Arkus Blog

The official Arkus blog provides your weekly dose for all thing Salesforce. Stay on top of the latest, most relevant Salesforce features, applications, and best practices.

Wave Saved? - Episode #8 of CloudFocus Weekly

Wave in a Box, Google Instant, Plone 4 & Integration, Seesmic Chatter as well as our app picks of the week.
Wave Saved? - Episode #8 of CloudFocus Weekly

Wave Saved? - Episode #8

Connecting Clouds to Open Source: Plone & Integration

With the brand new release of Plone 4, I thought it would be a good time talk about the open source project and how it connects to the cloud.
Connecting Clouds to Open Source: Plone & Integration

Plone & Integration

The world of open source website and blogging platforms is pretty big with lots to choose from in many different computer languages. My tool of choice for at least the last eight years has been the Python based Plone which is built on a Zope backend. Plone is a well managed, fully featured and highly adopted application that installs on almost any operating system. Plone benefits from hundreds of developers, products and themes which makes building and launching a website a breeze. The new Plone 4 release brings speed, flexible folders, a new default theme, and a ton of other new features.

Why Not Sites

While Sites built on the platform allows for some great integration, the tools for managing and publishing content are just not rich enough. Take a discussion board for example, in Plone that is just adding a product that gets downloaded and installed in less than a minute. With Sites that would be a lot of configuration and build including some tricky user licensing. As it stands today, Sites are good for highly integrated, simple featured, and brochure type websites. Plone is still great for content publishing, complex, and community based websites.

Making The Connection

The good news is that Plone and have some great connection tools that can be leveraged to get the best of both worlds. Starting with the core of the integration is Beatbox which is the Python toolkit that talks to the API. From there you add on SalesforceBaseConnector which is the Plone product connecting Beatbox and Plone.

Two Great Integrations

The first is SalesforceAuthPlugin which allows you to leverage any existing object in, such as a Contact, Lead, or User as the logged in user of Plone. This means users who register on the website can be automatically created as leads or other objects in The username and password as well as other information are stored in and any authentification now happens through the API. One central place to manage all data. A very cool trick.

SalesforcePFGAdapter creates a web-2-anything form within Plone which after being validated and submitted on the Plone side can create or update objects. The power of this product is that it can not only create one object from one form, but many objects and relate them. An example we did for a client recently was an event registration that when submitted, created an Account, Contact and custom registration object, all related and in real time.

With these and other Plone and products CRM and website integration takes on a whole new level of sophistication.

To learn more:

Project Snowball - Episode #7 of CloudFocus Weekly

A week off and we are back with a blog post on Google Voice and Gmail, Twitter goes O, free trials of AppExchange and Apple pings the social network.
Project Snowball - Episode #7 of CloudFocus Weekly

Project Snowball - Episode #7

Google Strives to Include Everything Productivity in Gmail

With an exciting new feature launching this week Google was very busy moving more and more productivity apps into their Gmail platform.
Google Strives to Include Everything Productivity in Gmail

Google's new voice and messaging system embedded within Gmail

    With an exciting new feature launching this week Google was very busy moving more and more productivity app into their Gmail platform.

    If you are like me, you live in your email. My favorite web based email client is most definitely Gmail. Here at Arkus we run our entire business in the cloud which includes using Google Apps for email and productivity. It's great to have the ability to email and chat all on one page but sometimes that just isn't enough - sometimes you need to actually speak to someone on the phone - I know, so last century. Google recognized this and recently launched Gmail Voice and Video Chat.

    With this new service Gmail users have the ability to make calls via the Gmail interface to any phone around the world. Calls are FREE, yes, free to the US and Canada and for low rates to anyone else around the world. It's as easy as clicking the Call Phone link within the embedded Google Chat widget within Gmail. A dial pad pops up and you just dial the number you want to call and use your computer's internal microphone and speakers to make the call.

    Google is striving to bring every aspect of communication and collaboration into their suite of products and this is just another step in that direction. They have already launched Contextual Gadgets which helps connect applications and emails using contexts and now they are allowing you to make phone calls directly from their service. 

    Perhaps Google will create a brand new paradigm for email even giving the option to replay how the conversation got started so they can catch up to the entire thread - maybe even with the ability to add third party widgets to these emails. Oh wait...they did that already with Wave and are killing it off... As you can tell we at Arkus are a little bitter about Google killing off Wave. You could read more about our coverage of Wave and Google in prior blog posts linked below in the related content section. As Google continues to add more and more feature to Gmail maybe they will reconsider with Wave as it would add a really great feature set to a now really beefed up and feature rich Gmail experience. One thing is certain, Gmail has come a long way over the last few years.  


Take a Victory Lap - Episode #6 of CloudFocus Weekly

Secure Communications in the Enterprise, CIO Article on the lack of quality CRM experts, Are we coders and the CloudFocus App Picks of the Week.
Take a Victory Lap - Episode #6 of CloudFocus Weekly

Take a Victory Lap - Episode #6

Sixth episode down and now a week off to take a victory lap.


