Arkus Blog

The official Arkus blog provides your weekly dose for all thing Salesforce. Stay on top of the latest, most relevant Salesforce features, applications, and best practices.

Salesforce Trailhead 101 for Non Profit Organizations

An overview of essential Salesforce trailheads for empowered nonprofit organizations.
Salesforce Trailhead 101 for Non Profit Organizations

Salesforce Trailhead 101 for Non Profit Organizations

For many nonprofit organizations, making the move to Salesforce is an exciting and game changing endeavor.  Thousands of nonprofits have validated the multiple benefits of this move including increased fundraising, improved data quality, operational efficiency, and more. You can read more about the specific results on the Salesforce Voice of the Customer Survey.

While the benefits are numerous, a move to Salesforce can sometimes be an overwhelming exercise for many organizations. Investing in a thoughtful implementation and working with qualified partner like Arkus is a solid first step to ensure that Salesforce is properly configured to meet your organizational goals, processes, and long term growth plans.  Along with selecting the right partner, the most successful nonprofit organizations also prioritize investing in their internal Salesforce expertise early and often. To assist with this effort Salesforce launched Trailhead, a gamified Salesforce learning platform for organizations of all shapes and sizes.

Each Trailhead takes anywhere from thirty minutes to a couple of hours to complete and the time invested is well worth it. Think of it as a guided tour for you to learn Salesforce while exploring unique use case scenarios such as “Donation Management”. Additionally, Trailhead allows you to connect a trial account of Salesforce where you can try out the features and functions that are explored in each unit.

There are literally hundreds of “trails” to explore, but I want to share the trailheads I believe are essential for a successful use of Salesforce for any nonprofit:

  • Salesforce Basics for Nonprofits: This trail is a great place to start for nonprofits exploring Salesforce for the first time. With this trail you will learn the basics of the platform and what you will need to prepare for implementation.

  • Donation Management on Salesforce: I consider this trail foundational for any nonprofit organization leveraging Salesforce with the Nonprofit Success Pack (NPSP). It does an excellent job walking you through the donation management process, but almost more importantly it explains how to truly take advantage of the household account and contact model. By internalizing the data model, nonprofits can start to envision and think through not only how to manage fundraising/donors but also programs, volunteers, and just about any organizational use case you can imagine--and all in the same place!

  • Volunteer Management on Salesforce: As an extension of NPSP, also offers a robust and free volunteer management application that works lockstep with the NPSP data model. “Wait are you saying that you can manage your donors and volunteers all in one place?!” Yes I am! This module will walk you the Volunteers for Salesforce application including how to capture all of your key volunteer data in Salesforce, how to create and manage all of your volunteer opportunities, how to keep your volunteers engaged with automated emails and self service functionality, and best practices for leveraging native Salesforce reports and dashboards to measure volunteer performance.

  • Admin Beginner: Last but certainly not least is the Admin Beginner Trailhead. This trailhead is more robust than the others but provides the participant with the key concepts for successfully managing an existing Salesforce instance for your organization. It also does an excellent job preparing you to become a certified Salesforce Administrator.

For every nonprofit organization using Salesforce you will need at least one staff member who will act as your Salesforce Administrator. The individual who assumes this responsibility can range from staff designated as a full time Salesforce Administrator to a power user of Salesforce within one of your departments. While it is essential to have at least one designated Salesforce Administrator, I really recommend having a few staff complete this trailhead to ensure that institutional knowledge of Salesforce doesn’t disappear when a staff member moves on from the organization.

Do you have any other recommended trailheads for nonprofits that you would like to share? Please feel free to comment below, on our Facebook Page, The Salesforce Success Community, Power of Us Hub or directly at me on Twitter @rboyleSF.


Project Appreciation - Episode #270 of CloudFocus Weekly

Some appreciation for all things Midwest Dreamin' as well as some hidden GTD projects and Justin cheats.
Project Appreciation - Episode #270 of CloudFocus Weekly

Project Appreciation - Episode #270

Making Change in Banks - One Spreadsheet at a Time

Prying legacy spreadsheets out of the hands of a banker is not an easy task.
Making Change in Banks - One Spreadsheet at a Time

Making Change in Banks - One Spreadsheet at a Time

Having high-quality data for risk management and reporting purposes has never been more important for banks in order to comply with the mounting regulatory reporting requirements.

