Edging Social - Episode #140 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:10 Jason Atwood: This is the 140th episode of CloudFocus Weekly for the third week of June 2012. This episode titled Edging Social. CloudFocus Weekly is sponsored by Arkus, you're Cloud Can be experts. I'm your host, Jason Atwood.

Justin Edelstein: And joining me for the 140th time is Justin. And Austin, Justin, how are you doing? I'm very well. I am fabulous. a, a. Did we? I feel like we skipped a week, but then why wasn't last week? No, wasn't last week. All right. You gave me some graph for it. For the week for. Well, I think it's because the last one was like on a Monday. And it's now.

Jason Atwood: Thursday so feels like it's been feels like it's been a So we got a new review. Thanks Marco. Marco put up a great review and he just happened to put it up on a very special day

Justin Edelstein: You're like 75th birthday

Jason Atwood: I am no more than a few days older than 41 at all. No more than that. Interesting enough, and this is something we should talk about off air, so let's talk about it on there to make it more fun. All right. He too says, like we've had a bunch of reviews that have come in from the GTV episode.- Right. So like people found us from that episode.

Justin Edelstein: Which I find weird that you'd stick with us after the GTD episode And you're such a different episode than the other episode So you find this that way. It has nothing to do with any of the other stuff we talk about. Come for the GTD Stay for the Salesforce. Yeah, that's the podcast. That's our motto. We've had a couple other people say oh, yeah one other person said yeah, I

Jason Atwood: On the a We do have a Cloud for Kids Tweet it up, talk it up in there, we'll be, you know, again, we'll communicate any way you want. Twitter, Dreamforce,

Justin Edelstein: Disgust, I don't know, Facebook. Yeah, we respond to Facebook. In person. In person, that's right. So remember to go in there. Speaking of Dreamforce, why don't we do this now? Why don't we give out the Dreamforce plug? Why don't we give the code? What code code is that? Yeah, I haven't registered for Dreamforce yet. Here's your chance to get $100 off. I think it's still at $7.99. I don't think it's gone up yet, but it's gonna I thought it was really I thought was gonna go up I don't think it's happened yet And if it has it has but here's the way to get $100 off regardless if it's gone up or not when you register put in the code D 13 MVP F and you will save $100. Nice.

03:47 Jason Atwood: D13MVPRef. R-E-F. Well, it is $899 right now, my friend. There you go, it's gone up a hundred bucks. So now here's your way to get your hundred dollars back. You can save $600 by registering before July 18th. So it's gonna go up to $1499. It's gonna go up like crazy to like regular price. Does anybody pay that? Someone must pay it.

Justin Edelstein: There's got to be somebody out there. Well, anyway, you never have to pay that. You listeners R the podcast. You'll never have to pay that much. Because we'll always have to pay at least $100 less. That's right. Call Mark Benioff. Tell him I sent you.

Jason Atwood: He'll do something for you. Oh, God. We're just going right through our little agenda right here. Next up is our blog of the week. Yep. which was written by one of the valued employees here at Arkus. At Roger and Mitchell. Yeah, actually this came about, so let's talk about this. This came about because Roger went on a vacation to India. over the New Years. And because he had like crossed, had told somebody or told one of his clients, he got the chance to go actually to visit a client who's doing social work in the slums of Mumbai. And so he told me about the experience, actually he told you about it and he hadn't told me and we were talking about it. And I said, that sounds awesome. I'm like, you have to write that up, like put into a blog post.

Jason Atwood: Like what a great thing to do. So he did it's up on the site, blog.arcasync.com. So yesterday,

Justin Edelstein: Me being me, the blog post gets posted.

Jason Atwood: The head of marketing posts, the blog posts, and then tweets it out during. Doesn't that have a finance. Do blog posts. Sometimes the head of finance. Head of HR also will chip the head of finance and the head of marketing is busy. I thought it was the head of finance. I thought that was a finance. There's also the head of events, event coordination, event coordination. Marketing coordination. So I just decided to throw an email towards the old towards MB throw a little CEO at Salesforce action And lo and behold he tweets it up which is kind of neat So it was a nice as if it was his own idea Anyway, so yes, so Mark Benioff tweeted yesterday about this blog post. It's been a little bit Crazy. you I was actually on site with a client last week and walking around their offices, as they do, was rather interesting.