CloudFocus App Pick of the Week


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Secure Communication and Collaboration in the Cloud without Email

Yammer vs. Chatter - 2 different approaches to social networking and collaboration in the in the cloud - advantages and disadvantages of each service.


Yammer is an enterprise social network akin to Twiiter for your company. It has feeds, profile pages, an external communities product, and can act as a knowledge repository. You can start it up for free where only people with your company's email address can join the network then later have the company claim the domain and administer the network yourself. Yammer is really easy to setup - takes minutes, and allows for employees to collaborate using a variety of different platforms.



  • Web App
  • Cross-Platform Client Desktop App
  • Mobile Apps (iPhone, Windows, Android, RIM, and SMS)
  • Browser Plug-ins
  • Twitter Integration
  • Email Integration
  • 3rd Party Products

With a plethora of different ways to interact with Yammer adoption is easy to achieve particularly with all the plug-ins to existing popular services and products - Twiiter and Google Reader to name a few. Yammer also includes a rich API for building social apps directly within your own infrastructure - they provide developers with the same API that they use to build out all the integrations mentioned above.

Salesforce Chatter

Salesforce Chatter is a collaboration tool embedded within CRM and any other custom App built on top of the platform. Chatter turns all Apps within the platform into social apps allowing both people and data to talk or Chat. Users of Salesforce can choose to follow people via their profile pages or data via any record's detail page within the system. Chatter is embedded on any page within Salesforce that the system admin decides it should be on and it creates a stream of news much like a Facebook News stream essentially socializing data within the system.



  • Web App within the UI
  • Integration with any Application built on
  • Mobile via Salesforce Mobile (Lite and Full Version) on iPhone, Windows, and RIM
  • Many 3rd party apps built in the Chatter Exchange on the Appexchange


Each Product has their Advantages and Use Cases



Yammer can act as a standalone application creating the always needed Enterprise Class Social Network. Being standalone has it's advantages and disadvantages. Advantage being that users don't have to already be a Salesforce user in order to use Yammer. Every employee within the company can use Yammer. Disadvantage being that it calls for adoption of an entirely new standalone tool which could be challenging.

Yammer's integration with desktop clients, existing web apps and services, as well as their API's ability to integrate into existing infrastructure is a definite bonus. People love Client Apps for Twitter because they are much easier to use then the rather blah interface. The desktop element mixed with the mobile element make Yammer adoption much easier to stomach for most users. Add to that the ability to send something to Yammer from my Google Reader and now we are talking about true integration of Enterprise Collaboration with the Consumer Web - a sweet mix.



Where Salesforce Chatter really takes the cake is it's ability to turn an already familiar and highly adopted system in into a full fledged social network. People already use Salesforce every day to manage their CRM, their Service Desk, and many other uses so it's easy enough to turn that platform into a social network. The other main point is that not only can people talk BUT data talks. If you subscribe to a record like a top customer anytime someone changes that record you could be notified in your feed - something like that really turns information into a push mode and makes it easier to follow what is going on within your company - not only with people but with your customers and your data.

Where Chatter falls short thusfar is it's integration with other 3rd parties. While there is a robust API for building these integrations they haven't surfaced just yet. A desktop App seems like a must and while Chatter is embedded within Salesforce mobile apps it feels as if a Chatter specific App would be a great thing. Not to mention integrations with Consumer Web products such as Twitter and Google Reader which Yammer already concurred. It's understandable that Chatter doesn't have these integrations just yet but with the release of the Flex Toolkit for and the Adobe Flash Builder for Force.comI imagine an Air App for the desktop is soon to come for Chatter.


All in all both of these products, Yammer and Chatter, have the ability to change the way communication and collaboration occurs within the Enterprise in a safe and secure way. If you are already a user it's likely Chatter is the way to go as it's one of those things you just turn on. If you aren't and are looking for a Twitter type solution for your company I would recomend taking a look at Yammer because it has some great features and integrations. Either way, both solutions are game changers in the world of communication and collaboration.

Google Shows No Vision by Killing The Wave

With the recent announcement that Google is stopping development and eventually shutting down Google Wave, Google might be doing more harm than good.

We have been posting, tweeting and talking about our love of the Google Wave product since they included it as an opt-in feature in Google Apps. While hard to describe, Google Wave has gone from being a quick curiosity to a daily productivity tool. Google has publicly said that they embrace their failures and learn from them but I think they are hurting the overall cloud computing movement by shutting down Wave, with little vision of foresight into the decision.

The Labs Excuse

The first thing that people point out is that Google Wave was a Labs experiment and that any company that took it too seriously or rolled it out to many users didn't do so wisely. I take issue with the term of "Labs" where most things are done in private and there is a big difference between adding a few features to Gmail and making them opt-in and making a huge splash with a new product and including it with Google Apps. If Google wants to do things in the labs, they should keep them in the labs and not announce them to the world in press releases and on stage for the world to evaluate. That is not what most scientist do with thier lab experiments.