While Salesforce includes standard objects for keeping track of accounts, contacts and opportunities, bank specific information kept in these legacy spreadsheets can also be included with the creation of a custom object. Custom objects are used to store information specific to any business process and can be linked to other Salesforce objects through lookup relationship fields, reducing the need for typing repetitive data that already resides in another record.

Custom objects can also contain related lists to attach all those emails, calls, meetings, notes, and files that surround a specific record. Custom objects can also have the same security settings as standard objects, limiting who can create, read, edit, delete or view any information specific to that object.

Here are some examples of bank-specific spreadsheets currently in use today which could be turned into useful Salesforce custom objects:

Site Visits

With a Site Visit custom object containing a date field for Inspection Due Date, a Picklist field for Property Condition, and a Text field for Comments, you could easily determine when a site visit is due, select the condition of the property using predefined values, and enter additional notes on the condition of the property. Users of the Salesforce1 mobile app could collect all this data on-site, take pictures of the property, and attach those pictures directly to the Chatter feed of the Site Visit record without having to complete any additional information when he or she arrives back to the office. Add a Status Picklist field, a little Process Builder magic, and when the status is “Completed,” another Site Visit can be automatically scheduled and assigned for the next year without any user intervention. If a paper copy is absolutely needed, use a tool like Conga or Drawloop to extract the data into a PDF file.

Loan Underwriting/Portfolio Management

With an Underwriting and a Portfolio Management object, you can keep track of all relevant data around the status of new or existing loan requests. Add a couple of Lookup fields to an Account, Financial Account, or an Opportunity, and your loan officers can easily find the status of a loan in underwriting, check to see if this year’s tax returns have been collected, or determine whether or not the covenants have been met for the year. Conjure up another spell using Process Builder and notifications can be sent to supervisors when loan approvals are about to expire or when documents are uncollected after a due date.

Customer Complaints

Ok, maybe not as glamourous as the first two, but the Consumer Financial Protection Bureau requires banks to keep track of complaints and how they are resolved. With a Customer Complaint object, or with the use of Cases, you can keep track of the complaint, log the date it was received, attach the complaint email using Salesforce for Outlook or Gmail Integrations, save a copy of the letter directly to the Files related list, and add any relevant notes around how the complaint was resolved. Close out the case, or add a status field on the custom object, and data around resolution time can immediately be stored using a Formula field. Since most complaints need to be solved within 15 days, you can again use your wizardry skills with Process Builder to send reminder email notifications and make sure the deadline is never missed. 


Equally as unglamorous as complaints, but another great use of Salesforce, is keeping track of collection activities around past due loans, overdrawn accounts, or workouts. Loans that are nonperforming still require a lot of calls to clients, attorneys, real estate agents, title companies, and appraisers, and Salesforce has many built in functions for logging and scheduling these activities. Information around these activities can be very sensitive and oftentimes should not be visible to everyone, but with the creation of a collections object, those tasks, notes, and files can be visible to a particular profile, the record owner, a public group, or permissions can be granted to specific individuals.

Reports and Dashboards

With all of these spreadsheets in Salesforce, data is easily viewed on one page and extraction becomes easy through the use of Reports and Dashboards.  When that first day letter from the Fed comes, and your bank needs to start gathering lists of loans originated (or not originated) within a certain time frame, you can quickly run a Salesforce report based on their request, using the data in your newly created custom objects.

Portfolio Managers can have a single view of all covenants made, documents due, annual reviews pending, and year-to-date site visits completed on one dashboard. Department heads can see which underwriter has the capacity to take on a commercial loan for a new client, reducing their wait time. Compliance can easily see adherence to resolution times of complaints, complete with a copy of the actual letter or email sent back to the client to solve the complaint.

