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  1. It’s Not Just Your Org: Why Raiser’s Edge Migrations are DifficultIt’s Not Just Your Org: Why Raiser’s Edge Migrations are Difficult by Samantha Safin — published Aug 05, 2020 — last modified Jun 06, 2023 11:52 AM — filed under: Blog, Data Migration, NPSP

    We do a lot of Raiser’s Edge migrations at Arkus — no, really, we even did a webinar about it — and one of the guarantees during the migration process is there ...

    Located in Archive / 2020
  2. 5 Things You Should Know About Pardot Form Handlers5 Things You Should Know About Pardot Form Handlers by Samantha Safin — published Apr 03, 2020 — last modified Apr 03, 2020 01:17 PM — filed under: Blog, Pardot, Forms

    Form Handlers are a handy way to use Pardot to collect Prospect data from your website using forms that you customize on your own, but there are some things ...

    Located in Archive / 2020
  3. Executing a Marketing Strategy with PardotExecuting a Marketing Strategy with Pardot by Samantha Safin — published Aug 21, 2019 — filed under: Blog, Pardot, Marketing

    One of the most in-depth sessions that I go through with clients is helping them plan, step-by-step, how they will execute a marketing strategy in their Pardot ...

    Located in Archive / 2019
  4. Sending and Suppressing Your Message with Target Marketing AutomationSending and Suppressing Your Message with Target Marketing Automation by Samantha Safin — published Jun 21, 2019 — last modified Jun 24, 2019 11:50 AM — filed under: Blog, Marketing, Pardot, Email

    Pardot, and other marketing automation options out there, generally want to know two things when sending an email—who should receive it, and who should ...

    Located in Archive / 2019
  5. The Humble Salesforce CampaignThe Humble Salesforce Campaign by Samantha Safin — last modified Jun 21, 2019 01:15 PM — filed under: Blog, Marketing, Salesforce, Email

    The standard Salesforce Campaign object can provide a lot of value to a marketer who doesn’t have a lot of room for marketing automation.

    Located in Archive / 2017
  6. Preparing for SegmentationPreparing for Segmentation by Samantha Safin — last modified Jun 11, 2019 10:19 AM — filed under: Admin, Blog, Best Practices, Marketing

    You’re ready to speak to your prospects and customers one-to-one, and that means segmenting your audience...but where to start?

    Located in Archive / 2018
  7. Using Leads in Program ManagementUsing Leads in Program Management by Samantha Safin — last modified Jun 11, 2019 09:58 AM — filed under: Administrators, Blog, Process Builder, Program Management

    The concept behind the Leads object in Salesforce is extremely useful, and not just for marketing and sales teams to hand-off prospects.

    Located in Archive / 2018
  8. Pardot Tags and why you Should use ThemPardot Tags and why you Should use Them by Samantha Safin — published Mar 12, 2019 — last modified May 08, 2019 01:37 PM — filed under: Blog, Pardot, Marketing, Admin Tips

    Pardot tags are a sometimes overlooked tool in Pardot, but they can be used to organize your marketing data and gain more insights from your content and ...

    Located in Archive / 2019
  9. Training Like a TeacherTraining Like a Teacher by Samantha Safin — published Jun 14, 2018 — last modified Jun 11, 2019 10:39 AM — filed under: Blog, Training, Admin, Nonprofit

    Most of the same skills and practices used by classroom teachers are just as effective in a corporate training environment.

    Located in Archive / 2018
  10. Arkus Pro Bono Day - Spring 17Arkus Pro Bono Day - Spring 17 by Samantha Safin — last modified Jun 11, 2018 10:13 AM — filed under: Blog, Pledge 1%, Pro bono, Customer Company

    Arkus’s Spring 17 Pro Bono Day was all about empowering Admins.

    Located in Archive / 2017
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