Jason Atwood: Just to get, we get so caught up sometimes in the Salesforce side of things to see like, oh, there's a person and how they interact with a client. That's a very specific thing. So anyway, it's at blog.com. I suggest you, Mark Benioff does. Or he already read it. You might have already read it. I hope he- does or did. next up is the event that I didn't get to go to last week. Oh, that's next. I'm calling it. Yeah, it is. I'm calling it the not cloud force. CCT. Speaking of things that Mark Benioff didn't do. So CCT. It is. For okay. And this is cloud force. It was cloud force. Yes. Okay. We're calling it cloud force. Okay. But it is CCT. It is CCT. And that thing we went two months ago, what was that?

07:34 Jason Atwood: That was the advanced screening. That was because Marc Benioff wasn't going and because we thought this wasn't cloud force, we plan to go visit a client during that time or I did. You did. And so. I didn't.

Justin Edelstein: You didn't, you went to it. What do you think? Tell me about it. you One of the breakout sessions at that event was Peter Coffey speaking for an hour. If you've never experienced Peter Coffey speaking, he's a fantastic speaker. He might be the best speaker at Salesforce. Even over, Mark. He might be the best speaker at Salesforce. He's that engaging. He's that, that sharp. He's, that witty. See. and he talked about big data and Salesforce's role in big data. And I think we'll talk about something later on that I feel is a play with, with big data, but anyway, onto Friday, which is more public. so it started out with, with there were sessions at like eight 30 in the morning. At the Hilton before the keynote, which was to start at 10.

Justin Edelstein: I did not know that for the keynote at 10 it was a It was a show it was an s show outside radio city. That's where the keynote was being held No, I'd never been to radio city native new yorker. I've never been to radio city So it's really just excited to go to radio city music hall sat with a client for the keynote. Nice the keynote was It was a mix. It was a mix of, this is Vivek Kundra, Parker Harris, and then like two or three other people who they would just keep like inviting other people onto the stage to talk about their little piece, like their little cloud or their product. It's like four people kind of doing the. It wasn't the normal folks, it wasn't. There was no Mark Benioff, there was no George who...

Justin Edelstein: Demo Dan? There was no Demo Dan. No Demo Dan! there was none of the normal, like, Dreamforce big keynote people were there. It was different people.

Jason Atwood: So other than Marka Mark Benioff not being there, what was your takeaway?

Justin Edelstein: .. You know, it was rough because it wasn't to me, it wasn a it didn't feel big time because Mark Benioff wasn't wasn't there like the keynote itself. This wasn't like an Apple event without Steve Jobs. Well, there's a difference. Steve Jobs is no longer with us. I'm just so I mean, they've had to move on without him. that It kind of showed a little weakness in the armor there. It wasn't a totally great, you know. Since this is a podcast,

10:48 Jason Atwood: I'm going to explain what Justin looks like as he says he's literally turning purple. Their wheels are turning as to not say something really awful. What can I not say that won't get me in trouble with all my friends at Salesforce?. Because I know they listen, but it's a I'll do I'll with the new a newscaster say okay. We're on the street Is that the the keynotes were not as good without Mark Benio?

Justin Edelstein: We're down the street is they need Mark Benioff to do these keynotes or get Peter coffee to do it That's what the interesting takeaway is do it have him do it.

Jason Atwood: He's an extremely engaging speaker. So for the people who don't know who Peter Coffey is, just because you hadn't met him or seen him, he's the guy who's usually on the floor of Dreamforce, right, doing the pre-pre-perview stuff, which honestly, and I this is one of my, I don't like that expression, but.. He always seems so hokey. It's, like- Okay.

Justin Edelstein: And really well spoken. He's very very good R.I. But these are big events right and I'm sitting with the client and

Jason Atwood: Just so we reference I know you don't want to say the client's name So the client that we've gone with a ton of times that we know very well No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, glared Someone who's never been to any never been back.