Risk management in banking has changed over the past decade, largely in response to regulations that emerged from the financial crisis. With Salesforce, you reduce some of that risk by having secure high-quality data in one place using standard objects like Accounts and Contacts, and by creating custom objects to keep track of all data collected for any specific business need.

Got some tips on breaking down silos of data in your bank, or have some great custom objects you want to brag about, drop them in the comments below or tell us all about it on Twitter, on the Salesforce CommunityFacebook, or chat with me @ScottTSearle.

4 More Hidden GTD Project Categories

A look at the GTD project categories that might not seem so obvious
4 More Hidden GTD Project Categories

4 More Hidden GTD Project Categories

If you are looking to bring your GTD game to another level, digging into a good podcast can really help. I happened to listen to the GTD Podcast episode #32 "The Better You Get," where Meg Edwards and Kelly Forrister went over some great new project categories to consider as part of your mind sweep.

Four Hidden Project Categories

  • Projects or Issues
  • Processes or Procedures
  • Creative Opportunities
  • Competency Building

These were so good that I was inspired to grab my capture tool of choice and write down four more to consider.

Repeating Routines

I have found that I have a lot of daily routines that I set up as repeating projects in OmniFocus. Everything from feeding the fish (every two days) to watering the plants (every 10 days). These really help for projects that are better suited for an irregular repeating cycle. If it were daily, my fish and plants would die. The pro tip is not to be afraid to set the repeating cycle to be very irregular. With OmniFocus you don't have to think in only daily or weekly terms -- try every 3 weeks or 18 days. During your next weekly review, ask yourself if there are things that are slipping through the cracks and could be helped with a repeating project.

Habit Builders

Another close project category to consider in your mind sweep are projects to help build good habits (or break bad ones). These are things that you know you should be doing, might always be doing, but need some re-enforcement. I have a daily health project (every day) that reminds me to do things like stretch, drink water, exercise and take a probiotic. While exercise at this point isn't something I need OmniFocus to remind me to do, it feels good to check it off. Years ago my dentist told me I need to take better care of my teeth and to use a waterpik "regularly." This turned into a repeating project, only three actions, and I have had good checkups since. Are there any habits you are trying to form or to enforce? Try making them a project and setting them to repeat.


It always seems strange to write down someone's name as the project in OmniFocus, but it works. I use people projects as buckets to capture things I need to do for that person, or things that person has committed to me. For my direct reports, this is my way of keeping on top of any open items or things to review together. It also helps in my weekly review, as my employees are certainly one of my areas of focus, and coming up with a next action for each one keeps them top of mind. For others, such as my child, I use this technique as a way of capturing all her tasks that she struggles to capture herself. There is nothing like reminding a teenager that before they can go get pizza with their friends, they have to write that thank you note that they promised to do four days earlier. I have found that the person in question eventually gets tired of being reminded, knows I will not forget, and starts to capture it themselves (Right @justedelstein?). Do you have open loops with your spouse, business partner, child, friend? Don't be afraid to make them a project.

Internal Commitments

This last one has been the hardest and newest for me to build on. An internal commitment is something that you want to do, said you are going to do, but is really only for yourself. It isn't something you have committed to others and usually isn't something that will get you in trouble if you don't do. They are things that are softer than goals but still rattle around in your brain. My "ah-ha" internal commitment recently was reading books. While I have a goal to read a certain amount of books each year, I find I go through long stretches of days and just don't do it. My new approach? Make finishing the book a project in OmniFocus. This will put it in my face daily, reviewed weekly and bring my level of awareness up a notch or two.

Do you have any hidden GTD project categories, leave them on on Facebook page, in the Salesforce Success Community, Power of us Hub or directly with me @JasonMAtwood

Midwest Appreciatin'

I was thrilled to be a part of the Midwest Dreamin’ (MWD17) planning team this year, and experiencing the other end of one of these community dreamin’ events has given me an even greater appreciation of them.
Midwest Appreciatin'

Midwest Appreciatin'

Anyone who knows me knows that I am a fan of Midwest Dreamin’. The first year I attended because my company was not going to send me to Dreamforce; I was still too new to the platform at that time. It was easy to make a business case to go to this regional event - a pass and a set of train tickets to and from Chicago was right around $100, and I could go for just one day and not even stay in a hotel. Approved.

