Arkus Blog

The official Arkus blog provides your weekly dose for all thing Salesforce. Stay on top of the latest, most relevant Salesforce features, applications, and best practices.

DimDim SomeSome - Episode #27 of CloudFocus Weekly

7 cool things in Spring '11, Google checks in, Rackspace speeds up the cloud and buys DimDim. Our app picks of the week to wrap it all up.
DimDim SomeSome - Episode #27 of CloudFocus Weekly

DimDim SomeSome - Episode #27

The Top 7 Spring '11 Features Worth the Wait

While it seems like we just got through the Winter '11 release from, here comes Spring '11 with a bucket full of enhancements. Here are the seven that I am pretty excited about.

Email Attachments & Associations

One great feature of is Email to Salesforce which allows the user to BCC emails from any email client to Salesforce and have them automatically associated to the right records. In Spring '11 this features gets better by also dealing with any file attached to the email and by creating a new place to deal with any unresolved emails. No longer will you have to hunt and peck through all those "Unresolved Email:" tasks.

Dashboard Profile Pictures & Alerts

On the analytic side Dashboards get two upgrades which should prove useful and fun. The first is the ability to create a user dashboard and have it display the users Chatter profile picture. This should make for more personal charts and encourage a lot more professional pictures. The second builds on the ability to follow entire dashboards by enabling users to follow individual dashboard components. Changed dashboards can now show up in your feed so you never lose another update.

Chatter @Mentions & Emails

Speaking of Chatter, the new darling of, it too gets a bunch of new updates from mobile to groups. The two that I know will be an instant productivity increase for me are mentions and email replies. With @Mentions users can now reference other Chatter users following the Twitter functionality. Entering an @ sign will start a dynamic lookup of Chatter users that both notifies the user and provides a clickable link to their profile. Also in Spring '11 is the ability to reply to Chatter alert emails which will go back into and be attached to the update. These two will definitely help keep the conversation going and make Chatter a more and more powerful collaborative tool.

Google Chrome Browser Support

The browser wars might be over but nobody has told Google as they keep putting out a great product in Google Chrome. In Spring '11 Google Chrome will get official support so things like meeting requests and the dashboard builder should now work instead of failing miserably. In terms of internet browsers Google Chrome brings a speed, stability and extendability that keep it in my dock right next to Safari.

These are just a few of the plethora of features coming in February. Tweet me back at @JasonMAtwood and let me know what is going to tickle your fancy. Spring '11 Release Notes

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Flow Into Spring - Episode #26 of CloudFocus Weekly

Goodbye disks blog post, Dell buys again, Wikipedia goes OpenStack, Apple's new App Store, Spring '11 peak and our app picks of the week.
Flow Into Spring - Episode #26 of CloudFocus Weekly

Flow Into Spring - Episode #26

Goodbye Disk, Hello World

There are a few App Marketplaces worth mentioning including the Salesforce AppExchange, the Google App Marketplace, and even the Apple Apps Store that are changing the game for software sales and distribution.
Goodbye Disk, Hello World

App Marketplaces make it easy to install and deploy applications from the cloud.

As we often talk about on the CloudFocus Weekly podcast

App Marketplaces are taking over as distribution channels for applications. Think about the last time that you bought a software application on a disk and installed it on your computer. The last time I did that was with Microsoft Office, go figure it was a product out of Redmond. Aside from the dinosaur Office Suite I can't think of a time I needed anything but an internet connection and a license key to get started with an application. Of course I am not a "creative type" so I don't use high-end editing software but in reality not many other people do either, this is a select niche of users who need very focused applications. In the business world today many applications are productivity apps or communication apps which are used more broadly and by most any knowledge worker. In the world of cloud computing these apps are installed with clicks via an app marketplace as opposed to in the client server days when software was shipped to IT shops to be installed on servers and deployed across enterprise architectures.