Justin Edelstein: Okay her first time there Oh when I broke it overwhelmed and a little bit like Sort of felt force-fed, fed. What was the message that was the CCT message customer? If you're not a customer company your behind if you're not Social you're behind if you're not mobile you're behind People are doing this. Here's examples. And that's the marketing cloud, you know, like, you know, it had a more a more coherent look and feel because the thing was real. They were calling it social dot com. Yep. That's right. So so they had like. They built a marketing campaign on the fly, up on the stage. You saw it show up on the device. It actually worked. Yeah. A lot of the times, some of that stuff was hocus pocus. Like and that's the marketing clouding back you can't do that right, but this looked like oh, they just did This is all the buddy media piece of the buddy media pants.

Justin Edelstein: Yeah, and you saw some some radian six insights Inside Salesforce. Yeah, you saw some pretty cool stuff, like some native rating six stuff, which was pretty cool. The breakouts were, I only went to one breakout, the financial services breakout. that was very good run by someone we'd known for a long long time with one of our our clients. Six years or something ridiculous. That was really good. the expo floor, it was unfortunate. It was broken in half. They can't fix that. Well, it was on the third and fourth floor with an escalator to go up and down. Okay. So the expo floor kind of felt bad for some of the vendors. Because like there was food on one floor and not on the other. No one was about to food without food. The floor with the food got the people at lunchtime for sure.

14:20 Justin Edelstein: Like right after the keynote. And then, you know, I went upstairs and it wasn't nearly as crowded. And then I go back downstairs and it was just bigger. more people there. I wonder if you had to pay different prices.

Jason Atwood: So compare and contrast this to what we've normally been in the cloud force in Jacob Javits. It was more like a cloud force at the Pierre Hotel.

Justin Edelstein: That we went to many years ago. Yeah, it wasn't a Jacob Javits cloud force. So we used to say that cloud force was like dream force, baby dream force. This was not. So this is like baby cloud for us. Yeah, it kind of was a baby cloud for us. It was, there wasn't the growing up so fast. Well, they only had like three breakout rooms, right? And, you know, sessions going on throughout the day. So, you know, a bunch of sessions. I think there was a separate zone for developers, but it wasn't really in like rooms, rooms, it was more like a theater. type of situation. I didn't really head over that way. It, just it didn't look all that interesting. It wasn't as good as a normal cloud forest. I don't know why I just didn't get the feel.

Justin Edelstein: Maybe I was there by myself. That might have had something to do with it. Usually I'm there with you or the partner that shall make me nameless. You miss me. You know. It's it just wasn't so even comparing to the preview you thought the preview was better The preview was better. Hmm. Yeah, the preview was better. I thought that was a good event Yeah, this wasn't actually as good as that event and they they had like similar stuff going on Like, you know, they had the The story and then they showed a lot of videos. That's like their new style. They're just showing videos You're gonna see like four or five videos during the dream force keynote. Yeah, we did That's that's where they're going. They're making these very highly produced Polished you videos videos.

Justin Edelstein: They're like really good. Yeah And yeah, I mean that that that's it. I mean that's that's the thing and then they if the person's there They invite him up on the stage and they talk about it and they say Salesforce did this and this and that and it's great And changed my life and here I'm doing my work on my mobile and great

Jason Atwood: All that stuff right, but it's interesting because I talked to You know, I, I talked to a client who had gone up there and seen it or cash. She come down from, from Boston to go to the event and I asked, I said, how was it? And he said, Oh, it was good. You know, I said, you know, what'd you take away? He said it was just...it felt...it felt like he felt overwhelmed with them at the surontation at the start. But he felt overwhelmed by the amount of stuff like... That because there's a chance when you're just at the beginning stages of your Salesforce implementation Some of the stuff can feel like whoa, like I'm trying to I'm trying to you know I'm trying to get a lead conversion process going I'm excited about forecasts and yet they're showing you like online advertising with Facebook and real-time

17:23 Justin Edelstein: Listening tools You're like, I just want that's where the person sitting next to me was like I've had Salesforce for two years. I'm trying to make it work. Like this is, this is not, she's like, I'm, I'm, I haven't finished my Kool-Aid yet, you know? Well, and then I, what I explained

Jason Atwood: To the client, I said, this is their thing. We talk about this all the time. This is Salesforce's thing. They're always, they're always showing you and pushing, they're pushing the message way ahead of the time. Meaning three years ago, they got up and said, chatter. It's social, it's inside, it's the way you're gonna do work. It's like everything and at the time I remember going, I don, I don't know about that. Now looking back, three years later, I'm like, yeah. I mean, I think a lot of our clients use chatter. They've real, some of them really started to adopt it as a thing. It becomes, it's easier for them. It's easier when I talk about it. I remember three years ago talking about chatter. People were like, yeah, I'm not using that. Now it's like, oh, okay, some collaboration.