I didn’t know what to expect. I knew that this would be a fraction of the crowd of Dreamforce, a fraction of the insanity, and I assumed a fraction of the available content. I was wrong.

The sessions that people bring to these regional events are the same sessions they’re taking to Dreamforce. They’re often dry runs for “the big show,” and the presenters are taking these topics and sessions seriously. I saw a session on motivating and engaging users, another one on change management, and everywhere I looked were people that I recognized from the community. I was texting my boss things like “I just walked past Mike Gerholdt!” He responded with things like “That’s great?”

I met some of the wonderful Women in Tech leaders, and they encouraged me to come back to Michigan and start the WIT group here. I owe a lot of my success within the community, a lot of my connections with amazing people, to that very first dreamin’ event.

My second year attending, I got to present, and I volunteered. I didn’t go to a lot of other sessions because I spent the whole time checking people in, chatting with new and old friends alike, and continuously offering to help again the following year. Persistence pays off.

In January, I was officially asked to join the planning team to help put together content specifically for nonprofits. I was over the moon. I danced around my house, shouted excitedly to my husband, and then calmly responded via email that yes, of course I’d be happy to help.

And thus I was introduced to the sheer amount of work that goes into these events. Planning starts at least a year in advance - there are contracts, vendor relationship maintenance, speaker relationship maintenance, marketing, collateral creation, and all of that on top of the things that I had actually thought about like “where are we gonna get food?”

I was lucky because I was being brought into a group that has done this a few times. Their process is tried and tested, and I was able to just slip in and add on. It’s the difference between building an entire house and repurposing a room.

For the months leading up to the event, I was part of phone calls, email updates, and planning sessions, many of which went right over my head. My part was easy. I just had to reach out to people in the community that I already know, ask them if they’d like to present, and help them find a topic if necessary. Child’s play compared to some of the other items on the master to-do list. I had the most fun job on the entire team.

In the final weeks before the event, we did dry runs with our presenters, finalized details (all of the details. So many details.), handled last-minute surprises, talked timing of arrivals, and essentially lived and breathed MWD17 nonstop, during all waking hours, even when we were doing other things.

And then came the event itself. Midwest Dreamin’ was held August 10th and 11th this year at the seriously beautiful Palmer House in Chicago. I was excited and a little bit nervous, since I knew relatively little of what needed to be done on the back-end. On the evening of the 9th, when we had our first round of registrants coming in and our Expo Hall vendors were setting up, there were more than a few questions that had me responding with “let me just ask Eric.”

It’s a different feeling, being on the other side of one of these things. I was, of course, excited to see all of my friends in this Ohana, though it was tempered with the knowledge that I couldn’t just run off to have fun. I had things to do. Responsibilities. Not that I resented that - not at all. I had just spent months having weekly phone calls with the team, and it was just as satisfying to get to see them in person and spend time with them. Not to mention seeing the work that we had all put in pay off.

I was also filled with a whole new appreciation of Midwest Dreamin’, as well as the other community events that have started to pop up all over the world. These events are planned and coordinated by people with day jobs, some of them pulling double duty as community leaders in other aspects, and they still manage to find venues, sponsors, and speakers to provide people like me the opportunity to engage with the community and learn. Kind of like superheroes. Or just really organized people.

Moral of the story: support your local dreamin’ event. Find yours here:

And join us next year at Midwest Dreamin’ July 12th and 13th at the Palmer House, Chicago.

Have you attended one of these regional events? Want to learn more about what goes into planning one? Tell us all about it on Twitter, on the Salesforce Community, Facebook, or chat with me @thesafinhold.

