the keynote. So can I use the partner's not be named prediction? I was gonna use his. But you can use his and I'll go for something else.

Jason Atwood: So obviously we have a lot of lightning and thunder talk. I still don't know what thunder is. I'll figure it out eventually. But, so there's one of the predictions is maybe a little ACDC, doing some, doing a comeback for the thunder part of the whitening and thunder. And you could just, you could just hear the song in your head. And I won't play it because then I'll get sued. But you can just hear it in your head and say that could be the, that could be one of them.

09:28 Justin Edelstein: Did you just see what I did? That was very professional. I switched the mic, the headset, because that one broke. You know what? Everybody's still enjoying all of you switching headsets on the podcast.

Jason Atwood: Excellent. Glad we had these. You know what? Maybe you should put a slide together of the times you switched headsets on the podcast.

Justin Edelstein: So since... So my prediction, since we've had MC Hammer...

Jason Atwood: Yes. Please hammer don't hurt him. Vanilla Ice.

Justin Edelstein: Like why not really you're gonna go back Listen worse. I'm gonna be bold about this worse rappers.

Jason Atwood: I'm gonna be very bold Okay, vanilla ice comes out People go crazy ice ice baby turns into lightning lightning baby. No, no,

Justin Edelstein: He's such a great lyricist He'll throw lightning into something He's a great lyricist. He's one of the greatest songwriters of all time. Of our generation, I think.

Jason Atwood: That's not bad. I think if you go with the hip, it's terrible. It's not bad. It's a terrible prediction. It's very bold. One of my predictions is absolutely no Coca-Cola will be delivered by drones at the keynote..

Justin Edelstein: Okay. Yes, good. My prediction, Parker Harris will be dressed up in something that makes him look like a buffoon. And we all laugh. Yeah. But he will pull it off well. I think he always pulls it off because he's he's he's like, I respect Parker so much that it's like he can do whatever he wants. You can come out in a lightning outfit. Sure. It'll be like a man.

Jason Atwood: Come on out. I'm saying Thunderboy could make it onto the stage. What the?

Justin Edelstein: What the? What the? Thunder boy with his lightning bolt.

Jason Atwood: It's like his assistant, Thunder boy. Lightning man and Thunder boy. I just predicted that. If that happens, I win a million dollars. So is Parker lightning and his marked thunder? Mark's a big boy. That's what I mean. He ain't lightning. Mark thunder and his Parker lightning. you I love you, Mark. I mean, Mark did stand up our podcast yesterday and show up, so... I know he's supposed to come. He was. He was supposed to drop by. And now we're making fun of him. And let me remind everybody who didn't listen yesterday that you predict that you will be telling people not to use his brand new UI that he spent three years and hundreds of millions of dollars on. That was not a prediction. That was a factual statement. Alright, so make another prediction.

Justin Edelstein: Got one more? I got a couple. Well, we've been alternating, so you go.

Jason Atwood: I predict that this year, based on last year's kind of all in on big companies, I predict that they're not going to do that. So I think they're going to back away from showing GE Capital, Coke, and what was the other one last year? It was like some investment firm or something.

Justin Edelstein: Anyway, it was like a yacht. What was the yacht thing? Who was the yacht? No, the yacht thing was an incredibly... made-up scenario about finding somebody on Twitter and selling them a yacht because that happens all the time in New Mexico. Yes it does.

Jason Atwood: So I think that they'll do more like two years ago I thought was the best keynote I've ever saw was when they started with the nonprofit side. They did 45 minutes of nonprofit. With the Haiti stuff. And it was amazing. And yes last year I feel like it was a Not my favorite keynote I'm gonna say because they really went for Just a lot of like big companies and I felt left out 99% of people in this in the audience So I'm pretty they go back way back and they kind of focus a little bit more core stuff a little bit more Companies that are just that more people can relate to how's that?

13:03 Justin Edelstein: I'm gonna say... fair. Okay. But focusing on core stuff is not what the keynote's about. The keynote is about vision and showing things that...

Jason Atwood: Coke the drones. And there's nothing else it's about the math thunder and lightning. I can't wait. Yeah Alright make another one.

Justin Edelstein: Well, I think we'll get a really good foundation story this year. Okay. And I'm hoping that there are some- some folks in the audience that are interviewed like they did two years ago. To bring the story to life. Yep. And talk about real impact and change that has occurred as a result of an implementation of Salesforce. I will go ahead and say that, while not a prediction, one of my favorite things that I think it's overlooked quite a bit at the keynote is the Peter coffee factor. I love me some Peter coffee. You do. I do. And not just like the type you drink. To me, he could just do the whole keynote and I'll be happy. Really? I love hearing him speak. Yeah? He's brilliant.

Jason Atwood: He is. I agree, but he does the stuff in the warm-up stuff.

Justin Edelstein: He does the preamble, like the first half hour thing before the keynote actually starts, and before vanilla ice comes on and does ice ice baby. Lightning, lightning baby.

Jason Atwood: So going to be happening. Yeah, I was actually going to do a Peter Coffee prediction. Let's try to think. What's the? I don't know. I don't feel like there's anything. I think no, no, GE capital, no, GE. What's the single then out? I know, because because it's been a couple of years of seeing GE stuff on that stage. Well, they do have term by turbines that talk about service. On the year before that, it was the was it like the medical device with the live agent member. Cool stuff.