Jason Atwood: And you know, you can see the value and stuff like that. So I think this stuff is, you know, we're getting there. And so this is just them saying, you're not going to be there now. You're going to be there in three years. My,

Justin Edelstein: My, the thing that I finally bought it on. Okay. Two things marketing cloud. Bought in it's gonna be huge for them. Okay marketing cloud is very very big and secondly communities We've been sort of seeing them hearing about them reading them in the release notes how portals are going away Communities are gonna be Huge for them. Okay.

Jason Atwood: I feel where's the money behind communities licenses?

Justin Edelstein: I know but We know how that's gonna work yet. No, okay, but you know that they're not selling portal licenses anymore So how where's the money in portals licenses? Okay. All right. Where's the money in communities licenses? Excellent, but the whole authentication Model like that not how you can sort of single sign in using your Using your Salesforce credentials to different orgs in communities. I mean that's kind of big. That's big stuff We've been would love to see for a long long time.

Jason Atwood: Well speaking of things that we have not wanted to see but are here Salesforce also in the middle of this picked up a bought another another company yeah it's spring that's right so this was

Justin Edelstein: What I was alluding to before when I was talking about Peter Coffey talking about big data and he was really talking about insights and being able to see like trends and analysis across business. And what was that? It was me dropping down a little bit. Why did you do that? You're short. I don't know if you directly in the eyes. I'm messed up. Screwed up my whole train of thought. Because you can't see me drop two inches. I'm like, I'm like. So, you know, it was, it, this. Product edge spring, which is enterprise business intelligence and analytics whatever that means You know basically You know in the article that we're reading on TechCrunch say they say that they can enable applications to sort of you know, about problems, whether it's against structured or unstructured data.

20:54 Justin Edelstein: Interesting. So that to me is like a big data piece of a puzzle now, whether this startup can big data, bigness, right. is one thing we're not sure. But another tool in the shed to say, yeah, we can manage big data problems. We can do analysis across millions and millions and millions of transactions. We can predict and do forecasting across an enormous data set. We can interact with machines. Right. Like machines interacting with machines. They always use the the G engine model or metaphor. We can we can have the engine talking to something chattering and saying that we should do something about this engine because it's. Prone to failure because of some condition that's happening in the air and the engine and the fuel level and the this and that and the other. That's where I feel like.

Justin Edelstein: Anything that they that Salesforce purchases for analytic capabilities is not just on the surface for the reporting engine There's something else going on there

Jason Atwood: Yeah, I again I I love the reporting engine so much that whenever they Buy something that I feel like that because that's always something I feel like it's a kickback. I feel like okay Fine, six, 12 months, 18 months from now, whenever this thing makes it into some release or in some scrum, whatever, I will be, you know, that'll that'll excite me. I love the analytics side of it. I use it all the time. I use it personally. And I obviously use all my clients. I solve questions for them using reporting and dashboard and so anything that can make it better. Awesome... Love that. Again, it's so very vague, like what it does. So like they just raised $11 million and then were bought by Salesforce. And now they don't really tell you what they do anymore.

Jason Atwood: All right, so next up is... All right, so we only have... So we talked about the DF12 thing, DF13. Yeah, Hr talked about the code. We don't even talk about that ever again. Well, we'll talk about it next. But I am going to... Put so this was a big Salesforce agenda type why we went all over Salesforce is stuff.

Justin Edelstein: We're right up in Salesforce.

Jason Atwood: Yes But I'm gonna say for next week and I think we should talk about I'm gonna do this on air with you Cuz I love I know you love the doing that So we've talked about doing these big episodes right these kind of in-depth episodes I think we said we were going to do meetings coming up, or next week, whatever, but we're doing it next week. So episode 141 will be about meetings. And we're going to talk about best practices. We're going to talk about the craziness of them. We're going to talk about our problems with them. We're going to deep dive into them. I know we have one also coming up that we want to do maybe in July around paperless, going paperless, the problems with it, what you can do, something like that.

