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  1. The Humble Salesforce Campaign
    by Samantha Safin — last modified Jan 15, 2025 03:14 PM — filed under: Blog, Marketing, Salesforce, Email
    The standard Salesforce Campaign object can provide a lot of value to a marketer who doesn’t have a lot of room for marketing automation.
    Located in Archive / 2017
    The Humble Salesforce Campaign
  2. It’s Not Just Your Org: Why Raiser’s Edge Migrations are Difficult
    by Samantha Safin — published Aug 05, 2020 — last modified Jun 06, 2023 03:52 PM — filed under: Blog, Data Migration, NPSP
    We do a lot of Raiser’s Edge migrations at Arkus — no, really, we even did a webinar about it — and one of the guarantees during the migration process is there ...
    Located in Archive / 2020
    It’s Not Just Your Org: Why Raiser’s Edge Migrations are Difficult
  3. 5 Things You Should Know About Pardot Form Handlers
    by Samantha Safin — published Apr 03, 2020 — last modified Apr 03, 2020 05:17 PM — filed under: Blog, Pardot, Forms
    Form Handlers are a handy way to use Pardot to collect Prospect data from your website using forms that you customize on your own, but there are some things ...
    Located in Archive / 2020
    5 Things You Should Know About Pardot Form Handlers
  4. Executing a Marketing Strategy with Pardot
    by Samantha Safin — published Aug 21, 2019 — filed under: Blog, Pardot, Marketing
    One of the most in-depth sessions that I go through with clients is helping them plan, step-by-step, how they will execute a marketing strategy in their Pardot ...
    Located in Archive / 2019
    Executing a Marketing Strategy with Pardot
  5. Sending and Suppressing Your Message with Target Marketing Automation
    by Samantha Safin — published Jun 21, 2019 — last modified Jun 24, 2019 03:50 PM — filed under: Blog, Marketing, Pardot, Email
    Pardot, and other marketing automation options out there, generally want to know two things when sending an email—who should receive it, and who should ...
    Located in Archive / 2019
    Sending and Suppressing Your Message with Target Marketing Automation
  6. Preparing for Segmentation
    by Samantha Safin — last modified Jun 11, 2019 02:19 PM — filed under: Admin, Blog, Best Practices, Marketing
    You’re ready to speak to your prospects and customers one-to-one, and that means segmenting your audience...but where to start?
    Located in Archive / 2018
    Preparing for Segmentation
  7. Using Leads in Program Management
    by Samantha Safin — last modified Jun 11, 2019 01:58 PM — filed under: Administrators, Blog, Process Builder, Program Management
    The concept behind the Leads object in Salesforce is extremely useful, and not just for marketing and sales teams to hand-off prospects.
    Located in Archive / 2018
    Using Leads in Program Management
  8. Pardot Tags and why you Should use Them
    by Samantha Safin — published Mar 12, 2019 — last modified May 08, 2019 05:37 PM — filed under: Blog, Pardot, Marketing, Admin Tips
    Pardot tags are a sometimes overlooked tool in Pardot, but they can be used to organize your marketing data and gain more insights from your content and ...
    Located in Archive / 2019
    Pardot Tags and why you Should use Them
  9. Training Like a Teacher
    by Samantha Safin — published Jun 14, 2018 — last modified Jun 11, 2019 02:39 PM — filed under: Blog, Training, Admin, Nonprofit
    Most of the same skills and practices used by classroom teachers are just as effective in a corporate training environment.
    Located in Archive / 2018
    Training Like a Teacher
  10. Arkus Pro Bono Day - Spring 17
    by Samantha Safin — last modified Jun 11, 2018 02:13 PM — filed under: Blog, Pledge 1%, Pro bono, Customer Company
    Arkus’s Spring 17 Pro Bono Day was all about empowering Admins.
    Located in Archive / 2017
    Arkus Pro Bono Day - Spring 17
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