Justin Edelstein: I enjoy that. I think that's cool. All right. You know what we're gonna need? What are we gonna need? So we're gonna go to this keynote later today. Yep. And we're gonna hear a lot of things. Yes. There's gonna be so many new things that I feel like the reason why they did the whole pre-announcement of Lightning is because they got something up to sleep. Because they have so many other things to talk about. Right. That we have no clue what they are with this Internet of Things cloud and... Thunder Thunder boy, and what is what are all these things? What do they all mean together? Luckily for us. Yes tomorrow We'll have already attended this keynote number one and number two We'll have the great Adam Tormund on the show with us. That is true.

Justin Edelstein: And he knows everything He's a man who knows a lot. He knows pretty much everything. So he'll he'll explain to us In layman's terms, what everything we see today actually means. with real world use cases. I think you will. I know he will. Listen, he's breaking the mold. We're going to sit back and relax and just let Adam talk for an hour. Yeah, I don't know if that'll work out. Well, not for you. I'm fine with it. My voice is struggling. You need to get some rest, buddy. I've gotten about eight hours of sleep in the last three days or something. It's not good.

16:31 Jason Atwood: Not good. Not good. All right. So we'll come back tomorrow with see how bad or good our predictions were. Are we done already? Seriously? What else we got? You got something for me?

Justin Edelstein: I mean, naturally, this is a really short podcast. Yeah. It's been 12 hours. Really, really short change in everybody here. Really 12 hours since our last podcast. We have a very engaged audience. We have a- Look at them. They're all on their devices. They are tweeting. They're tweeting, they're taking our pictures. Hashtagging. whatever. They're paying attention for the most part. Rarely. Basically. But I feel like there should be one more thing. Well you know what the thing? Like the one more thing. The thing is, here's the thing.

Jason Atwood: That we have a weekly podcast. But we've done one in less than 24 hours.

Justin Edelstein: Yeah, it's not our normal cycle. No, again, we can. We're not the 24 hour news cycle, ladies and gentlemen.

Jason Atwood: We're the, we're not CNN here. The pretty mediocre once every week, if we get to it, Salesforce podcast.

Justin Edelstein: Well, I mean, 227 later. Yes. We get a little break here and there. That's true. Thank you. That's true. I mean the word weekly is in the name of the pocket.

Jason Atwood: I think we should change it. Cloud focus sometimes twice a month weekly.

Justin Edelstein: I can't even tell you how disturbed I am by this image behind us though. Why? Well,

Jason Atwood: It looks so terrible. Well, I don't think it looks as bad from afar.

Justin Edelstein: I hope not. Does it look that bad from out there? Anyone no one's listening see you lost them all I lost everybody had a chance to call have stuff to give you I have pins Who wants a pin you want a pin you have to come get it. I don't want throw it to you here. He comes There you go. She'll give it to you. This is a this air.

Jason Atwood: It is intriguing radio or podcast radio radio All right back tomorrow. What's brought to 1 30 tomorrow? We'll be have an interview will

Justin Edelstein: Fill an entire hour full of content probably Definitely. We'll talk about the keynote. You know, we're going over tomorrow. We're gonna do... We're gonna go over. Two and a half.

Jason Atwood: Well, we did get to talk to a fan earlier, which is cool,

Justin Edelstein: And do a little interview, and they... One of our six fans came over and talked to us. It was great. You're doubling it now. From three to six? It's six. It's six. I know it's six. Oh.

Jason Atwood: Yeah, okay. But your wife doesn't count. She's not a fan. She is not a fan. Not a fan. The little lady is not a fan. Not a fan. Alright, so we're back tomorrow, 1.30 p.m. Everybody ajoy the keynote. And as always, from Justin and Jason,

Justin Edelstein: Wow. Who? What's our names now? Enjoy those Thanks for watching........... You

Dreamforce 15 - Day 3 - Episode #228 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:10 Jason Atwood: This is the 228th episode of CloudFocus Weekly for the third day of Dreamforce 15. This episode is titled, Dreamforce 15, Day 3. Just want to remind you that the Admin Zone podcast studio is sponsored by Aptis, providing quote to cash solutions and ex author for Excel. I'm your host, Jason Atwood, joining me for the 228th time in a row, looking less and less chipper as the days go on. Co-host, Justin Edelstein. Justin, how you doing today? I actually got more than five hours of sleep last night. Thanks for watching. So you are you're less than just totally grumpy. Oh, yesterday was a bad day. Grumpy Grumpster day. Yesterday was not a good day for me. So we have a very special podcast. We're going to break this into two parts. Part one, Justin and I are going to have a discussion around the keynote yesterday because we actually have content to talk about.

Jason Atwood: Yes. What happened. We're going to go to some of the main announcements. Our instant reaction or yes now or not some instant 24 hours later we can we can kind of we've let it all seep into our to our brainy arms it's in my blood in your blood and then we're gonna bring in a special guest star after that so we'll do that and we'll announce him after our sort of keynote review so kicking it off yesterday special keynote As we like to point out, it's one of millions that we've been to, so it gets better and better. Mark Baniel's special keynote was yesterday at 1 p.m. So let's talk about it. Let's talk about it, baby. What's up?

Justin Edelstein: Go ahead. I mean, it started off with the traditional Hawaiian welcome.

Jason Atwood: I forget their names. Remember, we made predictions yesterday. I think we got like three or four of them right. Yeah, I think we got them all right. Yeah, we were pretty good with our predictions.

Justin Edelstein: That guy was blowing the seashell. Yes, that happened. Played the ukulele a little bit. Yep.

