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Enhance your marketing campaigns by only keeping the contacts who are engaging with your communications.

A quick review of what’s what when it comes to the latest place to build email in Pardot.

Part 2 of this marketing automation series is chock full of tips for ways to make the platform once known as Pardot a better space to work.

Pardot tags are a sometimes overlooked tool in Pardot, but they can be used to organize your marketing data and gain more insights from your content and ...

You’re ready to speak to your prospects and customers one-to-one, and that means segmenting your audience...but where to start?

When and why to use Salesforce’s built-in Classic Email, Enhanced Email, and Email Template Builder functionality.

Winter ’16 carries news of a host of enhancements to Pardot and Marketing Cloud that echo a theme of tighter integration with the CRM, with features to make ...

Pardot, and other marketing automation options out there, generally want to know two things when sending an email—who should receive it, and who should ...

What’s in it for marketers with Spring 16? Some small gifts that could make a big splash in your user experience.

Taking the opportunity of the Summer ‘16 release to review some recent improvements to Pardot and Marketing Cloud, as well as a quick look at release features ...