23:54 Jason Atwood: So again, time. best practices, stuff that we've really incorporated into our life and meetings are certainly something that we do a lot of. And we have lots of stuff that we've kind of, you know, make better and hopefully to help out with. So those are the next two. I'd also love to hear from you if there's stuff that you want us to deep dive into like we touch on or maybe, you know, you hear me riff on something or Justin riff on something and you're like, oh, it'd be cool if they deep, deep dived into that. Let us know what we, you know, again. We're a cloud computing podcast. We'll talk about cloud computing stuff and technology and whatever. But we like these special episodes. I think we'll see what the next one goes. But they seem, the audience seems to like them.

Jason Atwood: You guys seem to like them, so we'll do them again. Speaking of things that they like, shaking your head by the way, second picture of him. This is terrible. So we're doing our CloudFocus app pick of the week. That is where we pick. the a new unpicked app.

Justin Edelstein: What's Oh,

Jason Atwood: This is terrible that we've never picked before and we make that pay. Let me do that.

Justin Edelstein: So first off, I screwed up. Let me apologize.

Jason Atwood: Apologize. Apologize. By the way, how many episodes by the way, if anybody can give me the number of episodes where he's apologized. So many. It's like.

Justin Edelstein: Beyond even two hands at this point you need your feet So I was gonna pick I was gonna pick Google, hangouts But then you literally realize that I picked it like four weeks ago, maybe three Well, here's the thing. I picked it before we turned it on for our Arkus Inc domain And I was just really futzing around with it on my regular Gmail account. Then we turned it on with our Arkus Inc domain, and I have now found that it is extremely useful on the mobile device.

Jason Atwood: All right, fine. Talk about how you've used your own pick again three weeks after picking it. I mean, really.

Justin Edelstein: The level of this, I'm not tweeting this to mark any off. Just don't. You know what, negative tweet it, meaning like delete something. Recently, like last week as for as a good example, I was out of the office Thursday and Friday. Mm hmm. I had events all day long. But I communicate a lot during the day through Google Chat. Google just Google Chat. Right. Right. Which is now see, that's where I and maybe this will help somebody.

Jason Atwood: I'm even at this point. Don't know where Google chat. I am Jabber and Hangouts all intersect They they're all hangouts.

Justin Edelstein: They're all hangouts. Yep, except for one Google chat It doesn't even exist anymore if you turn hangouts on ah, it's it's a hangout. It's a hangout It's a one-on-one hangout, but you can do a lot of things with it because you can You can do file sharing and photo sharing and video up to 10 people in one. And I found it extremely useful to be able to communicate with, you know, our development team throughout the day and not over email, just quick messages back and forth. And it sort of just replaced... I I message on your phone. Although I don't think you people on a is not as good as good as good as.

27:56 Jason Atwood: Anywhere anywhere oh web and do it right now it's actually where my pop open in my land and my Google

Justin Edelstein: If you're somewhere in a library or whatever. You don't have your computer, you can continue your communications.

Jason Atwood: I feel like it was exactly what was in Google chat but maybe it wasn't pervasive. But Google a chat a, wasn't The people that are in it.

Justin Edelstein: Yes, as opposed to whatsapp which has named Chats, so like named-, rooms Okay, so you hop in there and you see who's in you know who's in there right as opposed to like I Message where it's just like a scrolling list of If there's more than people, but if you have a big group message of seven people, you don't know that it kind of gets lost in iMessage. So they actually don't do that really well. So that's why I use all these things for very different purposes. I was picking Hangouts because we turned it on on our domain and I found some very really good utility for it.

31:22 Jason Atwood: A So that's it, hangouts free, it's something you've already picked before, totally unprofessional of you. My pick, sorry, it's all right. Well you say sorry to them, they care. I already know how unprofessional you are and I basically have given up on you. So my pick is something that I might have picked before. But the feature that just came out, although you don't remember I picking it, so it doesn't really matter. I remember you picking it. Or at least talking to it. I've talked about this a lot. So there is an application that's been on the Mac for a long time called Hazel. It's a menu extension, it sits in your menu and it allows you to basically build rules that do things, things, so you go. Kinda interesting. I'll tell you a couple of the ones that have the screenshots.