Dream the Dream - Episode #269 of CloudFocus Weekly

Back after our tour of GTD, we are catching up on blog posts and talking about our time at Midwest Dreamin' 2017.
Dream the Dream - Episode #269 of CloudFocus Weekly

Dream the Dream - Episode #269

Mind-Body Fitness and Salesforce

Getting and Staying Fit with Salesforce
Mind-Body Fitness and Salesforce

Mind-Body Fitness and Salesforce

“Nurturing yourself is not selfish – it’s essential to your survival and your well-being.” ~Renee Peterson Trudeau

We all know the positive benefits that can be attained by incorporating a solid mind/body fitness regimen into our lives. There’s no need to cite statistics that show how, even with minimal effort, we can be healthier and happier. We have heard it all before, and the facts speak for themselves. What we may not realize however, is that a similar regimen can be applied to attaining and maintaining Salesforce skills that can provide similar results. Listed below are some ideas for you to consider, as you build your training plans.

Make a Plan

First and foremost, make a plan and communicate it to others, so that they can offer support and help keep you accountable. You may find them joining in and sharing their ideas; after all mindshare is the best share, right? Here at Arkus, we schedule a block of time well in advance and invite everyone to join in the fun. The idea is to put some skin in the game, quiz and encourage each other. You may be working on attaining different skills than others, but you can still hold yourself and others accountable while sharing thoughts and hopefully a fair amount of laughs.

Find Your Learning Style

We all have unique learning styles and environmental preferences, as my colleague Amy Bucciferro wrote about in her post “Salesforce Learning Tools for Every Style”. She does a great job covering this topic, and I strongly suggest you spend some time on understanding what works best for you. Keep in mind, this can and will change; be flexible and open to try different techniques.

Know Your Rhythm

You may want to spend some time learning about ultradian rhythms, and then map out your daily cycles of alertness and focus and plan your days accordingly. Learn what the best times are for you to, well, learn. This may well vary according to priorities and overall workload, but see if you can find those sweet spots, the periods most conducive to focus and retention, and schedule your training accordingly. I have found that by understanding how my body ticks, I can plan and adjust my days (and nights) to be more productive and efficient. Trust me, it’s worth a shot.

Ultradian Rhythm Getting and Staying Fit with Salesforce

Set Realistic Goals

It's important to be realistic about what we expect from ourselves. Let’s not go overboard; we do not need to tackle Mt. Everest in one afternoon. Remember to be kind to yourself - the last thing you want to do is to set yourself up for failure. Establish a realistic timeline, identify your goals, and be sure to target specific dates. Use whatever GTD system you have in place. I find it best to register for certification exams in advance and work toward that deadline. There will be times when you will be tempted to “jump ship” when facing a demanding workload or shifting priorities. Stay strong and adjust (remember how we were going to be flexible) rather than abandon. Knocking off one Trailhead badge can do wonders for you, giving you an endorphin rush while brushing up on your skills.


Mind-Body Fitness and Salesforce Trailhead


Remember that fitness of mind and body belong together; taking time to exercise both will  enable you to learn and perform at your peak, while maintaining your health and well-being. What are some strategies or techniques that work for you? Want to share your experiences or opinions? Please feel free to reach out on the Arkus Facebook page, in the comments below, in the Success Community, or to me directly via Twitter at @sfdcclicks.

Let's be Real about Salesforce Sandboxes

Practical arguments for why (and how) to configure responsibly.
Let's be Real about Salesforce Sandboxes

Let's be Real about Salesforce Sandboxes

Sandboxes. You may have pleasant childhood memories, as I do, of playing in one like the turtle pictured with this blog post. You may also, as a Salesforce Administrator, have uncomfortable adulthood memories of times when you built something directly in Production and suffered the consequences. Or you may not… yet. You may know in your heart that making configuration changes in a live (as in currently-in-use) Salesforce org without a solid Sandbox strategy is going to hurt in the long run, but what does this really mean for you? Perhaps you have a small team, or are under pressure to make changes fast, or you struggle with the deployment process — so let’s be real about Sandboxes and when and how it’s important to use them, by discussing a few key scenarios.

“What is a Sandbox strategy anyway?”

Another blog post. Or five. If you do not have a Sandbox strategy for your Salesforce org, I suggest getting on that ASAP and ensuring all system admins and any partners you are working with are all on board. It can be as simple (here is the one Sandbox where we do stuff before it goes into Production) or as complex (series of Development and QA Sandboxes, release cycle and all) as your organization needs; the important part is that you have one and stick to it. I highly recommend this Trailhead Module on Change Management to fully understand Sandboxes and how to apply a Sandbox and Deployment strategy to your own organization.

