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Tips for Selecting the Right Marketing Automation
by Samantha Safin published Feb 15, 2017 last modified Feb 13, 2017 04:57 PM — filed under: , , ,
Marketing automation is a powerful tool in your company’s CRM strategy, but it can be daunting to select the best option for your needs.
Located in Archive / 2017
Getting Marketing Smart at Dreamforce 16
by Amy Bucciferro published Sep 27, 2016 — filed under: , , ,
Attending Dreamforce? Work in marketing or with marketing tools? Here’s some tips on getting the most out of the event.
Located in Archive / 2016
Getting Ready for Go with Marketing Automation and Salesforce
by Amy Bucciferro published Jul 15, 2015 — filed under: , ,
Some best practices for getting yourself prepared to launch a new Salesforce marketing integration initiative.
Located in Archive / 2015
Holiday Tips & Tricks for Nonprofits
by srice published Dec 27, 2012 last modified Dec 28, 2012 06:13 PM — filed under: , , , , ,
Last minute tips and tricks for maximizing gift giving during the end of year and holiday season.
Located in Archive / 2012
Summer 16 Treats for Marketing with Salesforce
by Amy Bucciferro published Jun 07, 2016 — filed under: , , ,
Taking the opportunity of the Summer ‘16 release to review some recent improvements to Pardot and Marketing Cloud, as well as a quick look at release features relevant for any marketer using Salesforce.
Located in Archive / 2016
Salesforce Winter 16 Release Need-to-Know for Marketers
by Amy Bucciferro published Nov 04, 2015 — filed under: , ,
Winter ’16 carries news of a host of enhancements to Pardot and Marketing Cloud that echo a theme of tighter integration with the CRM, with features to make techies, sales users, marketing users, and even service users all a little happier. We also discuss some key Lightning Experience considerations for marketers.
Located in Archive / 2015
Spring 16 for Marketing
by Amy Bucciferro published Jan 27, 2016 — filed under: , ,
What’s in it for marketers with Spring 16? Some small gifts that could make a big splash in your user experience.
Located in Archive / 2016
The Humble Salesforce Campaign
by Samantha Safin published Jun 28, 2017 — filed under: , , ,
The standard Salesforce Campaign object can provide a lot of value to a marketer who doesn’t have a lot of room for marketing automation.
Located in Archive / 2017