Apps Delivered in a Click


iTunes changed the way that music and entertainment is distributed to consumers. Like iTunes, App Marketplaces have changed the way consumers browse, test drive, and ultimately purchase software. The key here is that the App Marketplace is a fully integrated environment where going from the purchase phase to the deployment phase is generally as easy as clicking a few buttons and following a configuration guide. Scalable applications being delivered on an integrated and secure platform makes for game changing results. In the old world of Client Server computing an IT department would have to build out massive environments to test out new applications for integration, security, and scalability. Once an environment was built out they would configure the application for a use case or two all in a sandbox. Think about the time that was burned building out this environment just to throw it all away once they want to move the application to production. With App Marketplaces IT shops can click a few links to install apps into their cloud environments and deploy in a much more rapid fashion resulting in much better time to market and ROI. Not to say that you wouldn't want to install and test the new app in a sandbox but all the work you do is not wasted since it's the same version of the App that you would eventually install in your production environment therefore you can just push it over when it's configured and you are ready to roll.


Wisdom of the Crowds


Another secret sauce that App Marketplaces have borrowed from the consumer web is Ratings and Reviews. Much like

uses customer ratings and reviews to help other customer's make informed decisions, so do the App Marketplaces for cloud apps. Just use intuitive searching tools to look for the type of application you need and read about what other customer's experiences have been like. If you read that an application has a bad rating and has a few bad reviews you are likely to skip over that one and go to the next one - a really easy way to get to the best option for you. You like what you read and a few clicks later you are off and running with a test drive. A real-time playground for you to see what the functionality of the application is like with your own two eyes all without having to stand-up a server and test integration capabilities.


Risks and Rewards


Thusfar I have taken the very positive view that the App Marketplace is a revolutionary new way to distribute and install software (or services). In reality there are some risks that should be considered whenever you are looking to use a service from one of the aforementioned marketplaces. For example, if you have very stringent security requirements and have already vetted for example as a platform for use by your company then using an AppExchange product that keeps all of your data within the

platform is absolutely fine, but, if the application you are installing is sending data to their own server farm then you must consider the security ramifications of having your data flow to a service that you haven't yet given the stamp of approval to. It's all about how you weigh out the risk and reward, the reward is obviously faster implementation and integration, the risks are data security and potential of using a service that isn't up to snuff with your standards. Always be aware of where your data is residing and make sure that it meets your documented standards.


If you want to discuss App Marketplaces with me further feel free to comment on this post on our Facebook Page or tweet me at  


2011 Cloud Predictions - Episode #25 of CloudFocus Weekly

A bunch of 2011 predictions blog posts, the new Community, Google Apps marketplace billing API, BPOS goes bump in the night and our picks of the week.
2011 Cloud Predictions - Episode #25 of CloudFocus Weekly

2011 Cloud Predictions - Episode #25

Holiday Spirits - Episode #24 of CloudFocus Weekly

Giving with cloud technology, new help and purchase of Etact. Apple & Google TV and the App Marketplace, picks of the week.
Holiday Spirits - Episode #24 of CloudFocus Weekly

Holiday Spirits - Episode #24

Cloud Companies Making Giving Back as Easy as Their Technology

Read how Google and made giving back easy during this holiday season and why companies should follow suit.
Cloud Companies Making Giving Back as Easy as Their Technology

How easy it can be!

    Throughout my life I have always tried to find time to give back to the community. Since I have dedicated my career to efficiency, it always bothered me that most of the charities I donated my time to were inefficient. There always seemed to be wasted time on process and procedures that could of been spent on actually making a difference. In the last month however I got participate in two really forward thinking organizations and how they made giving back easy and efficient.

    Dreamforce '10 - Stop Hunger Now

    Most people involved with know about Marc Beniof's 1/1/1 corporate philanthropy model and how is very focused on giving back to the community. For the newbies, gives 1% of their product, 1% of their time and 1% of their equity to qualified 501(c)3 organizations and NGO's with their own foundation. As part of their corporate DNA they dedicate a large portion of Dreamforce to promoting and evangelizing philanthropy. This year the Dreamforce '10 organizers brought the charitable activities into the conference by placing stations inside the Moscone Center. One of stations to donate time was Stop Hunger Now, an international hunger relief organization that coordinates the distribution of food and other life-saving aid around the world. In the limited time I participated, I was able to make about 40 meals to be distributed to needy people around the world. It was an amazing experience and took all of one minute to learn what I needed to do and get going. In just twenty minutes, I felt I made a difference.