Jason Atwood: The official ambassador to Dreamforce. And then I think, not spoiler alert, but my favorite part of the whole thing, they kicked it over to not ACDC, which we all predicted, or you predicted a... Vanilla Ice. Vanilla Ice, right.

Justin Edelstein: Vanilla Ice would have been a pleasant surprise yesterday. Lightning, Lightning baby. But Stevie Wonder was a good choice over Vanilla Ice. Great. Stevie blew it up with four songs. From a quality perspective and a historical relevance perspective, kind of equal with Vanilla Ice. It's so true. But we'll give the slight edge to little Stevie. Yeah.

Jason Atwood: Basically brought us back to the Marc Benioff opening keynote piece, which is a good five to 10 minutes of who the company is, the thankings, the foundation.

03:16 Justin Edelstein: The mainframe, the client server, the cloud.

Jason Atwood: So that was all, I'd say, pretty by the book. He was in good form. I remember one year, one year, years and years ago, maybe like our, your first Dreamforce or my second or whatever. I remember we were sitting with an employee, and this was back in the day when I think they let the employees into the hall, and he turned to us, he's like, oh, he's off his mark today. I think he's not feeling well. And we're like, you can tell that just by looking up at him on the stage. He's like, yeah, I think he's not feeling well today. And I'm like, really?

Guest 1: So I felt he looked good. He was still tall. I didn't see the shoes. Did you see the shoes? No, I couldn't see the shoes from where we were sitting, and we had great seats.

Justin Edelstein: Yes, we had the MVP seats.'s I,

Jason Atwood: I, I, I, I, So then they get into the foundation stuff, which I think is a new new-ish in the last couple years. Great stuff. So, but it was good. We got to the foundation. This year it was Athena. Women's breast cancer research hospital.

Justin Edelstein: All the, I think it was all the University of California hospitals came together.

Jason Atwood: Cause, you know, great interview. The whole thing was... say like awesomeness and it's terrible.

Justin Edelstein: But it's good. It was great. It was great. Yeah. And a very well-spoken, I can't remember her name, who... Good job.

Jason Atwood: Well, okay. A real broadcaster would remember her. You're right.

Justin Edelstein: Oh actually it's Laura Esserman, MD and MBA, because her face is about... I'm going to be right outside that window. So I wrote it down. It's right there on the wall. She was a. She she had it all together. She was she was very well spoken. She got the message across about it. They you know you can what I didn't write down and I should have. five digit number to text message to make a donation.

Jason Atwood: You did not write that down. No, I didn't. Good job. That was a fail. And then we went into sort of where I think the actual keynote starts where we got into sort of what's new, right? We get into sort of the big, big picture, the big thing that is being announced. We get the Marker show. Yes, we get the Marker show. Which is kind of the, that's the best to me. That's becoming, that's becoming... Very regular, so... Addiction came true. Parker Harris,

06:24 Justin Edelstein: Genius... Lightning Man....engineer comes out looking like a buffoon, and it's unfair to Parker. Really? Well, people who don't know who Parker is... Well, you tell them who he is. Well, he's a co-founder, and the chief of all products at Salesforce runs the entire product team, so...

Jason Atwood: I the did not come out.

Justin Edelstein: I really important product, RelateIQ is now Salesforce IQ. And it's a really important product. It can bring some predictive analytics to your inbox, to your calendar, can mash up. I downloaded the app as they were talking about it, because I was really excited about it. First adopter. Connected my Gmail account to it.. I.,, I that the that a b of, I a, the the, M a a, and and,, and a Connected to it and all of a sudden I have this new inbox experience on my phone and it- the an email from a prospect. So an email comes in, you can It has some predictive analysis on the text of the email itself, like you should do this type of thing.

Jason Atwood: And so there's two pieces. There's a new app, there's the mobile app, but then there's also the product for small businesses called...

09:25 Justin Edelstein: The the the,, Do you know what's so awesome? You're here- What? You're here at Dreamforce on the second floor and they're right there on the third floor. I know what I- You can go learn about it. I did.

Jason Atwood: I saw like half a minute of a video. So awesome. Yeah, it was so awesome. Alright, so then we get to Thunder. Thunder. aaaah. Where he did though, he brought the hammer. aaaah. He brought- he dropped the hammer. Oh, terrible. and Thunder, I think that was a prediction too, was it is the Internet of Things. IOT, the Internet is a customer. It's such a good By the way, Sales for his Dreamforce memories back. My favorite one was we walked around pulling the things out of his pants. Like that sound terrible. That was just you are your fire. Pulling the devices out of it. He pulled out the iPad. He pulled out this. Remember that? That was one of my favorite. To be like here's my phone here's this blackberry. Here's the blackberry so Honestly, not a lot of the knowledge of the Internet of Things and what Thunder is, except for an interconnectivity platform that can bring data from, Internet of Things into Salesforce to make actionable, pieces to it.

Jason Atwood: Luckily, we have someone with us later. He's laughing at us. He's literally, he's going to help us. He's going to help us. Maybe. Hopefully.- We don't want to call him out. We I'm not going to get him fired. No, we don't get him fired.

Justin Edelstein: Interestingly enough, though, launch partner, Microsoft. Yes. Some of my, I would go into the keynote and be a Microsoft batch fast.

Jason Atwood: So side note, which is I think just interesting in the industry. Microsoft has made a massive shift in the last two years of being a very open platform. and they're working, hey, at the Apple event a week ago, Microsoft. was one of the people came If it's not our apps, it doesn't exist. You're not on our OS. They've changed completely.

Justin Edelstein: So now that Steve Ballmer's running the Clippers.