Jason Atwood: Literally. At one point I was like I want to be able to keep the screen shot, but I don't want Deep in some like Dropbox. So if I ever need to go back, my delete off my point is if I delete off my desktop and I can't find that screenshot, I can go back and I have them by here, there's hundreds, but I can go back and look And now, but, that's nice. That's nice. to how old something is, kind of interesting. It can also rename, So it can, as things come down, it can recreate it as the name that it was saved, the name that was dropped there. It can do some pretty cool stuff. So it can move and rename and trash and move files around automatically set up on a rules that you base.

Jason Atwood: All very cool stuff, but here's what three, so Hazel 3.1 just came out and has one feature in it that I've literally already played with this morning and it's blowing away my mind. What's it doing? Okay. a So you can now base rules on the content of the data, of the document. So for example, and I use example this morning, I save my statements. I go to Chase and I click on download and I download my statement. And it comes down as statement.pdf every time. Yeah, same name, no good. Yeah, so I created a rule that read through the document. Finds finds the statement date as of this date. Fancys. Renames it to that date. And then puts in, you know, chase statement. The date of it is my naming convention, which we'll talk about in our podcast about paper in three and two months.

Jason Atwood: And then moves it to the right folder. So literally in one slope, it grew and Thank you. Basically, pattern matches against a date, finds the date, and This is something I do constantly. So you can set it to basically parse the file, find something in it, and then rename it, and then basically do actions based on something in it. So you could say, if it has Amex in it, name it this way. If it has Chase in it, name it this way. So not only can it parse the dates, but it can parse stuff that's in it. So you can build a rule that says, if it's an Amex statement, make it. Put it here and name it Amax if it's a chase statement Anyway, so so cool stuff. There's a video on marks on Mac Sparky.

35:23 Jason Atwood: He does these videos. I think I've talked about before he's kind of like a It's very, very cool. And it's really quick to set up. I set up this morning, I had like 50 statements sitting in the folder. And I basically created a rule, and it just went through and renamed them all based on the actual statement date. Not the date it was saved, not the date I found it, not the, it was the statement date. Which is awesome. So what's nice too, is you can set up rules that then go in and do that in the past. So if you have like a bunch of folders that are sitting there with bad PDFs in them, you can just set the rule, and it'll go through and find them for you. as opposed to you opening them up and actually having to rename them.

Jason Atwood: So amazing Hazel 3.1. I think it's like $29.95. I got a free upgrade because I owns it and I likes it. Let's see, I'll give you a price.

Justin Edelstein: Hazel... Give me a price would ya?

Jason Atwood: Yeah, 3.1. It's a company called NoodleSoft. take this $28 you can get a free 14 day thing Unbelievable. And you know who else? Right on their homepage. My new Mac felt lobotomized before introducing Hazel Merlin man. So there you go. If Merlin man is I mean, I will say you should you know you should think about like how you want to set up. It has so many uses. The hard part is sort of like setting up and just letting go. but once you've done it. You're just amazed at the stuff that just happens. You're like, oh yeah, that files. You can have it automatically delete your trash. You can have it automatically move things around, rename them. So anyway, great, great uses. Hazel by NoodleSoft. Get it. Love it. Feel it.

Justin Edelstein: Your life is over now. I don't want to even wait. Yeah, where that come from. That wasn't very nice. It doesn't mean anything.

Jason Atwood: All right, so that's it for CloudFocus Weekly this week. We'll be back next week. We told you all the places to go, the Twitter, the Facebook, the Google Hangouts. Oh, yeah, we don't have that one. We're on Google+. Follow Justin at justedlstein. Follow me at jasonamatwood. Follow Arkus at arcusinc if you want tos to. be involved or see the podcast. Go to blog.arcasync.com. Go to facebook.com slash arcasinc. iTunes leave us great reviews. We have 21 reviews. I'd love No matter what happens, no matter what happens, put it on the calendar. It's all, it's gonna go on the calendar, meetings, next week. Till then, and as always, enjoy those cloudy days.