“This really doesn’t need ‘testing’ per se.”

This one’s for the whiz kids out there. You are super confident in the change you are going to make, and no one else needs to review it. Awesome. Me too. I literally configure Salesforce all day, often similar things for many different clients, and they just want it done, fast and no fuss. But on a regular basis, I go to make a change, and in the process of going through all the tangentially affected items (got to add that field to that custom report type!), I stumble across something I need to double-check or reconsider. I don’t care how well you know Salesforce and/or your own org; you are not immune to this. Taking the time to go through all the considerations prior to making a configuration change is a great practice, and doing this hands-on, in a Sandbox, is an important part of that.

Even in situations where there are very few users and/or very small changes, it’s always good to make sure changes are rolled out in a clean fashion. So even if you don’t technically need to ‘test’ a change, the process of doing it in an environment where no live data or users are affected, before doing it in one where they are, saves you from a number of uncomfortable scenarios, such as reconsidering a change or having it reflected properly in one layout, etc. but not another and confusing someone or causing inconsistent data. It only takes an instant to make a mess. Take the extra few minutes to do it right.

“Just this tiny change won’t matter, right?”

Maybe. I guess. On rare occasions. But then you have something in Production that is not reflected in the Sandbox, and you may not be able to refresh right away because of limits or other pending configurations or user needs. Then the only responsible thing to do is to actually deploy that change into your Sandbox (yes, it can go both ways). So you’ve ended up taking the same amount of time, configuring and deploying, as you would if you had done it in the Sandbox first. If you skip this step entirely, you end up losing even more time later. This comes in two forms, and I can tell you these situations come up All The Time.

The first form is what I like to call Missing Field Scope Creep, though the same concept applies to any number of inconsistencies. You’re going along trying to configure something and oops! that field just isn’t there. Now what else is different? Now I need to go look… and so the clock winds on. Or worse I don’t even know that field is missing, and after deploying that new Process, I have to go back and fix it because it’s leaving out a key field that should be copied onto that other record and tick, tick, tick.

The second form is when something that you should be able to just deploy cannot actually be deployed because it will overwrite changes made in Production. This happens often with Page Layouts, and boy do I love sitting with the page layouts side by side in Production and Sandbox, making sure I get everything right, don’t you? Wouldn’t it have been so much easier just to add it to the change set? Exactly.

“Change sets are a pain in the you-know what.”

In some ways, yes. And there are a lot of Ideas out there on how to improve them, so go vote or submit your own and then we can talk, ok? In other ways, consider how amazing this tool is, that runs tests for you and everything. Moment of gratitude. Ok, done; now moment of Real. It may take time to assemble, upload, validate, and deploy, but that time is worth it, and it’s really not that hard. If you are not familiar or particularly comfortable with change sets, the Trailhead module I linked to above really spells it out quite well.

Change sets have limitations, and it’s important to understand how change sets work and what can and cannot be deployed using change sets. For more advanced users, there are also other options for migrating changes such as the Migration tool, and these tools have their own sets of considerations and limitations. Just because you can’t deploy something exactly, though, is not a good reason not to do it in the Sandbox first; in fact I think it’s even more important since you don’t get that double-check. Yes, sometimes you really do have to do it twice, and that’s okay; you are doing it right.


Want to share a horror story from skipping the Sandbox step? Or a tip for good configuration stewardship? Feel free to comment below, on the Salesforce Success Community, on our Facebook page, or directly at me on Twitter @ifitfloats.

PepUp Tech Salesforce Bootcamp - A Rewarding Experience

A quick recap and some realizations after volunteering as a lead teacher on the last day of the four day Salesforce BootCamp organized by PepUp Tech and hosted by Monroe College.
PepUp Tech Salesforce Bootcamp - A Rewarding Experience

PepUp Tech Salesforce Bootcamp - A Rewarding Experience

Rewarding on Every Level

On Saturday, July 22, 2017, I had the honor and privilege of being a lead teacher during a Salesforce BootCamp run by PepUp Tech held at Monroe College in the Bronx. This BootCamp provided the opportunity for people that are generally underrepresented in technology to get a glimpse into what the Salesforce platform can do. It was such a great and rewarding experience to have the chance to tell such a diverse group of students my story and how I went from being a communications and sport management major in college to a successful business owner that implements Salesforce.