Jason Atwood: No, it's great because it kind of shows, I think it'll be, so when my kid goes to college, it'll be a use case in a business course of a shift of a massive change of a huge company. Talk about. Steering the ship, they always say the bigger the boat, the harder the steer, this is going to become something. Maybe it won't work, we'll see, but this shift is fascinating, something I'm actually like, I pay attention to because I'm fascinated by this company that I've known for way too long. All right, let's get to the good stuff. Should we skip over the last hour?

12:39 Justin Edelstein: The last hour of the keynote for me, I should have skipped it. You should have skipped it. I should have. I've been very happy to walk out after the Mark and Parker back and forth, and I would have said, great keynote, guys.

Jason Atwood: Then it went on for another hour. So it went on for the, it did the typical three or four partners. Last year was three this year. We made jokes about it before, finding the yacht in New Mexico. This year it's the fixing a Cisco router. And it feels infomercial-y. It doesn't for me, and my come to Jesus on this is, it's not for me. This is not as a long-term Salesforce admin, blah, blah, blah, blah, blah, all this experience. It's not for me. And you're right, I should leave too. I stay because it's fun to watch. but It gets campy, there's changing outfits, there's costume changes, there are people coming in on bikes, it's like, it's drones last year, this year it's Western Union.

Justin Edelstein: I didn't even know Western Union existed. I looked at you and I said, they're still a company. Can't I just PayPal somebody? They're the Uber of Uber. I'm gonna pay. Ha-ha-ha- everything's the uber of something. This podcast is the uber of podcast. They're the uber of podcast. It's the uber of uber.

Jason Atwood: I'm so sick of that phrase. Don't get uberized. You're uber-ing. Stop it.

Justin Edelstein: Anyway, so we're making our guests feel better. We should we should we should skip that.

Jason Atwood: One other thing. So this is the whole song and dance. The. interested in and I will find out from not the person, the employee who may join us next, but the thing that I'm interested in is why didn't they wait to release Lightning Experience, sort of the big bang, till Dreamforce? And why didn't they do it at Dreamforce? Because there were so many other things. But they did it with Salesforce One Mobile.

Justin Edelstein: There were so many other things. that they couldn't pack it all into this one show. They have been moving at such a pace. It's lightning speed. They're the Uber of lightning. They are the Uber of weather. They have lightning and thunder.

Jason Atwood: Next time it'll be clouds, rain. Their new product, Overcast. It's really good. All right, so it just doesn't make sense to me because I think that. Having everything come out not only days in advance and sometimes it does but weeks in advance didn't feel Well, it didn't give me that kind of like I want to go to the dev zone right now and play with lightning experience I didn't get that I got the I've been playing with it for weeks and whatever. Let me play a little bit of a Devil, Adele. Yeah, so are you in grumpy pant mode? Nope. All right, so the winter release is

Justin Edelstein: Upon us winter is coming right and You know nothing, Johnson. people onto this and on to the platform so that there were components available immediately inside of the AppExchange.

15:56 Jason Atwood: Totally. But you and I both know that they did that through the Partner Program. They could have done that on the slide.

Justin Edelstein: They could have, but I think that if they would have just released the Winter release notes. Yeah. And the first 150 pages are like the lightning experience. No, it's redacted. The whole thing's redacted. It would not have been a good thing. So they needed... I think they did this correctly.

Jason Atwood: Well, there you go. Alright, so that was the keynote. Let's get away from the keynote.

Justin Edelstein: Good stuff. Nothing groundbreaking. Someone's walking in. Yes. Hey, who's that? Walking in the door.

Jason Atwood: Oh, I like the sound effects. That was nice.

Guest 2: You like that? Do you like a dong in the background? That would be very killer.

Jason Atwood: I would say of name drops on this podcast for 228 episodes, your name has got to be one of the most dropped names, other than probably Parker and Mark.

Guest 2: But I don't actually get to dress up in a cool costume. No. You could be Thunderboy next year. There is a cape over there I can get from the awesome admin. Yes. Admin Lodge. Yeah, but yeah, I don't have that today.

Jason Atwood: So welcome Adam Torman from to be here from Salesforce long time not listener Yeah, first time caller he actually admitted he's only listen to one podcast. Yes, but it was the best

Guest 2: Yeah, that was by far it was phenomenal I sent it to all my friends I sent it to my mom I sent it to my sister.

Jason Atwood: I sent it everywhere So Adam, give us a little bit of, give us who you are. I mean we know you, we know for a long time. But let's start with who are you and why are you here? I like that, the hero's quest.

Guest 2: So the hero's quest begins many moons ago in a city far, far away where I- No, no, no, no, no, no, start with you. Who are you? Okay, who am I? Oh, that's a great question. Then we'll get to our origin story. Can I say an enigma? Sure. Okay, so just for some background, I'm a Salesforce employee. I'm a product manager working in force.com. I've been with Salesforce for 10 years.

Justin Edelstein: Whoa. It's a decade. Secret society level.

Jason Atwood: Yes, it's really quite... You get that lunch thing. Hey, what lunch thing?

Guest 2: Yes, the one we can't tell you about on our public podcast. That thing. But you get to find out if you get initiated into the very cool decade.

Jason Atwood: That's awesome. Do you get a special badge for that? Like a trailhead badge? It's actually a secret handshake that only those of us in that club know. That's awesome. Okay, so what's your,

Guest 2: What area are you in of Salesforce? So I work in force.com on the platform. What's this force.com thing? the app cloud. Yes, right. There it is. It is the app cloud. It was rebranded recently. But even if you look at the app cloud nomenclature, they talk about force.com and that's really where I work. I play with all those great administrative and developer features like originally permission sets. Okay.