    Google Chrome for a Cause Extension

    Google launched an extension last week to help raise money and awareness in addition to promoting their browser. During last week, for each tab you opened in Google Chrome a donation would be made to a charity. At the end of the day, you could allocate which charities you wanted your "tabbed" donation to fund. Google raised over one million dollars in this effort and promoted charities around the world. Making a difference with a click of a mouse, what a great concept.

    Future of Philanthropy

    Both and Google have set a standard as to how all companies could run their philanthropic efforts. Could you imagine what could be done for causes if all companies adopted these models? I hope exisiting organizations take notice how these programs made it so easy for people to participate and promote. I know everything can't be as simple as clicking a mouse but if organizations spent some time on how to make their process simple, I think it would go a long way.

    Happy Holidays! 


Sleep On It - Episode #23 of CloudFocus Weekly

A blog post on Too Many Clouds, Dreamforce '10 wrap up, Apache Wave, Times 2010 Person of the Year and our App Picks of the Week.
Sleep On It - Episode #23 of CloudFocus Weekly

Sleep On It - Episode #23

Why So Many Clouds? A Dreamforce '10 Reaction

After spending a week in San Francisco for the User and Developer Conference Dreamforce I have some questions around the strategy of the platform - mainly, why so many clouds?
Why So Many Clouds? A Dreamforce '10 Reaction

How many clouds are too many clouds?

For years has been building up their brand as the leading cloud computing Platform as a Service. As part of their strategy they have always displayed the platform in swim-lanes with little chick-lets representing different parts of their platform. This swim-lane always had their products or clouds at the top including Sales Cloud, Service Cloud,, and most recently Chatter Collaboration Cloud. These four clouds worked - it was concise, understandable, and all of the functionality within the chick-lets below fit within these four product lines.

Muddying The Waters


At Dreamforce '10 Salesforce muddied the waters by adding four new clouds to the top of the swim-lane chart. Some were logical like Jigsaw Data Cloud and but others didn't make a whole lot of sense to me - the Heroku Cloud and the Remedyforce Cloud don't seem like clouds that should be on the top level of the

branding/platform stack - they seem to be squeezed in to the chart in the wrong area.

The Heroku Cloud is an acquisition of a Ruby development platform that lives in the cloud. This is a nice acquisition for Salesforce because it opens up their platform to even more developers and yet another language, but, shouldn't Ruby development be just a chick-let within the platform? Why it's own cloud on the top of the PaaS Pyramid? The platform should be the most important item on the chart with all functionality or products that fall under it, not be an equal to another development platform that happens to run within

False Cloud? No. Too Many Clouds? Yes.


For my money the worst offender is the Remedyforce or the Remedy cloud because this just seems like a product that BMC software built and sold to Salesforce. Doesn't this belong in the Appexchange? It seems to dilute the value of having something called ISVforce for partners if you are just going to buy a product that a large software company built. I understand that it proves the viability of the platform but isn't the point of having the platform and an app marketplace to encourage independent developers to develop their product on the platform and sell it themselves? I just don't understand why Salesforce would go this route of purchasing an app and not even rebranding it in any way shape or form like they did with Ideas and Content; and to make matters worse, put it on the top of their platform chart with it's own cloud. Remedy might be a great product for internal IT organizations but couldn't BMC just sell it on the Appexchange? Next thing you know every large partner of Salesforce will get their own cloud on top of the branding chart. Soon there will be more clouds then chick-lets and the whole message will be diluted.

Keep It Simple


To me the reason why Salesforce has been successful is that their messaging has been simple. You subscribe to a Platform as a Service and you get these things below in the chart according to your level of licensing. You want to use the Sales Cloud and build a custom app - go for it; you want to use the Service Cloud and tack on Chatter - go right ahead. Now though, with all these clouds on the top of the chart, I'm not even sure where to start...and it's my job to know these things! I guess I will be studying up like always after a Dreamforce.

If you want to talk more about the Clouds and how many there are feel free to comment on our Facebook page at or send a tweet to me at


Dreamforce Day One - Episode #22 of CloudFocus Weekly

A wrap up for the first day of Dreamforce '10. Keynote, free Chatter and
Dreamforce Day One - Episode #22 of CloudFocus Weekly

Dreamforce Day One - Episode #22

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