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It’s Not Just Your Org: Why Raiser’s Edge Migrations are Difficult
by Samantha Safin
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published
Aug 05, 2020
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last modified
Jun 06, 2023 11:52 AM
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filed under:
Blog,
Data Migration,
NPSP
We do a lot of Raiser’s Edge migrations at Arkus — no, really, we even did a webinar about it — and one of the guarantees during the migration process is there ...
Located in
Archive
/
2020
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5 Things You Should Know About Pardot Form Handlers
by Samantha Safin
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published
Apr 03, 2020
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last modified
Apr 03, 2020 01:17 PM
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filed under:
Blog,
Pardot,
Forms
Form Handlers are a handy way to use Pardot to collect Prospect data from your website using forms that you customize on your own, but there are some things ...
Located in
Archive
/
2020
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Executing a Marketing Strategy with Pardot
by Samantha Safin
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published
Aug 21, 2019
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filed under:
Blog,
Pardot,
Marketing
One of the most in-depth sessions that I go through with clients is helping them plan, step-by-step, how they will execute a marketing strategy in their Pardot ...
Located in
Archive
/
2019
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Sending and Suppressing Your Message with Target Marketing Automation
by Samantha Safin
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published
Jun 21, 2019
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last modified
Jun 24, 2019 11:50 AM
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filed under:
Blog,
Marketing,
Pardot,
Email
Pardot, and other marketing automation options out there, generally want to know two things when sending an email—who should receive it, and who should ...
Located in
Archive
/
2019
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The Humble Salesforce Campaign
by Samantha Safin
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last modified
Jun 21, 2019 01:15 PM
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filed under:
Blog,
Marketing,
Salesforce,
Email
The standard Salesforce Campaign object can provide a lot of value to a marketer who doesn’t have a lot of room for marketing automation.
Located in
Archive
/
2017
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Preparing for Segmentation
by Samantha Safin
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last modified
Jun 11, 2019 10:19 AM
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filed under:
Admin,
Blog,
Best Practices,
Marketing
You’re ready to speak to your prospects and customers one-to-one, and that means segmenting your audience...but where to start?
Located in
Archive
/
2018
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Using Leads in Program Management
by Samantha Safin
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last modified
Jun 11, 2019 09:58 AM
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filed under:
Administrators,
Blog,
Process Builder,
Program Management
The concept behind the Leads object in Salesforce is extremely useful, and not just for marketing and sales teams to hand-off prospects.
Located in
Archive
/
2018
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Pardot Tags and why you Should use Them
by Samantha Safin
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published
Mar 12, 2019
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last modified
May 08, 2019 01:37 PM
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filed under:
Blog,
Pardot,
Marketing,
Admin Tips
Pardot tags are a sometimes overlooked tool in Pardot, but they can be used to organize your marketing data and gain more insights from your content and ...
Located in
Archive
/
2019
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Training Like a Teacher
by Samantha Safin
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published
Jun 14, 2018
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last modified
Jun 11, 2019 10:39 AM
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filed under:
Blog,
Training,
Admin,
Nonprofit
Most of the same skills and practices used by classroom teachers are just as effective in a corporate training environment.
Located in
Archive
/
2018
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Arkus Pro Bono Day - Spring 17
by Samantha Safin
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last modified
Jun 11, 2018 10:13 AM
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filed under:
Blog,
Pledge 1%,
Pro bono,
Customer Company
Arkus’s Spring 17 Pro Bono Day was all about empowering Admins.
Located in
Archive
/
2017