Jason Atwood: So, and this is really sort of the origin story. Yeah. So, that's the next piece. We have on this podcast for the people who listen to every episode. We've done the vox. because we've told this story multiple times because of just who you are and our connection with you and it's a fun story. But you have never been on the podcast to tell the story, so please tell us your origin story with us and how that all works into why we're here today.

19:05 Guest 2: Alright, so before we even launch Permission Sets. We did a session here at Dreamforce, and I was looking for an intrepid explorer to help get on stage and tell the story with me. So Justin Edelson here was nice enough. Nice enough to volunteer a phenomenal set of stories. But what was interesting was I demoed this idea of how you assign permission sets using a Visual.force page at that. that presentation. And right afterwards, all these people lined up and they're all asking questions, how does this work, is this multiple profiles? And Justin kind of, he kind of nudges me along and says, I wanna build that thing. And a year later, we had the permissioner. Da da da. Wait, what's that robot's name? time. The permissioner?

Justin Edelstein: Oh, yeah. No. No, Quiddance is the Fox one. That's what it's branded. OK, so it looks like that. But the permissioner was phenomenal.

Guest 2: It was something every customer talked about. We used to present, hence it is phenomenal. It is phenomenal, because every customer that asked me, how do I assign these things, I'd say, go download this great free app from Arkus.

Justin Edelstein: And people loved it. And then about the present tense, people love it. People love it.

Guest 2: And then about a year later, I had this great sit down with both Justin and Jason. And they said, OK, well, what other needs do we see out there? What kinds of things can we build? What kinds of things can we look at helping admins with? And we started talking about Dolly the sheep. Yep. Right? Clone this user. under. And this was just at the launch of S1, right? And you all were kind of biting to build a mobile application. And this was something I was hearing all the time. What happened when an admin's at Burger King getting a Whopper, large fry, Diet Coke, gets an emergency email quick, I must have this user.

Justin Edelstein: Well, you're not going to drop that Whopper. You need to clone this user.

Guest 2: The shortest. artist. path to creating a user and it still is. Still the best out there for building users.

Justin Edelstein: Thank you. Thank you. Well, that's awesome. Still is. So present tense.

Guest 1: Present tense. Still the best app. It will always be. So you, future tense. So you are either,

Jason Atwood: I mean, I feel like we have to say you're the grandfather because I feel like we're more parents. He's more of the grandfather. Of what? He's like of those two because both products came from you. But not only are they kind of like your ideas, they were things that that you developed on the platform at Salesforce and made available via API and then said basically there's no front end because hashtag API first. So you said, okay, it'd be great if some partner, hint hint. would go build something that would be an API and show why API first and why developers or partners can easily take what we build and turn it into free, easy apps.

Guest 2: Right. I mean, the hero story wasn't me. The hero story was Arkus. The hero story was you all coming up with an app that immediately added value to customers. We'll be right back. all built on this great API strategy.

Jason Atwood: Well, I think that's my favorite part of the story. But I think we went back further than that.

22:10 Justin Edelstein: Well, we met Adam when we worked at that company that we don't name. Right. Is that like Voldemort?

Jason Atwood: Yeah. Because there's a couple of things we don't name on the podcast. We don't name that company. We don't name the company. We don't name the other partner. Never name his name.

Guest 2: You say it three times This is just a joke he asks you he always comes back and said he would talk about me on the two No, he would know if he listened.

Guest 1: Just so he can be present when you actually name him. You do not know him.

Justin Edelstein: I don't think he cares. He does not care a little bit. Maybe if we started doing like a self help or like, you know, a help you think he would listen.

Jason Atwood: It started because we were we all were blogging and so I'd say I wrote the blog and then Justin wrote the blog and then we started saying, oh, in the partnership will not be named. He wrote this one. And so Very nice rat hole.

Justin Edelstein: Yes. Let me bring us back. Yes. So we met at this company long long ago. Yes You had some some challenges. We had some challenges. How are you gonna fix the multiple profile problem? Yes, we had a Proproliferation problem. I think I just contributed spit to this microphone. That's cool. Throw me a year out I'm gonna go with 2009 maybe 2008.

Guest 2: I'm gonna say 2008 in the fall. Okay good enough Very close.

Justin Edelstein: I think you're probably right. Yeah, so we had an org we had an org with lots of people I think was you know upwards of 3000 at its peak Yep, and it had you know eight or ten different apps in it and we had different business units and we had profiles that were people's names. We had Kevin's profile. That's my favorite. Not even the last name, just Kevin's profile. Whatever. Because it was like, we have like app name slash app name slash app name profile.

Guest 2: It It's like a German word. They, they compound it. Yeah, and then you'd have,

Justin Edelstein: Well, this person needs half of this app, but only can't edit, but can read, or whatever, and you'd end up with just, just tons of profiles. And we, I remember, had a phone conversation a couple, couple of different times about this.

Jason Atwood: Problem. I think you even came out at day. Customers are going to complain a lot, and you guys are going to come in hour after hour, one at a time, the product guys, and you guys are going to kind of show them some stuff, and then hear them complain for half an hour., and then run out the door.

25:23 Guest 1: Right, except for in this case, I was too young and naive to truly go running. Instead,

Guest 2: I actually listened to what you had to say. And said, we'll build it.

Guest 1: Six years later. No, no, no. No, no, no. To be fair, it was about a year later.