It was really fun explaining the different types of jobs that anyone can obtain within the ecosystem. It was even more exciting to see the students’ eyes light up when telling my story. It’s not often that I get to tell my Salesforce origin story to such an engaged audience who seemed to really take what I was saying to heart. So much so, that when I got home that evening, I had quite a few LinkedIn requests and subsequent conversations. For me this was one of the more rewarding experiences I’ve been a part of and am very happy I had the chance to share with these students.

The Community Is Strong

The Salesforce Community, or Ohana as it’s now transitioning to being known as, is as strong and expansive as ever. I can recall the very early days of having the IdeaExchange and that being the very start of what I consider the community today. The key factor here is everyone comes from different walks of life, different backgrounds, and different educational focuses. Again I was not a technologist; I dare say this all happened to me by accident. With the help of some great people in the community and an opportunity to shine, I was able to take the bull by the horns and turn it into something special. That something special is MVP status in the Salesforce community, a business that hires a diverse group of great people, and a passion for helping others get to where they want to be using Salesforce.



Trailhead is the Path Forward

Trailhead played a big role in the BootCamp. We leveraged it almost exclusively to teach certain elements of the platform and about the ecosystem as a whole. Trails for CRM basics and Data Modeling were augmented with some explanation and real world examples of how the concepts and challenges within the trails would be leveraged as a Salesforce administrator or developer. This was the purpose of the lead teacher -- to bring real world experience and examples to the table and bring some of the lessons in Trailhead to life. The fact that Trailhead even exists is a boon to any individual who wants to get a leg up on learning the Salesforce platform. There are so many trails, at this point it’s hard to keep track, and you can learn anything, from the basics all the way up to programming in Apex or Lightning Components. Either way this great community is there, supporting Trailhead no matter what, to answer questions, be supportive, and share with each other. That point was hammered home quite early and often with a statement about “if you can’t figure it out, google it” or “post a question in the success community and it will be answered”.

What’s Next

The momentum that was created was immense. All of the students were really excited about what they learned during the course of the day. The key now is to keep it rolling with Trailhead by completing trails, networking, and working towards getting certified by SalesforceU. Additionally, students will want to continue to work towards their degree, which is still obviously important. Hopefully this exposure and experience with Salesforce will provide some additional options and pathways forward in their career in technology, even those without any coding experience (although when we broke out, a large portion of the students went to the developer path - I think this is because Mary Scotton is more engaging than I am, but that’s just me).

As a volunteer, I also feel very compelled to continue volunteering and continuing to lend my expertise to the program as a part of the Salesforce professional community in New York. I intend on keeping this going because selfishly, this made me feel really amazing at the end of the day. It was the feeling that you get when you know you just made a difference in someone’s life. For me that is really important; the point of these BootCamps is not only to teach Salesforce concepts, but also to advise and mentor students who otherwise wouldn’t get access to this level of exposure to what Salesforce is all about. I personally can’t wait for the next opportunity.

Please feel free to comment below, on the Salesforce Success Community, on our Facebook page, or directly at me on Twitter @JustEdelstein

Utilizing Salesforce Ohana to Become a Successful Salesforce Professional

Ways in which to utilize the Salesforce Ohana (family) and other resources to be a successful Salesforce professional.
Utilizing Salesforce Ohana to Become a Successful Salesforce Professional

