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Pardot, and other marketing automation options out there, generally want to know two things when sending an email—who should receive it, and who should ...

You’re ready to speak to your prospects and customers one-to-one, and that means segmenting your audience...but where to start?

Pardot tags are a sometimes overlooked tool in Pardot, but they can be used to organize your marketing data and gain more insights from your content and ...

Marketing automation is a powerful tool in your company’s CRM strategy, but it can be daunting to select the best option for your needs.

Attending Dreamforce? Work in marketing or with marketing tools? Here’s some tips on getting the most out of the event.

Taking the opportunity of the Summer ‘16 release to review some recent improvements to Pardot and Marketing Cloud, as well as a quick look at release features ...

What’s in it for marketers with Spring 16? Some small gifts that could make a big splash in your user experience.

Winter ’16 carries news of a host of enhancements to Pardot and Marketing Cloud that echo a theme of tighter integration with the CRM, with features to make ...

Some best practices for getting yourself prepared to launch a new Salesforce marketing integration initiative.