Justin Edelstein: It was permission sets came out a year later. Permission sets came out in release. I want to go. I want to go 11. Early 11.

Jason Atwood: Okay. Okay, it said seven to 11. No, we didn't say seven. We said nine. Nine, nine to eleven. No, because this conversation happened like over, over years. Yes. You met? when I was brand new as a product manager and

Guest 1: Then about a year later and then about a year after that, I had permission sets. And then we had our API.

Jason Atwood: Right, and then we had our idea. So, that's your origin story. Our origin story with you, just publicly and on a podcast that two or three, people will actually download and one person might listen. Certainly not. That'd be my sister. Yeah, somebody. Probably somewhere actually out there listening. So... But now, what are you- just, now what's your what's your what's your responsibility what's your thing that you're talking to people here at Dreamforce about yeah absolutely so I'm still working with developers and admins but

Guest 1: Now in a slightly different area with a product we just launched called event monitoring nice and event monitoring really sold cookie from the cookie jar What does that mean like? Was that a problem?

Jason Atwood: What if you had the the literature has been a while since I read through it, but is that Salesforce cannot see what people do within the org, meaning they can't see the data, right?

Guest 1: So you can't, right? So the customer's data is sacrosanct. If we don't actually store customer data in our logs, right, that would be horrible, terrible, no good, very bad. I'd be having no good. But what we do store is the metadata. What we store is what you did in and around that event. Who the user was, again, not their name. But the user ID.

28:50 Jason Atwood: So, what are the things that give me five or ten things that would be, that you'd be excited about? Or we'd be excited about monitoring what type of events? Right, so Arkus,

Guest 1: You focus on financial services, right? And nonprofits. And nonprofits, right? Which, in one sense, that's public sector, right? They're answerable to the government, NGOs potentially. The other sense, they're financial services and they're answerable to a whole bunch of regulatory compliance requirements. So we built this whole bundle of compliance features. that we launched last summer called Shield. And event monitoring is one of those components within the Salesforce Shield bundle that is meant to address financial services, healthcare life sciences, public sector, regulatory compliance needs. Right, so the CRUD model. Right, create, read, update, delete. Very good. So event monitoring is the read who actually access the data field on a trail is the cud not what the cow eats But the create update delete and then encryption the third pillar of shield allows you to encrypt the data at rest 56-bit encryption Put that together as a package and all of a sudden you have a compliance story that helps when talking about people processing technology It's really the technology piece

Justin Edelstein: So how do we get to this data?

Jason Atwood: Ah great question. There's only one way to how do we how do we what's what's what's my

Justin Edelstein: What's my favorite thing how I build we know that you build things API first Adam Tormund

Guest 1: API first API first creates amazing things right you created the permission er Because of API first you created clone this user because of API first now. I can't wait until you create some new applications, the monitor. The monitor. Can have a little bowl from Creek. You're taking all of our stuff, now you've got it. Done. Easy, easy, easy. Just go to my blog, salesforcehacker.com, the code is there. with a Wave integration, it pulls a Well, Wave a perfect for that because it's an exploratory tool, it's button click. So all we have to do is get the data into Wave, give them some pre-canned reports, and let them explore to their heart's content. Because ultimately it's not just what data did someone walk away with, it's what else did they do besides walk away with the data.

32:31 Guest 1: Wow, you like that? Mic drop. No, no, no, no, no, there's no props.

Jason Atwood: Give some stats around, so... Give me some sats around, so... Give me some Can I go back?

Guest 1: So we... You can tell I've been talking about the mic girl. Hold. Voice drop. Which I expect by tomorrow I won't have. Where's your red shirt? By, the way, when did Mike get to drop the red shirt?

Jason Atwood: That's not even right. It's not blue, yeah. But he still has the voice. He's got that really awesome, creepy voice. I think that's a branding police thing. Did you just say awesome, creepy voice? It's like silk. It's very smooth. He's walking right around the corner. So let's. Let's stop talking about it. All right. So event monitoring, we keep the data on the platform 30 days.

Guest 1: But only because we figure you will build an automation that will pull it into Wave or Splunk or New Relic.

Jason Atwood: And so if that automation breaks, it's still there for 30 days. So it's a 30 day set of logs. And it's things like, again, Well give me some, this is the thing, so it's running reports. So reports,

Guest 1: Dashboards, visual force access, apex triggers,

Jason Atwood: And execution, bulk, rest, soap, metadata APIs,

Guest 1: URIs, lightning. So if you wanna know how lightning's actually doing in an organization. Thank you.

Jason Atwood: Event monitoring has it. There's a report for that. There's a log file for that. In fact,

Guest 1: Really, if you go to trust.salesforce.com and pull up the performance page, that data's coming from the logs. Why not have my trust? Why not have the ability and see what your total transaction count is across your actual users who didn't just log in, but did something in the organization?

Justin Edelstein: So it's not just run reports or ran report. It's ran report.

Jason Atwood: Exported we go to the tents thing run ran. Well, whatever. It's not just Justin's very tired Don't know so exhaust.

Justin Edelstein: I told you when we started the podcast That I finally got five hours of sleep last night It's not just that I've run the report. It's I've downloaded the report. I've exported the report or you Previewed the chatter file

Guest 1: Or you downloaded the M&A deck Or you use the API to extract out 50,000 records. So what's missing? Oh, okay, so that's the real question. What do customers come, because I'm a product manager and this is, I wish I had my St. Harbor t-shirt on. Where's your tattoo? Where's your tat? Oh, actually, I don't have the tat this year. So, I should have that for this. How'd you get rid of the tat? I don't have the tattoo.