Enterprise Pushback

Having worked in some large companies hand-in-hand with technology groups, I know what it is to have fought them about the difference between traditional IT and cloud computing. I argued about features, scalability, and ROI. They countered with conservative control and data security. Google has now given those old school IT arguments a bit more fuel to add to the fire. This is where large enterprise IT managers will point to a company that doesn't care about the effect on the end user. A company that will turn on and off features as it wants, when it wants, without any true roadmap or visibility. Those managers will point to Google shutting down the Wave and say, "See, I told you so. If we had started to roll that out to any significant amount of users, we would have to spend more time and money now replacing it and with no tools to recover the data."

They would be right.

Don't Be Evil

It is short-sighted for Google to shut down a product without providing a roadmap, without visibility into the numbers it sought to gain, or even try to monetize it using tools like Adsense.

In the end it shines a harsh light on the cloud computing industry and points out a very old addage, "You get what you pay for". Google likes to give a lot away for free, which is great, but it is a hard day when they come and take some of it back.

I would argue that goes against their self impossed motto of "Don't be evil".

To share your thoughts with me on

Cloudy Questions, Easy Answers - Episode #5 of CloudFocus Weekly

A blog post on comparing Google Wave, Chatter and 3D TVs, 5 popular questions on cloud computing and how non-profits are utilizing the cloud. Two great CloudFocus App Picks of the Week to end the show.
Cloudy Questions, Easy Answers - Episode #5 of CloudFocus Weekly

Cloudy Questions, Easy Answers - Episode #5

An early podcast this week as schedules collide.


CloudFocus App Pick of the Week


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Waving Goodbye - Episode #4 of CloudFocus Weekly

Discussion of Cloud 2, unicorns and Private Clouds and Google's decision to end development of Google Wave. CloudFocus app picks of the week.
Waving Goodbye - Episode #4 of CloudFocus Weekly

Waving Goodbye - Episode #4

Say hello to number four and goodbye to Google Wave.


CloudFocus App Pick of the Week


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From Pull to Push, Cloud 2 Changes Everything

Cloud 2 changes everything about the way people interact with the web and companies on the web. It even changes the way we work - we go from pulling information to having information pushed in context in real-time.
From Pull to Push, Cloud 2 Changes Everything

From Pull to Push, Cloud 2 Changes Everything

Some companies haven't even adopted the Cloud as part of their technology stack, so why move so fast to Cloud 2? The answer is actually simple, because the way we use the Web has changed dramatically over the last few years. What was once very much about "pulling" information is now all about "pushing" information in context.

Cloud Sourcing

For example - if you were to be in the market for a new bluetooth headset 5 years ago you would likely "Google it" by typing "bluetooth headset reviews" into the search box. You would comb through links and stories about bluetooth headsets and eventually get to the information you need to make a choice - you would essentially be "pulling" information from the vast internet. Fast-forward to today and you are more likely to Tweet the question of "which bluetooth headset is best for my phone?". Not only will your friends supply answers but if there are savvy bluetooth headset manufacturers and marketers out there they would be able to send you an answer via Twitter too - they would be "pushing" information at you for your consumption in context of what you were looking for. This is the power of Cloud 2 - the ability to interact with people in far different ways - including the public internet as a marketing and communication channel. The ability for users of the internet and marketers at companies to be on the web together and know what each other really want - not just guesses based on search terms blindly typed into a box.


Now examine the push vs pull scenario within a company's firewall. Wouldn't it be nice to have the same situation as described above with bluetooth headsets be true at your company? Wouldn't it be nice to just throw a question out into the ether about the best research document to use when talking to a certain type of client? Or what pitch deck should I use when pitching a specific product? Or even something as mundane as what is the best restaurant to go to in Omaha, NE? This is the type of push and feeding of information that today's and tomorrow's knowledge worker is going to expect when sitting at their desk, or better yet, staring at their mobile phone.


Cloud 2 is all about getting to information that is, to use a cliche, "stuck in silos" within a company. Open up the communication channels by allowing employees to communicate with each other, and their data, the way that they do in their "real lives" and the results could be magical. In the end, that's what it's all about - employee interactions with people and data that they already are familiar with because they do it every day on Facebook and Twitter.


Our Cloud 2


At Arkus we use Cloud 2 in the following ways:

  • Instead of a blast email to the entire company we post something in our Salesforce Chatter feeds

  • We use Google Wave as opposed to Email and Chat for collaboration

  • We don't do press releases, rather we Tweet, Podcast, and write Blog Posts

  • Twitter and Craigslist are often sources for Leads as opposed to purchasing lists

  • We interact with our customers on LinkedIn, Facebook, and Twitter to enrich our relationships


Cloud 2 goes along with the notion of a more collaborative and interactive web. If your company isn't adopting this new wave of computing then you are missing out because this is where your customers are.

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