Utilizing Salesforce Ohana to Become a Successful Salesforce Professional

Working in Salesforce almost every day, all day, I feel my understanding of the platform’s architecture, feature, function, etc… is pretty solid. But, Salesforce is a platform that is always evolving and growing, and more times than not I find myself tackling new features, complex client needs requiring creative solutions, and areas of the Salesforce architecture I touch but on only rare occasions. In addition, I am regularly asked to understand and work with a multitude of 3rd party products to achieve a client’s goals. Over the years as a Salesforce consultant, I have come to know, rely, and turn to the Salesforce Ohana, Salesforce provided tools, and other resources for resolve. Of course a lot of the time my first step is a good old Google search (making sure ‘Salesforce’ is in the search words or use ‘searchtheforce’). Many times that takes me directly to a blog post, Trailhead, or Salesforce’s help library that provides answers pretty quickly. If that doesn’t work, or I know what other resource will provide what I need efficiently, I utilize this list of “go to” places.  Of course most Salesforce professionals already know of most, if not all, on this list; I thought it would be nice to compile this ‘resource’ list as a ‘refresher’ for those seasoned and an ‘introduction’ to those new to the Salesforce platform.


Love, love, love Trailhead! Such a great place to learn all about everything Salesforce.  They make it fun as well, with earning points, badges, and super badges. I go to Trailhead to learn about new features and functionality, preparation for certification and understanding of new releases, or to refresh my knowledge on features or processes that I’m a little rusty on or have changed enough over time, something I’ve perhaps configured for a client a long time ago and have a new request to do so again. Just remember, Trailhead is your friend!

Success Community & Power of Us Hub

The Salesforce Success Community (and Power of Us Hub for the Nonprofit world) is really where the Salesforce Ohana comes to life.  This is where everyone comes together in the Salesforce community to support each other (customers, partners, ISV partners, and Salesforce employees).  There is such a wealth of information and places to get questions solved quickly or to help solve questions for others and give back to the community (Answers). There are so many groups to follow that can really keep you in the loop and up to date on what’s new, what issues others are having, etc…  Groups such as 3rd party products, Releases, Salesforce Cloud products, User Groups, and more. As examples, I follow groups such as Release Readiness & Feature Adoption, Arkus (of course), DLRS, Community Cloud, Sales Community, The Blog Group, and WIT to name a few.

Help & Training Library

As I always tell clients, Salesforce has spent a lot of time and resources thoroughly documenting and collecting a vast library of documentation, articles, etc. for everything inside Salesforce.  You can access this through your Salesforce instance or through the Success Community or Power Of Us Hub. I still love how I can click on ‘help for this page’ (Classic and in Setup in Lightning) which will take me directly to the Help & Training page relevant for that page in Salesforce. Of course, in Lightning, the “?” Icon for Help & Training is prevalent always at the top right corner.

Salesforce MVPs

They don’t call them Salesforce MVPs for nothing; these are people who have gone way above and beyond to support the Ohana.  Many have blogs, podcasts (CloudFocus Weekly), own and manage user groups and community groups.  They know a lot and are great people to follow in the community.


I find a lot of very creative solutions through blogs I follow or Google. Of course I have to shamelessly plug the Arkus Blog, but in addition there’s Salesforce Ben, Andy in the Cloud, and Salesforce Sidekick to name a few others. Just recently I had a request to come up with a solution for only creating the autonumber under a specific circumstance, I found the solution from a blog post from Salesforce Sidekick.

Salesforce Developer Site, Workbench, & Stack Exchange

If you are a savvy declarative Salesforce professional and build basic code, use SOQL to validate data, write SOQL criteria using tools such as DLRS, etc., then Salesforce’s Developer site is the place to go. Workbench (as mentioned in our previous blog)  is a series of tools that allow an administrator to dig into their org - both metadata and data - and do things like find recently deleted records and undelete them or find the source of a flow error by searching through the metadata for the id. One of my colleagues also suggest the Salesforce Stack Exchange. Although I haven’t spent a lot of time myself on this site, I have found solutions here in the past from Google searches and it’s worth mentioning.

These are just my main list; however, there are so many more resources out there depending on what industry you’re in and what your Salesforce needs are, be it simple or very complex. Do you have other great Salesforce resources I didn’t mention you’d like to share, other great Salesforce blog sites? Please feel free to comment below, on our Facebook page, or directly at me on Twitter @LeiferAshley or in the Success Community and Power Of Us Hub.

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