Justin Edelstein: I did. I did. There. There were too many clause changes with the safe harbor.

35:47 Guest 1: Okay, so what do I It could be less than 24 hours, it could be more than 24 hours because it's the process. Here's the thing you have to remember, these logs are the same logs we use to support our customers but they're not multi-tenant by nature. They're massive multi-terabyte files that sit on a log hub server. that in the middle of the night, we run a job against from the previous day. And it's not as simple as just saying, oh wow, Arkus' data is in this one file. Because actuality, you can have many files per app server, many app servers per pod. You don't necessarily know about all this magical stuff that's going on in the cloud. But that's the reality of technology. That's why you, that's why we have you. So we don't have to worry about this crap.

Guest 1: So I wait until all the logs are in a place where I can go get them, which is about 3 a.m. in the morning.

Justin Edelstein: And I would physically go get them at 3 a.m. in the morning. They're shipped from the Log Hub into a Hadoop server, we call Gridforce.

Guest 1: Gridforce map reduces over them and takes non-multitenant data and turns it into multi-tenant data so that you only see your log data. We only see our log data. And so that process currently is a 24 hour delay. And that's something that we are looking to get down to something that is smaller. So I wanna get to the 24 hours. But that is the number one most important thing that I need to work on this year. So it's 3 a.m. is when you get it.

Jason Atwood: But that's from the files that stopped at midnight? Correct. So then you start processing. Yes. So then it's between whenever you get them and you finish processing is the 24 hours. So let's say you log in at 11.59 and 59 seconds. Well okay, you didn't have to get that specific but okay. That one's in. Right?

Guest 1: That one's in. So 6am in the morning,

Jason Atwood: And you go and you download these logs because that's when you write your script to run it. then that's technically six hours ago. Okay, that's what I wanted to make sure. So it doesn't take you 24 hours to process them. It's just that you're telling everybody, hey, within 24 hours, you'll have it. I'm giving people a magic number of 24 because it's easy to understand. Right, it's not that, it's really available most time. It's the previous day's log at 6 a.m. when we done. The most important thing really is it's historic forensic use cases. If I'm an auditor,

Guest 1: For the government, then I don't necessarily need to know that something's happening in real time. I need to have evidence that something happened in the past. And that's what this case enables. In the past, customers would have to call up Salesforce, file a ticket, pay money on a per user per week basis, and we would do a dump of the logs for that particular user, for that particular org. And it was a painful process, it could take two weeks. So we took it from two weeks to 24 hours.

Jason Atwood: So, nice sagué at the segue. Sagué. I thought that was like a new mode of sagué. I don't want a segue anywhere yet. No, I want to into a little bit more about the product.

Justin Edelstein: Well, I want to continue down the path of... Keep sleeping. Come on. What else is missing? I want to know what else is missing. It seems like there's a lot of stuff in the... Well, I think it's important to be transparent about it. I agree.

38:56 Guest 1: So beyond being near real time, we did this API first, but API first doesn't mean it's API only. So the second big thing people ask me about is when will this be in I integrate it so I don't have to roll my own automation scripts. Or roll my own. default dashboards. So that's something that we're working on that currently safe harbor is scheduled for the February release, which is spring 16. Okay, so the goal is to bundle it. That way if you don't already have a sim system or Tableau or BI system I have Tableaus tons of Tableaus. way becomes a default option.

Jason Atwood: Awesome. So can I get in a little bit more on the product?

Justin Edelstein: Yeah, go ahead. It's a gooey away. I'm segueing.

Guest 2: So I'm on tippy toes. Give me some...

Jason Atwood: So here's what I'm saying to you. I like it. Sounds awesome. I wants it. Tell me how's that gets it.

Guest 1: All right, great question. So we are the world's most trusted public. Oh, my God.

Justin Edelstein: Wow. So when it starts like that. You like that?

Guest 1: Wait, wait, wait, wait. So I want to start the story a little bit back. On our platform, we've got these wonderful features like log in history, set up our trail. We just enabled an API, no one knows about this, it drives me crazy. Every time someone says, I want to know about escalation of privileges, but I don't want to download a CSV manually. You don't have to anymore, winter 16, we give you that ability. But that's built part and parcel with the very first license that you buy on the platform. However, Shield is not. Shield is not bundled because we saw this as truly enhanced Set of security and compliance features that were really designed for niche industries financial services HLS Public sector people who will pay well and only people who pay which really isn't the point

Jason Atwood: And I can let you have easy but yes the added cost

Guest 1: To us because when we talk about these, we really are not talking about trivial capacity. We're talking about having to actually set up new systems like Kadoop, HBase, Phoenix, all open source projects, but the commoditized hardware doesn't necessarily come as cheap as you might think when you include disaster recovery and everything else with encryption. we have hardware security modules, right? There were fundamental shifts in our technology to enable these cases, so it's not as much about, well, can these people pay us more money.

Jason Atwood: For the first time Oracle has ever been said on this podcast. Oh, really? That's not true. That's not true. No, that because that's a very good way of putting it. And I can see the world's most trusted platform. No, if you built it and made it for everybody, the percentage of people who So, okay, so it has a cost. And is it part of a shield bundle?

42:18 Guest 1: It is. So each of the shield items, event monitoring, field audit trail,

Jason Atwood: And encryption, all are sold separately or bundled together for basically cheaper option where you really need the full package. Right. And it's priced based on your ACV. Correct. And you don't need to give me a number. It's not per user per month or whatever it's ACV. It's a percentage of user license. So ACV is your annual contract value. Meaning if you have, I mean, do quick math, but if you do, bring $50,000 a year for your licenses, then it would be a percentage of that. Somewhere probably between 5 and 15 is my guess. I I'm not going to throw you under the that bus. Okay, so that's cool. Thank you. I yes, but here's a fun fact. Oh, let's do more. No, hold on.

Justin Edelstein: Fun fact. Hey, what what what? What additions are supported with this? I assume enterprising up.

Guest 1: It's available anywhere the API is available, which is Enterprise Edition, Unlimited Edition, Performance Edition. Got it.

Justin Edelstein: Developer Edition, this is kind of interesting. How about just the Platform Editions?

Guest 1: If API is there, then yes, we can bundle it. One interesting thing to note though, and this is something that no one has actually picked up on, is Developer Edition. has for event monitoring all 29 files getting generated every single day. And that's powerful because if I'm a developer building on a developer edition for building an app like the permissioner or because I'm just trying to learn about the platform. We call it the monitor.

Justin Edelstein: I like the monitor. How about the monitor?

Guest 1: Tour then ooh You have Dolly the sheep and you have horns.

Jason Atwood: So it's a time to appear you consider it. Coming to a pin near you. The F 16. So here's the crazy thing.

Guest 1: We have two million force.com developers based on two million developer edition orgs. And all of them want to know about Apex executions and visual force page view state and API request and users. And all that, everyone has turned on in their orgs today. We hold it for one day, so as a developer, you actually can be enabled with this tool for free because it's just simply built into the platform. We did that because we wanted to encourage ISVs to build applications, so we wanted to make sure there was that option. Very cool. Very cool. So not many people know about that.

Jason Atwood: Set upon trail part of the monitor Playing with them, but I hadn't gotten deep into it. You gave it excellent excellent excellent Well, I'm glad you're done.

Justin Edelstein: I'm just starting. Oh my god What gets you excited when you're here dream forest like what is exciting for you? Today, you know actually beyond this podcast of course the highlight Of my dream force.

45:28 Guest 1: No actually it was the thing that happened immediately before this podcast So while Jason and I were waiting to come up on stage and do this, I got to meet this fantastic admin. Her name is Deborah. And we were just talking about some of the challenges she had. And that spontaneous connection, that I can't get anywhere but Dreamforce. That ability to actually have a sit down next to someone at lunch and talk to them about what they're going through. Good, bad, ugly, I don't care because for me... As a product manager, I just want to build stuff that people use. If you don't use it, then what's the point? So for me, it's those spontaneous conversations that I just, I can't wait for, for Salesforce. So I try where I have a crazy schedule with EBCs and presentations, but I always try to set aside some time to just randomly meet people in different areas, whether it's on the grass playing chess or out here in the admin lodge.

Guest 1: Because to me that's the best part. Hands down.

Justin Edelstein: I imagine right after this, someone's gonna walk over to you and ask you questions. So you're gonna get another one of those awesome moments,

Jason Atwood: Four minutes. How can people find you, follow you, know what you do? Love it.

Guest 1: So the single best place is my blog. which is called SalesforceHacker.com, which is kind of interesting because you wouldn't believe, I actually have over 350,000 page views since I started it last February. And do you know where the vast majority of those come from? Salesforce.com employees. No, Romania. No, really, they see Salesforce Hacker and they think. I can hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack hack r No, it's really kind of fascinating to see the hit rate from that's really Eastern Europe and from parts of Asia The Salesforce hacker blog is really the place where I went to because I was having all these great customer conversations But I would have the same conversation over and over with different customers.

Guest 1: I realized that was just getting lost to the ether So I created this blog and posted best practices, tips, tricks that admins, developers would want to know about, so that it's there, it's accessible. There's a record of it. So if you go to that site, it's a great place to go to get information about how to build the Minotaur. And where can we tweet you? You can tweet me at atormin. Nice. It's a good follow. spells spelled as it sounds.

Jason Atwood: A Tia's and Thomas O R M A N. And where can we come to your house for dinner? No, I just sorry. Just kidding. All right. so I think we'll wrap it up. Let's do it. That was the that might be the pin ultimate. It's not focused weekly. I've heard of my dream.

Guest 1: Pen ultimate? Not the ultimate. It's the pen ultimate.

Justin Edelstein: You know what? Pen ultimate. He's definitely in the top three guests we've ever had on the show. Because we've had I don't know if we've had all of three guests.

Jason Atwood: We've had you are in the top. three. Top three of all guests ever.

Justin Edelstein: Great. On the awesome level today we're at extreme. We're not at cray-cray. We tried.

48:32 Guest 1: The needle actually went off the chest. Two cray? It broke.

Jason Atwood: That's terrible. All right well thank you very much Adam for joining us. Thank you for having me. Awesome. I will listen more to these sessions. I know you will do them. If you just thought of it from the session I will at least tell my sister, my wife, my daughter, they'll all know about it They'll be, and we appreciate it, we really appreciate you stopping by And also being just a buddy and a guy who we, whenever we're out here, we seek you out We seek you out because it's a fun conversation and always run new stuff And you are the father of all the free products that we make We speak your name. I like that. I create the clone. And you arrive. All right, we're gonna wrap it up. I promise that we do a CloudFocus App Pick of the Week.

Jason Atwood: I lied because I'm letting Justin off the hook. So we're not gonna do one So we're not gonna do one this week. We'll do one next week. We'll wrap up. But as always, Justin